DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

B•••• V•••••• P••••••• M••••••••• C•••••• V• L••

Asset manager (funds and pooled vehicles)Milwaukee, WisconsinCRD 298155SEC 801-114317websiteIAPD
Latest filing Sep 4, 2026
First filing on the tape Oct 23, 2018 · 12 filings
SEC status approved since Nov 23, 2018
RAUM
$195M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
14
2 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
12 filings and snapshots on the tape
RAUM$195M as of Jun 24, 2026
Mar 25, 2019$76.6M then
HNW client RAUM: no history
State-registered IARs (5.B.3)3 as of Jun 24, 2026
Mar 25, 20196 then
Employees (5.A)14 as of Jun 24, 2026
Mar 25, 201911 then
Private funds2 as of Jun 24, 2026
Mar 25, 20192 then
RAUM -14% over the last fiscal year-7.6% a year over threeIARs 4 to 3
Practice profile
derived from the filing of Sep 4, 2026; every figure names its basis
RAUM per advisor
$65.1MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$65.1MderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
4.7derivedItem 5.A over advisors
Advisors per office
1.5derived2 offices incl. principal (1.F.5)
RAUM growth, one year
-14%derivedbetween the last two annual amendments
Advisor growth, one year
-25%derivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, performance-basedreportedItem 5.E
Advisory activities
portfolio management for pooled vehiclesreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • a related person has custody of client cash (9.B.1.a)
  • a related person has custody of client securities (9.B.1.b)
  • a related person acts as qualified custodian (9.D.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Pooled investment vehicles$179M92%
  • Investment companies$16.0M8.2%
Individual clients
n/areported
HNW clients
n/areported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
3reported
Financial planning clients
n/areported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, performancereported
Class basis
private_client_share=0.0 fund_share=1.0 institutional_share=0.0 related_bd=true related_bank=true bd_reps=7.0derived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
none on the tape
    Joined, latest
    none on the tape
      Private funds
      2 reported on Schedule D 7.B.(1)
      Owners and control persons
      Schedule A and B, latest filing
      • P•••••• A•••••• M•••• · Chief Compliance Officercontrol
        since 05/2018 · owns less than 5%
      • P••• G•••••• G••••• · Manager, Investment Committee Membercontrol
        since 05/2018 · owns less than 5%
      • L••••••••• J••• A• · Investment Committee Member
        since 05/2018 · owns less than 5%
      • P•••••• J••••• E••••• · P••••••••, Investment Committee Member
        since 05/2018 · owns less than 5%
      • R••••••• B•••••••• P•••••• · P••••••••, Investment Committee Member
        since 05/2018 · owns less than 5%
      • S••••••• P•••• L•• · Chief Legal Officer
        since 05/2018 · owns less than 5%
      Entity owners
      • R••••• W• B•••• • C•• I••••••••• · Member
        direct · owns 75% or more
      • B•••• F•••••••• C••••••••• · Shareholder
        indirect · owns 75% or more of R••••• W• B•••• • C•• I•••••••••
      • B•••• F•••••••• G••••• I••• · Shareholder
        indirect · owns 75% or more of B•••• F•••••••• C•••••••••
      Related persons
      Schedule D 7.A
      Advisers that list B•••• V•••••• P••••••• M••••••••• C•••••• V• L•• as a related person
      Offices
      Schedule D 1.F, the 25 largest
      • Chicago, IL3 employees
      What changed
      consecutive filings, newest first
      • Financial planning clients · to unset
        Jun 24, 2026 to Sep 4, 2026
      • Private funds · 2 to unset
        Jun 24, 2026 to Sep 4, 2026
      • Succession · false to unset
        Jun 24, 2026 to Sep 4, 2026
      • State-registered IARs · 4 to 3
        Mar 31, 2025 to Mar 31, 2026
      • Discretionary RAUM · $227M to $195M
        Mar 31, 2025 to Mar 31, 2026
      • Pooled vehicle RAUM · $208M to $179M
        Mar 31, 2025 to Mar 31, 2026
      • RAUM · $227M to $195M
        Mar 31, 2025 to Mar 31, 2026
      • Advisory employees · 3 to 2
        Mar 31, 2025 to Mar 31, 2026
      • BD registered reps · 8 to 7
        Mar 31, 2025 to Mar 31, 2026
      • Employees · 16 to 14
        Mar 31, 2025 to Mar 31, 2026
      • BD registered reps · 6 to 8
        Mar 27, 2024 to Mar 31, 2025
      • Employees · 10 to 16
        Mar 27, 2024 to Mar 31, 2025
      • Financial planning clients · unset to
        Mar 27, 2024 to Mar 31, 2025
      • Discretionary RAUM · $238M to $227M
        Mar 27, 2024 to Mar 31, 2025
      • Pooled vehicle RAUM · $219M to $208M
        Mar 27, 2024 to Mar 31, 2025
      • RAUM · $238M to $227M
        Mar 27, 2024 to Mar 31, 2025
      • State-registered IARs · 5 to 4
        Oct 19, 2023 to Mar 27, 2024
      • Discretionary RAUM · $248M to $238M
        Oct 19, 2023 to Mar 27, 2024
      • Pooled vehicle RAUM · $227M to $219M
        Oct 19, 2023 to Mar 27, 2024
      • RAUM · $248M to $238M
        Oct 19, 2023 to Mar 27, 2024
      • Advisory employees · 5 to 3
        Mar 29, 2022 to Mar 31, 2023
      • BD registered reps · 7 to 6
        Mar 29, 2022 to Mar 31, 2023
      • Employees · 9 to 10
        Mar 29, 2022 to Mar 31, 2023
      • State-registered IARs · 6 to 5
        Mar 29, 2022 to Mar 31, 2023
      • Discretionary RAUM · $272M to $248M
        Mar 29, 2022 to Mar 31, 2023
      • Pooled vehicle RAUM · $250M to $227M
        Mar 29, 2022 to Mar 31, 2023
      • RAUM · $272M to $248M
        Mar 29, 2022 to Mar 31, 2023
      • Employees · 8 to 9
        Mar 31, 2021 to Mar 29, 2022
      • Discretionary RAUM · $228M to $272M
        Mar 31, 2021 to Mar 29, 2022
      • Pooled vehicle RAUM · $210M to $250M
        Mar 31, 2021 to Mar 29, 2022
      • RAUM · $228M to $272M
        Mar 31, 2021 to Mar 29, 2022
      • Advisory employees · 6 to 5
        Mar 23, 2020 to Mar 31, 2021
      • BD registered reps · 8 to 7
        Mar 23, 2020 to Mar 31, 2021
      • Employees · 11 to 8
        Mar 23, 2020 to Mar 31, 2021
      • State-registered IARs · 7 to 6
        Mar 23, 2020 to Mar 31, 2021
      • Discretionary RAUM · $160M to $228M
        Mar 23, 2020 to Mar 31, 2021
      • Pooled vehicle RAUM · $145M to $210M
        Mar 23, 2020 to Mar 31, 2021
      • RAUM · $160M to $228M
        Mar 23, 2020 to Mar 31, 2021
      • Related bank · false to true
        Mar 23, 2020 to Mar 31, 2021
      • Advisory employees · 5 to 6
        Mar 25, 2019 to Mar 23, 2020
      Signals
      1 dated events
      • B•••• V•••••• P••••••• M••••••••• C•••••• V• L•• filed its initial SEC registration (Form ADV)
        Oct 23, 2018 · First SEC registration · fact
      Across DFX
      shared identifiers only, never a name match
      How to reach
      public business contact points only, each with its source
      Firm profile
      linkedin.com/company/baird-capitalreportedpublic record, Form ADV, Sep 18, 2026
      Website
      rwbaird.comreportedpublic record, Form ADV, Sep 18, 2026
      Principal office phone
      414-765-3500reportedpublic record, Form ADV, Sep 4, 2026
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Asset manager (funds and pooled vehicles)deriveda rule over Items 5.D and 7.A
      RAUM per advisor
      n/aderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026