DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Define Financial, LLC

Independent wealth managerSan Diego, CaliforniaCRD 286648SEC 801-122024website IAPD

Latest filing May 18, 2026

First filing on the tape Jul 6, 2021 · 16 filings

SEC status approved since Aug 6, 2021

RAUM

$315M

reported, Item 5.F

Discretionary

100%

of RAUM

Private clients

87%

$275M individuals and HNW

Advisors

registered through the firm on IAPD

RAUM per advisor

$62.9M

derived; firm RAUM over IAPD count

Employees

5 advisory (5.B.1)

Offices

beyond the principal office

Private funds

reported on Schedule D

History

16 filings and snapshots on the tape

RAUM$315M as of May 18, 2026

Mar 9, 2022$140M then

HNW client RAUM$264M as of May 18, 2026

Mar 9, 2022$101M then

State-registered IARs (5.B.3)5 as of May 18, 2026

Mar 9, 20222 then

Employees (5.A)7 as of May 18, 2026

Mar 9, 20223 then

Private funds: no history

RAUM +30% over the last fiscal year+31% a year over threeIARs 3 to 5

Practice profile

derived from the filing of May 18, 2026; every figure names its basis

Archetypes, each a printed rule

Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control

RAUM per advisor: $62.9MderivedRAUM over IAPD advisors; not a book size
Clients per advisor: 24derivedindividual and HNW clients (5.D) over advisors
Average HNW client: $3.1MderivedHNW RAUM over HNW clients
Average account: $535,096derivedRAUM over accounts (5.F.2.f)
Discretionary: 100%derivedof RAUM
Institutional: 13%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor: 1.4derivedItem 5.A over advisors
Advisors per office: 5.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year: +30%derivedbetween the last two annual amendments
Advisor growth, one year: +33%derivedItem 5.B.3 between annual amendments
Client growth, one year: +13%derived
Compensation: percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities: financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
Custody: $101M, 61 clientsreportedItem 9.A
Ownership: no PE, bank or public-company owner found on Schedule Aderived
Advisor book size: not public; not estimatedreported

Also answered yes on Form ADV

buys or sells securities as principal to or from clients (8.A.2)
has discretionary authority over which securities are bought or sold (8.C.1)
receives research or other products from a broker-dealer, soft dollars (8.E)
has custody of client cash or bank accounts (9.A.1.a)
marketing includes testimonials (5.L.1.c)

Where the RAUM sits

Form ADV Item 5.D, latest filing

High-net-worth individuals$264M84%
Charitable organizations$39.8M13%
Individuals$11.3M3.6%

Individual clients: 33reported
HNW clients: 86reported
Pension plan clients: 0reported
Charitable clients: n/areported
Accounts: 588reported
Financial planning clients: 101-250reported
Wrap fee programs: noreported
Custody of client assets: $101M for 61 clientsreported
Compensation: % of AUM, fixed, hourlyreported
Class basis: private_client_share=0.87 fund_share=0.0 institutional_share=0.13 related_bd=false related_bank=false bd_reps=0.0derived

Advisors registered through the firm

5 on IAPD today, longest tenure first

Name	Branch	Here since	In industry	Prior firms
Taylor Robert SchulteCertified Financial Planner	San Diego, Ca	Apr 17, 2021	18 y	4
Tyler Joseph AubreyCertified Financial Planner	San Diego, Ca	Apr 17, 2021	14 y	1
Joshua Alan RendlerCertified Financial Planner	San Diego, Ca	Apr 27, 2023	11 y	1
Charles Wayan SchwabCertified Financial Planner	San Diego, Ca	Mar 9, 2026	11 y	1
Mariani Bardo HummelCertified Financial Planner	San Diego, Ca	May 18, 2026	10 y	0

Advisor movement

0 left, 1 joined in 12 months

net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months

Left, latest

Nicholas Alexander Schnieders to LPL Financial LLC
Nov 15, 2022 · RIA to RIA
Jonathan Michael Luskin to Ferri Investment Solutions
Dec 31, 2020 · RIA to a state-registered adviser

Joined, latest

Charles Wayan Schwab from Cerity Partners LLC
Mar 9, 2026 · RIA to RIA
Joshua Alan Rendler from Pacific Wealth Management
Apr 27, 2023 · RIA to RIA
Nicholas Alexander Schnieders from LPL Financial LLC
Aug 4, 2022 · RIA to RIA
Tyler Joseph Aubrey from Securities America Advisors, Inc.
Apr 17, 2021 · Affiliated broker-dealer or bank to independent RIA
Taylor Robert Schulte from Advanced Practice Advisors, LLC
Apr 17, 2021 · Other
Jonathan Michael Luskin from Advanced Practice Advisors, LLC
Jul 14, 2017 · Other

Every departure Every arrival

Teams: two or more advisors moving together within fourteen days, from one state

2 joined from Advanced Practice Advisors, LLC
Aug 18, 2017 · La Quinta, Ca

Teams out Teams in

Private funds

No private fund reported.

Owners and control persons

Schedule A and B, latest filing

Robert Taylor Schulte · Founder, Ceo, Cco, And Membercontrol
since 02/2017 · owns 75% or more
Joseph Tyler Aubrey · Membercontrol
since 07/2024 · owns 75% or more of Tja Planning & Consulting LLC

Entity owners

Tja Planning & Consulting LLC · Member
direct · owns 10% to 25%

Related persons

Schedule D 7.A

No related person reported.

Office movement

IAPD branch city; joins and departures in 12 months

Office	Advisors	Joined	Left	Teams out	Forming
San Diego, Ca · principal	5	2	0

Offices

Schedule D 1.F, the 25 largest

No branch office listed.

What changed

consecutive filings, newest first

Advisory employees · 4 to 5
Mar 26, 2026 to May 18, 2026
Employees · 6 to 7
Mar 26, 2026 to May 18, 2026
State-registered IARs · 4 to 5
Mar 26, 2026 to May 18, 2026
Accounts · 524 to 588
Dec 10, 2025 to Mar 26, 2026
Advisory employees · 3 to 4
Dec 10, 2025 to Mar 26, 2026
Advisory activities · 3 to 4
Dec 10, 2025 to Mar 26, 2026
HNW clients · 81 to 86
Dec 10, 2025 to Mar 26, 2026
Assets in custody · $38.3M to $101M
Dec 10, 2025 to Mar 26, 2026
Employees · 4 to 6
Dec 10, 2025 to Mar 26, 2026
State-registered IARs · 3 to 4
Dec 10, 2025 to Mar 26, 2026
Discretionary RAUM · $276M to $315M
Dec 10, 2025 to Mar 26, 2026
HNW RAUM · $227M to $264M
Dec 10, 2025 to Mar 26, 2026
Individual RAUM · $10.7M to $11.3M
Dec 10, 2025 to Mar 26, 2026
RAUM · $276M to $315M
Dec 10, 2025 to Mar 26, 2026
Accounts · 496 to 524
Mar 26, 2025 to Jul 25, 2025
HNW clients · 77 to 81
Mar 26, 2025 to Jul 25, 2025
Individual clients · 28 to 33
Mar 26, 2025 to Jul 25, 2025
Financial planning clients · 101-250 to 101-250
Mar 26, 2025 to Jul 25, 2025
Discretionary RAUM · $241M to $276M
Mar 26, 2025 to Jul 25, 2025
HNW RAUM · $197M to $227M
Mar 26, 2025 to Jul 25, 2025
Individual RAUM · $10.0M to $10.7M
Mar 26, 2025 to Jul 25, 2025
RAUM · $241M to $276M
Mar 26, 2025 to Jul 25, 2025
Accounts · 441 to 496
Nov 1, 2024 to Mar 26, 2025
HNW clients · 72 to 77
Nov 1, 2024 to Mar 26, 2025
Assets in custody · $205M to $38.3M
Nov 1, 2024 to Mar 26, 2025
Financial planning clients · 51-100 to 101-250
Nov 1, 2024 to Mar 26, 2025
Discretionary RAUM · $205M to $241M
Nov 1, 2024 to Mar 26, 2025
HNW RAUM · $167M to $197M
Nov 1, 2024 to Mar 26, 2025
Individual RAUM · $9.9M to $10.0M
Nov 1, 2024 to Mar 26, 2025
RAUM · $205M to $241M
Nov 1, 2024 to Mar 26, 2025
Accounts · 381 to 441
May 11, 2023 to Mar 15, 2024
Advisory employees · 2 to 3
May 11, 2023 to Mar 15, 2024
HNW clients · 58 to 72
May 11, 2023 to Mar 15, 2024
Individual clients · 30 to 28
May 11, 2023 to Mar 15, 2024
Assets in custody · unset to 205229307.0
May 11, 2023 to Mar 15, 2024
Custody of client assets · false to true
May 11, 2023 to Mar 15, 2024
Employees · 3 to 4
May 11, 2023 to Mar 15, 2024
State-registered IARs · 2 to 3
May 11, 2023 to Mar 15, 2024
Discretionary RAUM · $163M to $205M
May 11, 2023 to Mar 15, 2024
HNW RAUM · $126M to $167M
May 11, 2023 to Mar 15, 2024

Signals

2 dated events

Nicholas Alexander Schnieders left Define Financial, Llc for Lpl Financial Llc (registered 2023-02-17)
Nov 15, 2022 · Advisor changed firm · fact
Define Financial, Llc filed its initial SEC registration (Form ADV)
Jul 6, 2021 · First SEC registration · fact

Across DFX

shared identifiers only, never a name match

No identifier-backed link to the venture, private equity, family office or sponsor graphs.

How to reach

public business contact points only, each with its source

Business phone: 858-345-1197reportedpublished by the firm, firm site, Sep 16, 2026
Firm profile: linkedin.com/company/define-financialreportedpublic record, Form ADV, Sep 18, 2026
Website: definefinancial.comreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone: (858) 345-1197reportedpublic record, Form ADV, May 18, 2026
Contact form: definefinancial.com/contact-define-financialreportedpublished by the firm, firm site, Sep 16, 2026
Team page: definefinancial.com/teamreportedpublished by the firm, firm site, Sep 16, 2026

Provenance

Form ADV: SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors: IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class: Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor: $62.9Mderivedfirm RAUM over the IAPD count; not a book size
Loaded: Sep 14, 2026