DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Diazo, LLC
Latest filing Mar 31, 2026
First filing on the tape Dec 5, 2022 · 13 filings
SEC status approved since Jan 6, 2023
RAUM
$222M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
95%
$212M individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$73.9M
derived; firm RAUM over IAPD count
Employees
9
4 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
13 filings and snapshots on the tape
RAUM$222M as of Mar 31, 2026
Feb 28, 2024$133M then
HNW client RAUM$116M as of Mar 31, 2026
Feb 28, 2024$44.4M then
State-registered IARs (5.B.3)4 as of Mar 31, 2026
Feb 28, 20243 then
Employees (5.A)9 as of Mar 31, 2026
Feb 28, 20245 then
Private funds: no history
RAUM +25% over the last fiscal yearIARs 4 to 4
Practice profile
derived from the filing of Mar 31, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $73.9MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 113derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.5MderivedHNW RAUM over HNW clients
- Average account
- $252,935derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 4.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 3.0derivedItem 5.A over advisors
- Advisors per office
- 1.0derived3 offices incl. principal (1.F.5)
- RAUM growth, one year
- +25%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +17%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Custody
- $10.3M, 22 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$116M52%
- Individuals$95.6M43%
- Charitable organizations$10.0M4.5%
- Individual clients
- 293reported
- HNW clients
- 46reported
- Pension plan clients
- 0reported
- Charitable clients
- 0reported
- Accounts
- 876reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- $10.3M for 22 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.95 fund_share=0.0 institutional_share=0.05 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Brian Seth CrawleyCertified Financial Planner | Henderson, Nv | Jan 27, 2023 | 11 y | 6 |
| Justin James LongCertified Financial Planner | Henderson, Nv | Feb 7, 2023 | 18 y | 5 |
| Thomas Joseph Stetter | Henderson, Nv | Mar 4, 2025 | 14 y | 0 |
Advisor movement
1 left, 0 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 33% of current headcount1 left over 36 months
Left, latest
- Scott Martin Sensenig to Rfg Advisory, LLCJun 18, 2026 · RIA to RIA
Joined, latest
- Justin James Long from Innovative Adviser Solutions, LLCFeb 7, 2023 · RIA to a newly registered adviser
- Scott Martin Sensenig from Innovative Adviser Solutions, LLCJan 30, 2023 · RIA to a newly registered adviser
- Brian Seth Crawley from Innovative Adviser Solutions, LLCJan 27, 2023 · RIA to a newly registered adviser
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Paule Caroline Laiacona · Chief Compliance Officercontrolsince 11/2022 · owns less than 5%
- Marie Laura Long · Chief Executive Officercontrolsince 11/2022 · owns 75% or more
- Seth Brian Crawley · Evp, Wealth Plannersince 11/2022 · owns less than 5%
Related persons
Schedule D 7.A
- Financial Fitness Benefits And Insurance Solutions, LLCreal estaten
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Henderson, Nv · principal | 3 | 0 | 0 | ||
| Myrtle Beach, Sc | 0 | 0 | 1 |
Offices
Schedule D 1.F, the 25 largest
- , 1 employees
What changed
consecutive filings, newest first
- Accounts · 727 to 876Sep 26, 2025 to Mar 31, 2026
- HNW clients · 43 to 46Sep 26, 2025 to Mar 31, 2026
- Individual clients · 247 to 293Sep 26, 2025 to Mar 31, 2026
- Assets in custody · $3.6M to $10.3MSep 26, 2025 to Mar 31, 2026
- Employees · 8 to 9Sep 26, 2025 to Mar 31, 2026
- Discretionary RAUM · $178M to $222MSep 26, 2025 to Mar 31, 2026
- HNW RAUM · $102M to $116MSep 26, 2025 to Mar 31, 2026
- Individual RAUM · $76.0M to $95.6MSep 26, 2025 to Mar 31, 2026
- RAUM · $178M to $222MSep 26, 2025 to Mar 31, 2026
- Accounts · 467 to 727Feb 28, 2024 to Mar 28, 2025
- Advisory employees · 3 to 4Feb 28, 2024 to Mar 28, 2025
- HNW clients · 33 to 43Feb 28, 2024 to Mar 28, 2025
- Individual clients · 205 to 247Feb 28, 2024 to Mar 28, 2025
- Assets in custody · unset to 3550495.0Feb 28, 2024 to Mar 28, 2025
- Custody of client assets · false to trueFeb 28, 2024 to Mar 28, 2025
- Employees · 5 to 8Feb 28, 2024 to Mar 28, 2025
- Financial planning clients · 101-250 to 101-250Feb 28, 2024 to Mar 28, 2025
- State-registered IARs · 3 to 4Feb 28, 2024 to Mar 28, 2025
- Other offices · 1 to 2Feb 28, 2024 to Mar 28, 2025
- Discretionary RAUM · $133M to $178MFeb 28, 2024 to Mar 28, 2025
- HNW RAUM · $44.4M to $102MFeb 28, 2024 to Mar 28, 2025
- Individual RAUM · $88.3M to $76.0MFeb 28, 2024 to Mar 28, 2025
- RAUM · $133M to $178MFeb 28, 2024 to Mar 28, 2025
- Accounts · 392 to 467Jun 28, 2023 to Feb 28, 2024
- HNW clients · 24 to 33Jun 28, 2023 to Feb 28, 2024
- Individual clients · 183 to 205Jun 28, 2023 to Feb 28, 2024
- Financial planning clients · 0 to 101-250Jun 28, 2023 to Feb 28, 2024
- Other offices · 0 to 1Jun 28, 2023 to Feb 28, 2024
- Discretionary RAUM · $101M to $133MJun 28, 2023 to Feb 28, 2024
- HNW RAUM · $54.7M to $44.4MJun 28, 2023 to Feb 28, 2024
- Individual RAUM · $45.9M to $88.3MJun 28, 2023 to Feb 28, 2024
- RAUM · $101M to $133MJun 28, 2023 to Feb 28, 2024
- Accounts · 0 to 392Feb 3, 2023 to Apr 6, 2023
- Charity clients · unset to 0.0Feb 3, 2023 to Apr 6, 2023
- Corporate clients · unset to 0.0Feb 3, 2023 to Apr 6, 2023
- HNW clients · unset to 24.0Feb 3, 2023 to Apr 6, 2023
- Individual clients · unset to 183.0Feb 3, 2023 to Apr 6, 2023
- Pension plan clients · unset to 0.0Feb 3, 2023 to Apr 6, 2023
- Pooled vehicle clients · unset to 0.0Feb 3, 2023 to Apr 6, 2023
- Discretionary RAUM · $0 to $101MFeb 3, 2023 to Apr 6, 2023
Signals
2 dated events
- Scott Martin Sensenig left Diazo, Llc for Rfg Advisory, Llc (registered 2026-06-17)Jun 18, 2026 · Advisor changed firm · fact
- Diazo, Llc filed its initial SEC registration (Form ADV)Dec 5, 2022 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 702-745-1800reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/financial-fitness-wealth-management-llcreportedpublic record, Form ADV, Sep 17, 2026
- Firm profile
- linkedin.com/company/diazollcreportedpublic record, Form ADV, Sep 17, 2026
- Website
- diazo.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 702-745-1800reportedpublic record, Form ADV, Mar 31, 2026
- Team page
- diazo.com/our-teamreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $73.9Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026