DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Think Different Financial Planning

Independent wealth managerCRD 312539SEC 801-135763websiteIAPD
Legal name Think Different Financial Planning LLC
Latest filing Sep 11, 2026
First filing on the tape Apr 24, 2026 · 3 filings
SEC status approved since Apr 3, 2026
RAUM
$142M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$142M individuals and HNW
Advisors
1
registered through the firm on IAPD
RAUM per advisor
$142M
derived; firm RAUM over IAPD count
Employees
2
1 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
3 filings and snapshots on the tape
RAUM$142M as of Jul 28, 2026
Apr 24, 2026$142M then
HNW client RAUM$139M as of Jul 28, 2026
Apr 24, 2026$139M then
State-registered IARs (5.B.3)1 as of Jul 28, 2026
Apr 24, 20261 then
Employees (5.A)2 as of Jul 28, 2026
Apr 24, 20262 then
Private funds: no history
RAUM n/a over the last fiscal year
Practice profile
derived from the filing of Sep 11, 2026; every figure names its basis
Archetypes, each a printed rule
  • Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
RAUM per advisor
$142MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
45derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.4MderivedHNW RAUM over HNW clients
Average account
$700,619derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.0derivedItem 5.A over advisors
Advisors per office
0.5derived2 offices incl. principal (1.F.5)
RAUM growth, one year
unknownderivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$139M98%
  • Individuals$2.3M1.6%
Individual clients
4reported
HNW clients
41reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
202reported
Financial planning clients
26-50reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
fixed, hourlyreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd= related_bank= bd_reps=0.0derived
Advisors registered through the firm
1 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
William James SteinbergerCertified Financial PlannerMenlo Park, CaMar 11, 202112 y3
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    Every departureEvery arrival
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • James William Steinberger · Founder, Ceo, Ccocontrol
      since 01/2021 · owns 75% or more
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    What changed
    consecutive filings, newest first
    • Financial planning clients · 26-50 to 26-50
      Jul 28, 2026 to Sep 11, 2026
    • HQ city · to unset
      Jul 28, 2026 to Sep 11, 2026
    • HQ state · to unset
      Jul 28, 2026 to Sep 11, 2026
    • Related adviser · false to unset
      Jul 28, 2026 to Sep 11, 2026
    • Related bank · false to unset
      Jul 28, 2026 to Sep 11, 2026
    • Related broker-dealer · false to unset
      Jul 28, 2026 to Sep 11, 2026
    • Related insurance company · false to unset
      Jul 28, 2026 to Sep 11, 2026
    • Succession · false to unset
      Jul 28, 2026 to Sep 11, 2026
    Signals
    No event on the tape.
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Business phone
    650-387-0533reportedpublished by the firm, firm site, Sep 17, 2026
    Firm profile
    linkedin.com/company/think-different-financial-planning/aboureportedpublic record, Form ADV, Sep 17, 2026
    Website
    thinkdifferentfp.comreportedpublic record, Form ADV, Sep 17, 2026
    Principal office phone
    650-387-0533reportedpublic record, Form ADV, Sep 11, 2026
    Contact form
    thinkdifferentfp.com/contactreportedpublished by the firm, firm site, Sep 17, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Independent wealth managerderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $142Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026