DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Rea Financial

Independent wealth managerOrlando, FloridaCRD 340696SEC 801-135745IAPD
Legal name Rea Financial, Inc
Latest filing Sep 10, 2026
First filing on the tape Apr 18, 2026 · 4 filings
SEC status 120-day approval since Apr 20, 2026
RAUM
$54.8M
reported, Item 5.F
Discretionary
78%
of RAUM
Private clients
100%
$54.8M individuals and HNW
Advisors
1
registered through the firm on IAPD
RAUM per advisor
$54.8M
derived; firm RAUM over IAPD count
Employees
3
1 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
4 filings and snapshots on the tape
RAUM$0 as of Aug 10, 2026
Apr 18, 2026$0 then
HNW client RAUM: no history
State-registered IARs (5.B.3)1 as of Aug 10, 2026
Apr 18, 20261 then
Employees (5.A)3 as of Aug 10, 2026
Apr 18, 20263 then
Private funds: no history
RAUM n/a over the last fiscal year
Practice profile
derived from the filing of Sep 10, 2026; every figure names its basis
Archetypes, each a printed rule
  • Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
RAUM per advisor
$54.8MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
146derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.5MderivedHNW RAUM over HNW clients
Average account
$150,650derivedRAUM over accounts (5.F.2.f)
Discretionary
78%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
3.0derivedItem 5.A over advisors
Advisors per office
1.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
unknownderivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
Custody
yesreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$32.4M59%
  • High-net-worth individuals$22.4M41%
Individual clients
131reported
HNW clients
15reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
364reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
$0 for 0 clientsreported
Compensation
% of AUMreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
1 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Logan Thomas WolfleyOrlando, FlApr 20, 202617 y4
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
    Joined, latest
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • W James Rea · Presidentcontrol
      since 12/2022 · owns 75% or more
    • Harold Kim Teff · Chief Compliance Officer
      since 08/2026 · owns less than 5%
    Related persons
    Schedule D 7.A
    No related person reported.
    Offices
    Schedule D 1.F, the 25 largest
    No branch office listed.
    ADV anomalies
    1 against comparable advisers; where to look, not conclusions
    • custody status changedChange between filings · filing Sep 10, 2026
      custody of client assets (Item 9.A): no on the filing of 2026-08-10, yes on the filing of 2026-09-10
      peers: independent wealth managers, under $100M (704)
    What changed
    consecutive filings, newest first
    • Accounts · 0 to 364
      Aug 10, 2026 to Sep 10, 2026
    • Advisory activities · 4 to 3
      Aug 10, 2026 to Sep 10, 2026
    • HNW clients · unset to 15.0
      Aug 10, 2026 to Sep 10, 2026
    • Individual clients · unset to 131.0
      Aug 10, 2026 to Sep 10, 2026
    • Assets in custody · unset to 0.0
      Aug 10, 2026 to Sep 10, 2026
    • Custody of client assets · false to true
      Aug 10, 2026 to Sep 10, 2026
    • Financial planning clients · 0 to 0
      Aug 10, 2026 to Sep 10, 2026
    • Discretionary RAUM · $0 to $42.8M
      Aug 10, 2026 to Sep 10, 2026
    • HNW RAUM · unset to 22400000.0
      Aug 10, 2026 to Sep 10, 2026
    • Individual RAUM · unset to 32436527.0
      Aug 10, 2026 to Sep 10, 2026
    • Non-discretionary RAUM · $0 to $12.0M
      Aug 10, 2026 to Sep 10, 2026
    • RAUM · $0 to $54.8M
      Aug 10, 2026 to Sep 10, 2026
    • Succession · false to unset
      Aug 10, 2026 to Sep 10, 2026
    Signals
    No event on the tape.
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Principal office phone
    407-787-9700reportedpublic record, Form ADV, Sep 10, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Independent wealth managerderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $54.8Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026