DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Park Square Financial Group LLC
Legal name Park Square Financial Group, LLC
Latest filing Apr 24, 2026
First filing on the tape Aug 15, 2024 · 16 filings
SEC status approved since Sep 13, 2024
RAUM
$219M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
97%
$211M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$43.7M
derived; firm RAUM over IAPD count
Employees
5
4 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
16 filings and snapshots on the tape
RAUM$219M as of Apr 24, 2026
Feb 19, 2025$208M then
HNW client RAUM$90.8M as of Apr 24, 2026
Feb 19, 2025$31.4M then
State-registered IARs (5.B.3)4 as of Apr 24, 2026
Feb 19, 20256 then
Employees (5.A)5 as of Apr 24, 2026
Feb 19, 20258 then
Private funds: no history
RAUM +5.0% over the last fiscal yearIARs 6 to 4offices 2 to 3
Practice profile
derived from the filing of Apr 24, 2026; every figure names its basis
Archetypes, each a printed rule
- Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
- RAUM per advisor
- $43.7MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 81derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.0MderivedHNW RAUM over HNW clients
- Average account
- $309,573derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 3.4%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 1.3derived4 offices incl. principal (1.F.5)
- RAUM growth, one year
- +5.0%derivedbetween the last two annual amendments
- Advisor growth, one year
- -33%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -8.0%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Wrap fee program
- $379MreportedItem 5.I
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$120M55%
- High-net-worth individuals$90.8M42%
- Pension and profit-sharing plans$7.5M3.4%
- Corporations and businesses$6,5620.0%
- Individual clients
- 359reported
- HNW clients
- 45reported
- Pension plan clients
- 26reported
- Charitable clients
- n/areported
- Accounts
- 706reported
- Financial planning clients
- 0reported
- Wrap fee programs
- $190M sponsored, $190M managedreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.97 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Jerry Scott SwineyCertified Financial Planner | Hoover, Al | Sep 16, 2024 | 25 y | 5 |
| Donald Leonard RuffinCertified Financial Planner | Roswell, Ga | Sep 16, 2024 | 39 y | 3 |
| Kaila Brooks | Roswell, Ga | Oct 1, 2024 | 13 y | 1 |
| Gary Dewitt BurgerCertified Financial Planner | Buford, Ga | Oct 11, 2024 | 38 y | 3 |
| Donna Howard GordonCertified Financial Planner | Birmingham, Al | Feb 6, 2026 | 34 y | 1 |
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Donna Howard Gordon from Wesban Financial Consultants, P.C.Feb 6, 2026 · Other
- Gary Dewitt Burger from Csenge Advisory Group, LLCOct 11, 2024 · RIA to a newly registered adviser
- Kaila Brooks from Csenge Advisory Group, LLCOct 1, 2024 · RIA to a newly registered adviser
- Jerry Scott Swiney from Csenge Advisory Group, LLCSep 16, 2024 · RIA to a newly registered adviser
- Donald Leonard Ruffin from Csenge Advisory Group, LLCSep 16, 2024 · RIA to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from Csenge Advisory Group, LLCSep 18, 2024 · Clearwater, Fl
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Leonard Donald Ruffin · Cco, Ceocontrolsince 08/2024 · owns less than 5%
- Scott Jerry Swiney · Coocontrolsince 08/2024 · owns less than 5%
- Leonard Donald Ruffin · Managing Membercontrolsince 07/2009 · owns 75% or more of 1952 Financial Management Corporation
- Scott Jerry Swiney · Managing Membercontrolsince 01/2017 · owns 75% or more of Jss Financial LLC
Entity owners
- 1952 Financial Management Corporation · Managing Memberdirect · owns 50% to 75%
- Jss Financial LLC · Managing Memberdirect · owns 50% to 75%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Roswell, Ga · principal | 5 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Buford, GA1 employees
- Hoover, AL1 employees
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- HNW share shiftChange between filings · filing Apr 24, 2026HNW share of RAUM moved from 15.0% to 42.0% between the annual amendments of 2025-03-19 and 2026-04-24peers: independent wealth managers, $100M to $500M (5,676)
- advisor count dropChange between filings · filing Apr 24, 2026advisory representatives (Item 5.B.3) moved from 6.0 to 4.0 (-33.0%) between the annual amendments of 2025-03-19 and 2026-04-24; the peer median change was 0.0% (965 comparable advisers, 4.0th percentile of changes)peers: independent wealth managers, $100M to $500M (965) · 4.1% percentile
What changed
consecutive filings, newest first
- Other offices · 2 to 3Feb 27, 2026 to Apr 24, 2026
- Accounts · 736 to 706Oct 15, 2025 to Feb 27, 2026
- Advisory employees · 6 to 4Oct 15, 2025 to Feb 27, 2026
- HNW clients · 17 to 45Oct 15, 2025 to Feb 27, 2026
- Individual clients · 422 to 359Oct 15, 2025 to Feb 27, 2026
- Pension plan clients · 24 to 26Oct 15, 2025 to Feb 27, 2026
- Employees · 8 to 5Oct 15, 2025 to Feb 27, 2026
- State-registered IARs · 6 to 4Oct 15, 2025 to Feb 27, 2026
- Discretionary RAUM · $207M to $219MOct 15, 2025 to Feb 27, 2026
- HNW RAUM · $31.4M to $90.8MOct 15, 2025 to Feb 27, 2026
- Individual RAUM · $168M to $120MOct 15, 2025 to Feb 27, 2026
- Non-discretionary RAUM · $868,868 to $0Oct 15, 2025 to Feb 27, 2026
- Pension RAUM · $8.4M to $7.5MOct 15, 2025 to Feb 27, 2026
- RAUM · $208M to $219MOct 15, 2025 to Feb 27, 2026
- Wrap assets (manager) · $208M to $190MOct 15, 2025 to Feb 27, 2026
- Wrap assets (sponsor) · $208M to $190MOct 15, 2025 to Feb 27, 2026
- Financial planning clients · 0 to 0Jun 11, 2025 to Oct 15, 2025
- Accounts · 409 to 736Nov 8, 2024 to Feb 19, 2025
- Advisory employees · 4 to 6Nov 8, 2024 to Feb 19, 2025
- HNW clients · 24 to 17Nov 8, 2024 to Feb 19, 2025
- Individual clients · 175 to 422Nov 8, 2024 to Feb 19, 2025
- Pension plan clients · unset to 24.0Nov 8, 2024 to Feb 19, 2025
- State-registered IARs · 4 to 6Nov 8, 2024 to Feb 19, 2025
- Discretionary RAUM · $108M to $207MNov 8, 2024 to Feb 19, 2025
- HNW RAUM · $45.5M to $31.4MNov 8, 2024 to Feb 19, 2025
- Individual RAUM · $62.3M to $168MNov 8, 2024 to Feb 19, 2025
- Non-discretionary RAUM · $0 to $868,868Nov 8, 2024 to Feb 19, 2025
- Pension RAUM · unset to 8358261.0Nov 8, 2024 to Feb 19, 2025
- RAUM · $108M to $208MNov 8, 2024 to Feb 19, 2025
- Wrap assets (manager) · $108M to $208MNov 8, 2024 to Feb 19, 2025
- Wrap assets (sponsor) · $108M to $208MNov 8, 2024 to Feb 19, 2025
- Accounts · 0 to 409Oct 11, 2024 to Nov 8, 2024
- HNW clients · unset to 24.0Oct 11, 2024 to Nov 8, 2024
- Individual clients · unset to 175.0Oct 11, 2024 to Nov 8, 2024
- Discretionary RAUM · $0 to $108MOct 11, 2024 to Nov 8, 2024
- HNW RAUM · unset to 45535847.0Oct 11, 2024 to Nov 8, 2024
- Individual RAUM · unset to 62298858.0Oct 11, 2024 to Nov 8, 2024
- RAUM · $0 to $108MOct 11, 2024 to Nov 8, 2024
- Wrap assets (manager) · $0 to $108MOct 11, 2024 to Nov 8, 2024
- Wrap assets (sponsor) · $0 to $108MOct 11, 2024 to Nov 8, 2024
Signals
3 dated events
- Park Square Financial Group Llc reported RAUM $208.2M, up 93% from $107.8M (2024-11-08 to 2025-02-19)Feb 19, 2025 · RAUM change · derived
- 2 advisors left Csenge Advisory Group, LLC (Clearwater, FL) for Park Square Financial Group LLC on the same daySep 18, 2024 · Team lift-out · derived
- Park Square Financial Group Llc filed its initial SEC registration (Form ADV)Aug 15, 2024 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 770-641-1401reportedpublished by the firm, firm site, Sep 17, 2026
- Firm profile
- linkedin.com/company/park-square-financialreportedpublic record, Form ADV, Sep 17, 2026
- Website
- parksquarefg.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 770-641-1401reportedpublic record, Form ADV, Apr 24, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $43.7Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026