DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
The names on this page are hidden. Create a free account and they fill in. No card, and every figure, date and source on this page is public either way.
SEC-registered adviser
S••••• 5• F••••••••
Legal name S••••• 5• F•••••••• L••
Latest filing Jun 13, 2026
First filing on the tape Jan 28, 2022 · 24 filings
SEC status approved since Mar 1, 2022
RAUM
$342M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$342M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$171M
derived; firm RAUM over IAPD count
Employees
5
3 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
24 filings and snapshots on the tape
RAUM$342M as of Jun 13, 2026
Feb 16, 2023$195M then
HNW client RAUM$300M as of Jun 13, 2026
Feb 16, 2023$163M then
State-registered IARs (5.B.3)2 as of Jun 13, 2026
Feb 16, 20232 then
Employees (5.A)5 as of Jun 13, 2026
Feb 16, 20234 then
Private funds: no history
RAUM +26% over the last fiscal year+21% a year over threeIARs 2 to 2offices 1 to 0
Practice profile
derived from the filing of Jun 13, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $171MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 78derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $4.2MderivedHNW RAUM over HNW clients
- Average account
- $686,035derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.5derivedItem 5.A over advisors
- Advisors per office
- 2.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +26%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +15%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
- Custody
- $37.3M, 9 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$300M88%
- Individuals$42.1M12%
- Individual clients
- 85reported
- HNW clients
- 71reported
- Pension plan clients
- 0reported
- Charitable clients
- 0reported
- Accounts
- 498reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- $37.3M for 9 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| K••••••• A•• A••••Certified Financial Planner | Manhattan Beach, Ca | Jun 29, 2022 | 26 y | 3 |
| D•••• H••• S•••• | Manhattan Beach, Ca | Jun 29, 2022 | 15 y | 3 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- D•••• H••• S•••• from A••••• T••••• P•••••• W•••••Jun 29, 2022 · RIA to RIA
- K••••••• A•• A•••• from A••••• T••••• P•••••• W•••••Jun 29, 2022 · RIA to RIA
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from A••••• T••••• P•••••• W•••••Jun 30, 2022 · Manhattan Beach, Ca
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- A••••• K•••••••• A•• · Founding Principalcontrolsince 01/2021 · owns 50% to 75%
- S••••• D••••• H••• · Founder/Principal/Chief Compliance Officercontrolsince 01/2021 · owns 25% to 50%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Manhattan Beach, Ca · principal | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- , 1 employees
What changed
consecutive filings, newest first
- Other offices · 1 to 0Apr 22, 2026 to Jun 13, 2026
- Accounts · 425 to 498Feb 18, 2026 to Mar 3, 2026
- HNW clients · 62 to 71Feb 18, 2026 to Mar 3, 2026
- Individual clients · 74 to 85Feb 18, 2026 to Mar 3, 2026
- Assets in custody · $33.0M to $37.3MFeb 18, 2026 to Mar 3, 2026
- Discretionary RAUM · $272M to $342MFeb 18, 2026 to Mar 3, 2026
- HNW RAUM · $236M to $300MFeb 18, 2026 to Mar 3, 2026
- Individual RAUM · $35.8M to $42.1MFeb 18, 2026 to Mar 3, 2026
- RAUM · $272M to $342MFeb 18, 2026 to Mar 3, 2026
- Assets in custody · unset to 32989162.0Jul 9, 2025 to Sep 3, 2025
- Custody of client assets · false to trueJul 9, 2025 to Sep 3, 2025
- Financial planning clients · 101-250 to 101-250May 30, 2025 to Jul 9, 2025
- Accounts · 397 to 425Aug 1, 2024 to Feb 21, 2025
- Advisory employees · 2 to 3Aug 1, 2024 to Feb 21, 2025
- HNW clients · 56 to 62Aug 1, 2024 to Feb 21, 2025
- Individual clients · 73 to 74Aug 1, 2024 to Feb 21, 2025
- Discretionary RAUM · $222M to $272MAug 1, 2024 to Feb 21, 2025
- HNW RAUM · $187M to $236MAug 1, 2024 to Feb 21, 2025
- Individual RAUM · $34.9M to $35.8MAug 1, 2024 to Feb 21, 2025
- RAUM · $222M to $272MAug 1, 2024 to Feb 21, 2025
- Other offices · 2 to 1Mar 15, 2024 to Jul 24, 2024
- Accounts · 373 to 397Sep 9, 2023 to Mar 15, 2024
- HNW clients · 54 to 56Sep 9, 2023 to Mar 15, 2024
- Individual clients · 65 to 73Sep 9, 2023 to Mar 15, 2024
- Employees · 4 to 5Sep 9, 2023 to Mar 15, 2024
- Other offices · 1 to 2Sep 9, 2023 to Mar 15, 2024
- Discretionary RAUM · $195M to $222MSep 9, 2023 to Mar 15, 2024
- HNW RAUM · $163M to $187MSep 9, 2023 to Mar 15, 2024
- Individual RAUM · $31.2M to $34.9MSep 9, 2023 to Mar 15, 2024
- RAUM · $195M to $222MSep 9, 2023 to Mar 15, 2024
- Accounts · 380 to 373Jan 3, 2023 to Feb 16, 2023
- HNW clients · 100 to 54Jan 3, 2023 to Feb 16, 2023
- Individual clients · 20 to 65Jan 3, 2023 to Feb 16, 2023
- Financial planning clients · 0 to 101-250Jan 3, 2023 to Feb 16, 2023
- Discretionary RAUM · $200M to $195MJan 3, 2023 to Feb 16, 2023
- HNW RAUM · $190M to $163MJan 3, 2023 to Feb 16, 2023
- Individual RAUM · $10.0M to $31.2MJan 3, 2023 to Feb 16, 2023
- RAUM · $200M to $195MJan 3, 2023 to Feb 16, 2023
- Accounts · 0 to 380Apr 29, 2022 to Jun 29, 2022
- HNW clients · 0 to 100Apr 29, 2022 to Jun 29, 2022
Signals
2 dated events
- 2 advisors left A••••• T••••• P•••••• W••••• (Manhattan Beach, CA) for S••••• 5• F•••••••• on the same dayJun 30, 2022 · Team lift-out · derived
- S••••• 5• F•••••••• filed its initial SEC registration (Form ADV)Jan 28, 2022 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@second50financial.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 424-260-1551reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/second-50-financialreportedpublic record, Form ADV, Sep 18, 2026
- Website
- second50financial.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 424-260-1551reportedpublic record, Form ADV, Jun 13, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $171Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026