DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

P•••••••• F•••••••• W••••• M•••••••••

Independent wealth managerRaleigh, North CarolinaCRD 325303SEC 801-127988websiteIAPD
Legal name P•••••••• F••••••••• L••
Latest filing Mar 31, 2026
First filing on the tape Apr 14, 2023 · 10 filings
SEC status approved since May 15, 2023
RAUM
$160M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
54%
$86.6M individuals and HNW
Advisors
1
registered through the firm on IAPD
RAUM per advisor
$160M
derived; firm RAUM over IAPD count
Employees
4
1 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
10 filings and snapshots on the tape
RAUM$160M as of Mar 31, 2026
Mar 18, 2024$110M then
HNW client RAUM$67.5M as of Mar 31, 2026
Mar 18, 2024$7.3M then
State-registered IARs (5.B.3)1 as of Mar 31, 2026
Mar 18, 20241 then
Employees (5.A)4 as of Mar 31, 2026
Mar 18, 20241 then
Private funds: no history
RAUM +13% over the last fiscal yearIARs 1 to 1
Practice profile
derived from the filing of Mar 31, 2026; every figure names its basis
Archetypes, each a printed rule
  • Dual wealth and asset manager · private-client share 20 to 60 percent and fund or institutional share at least 30 percent
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
  • Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
RAUM per advisor
$160MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
128derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.3MderivedHNW RAUM over HNW clients
Average account
$438,445derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
44%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
4.0derivedItem 5.A over advisors
Advisors per office
1.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+13%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
+14%derived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consulting, selection of other advisers, publications, educational seminarsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Pension and profit-sharing plans$69.9M44%
  • High-net-worth individuals$67.5M42%
  • Individuals$19.1M12%
  • Corporations and businesses$3.6M2.3%
Individual clients
76reported
HNW clients
52reported
Pension plan clients
13reported
Charitable clients
0reported
Accounts
365reported
Financial planning clients
101-250reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=0.54 fund_share=0.0 institutional_share=0.44 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
1 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
G••• E•••• P••••••••Certified Financial PlannerRaleigh, NcJun 16, 202315 y1
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • P••••••••• G•••• E•••• · President, Ceo, Managing Member & Ccocontrol
      since 02/2023 · owns 75% or more
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    ADV anomalies
    1 against comparable advisers; where to look, not conclusions
    • high institutional concentrationStatic outlier · filing Mar 31, 2026
      institutional share of RAUM of 44% against a peer median of 0% (5678 comparable advisers, 98.0th percentile, 14.6 robust deviations)
      peers: independent wealth managers, $100M to $500M (5,678) · 98% percentile
    What changed
    consecutive filings, newest first
    • Accounts · 324 to 365
      Mar 31, 2025 to Mar 31, 2026
    • HNW clients · 44 to 52
      Mar 31, 2025 to Mar 31, 2026
    • Individual clients · 68 to 76
      Mar 31, 2025 to Mar 31, 2026
    • Pension plan clients · 12 to 13
      Mar 31, 2025 to Mar 31, 2026
    • Discretionary RAUM · $142M to $160M
      Mar 31, 2025 to Mar 31, 2026
    • HNW RAUM · $53.0M to $67.5M
      Mar 31, 2025 to Mar 31, 2026
    • Individual RAUM · $20.1M to $19.1M
      Mar 31, 2025 to Mar 31, 2026
    • Pension RAUM · $65.6M to $69.9M
      Mar 31, 2025 to Mar 31, 2026
    • RAUM · $142M to $160M
      Mar 31, 2025 to Mar 31, 2026
    • Accounts · 284 to 324
      Mar 25, 2024 to Mar 31, 2025
    • Advisory activities · 5 to 6
      Mar 25, 2024 to Mar 31, 2025
    • HNW clients · 64 to 44
      Mar 25, 2024 to Mar 31, 2025
    • Individual clients · 36 to 68
      Mar 25, 2024 to Mar 31, 2025
    • Pension plan clients · 11 to 12
      Mar 25, 2024 to Mar 31, 2025
    • Employees · 1 to 4
      Mar 25, 2024 to Mar 31, 2025
    • Financial planning clients · 0 to 101-250
      Mar 25, 2024 to Mar 31, 2025
    • Discretionary RAUM · $110M to $142M
      Mar 25, 2024 to Mar 31, 2025
    • HNW RAUM · $49.3M to $53.0M
      Mar 25, 2024 to Mar 31, 2025
    • Individual RAUM · $7.3M to $20.1M
      Mar 25, 2024 to Mar 31, 2025
    • Pension RAUM · $51.9M to $65.6M
      Mar 25, 2024 to Mar 31, 2025
    • RAUM · $110M to $142M
      Mar 25, 2024 to Mar 31, 2025
    • HNW clients · 36 to 64
      Mar 18, 2024 to Mar 25, 2024
    • Individual clients · 64 to 36
      Mar 18, 2024 to Mar 25, 2024
    • HNW RAUM · $7.3M to $49.3M
      Mar 18, 2024 to Mar 25, 2024
    • Individual RAUM · $49.3M to $7.3M
      Mar 18, 2024 to Mar 25, 2024
    • Accounts · 217 to 284
      Sep 1, 2023 to Mar 18, 2024
    • Corporate clients · 1 to 2
      Sep 1, 2023 to Mar 18, 2024
    • HNW clients · 52 to 36
      Sep 1, 2023 to Mar 18, 2024
    • Individual clients · 44 to 64
      Sep 1, 2023 to Mar 18, 2024
    • Discretionary RAUM · $103M to $110M
      Sep 1, 2023 to Mar 18, 2024
    • HNW RAUM · $42.7M to $7.3M
      Sep 1, 2023 to Mar 18, 2024
    • Individual RAUM · $10.1M to $49.3M
      Sep 1, 2023 to Mar 18, 2024
    • Pension RAUM · $48.3M to $51.9M
      Sep 1, 2023 to Mar 18, 2024
    • RAUM · $103M to $110M
      Sep 1, 2023 to Mar 18, 2024
    • Accounts · 0 to 217
      Jun 15, 2023 to Sep 1, 2023
    • Charity clients · unset to 0.0
      Jun 15, 2023 to Sep 1, 2023
    • Corporate clients · unset to 1.0
      Jun 15, 2023 to Sep 1, 2023
    • HNW clients · unset to 52.0
      Jun 15, 2023 to Sep 1, 2023
    • Individual clients · unset to 44.0
      Jun 15, 2023 to Sep 1, 2023
    • Pension plan clients · unset to 11.0
      Jun 15, 2023 to Sep 1, 2023
    Signals
    1 dated events
    • P•••••••• F•••••••• W••••• M••••••••• filed its initial SEC registration (Form ADV)
      Apr 14, 2023 · First SEC registration · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Business email
    t•••@p•••••••••.comreportedpublished by the firm, firm site, Sep 16, 2026
    Business email
    g••••@p•••••••••.comreportedpublished by the firm, firm site, Sep 16, 2026
    Business email
    b•••••@p•••••••••.comreportedpublished by the firm, firm site, Sep 16, 2026
    Business email
    d••••@p•••••••••.comreportedpublished by the firm, firm site, Sep 16, 2026
    Business phone
    919-781-4167reportedpublished by the firm, firm site, Sep 16, 2026
    Business phone
    919-781-4240reportedpublished by the firm, firm site, Sep 16, 2026
    Business phone
    919-781-3589reportedpublished by the firm, firm site, Sep 16, 2026
    Firm profile
    linkedin.com/company/pendleton-financialreportedpublic record, Form ADV, Sep 19, 2026
    Website
    p•••••••••.comreportedpublic record, Form ADV, Sep 19, 2026
    Principal office phone
    919-781-4167reportedpublic record, Form ADV, Mar 31, 2026
    Contact form
    p•••••••••.comreportedpublished by the firm, firm site, Sep 16, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Independent wealth managerderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $160Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026