DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
H••••••• W••••• M••••••••• I•••
Latest filing Jun 30, 2026
First filing on the tape Oct 19, 2021 · 14 filings
SEC status approved since Nov 19, 2021
RAUM
$643M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
55%
$356M individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$107M
derived; firm RAUM over IAPD count
Employees
13
7 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
8
reported on Schedule D
History
14 filings and snapshots on the tape
RAUM$643M as of Jun 30, 2026
Mar 7, 2022$213M then
HNW client RAUM$305M as of Jun 30, 2026
Mar 7, 2022$123M then
State-registered IARs (5.B.3)6 as of Jun 30, 2026
Mar 7, 20226 then
Employees (5.A)13 as of Jun 30, 2026
Mar 7, 202210 then
Private funds8 as of Jun 30, 2026
Mar 7, 20222 then
RAUM +31% over the last fiscal year+25% a year over threeIARs 5 to 6
Practice profile
derived from the filing of Jun 30, 2026; every figure names its basis
Archetypes, each a printed rule
- Dual wealth and asset manager · private-client share 20 to 60 percent and fund or institutional share at least 30 percent
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RIA with heavy alternatives · a wealth manager whose private fund gross assets are at least 25 percent of RAUM, or five or more private funds
- ria with p•••••• funds · a wealth manager (private-client share at least 50 percent) that reports at least one private fund on Schedule D 7.B.(1)
- RAUM per advisor
- $107MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 37derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.5MderivedHNW RAUM over HNW clients
- Average account
- $2.8MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 9.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.2derivedItem 5.A over advisors
- Advisors per office
- 6.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +31%derivedbetween the last two annual amendments
- Advisor growth, one year
- +20%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +2.3%derived
- Compensation
- percentage of assets, hourly, fixed fees, performance-basedreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for pooled vehicles, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- a related person has custody of client cash (9.B.1.a)
- a related person has custody of client securities (9.B.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$305M47%
- Pooled investment vehicles$210M33%
- Individuals$50.6M7.9%
- Insurance companies$41.5M6.4%
- Charitable organizations$19.9M3.1%
- Corporations and businesses$16.7M2.6%
- Individual clients
- 103reported
- HNW clients
- 121reported
- Pension plan clients
- n/areported
- Charitable clients
- 1reported
- Accounts
- 226reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourly, performancereported
- Class basis
- private_client_share=0.55 fund_share=0.33 institutional_share=0.1 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| R••• K••• G••••Certified Financial Planner | San Diego, Ca | Nov 22, 2021 | 12 y | 1 |
| D•••• P••• A••••••Certified Financial Planner | San Diego, Ca | Dec 16, 2021 | 10 y | 0 |
| M••••••• M• H••• | San Diego, Ca | Dec 21, 2021 | 14 y | 4 |
| J••••• L••••• G••••Certified Financial Planner | San Diego, Ca | Apr 11, 2022 | 18 y | 2 |
| D••••• J•• S•••••••• | San Diego, Ca | Feb 24, 2025 | 17 y | 1 |
| W•••••• K••• | San Diego, Ca | Jan 12, 2026 | 11 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- J•••• M•••• D••••••••• to C•••••• S••••• • C••• I•••Jan 25, 2023 · RIA to affiliated broker-dealer or bank
Joined, latest
- D••••• J•• S•••••••• from L••••• P••• L••Feb 24, 2025 · RIA to RIA
- J••••• L••••• G•••• from T•• K•••• F•••••••• G••••• I•••Apr 11, 2022 · RIA to RIA
- M••••••• M• H••• from T•• K•••• F•••••••• G••••• I•••Dec 21, 2021 · RIA to a newly registered adviser
- J•••• M•••• D••••••••• from T•• K•••• F•••••••• G••••• I•••Dec 16, 2021 · RIA to a newly registered adviser
- R••• K••• G•••• from T•• K•••• F•••••••• G••••• I•••Nov 22, 2021 · RIA to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 3 joined from T•• K•••• F•••••••• G••••• I•••Feb 28, 2022 · San Diego, Ca
Private funds
4 reported on Schedule D 7.B.(1)
| Fund | Type | Gross assets | Owners | First reported |
|---|---|---|---|---|
| H••••••• P•••••• O••••••••• P•••••••• L• | Hedge Fund | $50.2M | 43 | Mar 7, 2022 |
| H••••••• I•• S•• L• | Private Equity Fund | $6.6M | 13 | Mar 22, 2024 |
| D••••••••• P•••••• E••••• F••• L• | Private Equity Fund | $1.4M | 11 | Mar 22, 2024 |
| H••••••• P•••••• O••••••••• P•••••••• O••••••• L• | Hedge Fund | $0 | 1 | Mar 7, 2022 |
Owners and control persons
Schedule A and B, latest filing
- C•••••••• J••••• A•••••••• · Chief Investment Officercontrolsince 01/2022 · owns 5% to 10%
- D••••• G••••••• R••• · Partnercontrolsince 03/2022 · owns 5% to 10%
- G••••• J•••••• L••••• · Presidentcontrolsince 10/2021 · owns less than 5%
- G••••• R•••• K••• · Chief Compliance Officercontrolsince 11/2021 · owns 10% to 25%
- G••••• J••••••• M•••• · Trustee Of J••••• A•• J•••••• G•••• F••••• T•••• M•••• 3•• 2•••controlsince 03/2••• · owns 50% to 75% of J••••• A•• J•••••• G•••• F••••• T•••• M•••• 3•• 2•••
- G••••• J•••••• L••••• · Trustee Of J••••• A•• J•••••• G•••• F••••• T•••• M•••• 3•• 2•••controlsince 03/2••• · owns 50% to 75% of J••••• A•• J•••••• G•••• F••••• T•••• M•••• 3•• 2•••
Entity owners
- J••••• A•• J•••••• G•••• F••••• T•••• M•••• 3•• 2••• · Ownerdirect · owns 50% to 75%
Related persons
Schedule D 7.A
- H••••••• A••••••• T•• S••••••••• I•••insurancey
- H••• G• L••pooled vehicle sponsory
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| San Diego, Ca · principal | 6 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
3 against comparable advisers; where to look, not conclusions
- wealth RIA p•••••• fund surgeCombination · filing Mar 18, 2026a wealth manager (private-client share at least 50 percent) whose private fund count grew by three or more and 50 percent or more. RAUM $491,221,951 to $643,361,063, advisors 5 to 6, private clients 219 to 224, offices 0 to 0 (2025-03-12 to 2026-03-18)peers: independent wealth managers, $500M to $1B (1,482)
- account count collapseChange between filings · filing Mar 18, 2026accounts (Item 5.F.2.f) moved from 978.0 to 226.0 (-77.0%) between the annual amendments of 2025-03-12 and 2026-03-18; the peer median change was +6.0% (1256 comparable advisers, 0.0th percentile of changes)peers: independent wealth managers, $500M to $1B (1,256) · 0.2% percentile
- p•••••• fund count surgeChange between filings · filing Mar 18, 2026private funds (Schedule D 7.B.1) moved from 5.0 to 8.0 (+60.0%) between the annual amendments of 2025-03-12 and 2026-03-18; the peer median change was 0.0% (72 comparable advisers, 96.0th percentile of changes)peers: independent wealth managers, $500M to $1B (72) · 96% percentile
What changed
consecutive filings, newest first
- Accounts · 978 to 226Aug 4, 2025 to Mar 18, 2026
- Advisory employees · 5 to 7Aug 4, 2025 to Mar 18, 2026
- Advisory activities · 3 to 4Aug 4, 2025 to Mar 18, 2026
- Charity clients · 5 to 1Aug 4, 2025 to Mar 18, 2026
- Corporate clients · unset to 1.0Aug 4, 2025 to Mar 18, 2026
- HNW clients · 104 to 121Aug 4, 2025 to Mar 18, 2026
- Individual clients · 115 to 103Aug 4, 2025 to Mar 18, 2026
- Pooled vehicle clients · 6 to 8Aug 4, 2025 to Mar 18, 2026
- Employees · 9 to 13Aug 4, 2025 to Mar 18, 2026
- State-registered IARs · 5 to 6Aug 4, 2025 to Mar 18, 2026
- Private funds · 5 to 8Aug 4, 2025 to Mar 18, 2026
- Discretionary RAUM · $491M to $643MAug 4, 2025 to Mar 18, 2026
- HNW RAUM · $228M to $305MAug 4, 2025 to Mar 18, 2026
- Individual RAUM · $55.4M to $50.6MAug 4, 2025 to Mar 18, 2026
- Pooled vehicle RAUM · $131M to $210MAug 4, 2025 to Mar 18, 2026
- RAUM · $491M to $643MAug 4, 2025 to Mar 18, 2026
- Accounts · 819 to 978Jul 8, 2024 to Mar 12, 2025
- Charity clients · 6 to 5Jul 8, 2024 to Mar 12, 2025
- HNW clients · 67 to 104Jul 8, 2024 to Mar 12, 2025
- Individual clients · 149 to 115Jul 8, 2024 to Mar 12, 2025
- Pooled vehicle clients · 3 to 6Jul 8, 2024 to Mar 12, 2025
- Financial planning clients · 101-250 to 101-250Jul 8, 2024 to Mar 12, 2025
- Private funds · 3 to 5Jul 8, 2024 to Mar 12, 2025
- Discretionary RAUM · $377M to $491MJul 8, 2024 to Mar 12, 2025
- HNW RAUM · $212M to $228MJul 8, 2024 to Mar 12, 2025
- Individual RAUM · $54.0M to $55.4MJul 8, 2024 to Mar 12, 2025
- Pension RAUM · 712720.0 to unsetJul 8, 2024 to Mar 12, 2025
- Pooled vehicle RAUM · $58.7M to $131MJul 8, 2024 to Mar 12, 2025
- RAUM · $377M to $491MJul 8, 2024 to Mar 12, 2025
- Related insurance company · true to falseJul 8, 2024 to Mar 12, 2025
- Accounts · 940 to 819Jul 10, 2023 to Mar 22, 2024
- Advisory employees · 6 to 5Jul 10, 2023 to Mar 22, 2024
- Charity clients · 1 to 6Jul 10, 2023 to Mar 22, 2024
- HNW clients · 80 to 67Jul 10, 2023 to Mar 22, 2024
- Individual clients · 119 to 149Jul 10, 2023 to Mar 22, 2024
- Pooled vehicle clients · 1 to 3Jul 10, 2023 to Mar 22, 2024
- Insurance-licensed employees · 2 to 0Jul 10, 2023 to Mar 22, 2024
- Financial planning clients · 1-10 to 101-250Jul 10, 2023 to Mar 22, 2024
- State-registered IARs · 6 to 5Jul 10, 2023 to Mar 22, 2024
- Private funds · 2 to 3Jul 10, 2023 to Mar 22, 2024
Signals
6 dated events
- H••••••• W••••• M••••••••• I••• reported RAUM $643.4M, up 31% from $491.2M (2025-08-04 to 2026-03-18)Mar 18, 2026 · RAUM change · derived
- H••••••• W••••• M••••••••• I••• reported RAUM $491.2M, up 30% from $377.0M (2024-07-08 to 2025-03-12)Mar 12, 2025 · RAUM change · derived
- H••••••• W••••• M••••••••• I••• reported RAUM $327.3M, up 54% from $213.1M (2022-12-08 to 2023-03-03)Mar 3, 2023 · RAUM change · derived
- J•••• M•••• D••••••••• left H••••••• W••••• M••••••••• I••• for C•••••• S••••• • C••• I••• (registered 2023-01-05)Jan 25, 2023 · Advisor changed firm · fact
- 3 advisors left T•• K•••• F•••••••• G••••• I••• (San Diego, CA) for H••••••• W••••• M••••••••• I••• on the same dayFeb 28, 2022 · Team lift-out · derived
- H••••••• W••••• M••••••••• I••• filed its initial SEC registration (Form ADV)Oct 19, 2021 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
- H••••••• W••••• M••••••••• I••• · Independent Sponsorsshared crd · capital_provider
- H••••••• W••••• M••••••••• I••• · Private Equityshared crd · organization
How to reach
public business contact points only, each with its source
- Business phone
- 858-613-9191reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/heritage-wealth-management-increportedpublic record, Form ADV, Sep 18, 2026
- Website
- heritagealts.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 858-613-9191reportedpublic record, Form ADV, Jun 30, 2026
- Contact form
- heritagealts.com/contact-usreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- heritagealts.com/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $107Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026