DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
C••••• P•••••• A•••••••• L••
Latest filing Sep 2, 2026
First filing on the tape Mar 31, 2023 · 10 filings
SEC status approved since May 3, 2023
RAUM
n/a
reported, Item 5.F
Discretionary
n/a
of RAUM
Private clients
n/a
$0 individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
13
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
10 filings and snapshots on the tape
RAUM$0 as of May 1, 2026
Mar 26, 2025$0 then
HNW client RAUM: no history
State-registered IARs (5.B.3)0 as of May 1, 2026
Mar 26, 20240 then
Employees (5.A)13 as of May 1, 2026
Mar 26, 20249 then
Private funds: no history
RAUM n/a over the last fiscal yearIARs 0 to 0
Practice profile
derived from the filing of Sep 2, 2026; every figure names its basis
- RAUM per advisor
- unknownderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- unknownderivedRAUM over accounts (5.F.2.f)
- Discretionary
- unknownderivedof RAUM
- Institutional
- unknownderivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.2derivedItem 5.A over advisors
- Advisors per office
- 6.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- unknownderivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- otherreportedItem 5.E
- Advisory activities
- selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Where the RAUM sits
Form ADV Item 5.D, latest filing
This filing has no Item 5.D breakdown (filings before 2017 reported ranges, not amounts).
- Individual clients
- n/areported
- HNW clients
- n/areported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- n/areported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- n/areported
- Class basis
- private_client_share=0.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=true bd_reps=0.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| S•••••• A••••• L••••••••• | Rockford, Il | Oct 3, 2024 | 14 y | 1 |
| A•••••••• B••• F••••••Personal Financial Specialist | Middleburg, Va | Mar 4, 2025 | 17 y | 0 |
| T•• G•••• | Rockford, Il | Jun 23, 2025 | 23 y | 0 |
| G••• S•••• P•••••Chartered Financial Analyst | Rockford, Il | Jul 3, 2025 | 23 y | 0 |
| J•••••• N••• M••••••• | Seattle, Wa | Apr 27, 2026 | 10 y | 0 |
| C••••••••• L•• D••••••Certified Financial Planner, Personal Financial Specialist | Rockford, Il | May 22, 2026 | 11 y | 2 |
Advisor movement
1 left, 1 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 17% of current headcount1 left over 36 months
Left, latest
- A•••• K••••• A•••• to F••••••••• W••••• • T•• A•••••••• L••Mar 25, 2026 · Other
Joined, latest
- C••••••••• L•• D•••••• from C•••• W••••• L••May 22, 2026 · Other
- A•••• K••••• A•••• from B••••••• W••••• A•••••••• L••Oct 24, 2024 · RIA to a newly registered adviser
- S•••••• A••••• L••••••••• from H••• F•••••••• S•••••••• L••Oct 3, 2024 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- B•••••••• C••••• J•••• · Senior Vice President Of Advisorscontrolsince 07/2023 · owns less than 5%
- B••••• G••••••• W•••• · Chief Information Officercontrolsince 01/2023 · owns less than 5%
- D•••••• G••••••• S•••• · Chief Operating Officercontrolsince 01/2023 · owns less than 5%
- E••••••• D••••• E•••• · Chief Financial Officercontrolsince 01/2023 · owns less than 5%
- F••••••••• M••••••• C••••• · Chief Marketing Officercontrolsince 01/2023 · owns less than 5%
- G•••••• M••••••• A•• · Chief Investment Officercontrolsince 11/2023 · owns less than 5%
- L••• K•••• · Chief Growth Officercontrolsince 09/2023 · owns less than 5%
- M••••• L•••••••• K•••••• · Chief Executive Officercontrolsince 01/2023 · owns less than 5%
- T••••••••• L•••• M•••• · General Counsel And Chief Compliance Officercontrolsince 01/2023 · owns less than 5%
Entity owners
- C•••••• P•••••• L••• · Memberdirect · owns 75% or more
- P•••••••• I•••••••• V• P•••••••• L••• · Limited Partnerindirect · owns 25% to 50% of C•••••• P•••••• L•••
- P•••••••• I•••••••• V•• L••• · Limited Partnerindirect · owns 25% to 50% of C•••••• P•••••• L•••
- P•• P••••••• V•• L••• · General Partnerindirect · owns F of P•••••••• I•••••••• V• P•••••••• L•••
- P•• P••••••• V•• L••• · General Partnerindirect · owns F of P•••••••• I•••••••• V•• L•••
- P•• V• G• H•••••••• L•• · General Partnerindirect · owns F of C•••••• P•••••• L•••
Related persons
Schedule D 7.A
- C••••• I•••••••• A•••••• L••real estaten
- C•••••• L••investment advisernRAUM $19B
- P•• P••••••• V•• L•••investment adviserbankpooled vehicle sponsory
- P•• V• G• H•••••••• L••pooled vehicle sponsory
Advisers that list C••••• P•••••• A•••••••• L•• as a related person
- 111221 n
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Rockford, Il · principal | 6 | 2 | 1 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 0.0 to unsetMay 1, 2026 to Sep 2, 2026
- Financial planning clients · 0 to 0May 1, 2026 to Sep 2, 2026
- Discretionary RAUM · 0.0 to unsetMay 1, 2026 to Sep 2, 2026
- Non-discretionary RAUM · 0.0 to unsetMay 1, 2026 to Sep 2, 2026
- RAUM · 0.0 to unsetMay 1, 2026 to Sep 2, 2026
- Succession · false to unsetMay 1, 2026 to Sep 2, 2026
- Employees · 14 to 13Oct 10, 2025 to Mar 26, 2026
- Financial planning clients · 0 to 0Mar 26, 2025 to Oct 10, 2025
- Accounts · unset to 0.0Jun 28, 2024 to Mar 26, 2025
- Advisory employees · 0 to 5Jun 28, 2024 to Mar 26, 2025
- Employees · 9 to 14Jun 28, 2024 to Mar 26, 2025
- Financial planning clients · unset to 0Jun 28, 2024 to Mar 26, 2025
- Discretionary RAUM · unset to 0.0Jun 28, 2024 to Mar 26, 2025
- Non-discretionary RAUM · unset to 0.0Jun 28, 2024 to Mar 26, 2025
- RAUM · unset to 0.0Jun 28, 2024 to Mar 26, 2025
- Employees · 7 to 9Apr 17, 2023 to Mar 26, 2024
- HQ city · MINNEAPOLIS to ROCKFORDApr 17, 2023 to Mar 26, 2024
- HQ state · MN to ILApr 17, 2023 to Mar 26, 2024
Signals
6 dated events
- A•••• K••••• A•••• left C••••• P•••••• A•••••••• L•• for F••••••••• W••••• • T•• A•••••••• L•• (registered 2026-01-01)Mar 25, 2026 · Advisor changed firm · fact
- James Craig Bartlett (Senior Vice President Of Advisors) appeared on Schedule A of C••••• P•••••• A•••••••• L••Mar 26, 2024 · Control person joined · fact
- Ari Matthew Gotlin (Chief Investment Officer) appeared on Schedule A of C••••• P•••••• A•••••••• L••Mar 26, 2024 · Control person joined · fact
- K•••• Lee (Chief Growth Officer) appeared on Schedule A of C••••• P•••••• A•••••••• L••Mar 26, 2024 · Control person joined · fact
- Pisoni Maria Daley (Chief Growth And Practice Leader) no longer on Schedule A of C••••• P•••••• A•••••••• L•• (listed 2023-04-17, absent 2024-03-26)Mar 26, 2024 · Control person left · inference
- C••••• P•••••• A•••••••• L•• filed its initial SEC registration (Form ADV)Mar 31, 2023 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Website
- choreoadvisors.com/cpa-alliancereportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 888-312-8467reportedpublic record, Form ADV, Sep 2, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- No RAUM reportedderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- n/aderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026