DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Harbor Hills Financial Advisors

Independent wealth managerMontecito, CaliforniaCRD 312691SEC 801-132064websiteIAPD
Legal name Harbor Hills, Inc.
Latest filing Mar 23, 2026
First filing on the tape Feb 28, 2025 · 3 filings
SEC status approved since Mar 4, 2025
RAUM
$128M
reported, Item 5.F
Discretionary
80%
of RAUM
Private clients
97%
$124M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$42.7M
derived; firm RAUM over IAPD count
Employees
3
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
3 filings and snapshots on the tape
RAUM$128M as of Mar 23, 2026
Feb 28, 2025$116M then
HNW client RAUM$44.0M as of Mar 23, 2026
Feb 28, 2025$82.0M then
State-registered IARs (5.B.3)3 as of Mar 23, 2026
Feb 28, 20253 then
Employees (5.A)3 as of Mar 23, 2026
Feb 28, 20253 then
Private funds: no history
RAUM +10% over the last fiscal yearIARs 3 to 3
Practice profile
derived from the filing of Mar 23, 2026; every figure names its basis
Archetypes, each a printed rule
  • Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
  • Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
  • Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
RAUM per advisor
$42.7MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
47derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$6.3MderivedHNW RAUM over HNW clients
Average account
$484,848derivedRAUM over accounts (5.F.2.f)
Discretionary
80%derivedof RAUM
Institutional
3.4%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
3.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+10%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+37%derived
Compensation
percentage of assets, hourly, performance-basedreportedItem 5.E
Advisory activities
financial planning, portfolio management for individualsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$79.6M62%
  • High-net-worth individuals$44.0M34%
  • Pension and profit-sharing plans$4.4M3.4%
Individual clients
134reported
HNW clients
7reported
Pension plan clients
1reported
Charitable clients
0reported
Accounts
264reported
Financial planning clients
101-250reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, hourly, performancereported
Class basis
private_client_share=0.97 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Marcos AlvaroMontecito, CaMay 19, 202315 y0
Anthony Carl PurperoMontecito, CaDec 1, 202542 y3
Conner David RehageSanta Barbara, CaJan 1, 202613 y3
Advisor movement
0 left, 2 joined in 12 months
net +2 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    Every departureEvery arrival
    Teams: two or more advisors moving together within fourteen days, from one state
      Teams outTeams in
      Private funds
      No private fund reported.
      Owners and control persons
      Schedule A and B, latest filing
      • David Conner Rehage · President & Chief Compliance Officercontrol
        since 02/2019 · owns 75% or more
      Related persons
      Schedule D 7.A
      No related person reported.
      Office movement
      IAPD branch city; joins and departures in 12 months
      OfficeAdvisorsJoinedLeftTeams outForming
      Montecito, Ca · principal210
      Offices
      Schedule D 1.F, the 25 largest
      No branch office listed.
      ADV anomalies
      1 against comparable advisers; where to look, not conclusions
      • HNW share shiftChange between filings · filing Mar 23, 2026
        HNW share of RAUM moved from 71.0% to 34.0% between the annual amendments of 2025-04-14 and 2026-03-23
        peers: independent wealth managers, $100M to $500M (5,676)
      How anomalies are measured
      What changed
      consecutive filings, newest first
      • Accounts · 232 to 264
        Apr 14, 2025 to Mar 23, 2026
      • HNW clients · 33 to 7
        Apr 14, 2025 to Mar 23, 2026
      • Individual clients · 70 to 134
        Apr 14, 2025 to Mar 23, 2026
      • Financial planning clients · 1-10 to 101-250
        Apr 14, 2025 to Mar 23, 2026
      • Discretionary RAUM · $89.0M to $102M
        Apr 14, 2025 to Mar 23, 2026
      • HNW RAUM · $82.0M to $44.0M
        Apr 14, 2025 to Mar 23, 2026
      • Individual RAUM · $16.0M to $79.6M
        Apr 14, 2025 to Mar 23, 2026
      • Non-discretionary RAUM · $27.0M to $26.0M
        Apr 14, 2025 to Mar 23, 2026
      • Pension RAUM · $18.0M to $4.4M
        Apr 14, 2025 to Mar 23, 2026
      • RAUM · $116M to $128M
        Apr 14, 2025 to Mar 23, 2026
      • Financial planning clients · 1-10 to 1-10
        Feb 28, 2025 to Apr 14, 2025
      Signals
      No event on the tape.
      Across DFX
      shared identifiers only, never a name match
      No identifier-backed link to the venture, private equity, family office or sponsor graphs.
      How to reach
      public business contact points only, each with its source
      Website
      harborhillsinc.comreportedpublic record, Form ADV, Sep 17, 2026
      Principal office phone
      805-698-8172reportedpublic record, Form ADV, Mar 23, 2026
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Independent wealth managerderiveda rule over Items 5.D and 7.A
      RAUM per advisor
      $42.7Mderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026