DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Cnl Strategic Asset Management, LLC

Former SEC-registered adviserOrlando, FloridaCRD 312215SEC 801-120227IAPD
Latest filing Mar 29, 2024
First filing on the tape Dec 23, 2020 · 5 filings
RAUM
$4.4M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
5
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
5 filings and snapshots on the tape
RAUM$4.4M as of Mar 29, 2024
Mar 31, 2021$10.0M then
HNW client RAUM: no history
State-registered IARs (5.B.3)2 as of Mar 29, 2024
Mar 31, 20213 then
Employees (5.A)5 as of Mar 29, 2024
Mar 31, 20218 then
Private funds: no history
RAUM -51% over the last fiscal year-24% a year over threeIARs 3 to 2
Practice profile
derived from the filing of Mar 29, 2024; every figure names its basis
RAUM per advisor
$2.2MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$4.4MderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.5derivedItem 5.A over advisors
Advisors per office
2.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
-51%derivedbetween the last two annual amendments
Advisor growth, one year
-33%derivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
otherreportedItem 5.E
Advisory activities
portfolio management for pooled vehiclesreportedItem 5.G
Custody
$9.0M, 1 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • an independent public accountant performs a surprise examination (9.C.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Pooled investment vehicles$4.4M100%
Individual clients
n/areported
HNW clients
n/areported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
1reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
$9.0M for 1 clientsreported
Compensation
n/areported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
none on the tape
    Joined, latest
    none on the tape
      Every departureEvery arrival
      Private funds
      No private fund reported.
      Owners and control persons
      Schedule A and B, latest filing
      • Jo Tammy Tipton · Chief Financial Officercontrol
        since 12/2020 · owns less than 5%
      • Scott Bradley Yochum · Chief Compliance Officercontrol
        since 12/2020 · owns less than 5%
      • Monroe James Seneff · Whole Ownercontrol
        since 11/2008 · owns 75% or more of Cnl Holdings, LLC
      • Ashton Andrew Hyltin · Chief Executive Officer
        since 03/2021 · owns less than 5%
      Entity owners
      • Cfg Xvii, Inc. · Manager
        direct · owns 75% or more
      • Cnl Financial Group, LLC · Whole Owner
        indirect · owns 75% or more of Cfg Xvii, Inc.
      • Cnl Holdings, LLC · Whole Owner
        indirect · owns 75% or more of Cnl Financial Group, LLC
      Related persons
      Schedule D 7.A
      Advisers that list Cnl Strategic Asset Management, LLC as a related person
      Offices
      Schedule D 1.F, the 25 largest
      No branch office listed.
      What changed
      consecutive filings, newest first
      • BD registered reps · 1 to 2
        Mar 28, 2023 to Mar 29, 2024
      • Employees · 7 to 5
        Mar 28, 2023 to Mar 29, 2024
      • Insurance-licensed employees · 3 to 2
        Mar 28, 2023 to Mar 29, 2024
      • State-registered IARs · 3 to 2
        Mar 28, 2023 to Mar 29, 2024
      • Discretionary RAUM · $9.0M to $4.4M
        Mar 28, 2023 to Mar 29, 2024
      • Pooled vehicle RAUM · $9.0M to $4.4M
        Mar 28, 2023 to Mar 29, 2024
      • RAUM · $9.0M to $4.4M
        Mar 28, 2023 to Mar 29, 2024
      • Advisory employees · 3 to 2
        Mar 31, 2022 to Mar 28, 2023
      • Assets in custody · $14.3M to $9.0M
        Mar 31, 2022 to Mar 28, 2023
      • Employees · 8 to 7
        Mar 31, 2022 to Mar 28, 2023
      • Discretionary RAUM · $14.3M to $9.0M
        Mar 31, 2022 to Mar 28, 2023
      • Pooled vehicle RAUM · $14.3M to $9.0M
        Mar 31, 2022 to Mar 28, 2023
      • RAUM · $14.3M to $9.0M
        Mar 31, 2022 to Mar 28, 2023
      • Assets in custody · unset to 14278578.0
        Mar 31, 2021 to Mar 31, 2022
      • Custody of client assets · false to true
        Mar 31, 2021 to Mar 31, 2022
      • Discretionary RAUM · $10.0M to $14.3M
        Mar 31, 2021 to Mar 31, 2022
      • Pooled vehicle RAUM · $10.0M to $14.3M
        Mar 31, 2021 to Mar 31, 2022
      • RAUM · $10.0M to $14.3M
        Mar 31, 2021 to Mar 31, 2022
      • Accounts · 0 to 1
        Dec 23, 2020 to Mar 31, 2021
      • Pooled vehicle clients · unset to 1.0
        Dec 23, 2020 to Mar 31, 2021
      • Employees · 6 to 8
        Dec 23, 2020 to Mar 31, 2021
      • Financial planning clients · 0 to 1-10
        Dec 23, 2020 to Mar 31, 2021
      • Discretionary RAUM · $0 to $10.0M
        Dec 23, 2020 to Mar 31, 2021
      • Pooled vehicle RAUM · unset to 10000000.0
        Dec 23, 2020 to Mar 31, 2021
      • RAUM · $0 to $10.0M
        Dec 23, 2020 to Mar 31, 2021
      Signals
      1 dated events
      • Cnl Strategic Asset Management, Llc filed its initial SEC registration (Form ADV)
        Dec 23, 2020 · First SEC registration · fact
      Across DFX
      shared identifiers only, never a name match
      No identifier-backed link to the venture, private equity, family office or sponsor graphs.
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
      RAUM per advisor
      n/aderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026