DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Onward Advisors LLC

No RAUM reportedPasadena, CaliforniaCRD 316214SEC 801-126708websiteIAPD
Latest filing Apr 16, 2026
First filing on the tape Sep 8, 2022 · 11 filings
SEC status approved since Oct 11, 2022
RAUM
$0
reported, Item 5.F
Discretionary
n/a
of RAUM
Private clients
n/a
$0 individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
5
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
11 filings and snapshots on the tape
RAUM$0 as of Apr 16, 2026
Mar 31, 2023$0 then
HNW client RAUM$0 as of Apr 16, 2026
Mar 31, 2023$0 then
State-registered IARs (5.B.3)0 as of Apr 16, 2026
Mar 31, 20230 then
Employees (5.A)5 as of Apr 16, 2026
Mar 31, 20235 then
Private funds: no history
RAUM n/a over the last fiscal yearIARs 0 to 0
Practice profile
derived from the filing of Apr 16, 2026; every figure names its basis
RAUM per advisor
$0derivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
unknownderivedRAUM over accounts (5.F.2.f)
Discretionary
unknownderivedof RAUM
Institutional
unknownderivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.5derivedItem 5.A over advisors
Advisors per office
2.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
unknownderivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individualsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • a related person acts as qualified custodian (9.D.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
This filing has no Item 5.D breakdown (filings before 2017 reported ranges, not amounts).
Individual clients
0reported
HNW clients
0reported
Pension plan clients
0reported
Charitable clients
0reported
Accounts
0reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.0 fund_share=0.0 institutional_share=0.0 related_bd=true related_bank=false bd_reps=5.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Edward Allen ZubowScottsdale, Az Aug 23, 200634 y0
Stephen Francis StroupWeatogue, Ct Oct 30, 202315 y3
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    none on the tape
      Every departureEvery arrival
      Private funds
      No private fund reported.
      Owners and control persons
      Schedule A and B, latest filing
      • Frederic Robert Limmer · Principal- Chief Growth Officercontrol
        since 08/2022 · owns less than 5%
      • Michael Christopher Mone · Principalcontrol
        since 09/2022 · owns less than 5%
      • Kathleen Erin Preston · Chief Compliance Officercontrol
        since 08/2022 · owns less than 5%
      • Francis Stephen Stroup · Head Of Supervisioncontrol
        since 08/2022 · owns less than 5%
      Entity owners
      • Wedbush Financial Services, LLC · Owner
        direct · owns 75% or more
      • Edward And Jean Wedbush Family Trust · Sole Member
        indirect · owns 75% or more of Wedbush Family Partners, LLC
      • The Bryn Mawr Trust Company Of Delaware · Trustee
        indirect · owns F of Edward And Jean Wedbush Family Trust
      • Wedbush Capital · Sole Member
        indirect · owns 75% or more of Wedbush Financial Services, LLC
      • Wedbush Family Partners, LLC · Shareholder
        indirect · owns 50% to 75% of Wedbush Capital
      Related persons
      Schedule D 7.A
      Advisers that list Onward Advisors LLC as a related person
      Office movement
      IAPD branch city; joins and departures in 12 months
      OfficeAdvisorsJoinedLeftTeams outForming
      Pasadena, Ca · principal202
      Offices
      Schedule D 1.F, the 25 largest
      No branch office listed.
      What changed
      consecutive filings, newest first
      • Advisory employees · 1 to 2
        Nov 4, 2025 to Mar 25, 2026
      • BD registered reps · 4 to 5
        Nov 4, 2025 to Mar 25, 2026
      • Insurance-licensed employees · 2 to 3
        Nov 4, 2025 to Mar 25, 2026
      • Financial planning clients · 0 to 0
        Apr 2, 2025 to Nov 4, 2025
      • HQ city · LOS ANGELES to PASADENA
        Apr 2, 2025 to Nov 4, 2025
      • BD registered reps · 3 to 4
        Dec 16, 2022 to Mar 31, 2023
      • Charity clients · unset to 0.0
        Dec 16, 2022 to Mar 31, 2023
      • Corporate clients · unset to 0.0
        Dec 16, 2022 to Mar 31, 2023
      • HNW clients · unset to 0.0
        Dec 16, 2022 to Mar 31, 2023
      • Individual clients · unset to 0.0
        Dec 16, 2022 to Mar 31, 2023
      • Pension plan clients · unset to 0.0
        Dec 16, 2022 to Mar 31, 2023
      • Pooled vehicle clients · unset to 0.0
        Dec 16, 2022 to Mar 31, 2023
      • Insurance-licensed employees · 0 to 2
        Dec 16, 2022 to Mar 31, 2023
      • State-registered IARs · 3 to 0
        Dec 16, 2022 to Mar 31, 2023
      • HNW RAUM · unset to 0.0
        Dec 16, 2022 to Mar 31, 2023
      • Individual RAUM · unset to 0.0
        Dec 16, 2022 to Mar 31, 2023
      • Pension RAUM · unset to 0.0
        Dec 16, 2022 to Mar 31, 2023
      • Pooled vehicle RAUM · unset to 0.0
        Dec 16, 2022 to Mar 31, 2023
      Signals
      4 dated events
      • Jed William Limmer no longer registered at Onward Advisors Llc; no later IA registration on IAPD
        Aug 3, 2026 · Advisor departure · fact
      • Andrew Robert Hutcheson no longer registered at Onward Advisors Llc; no later IA registration on IAPD
        Sep 24, 2025 · Advisor departure · fact
      • Francis Stephen Stroup (Head Of Supervision) appeared on Schedule A of Onward Advisors Llc
        Dec 16, 2022 · Control person joined · fact
      • Onward Advisors Llc filed its initial SEC registration (Form ADV)
        Sep 8, 2022 · First SEC registration · fact
      Across DFX
      shared identifiers only, never a name match
      No identifier-backed link to the venture, private equity, family office or sponsor graphs.
      How to reach
      public business contact points only, each with its source
      Website
      growwithonward.comreportedpublic record, Form ADV, Sep 17, 2026
      Principal office phone
      (213) 688-8000reportedpublic record, Form ADV, Apr 16, 2026
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      No RAUM reportedderiveda rule over Items 5.D and 7.A
      RAUM per advisor
      n/aderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026