DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Pacific Wealth Advisory Services LLC

Independent wealth managerDanville, CaliforniaCRD 330888SEC 801-130327websiteIAPD
Latest filing Feb 19, 2026
First filing on the tape Apr 22, 2024 · 15 filings
SEC status approved since May 21, 2024
RAUM
$96.3M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$96.3M individuals and HNW
Advisors
1
registered through the firm on IAPD
RAUM per advisor
$96.3M
derived; firm RAUM over IAPD count
Employees
2
1 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
15 filings and snapshots on the tape
RAUM$96.3M as of Feb 19, 2026
Jan 9, 2025$102M then
HNW client RAUM$47.3M as of Feb 19, 2026
Jan 9, 2025$55.5M then
State-registered IARs (5.B.3)1 as of Feb 19, 2026
Jan 9, 20251 then
Employees (5.A)2 as of Feb 19, 2026
Jan 9, 20252 then
Private funds: no history
RAUM -2.5% over the last fiscal yearIARs 1 to 1
Practice profile
derived from the filing of Feb 19, 2026; every figure names its basis
Archetypes, each a printed rule
  • Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
RAUM per advisor
$96.3MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
223derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.9MderivedHNW RAUM over HNW clients
Average account
$180,986derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.0derivedItem 5.A over advisors
Advisors per office
1.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
-2.5%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-1.8%derived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
portfolio management for individualsreportedItem 5.G
Custody
$35.1M, 177 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$49.0M51%
  • High-net-worth individuals$47.3M49%
Individual clients
198reported
HNW clients
25reported
Pension plan clients
0reported
Charitable clients
0reported
Accounts
532reported
Financial planning clients
reported
Wrap fee programs
noreported
Custody of client assets
$35.1M for 177 clientsreported
Compensation
% of AUMreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
1 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Michael Jerome LickissDanville, CaJul 2, 202420 y2
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Lisa Katherine Kumro · Chief Compliance Officercontrol
      since 04/2024 · owns less than 5%
    • Jerome Michael Lickiss · Ownercontrol
      since 04/2024 · owns 75% or more
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    ADV anomalies
    1 against comparable advisers; where to look, not conclusions
    • custody status changedChange between filings · filing Feb 19, 2026
      custody of client assets (Item 9.A): no on the filing of 2025-04-30, yes on the filing of 2026-02-19
      peers: independent wealth managers, under $100M (704)
    What changed
    consecutive filings, newest first
    • Accounts · 508 to 532
      Apr 30, 2025 to Feb 19, 2026
    • HNW clients · 22 to 25
      Apr 30, 2025 to Feb 19, 2026
    • Individual clients · 205 to 198
      Apr 30, 2025 to Feb 19, 2026
    • Assets in custody · unset to 35149975.0
      Apr 30, 2025 to Feb 19, 2026
    • Custody of client assets · false to true
      Apr 30, 2025 to Feb 19, 2026
    • Discretionary RAUM · $98.7M to $96.3M
      Apr 30, 2025 to Feb 19, 2026
    • HNW RAUM · $41.9M to $47.3M
      Apr 30, 2025 to Feb 19, 2026
    • Individual RAUM · $56.8M to $49.0M
      Apr 30, 2025 to Feb 19, 2026
    • RAUM · $98.7M to $96.3M
      Apr 30, 2025 to Feb 19, 2026
    • Financial planning clients · unset to
      Mar 5, 2025 to Apr 30, 2025
    • Accounts · 468 to 508
      Jan 9, 2025 to Mar 5, 2025
    • BD registered reps · 1 to 0
      Jan 9, 2025 to Mar 5, 2025
    • HNW clients · 32 to 22
      Jan 9, 2025 to Mar 5, 2025
    • Individual clients · 176 to 205
      Jan 9, 2025 to Mar 5, 2025
    • Discretionary RAUM · $102M to $98.7M
      Jan 9, 2025 to Mar 5, 2025
    • HNW RAUM · $55.5M to $41.9M
      Jan 9, 2025 to Mar 5, 2025
    • Individual RAUM · $46.4M to $56.8M
      Jan 9, 2025 to Mar 5, 2025
    • RAUM · $102M to $98.7M
      Jan 9, 2025 to Mar 5, 2025
    • Accounts · 0 to 468
      Aug 6, 2024 to Sep 10, 2024
    • Charity clients · unset to 0.0
      Aug 6, 2024 to Sep 10, 2024
    • Corporate clients · unset to 0.0
      Aug 6, 2024 to Sep 10, 2024
    • HNW clients · unset to 32.0
      Aug 6, 2024 to Sep 10, 2024
    • Individual clients · unset to 176.0
      Aug 6, 2024 to Sep 10, 2024
    • Pension plan clients · unset to 0.0
      Aug 6, 2024 to Sep 10, 2024
    • Pooled vehicle clients · unset to 0.0
      Aug 6, 2024 to Sep 10, 2024
    • Discretionary RAUM · $0 to $102M
      Aug 6, 2024 to Sep 10, 2024
    • HNW RAUM · unset to 55495110.0
      Aug 6, 2024 to Sep 10, 2024
    • Individual RAUM · unset to 46391746.0
      Aug 6, 2024 to Sep 10, 2024
    • Pension RAUM · unset to 0.0
      Aug 6, 2024 to Sep 10, 2024
    • Pooled vehicle RAUM · unset to 0.0
      Aug 6, 2024 to Sep 10, 2024
    • RAUM · $0 to $102M
      Aug 6, 2024 to Sep 10, 2024
    • Business name · PACIFIC FINANCIAL ADVISORY SERVICES to PACIFIC WEALTH ADVISORY SERVICES LLC
      Jul 2, 2024 to Jul 9, 2024
    • Legal name · PACIFIC FINANCIAL ADVISORY SERVICES to PACIFIC WEALTH ADVISORY SERVICES LLC
      Apr 22, 2024 to Apr 23, 2024
    Signals
    1 dated events
    • Pacific Financial Advisory Services filed its initial SEC registration (Form ADV)
      Apr 22, 2024 · First SEC registration · fact
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Business phone
    925-838-7566reportedpublished by the firm, firm site, Sep 17, 2026
    Website
    pacificwealthadvisory.netreportedpublic record, Form ADV, Sep 17, 2026
    Principal office phone
    925-838-7566reportedpublic record, Form ADV, Feb 19, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Independent wealth managerderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $96.3Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026