DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Royal Oak Financial Advisors, LLC
Latest filing Aug 5, 2026
First filing on the tape Sep 6, 2018 · 20 filings
SEC status approved since Oct 5, 2018
RAUM
$366M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$366M individuals and HNW
Advisors
10
registered through the firm on IAPD
RAUM per advisor
$36.6M
derived; firm RAUM over IAPD count
Employees
7
7 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
20 filings and snapshots on the tape
RAUM$366M as of Aug 5, 2026
Mar 26, 2019$110M then
HNW client RAUM$74.0M as of Aug 5, 2026
Mar 26, 2019$33.6M then
State-registered IARs (5.B.3)7 as of Aug 5, 2026
Mar 26, 20195 then
Employees (5.A)7 as of Aug 5, 2026
Mar 26, 20195 then
Private funds: no history
RAUM +18% over the last fiscal year+24% a year over threeIARs 7 to 7offices 0 to 2
Practice profile
derived from the filing of Aug 5, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- RAUM per advisor
- $36.6MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 76derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.2MderivedHNW RAUM over HNW clients
- Average account
- $231,139derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 0.7derivedItem 5.A over advisors
- Advisors per office
- 3.3derived3 offices incl. principal (1.F.5)
- RAUM growth, one year
- +18%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +3.1%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$292M80%
- High-net-worth individuals$74.0M20%
- Charitable organizations$124,0000.0%
- Individual clients
- 700reported
- HNW clients
- 62reported
- Pension plan clients
- 0reported
- Charitable clients
- 3reported
- Accounts
- 1,584reported
- Financial planning clients
- 1-10reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
10 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Paul Edgar Erickson | Royal Oak, Mi | Dec 5, 2017 | 20 y | 4 |
| Robert Charles Mulcahy | Livonia, Mi | Dec 5, 2017 | 30 y | 2 |
| James Brendahl Westwood | Royal Oak, Mi | Mar 28, 2018 | 34 y | 4 |
| John Michael Dyer | Livonia, Mi | May 3, 2018 | 21 y | 1 |
| Phillip Eduardo Afif | Royal Oak, Mi | Oct 9, 2023 | 10 y | 0 |
| Jacob Edward Gingell | Royal Oak, Mi | Jul 4, 2024 | 10 y | 1 |
| Brian Richard Branch | Livonia, Mi | Jan 1, 2025 | 20 y | 4 |
| Ryan Elliot Shoop | Westlake, Oh | Jul 13, 2026 | 24 y | 2 |
| Hans Thomas Gappy | Westlake, Oh | Jul 13, 2026 | 10 y | 3 |
| Aidan Ohlsen Shoop | Royal Oak, Mi | Jul 13, 2026 | 10 y | 0 |
Advisor movement
0 left, 2 joined in 12 months
net +2 in 12 months0 left in 90 days2 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Ryan Elliot Shoop from Westminster Financial Advisory CorpJul 13, 2026 · RIA to RIA
- Hans Thomas Gappy from Westminster Financial Advisory CorpJul 13, 2026 · RIA to RIA
- Brian Richard Branch from Cg Advisory ServicesJan 1, 2025 · Other
- Jacob Edward Gingell from Cetera Investment Advisers LLCJul 4, 2024 · Affiliated broker-dealer or bank to independent RIA
- John Michael Dyer from Ameriprise Financial Services, LLCMay 3, 2018 · Affiliated broker-dealer or bank to independent RIA
- James Brendahl Westwood from Cg Advisory ServicesMar 28, 2018 · Other
- Robert Charles Mulcahy from Invest Financial CorporationDec 5, 2017 · Other
- Paul Edgar Erickson from Cg Advisory ServicesDec 5, 2017 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from Westminster Financial Advisory CorpJul 20, 2026 · Westlake, Oh
- 2 joined from Cg Advisory ServicesMar 8, 2018 · Williamston, Mi
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Edgar Paul Erickson · Principal/Ccocontrolsince 10/2017 · owns 50% to 75%
- Charles Robert Mulcahy · Principalcontrolsince 10/2017 · owns 50% to 75%
- Brendahl James Westwood · Principalsince 01/2019 · owns less than 5%
Related persons
Schedule D 7.A
- Paul E. Ericksonreal estatey
- Robert Mulcahyreal estatey
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Royal Oak, Mi · principal | 10 | 3 | 0 | ||
| Livonia, Mi | 7 | 0 | 0 | ||
| Westlake, Oh | 3 | 3 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Other offices · 1 to 2Mar 5, 2026 to Jul 9, 2026
- Accounts · 1,426 to 1,584May 9, 2025 to Mar 5, 2026
- Charity clients · 4 to 3May 9, 2025 to Mar 5, 2026
- HNW clients · 39 to 62May 9, 2025 to Mar 5, 2026
- Discretionary RAUM · $309M to $366MMay 9, 2025 to Mar 5, 2026
- HNW RAUM · $61.0M to $74.0MMay 9, 2025 to Mar 5, 2026
- Individual RAUM · $248M to $292MMay 9, 2025 to Mar 5, 2026
- RAUM · $309M to $366MMay 9, 2025 to Mar 5, 2026
- Financial planning clients · 1-10 to 1-10Feb 27, 2025 to May 9, 2025
- Other offices · 0 to 1Feb 27, 2025 to May 9, 2025
- Accounts · 1,251 to 1,426Mar 20, 2024 to Feb 27, 2025
- Advisory employees · 6 to 7Mar 20, 2024 to Feb 27, 2025
- HNW clients · 38 to 39Mar 20, 2024 to Feb 27, 2025
- Individual clients · 670 to 700Mar 20, 2024 to Feb 27, 2025
- Employees · 6 to 7Mar 20, 2024 to Feb 27, 2025
- State-registered IARs · 6 to 7Mar 20, 2024 to Feb 27, 2025
- Discretionary RAUM · $250M to $309MMar 20, 2024 to Feb 27, 2025
- HNW RAUM · $56.0M to $61.0MMar 20, 2024 to Feb 27, 2025
- Individual RAUM · $194M to $248MMar 20, 2024 to Feb 27, 2025
- RAUM · $250M to $309MMar 20, 2024 to Feb 27, 2025
- Accounts · 1,120 to 1,251Mar 2, 2023 to Mar 20, 2024
- Advisory employees · 5 to 6Mar 2, 2023 to Mar 20, 2024
- Charity clients · 3 to 4Mar 2, 2023 to Mar 20, 2024
- HNW clients · 25 to 38Mar 2, 2023 to Mar 20, 2024
- Individual clients · 642 to 670Mar 2, 2023 to Mar 20, 2024
- Assets in custody · 0.0 to unsetMar 2, 2023 to Mar 20, 2024
- Custody of client assets · true to falseMar 2, 2023 to Mar 20, 2024
- Employees · 5 to 6Mar 2, 2023 to Mar 20, 2024
- State-registered IARs · 5 to 6Mar 2, 2023 to Mar 20, 2024
- Discretionary RAUM · $193M to $250MMar 2, 2023 to Mar 20, 2024
- HNW RAUM · $42.0M to $56.0MMar 2, 2023 to Mar 20, 2024
- Individual RAUM · $151M to $194MMar 2, 2023 to Mar 20, 2024
- RAUM · $193M to $250MMar 2, 2023 to Mar 20, 2024
- Accounts · 1,072 to 1,120Nov 29, 2022 to Mar 2, 2023
- Charity clients · 0 to 3Nov 29, 2022 to Mar 2, 2023
- HNW clients · 32 to 25Nov 29, 2022 to Mar 2, 2023
- Individual clients · 571 to 642Nov 29, 2022 to Mar 2, 2023
- Discretionary RAUM · $201M to $193MNov 29, 2022 to Mar 2, 2023
- HNW RAUM · $56.0M to $42.0MNov 29, 2022 to Mar 2, 2023
- Individual RAUM · $145M to $151MNov 29, 2022 to Mar 2, 2023
Signals
2 dated events
- 2 advisors left Westminster Financial Advisory Corp (Westlake, OH) for Royal Oak Financial Advisors, LLC on the same dayJul 20, 2026 · Team lift-out · derived
- Royal Oak Financial Advisors, Llc filed its initial SEC registration (Form ADV)Sep 6, 2018 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 248-672-7469reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 248-709-6134reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 248-310-9638reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- LINKEDIN.COM/COMPANY/ROYAL-AOK-FINANCIAL-ADVISORSreportedpublic record, Form ADV, Sep 17, 2026
- Website
- ROYALOAKFINANCIALADVISORS.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 248-709-6134reportedpublic record, Form ADV, Aug 5, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $36.6Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026