DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

W•••••••• W••••• M•••••••••

Independent wealth managerAlbuquerque, New MexicoCRD 296462SEC 801-128547websiteIAPD
Legal name P•••• A•••• M••••••••• L••
Latest filing Mar 24, 2026
First filing on the tape Jul 11, 2023 · 22 filings
SEC status approved since Aug 10, 2023
RAUM
$154M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$154M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$38.4M
derived; firm RAUM over IAPD count
Employees
5
5 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
22 filings and snapshots on the tape
RAUM$154M as of Mar 24, 2026
Mar 21, 2024$113M then
HNW client RAUM$122M as of Mar 24, 2026
Mar 21, 2024$27.0M then
State-registered IARs (5.B.3)5 as of Mar 24, 2026
Mar 21, 20245 then
Employees (5.A)5 as of Mar 24, 2026
Mar 21, 20245 then
Private funds: no history
RAUM +16% over the last fiscal yearIARs 5 to 5
Practice profile
derived from the filing of Mar 24, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
RAUM per advisor
$38.4MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
72derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.3MderivedHNW RAUM over HNW clients
Average account
$530,011derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.3derivedItem 5.A over advisors
Advisors per office
1.0derived4 offices incl. principal (1.F.5)
RAUM growth, one year
+16%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+5.1%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$122M79%
  • Individuals$31.4M20%
  • Charitable organizations$156,6820.1%
Individual clients
252reported
HNW clients
37reported
Pension plan clients
0reported
Charitable clients
1reported
Accounts
290reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
C••••••••• P••• P••••Albuquerque, NmJun 1, 201832 y9
R•••••• L• A•••Lincoln, Ca May 11, 202334 y4
G•••••• C• D••••Albuquerque, NmMay 15, 202313 y0
D•••• M•• A•••Chartered Financial ConsultantLincoln, Ca Aug 15, 202342 y3
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • P••••• C••••••••• P••• · Managing Director/Chief Compliance Officercontrol
    since 04/2018 · owns 75% or more
Related persons
Schedule D 7.A
  • C••••••••• P• P••••
    investment companyy
  • P•••• I•••••••• S••••••••• L••
    real estaten
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Albuquerque, Nm · principal400
Lincoln, Ca200
Offices
Schedule D 1.F, the 25 largest
  • , 2 employees
  • Albuquerque, NM1 employees
What changed
consecutive filings, newest first
  • Accounts · 275 to 290
    Oct 17, 2025 to Mar 24, 2026
  • Charity clients · 0 to 1
    Oct 17, 2025 to Mar 24, 2026
  • HNW clients · 29 to 37
    Oct 17, 2025 to Mar 24, 2026
  • Individual clients · 246 to 252
    Oct 17, 2025 to Mar 24, 2026
  • Discretionary RAUM · $133M to $154M
    Oct 17, 2025 to Mar 24, 2026
  • HNW RAUM · $103M to $122M
    Oct 17, 2025 to Mar 24, 2026
  • Individual RAUM · $29.9M to $31.4M
    Oct 17, 2025 to Mar 24, 2026
  • RAUM · $133M to $154M
    Oct 17, 2025 to Mar 24, 2026
  • Financial planning clients · 1-10 to 1-10
    Mar 19, 2025 to May 16, 2025
  • Accounts · 236 to 275
    Oct 29, 2024 to Mar 19, 2025
  • HNW clients · 15 to 29
    Oct 29, 2024 to Mar 19, 2025
  • Individual clients · 221 to 246
    Oct 29, 2024 to Mar 19, 2025
  • Discretionary RAUM · $113M to $133M
    Oct 29, 2024 to Mar 19, 2025
  • HNW RAUM · $27.0M to $103M
    Oct 29, 2024 to Mar 19, 2025
  • Individual RAUM · $86.2M to $29.9M
    Oct 29, 2024 to Mar 19, 2025
  • RAUM · $113M to $133M
    Oct 29, 2024 to Mar 19, 2025
  • HQ city · unset to ALBUQUERQUE
    Jul 22, 2024 to Sep 27, 2024
  • HQ state · unset to NM
    Jul 22, 2024 to Sep 27, 2024
  • HQ city · ALBUQUERQUE to unset
    Mar 21, 2024 to Jul 22, 2024
  • HQ state · NM to unset
    Mar 21, 2024 to Jul 22, 2024
  • Other offices · 2 to 3
    Mar 21, 2024 to Jul 22, 2024
  • Accounts · 190 to 236
    Jan 5, 2024 to Mar 21, 2024
  • Individual clients · 92 to 221
    Jan 5, 2024 to Mar 21, 2024
  • Discretionary RAUM · $101M to $113M
    Jan 5, 2024 to Mar 21, 2024
  • HNW RAUM · $22.0M to $27.0M
    Jan 5, 2024 to Mar 21, 2024
  • Individual RAUM · $79.3M to $86.2M
    Jan 5, 2024 to Mar 21, 2024
  • RAUM · $101M to $113M
    Jan 5, 2024 to Mar 21, 2024
  • HQ city · unset to ALBUQUERQUE
    Nov 6, 2023 to Jan 5, 2024
  • HQ state · unset to NM
    Nov 6, 2023 to Jan 5, 2024
  • Other offices · 1 to 2
    Nov 6, 2023 to Jan 5, 2024
  • Advisory employees · 4 to 5
    Aug 14, 2023 to Aug 16, 2023
  • Employees · 4 to 5
    Aug 14, 2023 to Aug 16, 2023
  • State-registered IARs · 4 to 5
    Aug 14, 2023 to Aug 16, 2023
Signals
1 dated events
  • W•••••••• W••••• M••••••••• filed its initial SEC registration (Form ADV)
    Jul 11, 2023 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
505-831-6342reportedpublished by the firm, firm site, Sep 16, 2026
Website
waterrockdividend.comreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
505-831-6342reportedpublic record, Form ADV, Mar 24, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$38.4Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026