DFX Intelligence
Venture Capital Intelligence
Firms, funds, partners, companies and rounds from sworn filings, firm sites and announcements, kept as a graph with a date and a source on every edge. Facts, inferences and estimates are labelled as such. A fund target is never a close, GAV is never dry powder, and a round size is never an investor’s check.
Firms / SJW Investments, LLC
SJW Investments, LLC
Serena Ventures empowers founders through a strong network and champion mindset. Explore our portfolio, team, and latest news in venture capital.
venture manager, reported GAV $113M across 1 vehicles
Importance
27
moderate
Active deployment
30
moderate
Emerging
0
low
Completeness
63
high
Freshness
100
high
Research priority
13
low
Identity and regulatory footprint
- Headquarters
- New York, NYadviserinfo.sec.gov
- Office address
- 111 BROADWAY, FLOOR 19, New York, NY, 10006adviserinfo.sec.gov
- Business phone
- 6285887200adviserinfo.sec.gov
- SEC adviser type
- exempt reporting adviseradviserinfo.sec.gov
- SEC exemption claimed
- venture capital fund adviseradviserinfo.sec.govItem 2.B(1): advises solely venture capital funds
- Latest Form ADV
- Mar 30, 2026
- Private funds reported
- 2 (2 venture capital funds)adviserinfo.sec.gov
- Private fund gross assets
- $80.0Madviserinfo.sec.govreported GAV of the funds, the adviser's own number; not fund size, not dry powder
- business phone
- 6285887200adviserinfo.sec.govpublished by the subject
Stated thesis versus observed behaviour
39 observed deals
Stated (the firm’s website)
- Sectors
- not stated or not yet read
- Stages
- early
- Geography
- global
- Check size
- not stated; DFX does not estimate checks from round sizes
- Self-described
- venture capital
Observed (from deals on record)
Stage at participation: no observed deals yet
Stage at first entry: no observed deals yet
Sectors
unknown 95%Other 5%
lead rate n/afollow-on rate n/anew logos, 12 months 39
Funds and vehicles
1 reported
| Vehicle | Type | Vintage | Lifecycle | Reported GAV | Owners | Form D sold | Latest Form D |
|---|---|---|---|---|---|---|---|
| Serena Ventures Fund I, LP | Fund | unknown | Unknown | $113M Dec 6, 2024 | 106 | $0 | Mar 29, 2021 |
GAV is the gross asset value the adviser reported on Form ADV for the vehicle, never the fund’s committed size and never dry powder. Form D sold is the amount sold as of the latest filing, never a final close.
Investment team
10 current, 1 departed
Beth Ferreira
General partnerGeneral Partner
Serena Jameka Williams
Managing partnerFounding Partner And Sole Member · since Aug 1, 2020
Serena Williams
Managing partnerManaging Partner
Elizabeth Marie Ferreira
Operating partnerOperating Partner · since Nov 1, 2024
Assa Camara
OtherChief of Staff to
Olivia Griffian
OtherPartnerships & Portfolio Support
Sharla Grass
PartnerPartner
AMY Linnay Berliner
Platform and operationsPart-Time Cfo · since Jul 1, 2022
Kyra McCarty
Platform and operationsOperations Manager
Shara Jubilado
Platform and operationsFractional CFO
1 departed (kept with end dates)
- Alison Jo Rapaport · Partner · Aug 1, 2020 to Dec 6, 2024 Inference
Investments on record
39 edges, 39 companies, 0 partner-attributed
“This investor” is the amount disclosed for this investor alone; it is unknown unless a source said it. The round size is the whole round.
Co-investors
40 relationships from shared deals, counted for the whole firm
Matchstick Ventures, LLC 3 shared · recurringGolden Ventures 2 shared · recurringMac Venture Capital 2 shared · recurringK50 Ventures 2 shared · recurringOWL Ventures 2 shared · recurringMaveron LLC 1 shared · one timeAmerican Family Ventures 1 shared · one timeHalogen Ventures 1 shared · one timeMaple VC 1 shared · one timeSterling Road 1 shared · one timeElectric Capital Partners, LLC 1 shared · one timeSpero Management Company, LLC 1 shared · one timeProgression 1 shared · one timeSiddhi Capital, LLC 1 shared · one timeHoxton Ventures 1 shared · one timeHabitat Partners Management LLC 1 shared · one timeLobster Capital, LLC 1 shared · one timeKonvoy 1 shared · one timeBlackbird Ventures Pty Ltd. 1 shared · one timeRetv Management, LLC 1 shared · one timePortfolia Venture Management, LLC 1 shared · one timeRosecliff Venture Management, LLC 1 shared · one timeMighty Capital Management LLC 1 shared · one timePAX Momentum 1 shared · one timeShrug, LLC 1 shared · one timeIcon Ventures 1 shared · one timeK5 1 shared · one timeCity Light Capital Management III, LLC 1 shared · one timeCNK Equity Partners I, LLC 1 shared · one timeCauseway 1 shared · one timeIterative Capital, LLC 1 shared · one timeMotive Partners 1 shared · one timeTapestry Vc 1 shared · one timeSempervirens Ventures LLC 1 shared · one timeAVC Fund Management, LLC 1 shared · one timeFounders First Advisors 1 shared · one timeGolden Angels Investors, LLC 1 shared · one timeBBG Ventures 1 shared · one timeMetrodora Ventures LLC 1 shared · one timeOpen Opportunity Management, LLC 1 shared · one time
Limited partners
0 disclosed
No LP commitment on record. An LP edge needs a public disclosure with a quote: a pension report (see Limited partners for the plans read), a fund announcement naming the LP, or a Form ADV owner. The fund page carries the LP’s reported performance.
Timeline
10 dated events
- Sep 16, 2026Ours Privacy no longer listed on SJW Investments, LLC's portfolio pageRemoved from portfolio pagePortfolioInferenceOurs PrivacyVenture organization websites (about, team, portfolio, thesis, news pages)
- Sep 13, 2026Zitti: acquired by Block on or before 2026-09-13 (no date published), per SJW Investments, LLC's portfolio page
- Sep 13, 2026Lolli: acquired by Thesis* on or before 2026-09-13 (no date published), per SJW Investments, LLC's portfolio page
- Sep 13, 2026Shopping Gives: acquired by CPGIO on or before 2026-09-13 (no date published), per SJW Investments, LLC's portfolio page
- Sep 13, 2026Wile: acquired by NamelessCPG on or before 2026-09-13 (no date published), per SJW Investments, LLC's portfolio page
- Sep 13, 2026Bitski: acquired by Phantom on or before 2026-09-13 (no date published), per SJW Investments, LLC's portfolio page
- Dec 6, 2024Alison Jo Rapaport (Partner) no longer on Schedule A of SJW Investments, LLC
- Nov 1, 2024Elizabeth Marie Ferreira joined Schedule A of SJW Investments, LLC as Operating Partner
- Sep 15, 2022Serena Ventures Fund I, LP first reported on Form ADV by Serena Ventures Fund I, LP (Venture Capital Fund), GAV $112,000,000Fund first reported on Form ADVFundsFactSerena Ventures Fund I, LPSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
- Sep 15, 2022Serena Ventures Fund I, LP first filed Form ADV (ERA, venture capital fund adviser exemption)First SEC adviser filingOrganizationFactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Classification history
- Sep 12, 2026Institutional venture firm (confirmed, 95%, cls-1)venture manager, reported GAV $113M across 1 vehicles
Evidence
43 observations from 3 sources