Firms, funds, partners, companies and rounds from sworn filings, firm sites and announcements, kept as a graph with a date and a source on every edge. Facts, inferences and estimates are labelled as such. A fund target is never a close, GAV is never dry powder, and a round size is never an investor’s check.

Firms / American Family Ventures

American Family Ventures

Corporate ventureMadison, WIamfamventures.comSEC venture capital fund adviser

We invest at the forefront of insurance in pursuit of one goal: shaping the future of our industry.

corporate parent: Amfam Holdings, Inc.

Importance
41
elevated
Active deployment
30
moderate
Emerging
0
low
Completeness
69
high
Freshness
100
high
Research priority
14
low
Identity and regulatory footprint
Headquarters
Madison, WIadviserinfo.sec.gov
Office address
821 E. WASHINGTON AVE, Madison, WI, 53703adviserinfo.sec.gov
Business phone
844-927-2446adviserinfo.sec.gov
SEC adviser type
exempt reporting adviseradviserinfo.sec.gov
SEC exemption claimed
venture capital fund adviseradviserinfo.sec.govItem 2.B(1): advises solely venture capital funds
Latest Form ADV
Mar 2, 2026
Private funds reported
4 (4 venture capital funds)adviserinfo.sec.gov
Private fund gross assets
$461Madviserinfo.sec.govreported GAV of the funds, the adviser's own number; not fund size, not dry powder
Owners on Schedule A
Amfam Holdings, Inc. (Sole Member), E; NEW Ventures, LLC (Sole Member), E; American Family Insurance Mutual Holding Company (Sole Shareholder), E
business phone
844-927-2446adviserinfo.sec.govpublished by the subject
Stated thesis versus observed behaviour
63 observed deals
Stated (the firm’s website)
Sectors
ai, fintech, proptech
Stages
not stated or not yet read
Geography
not stated
Check size
not stated; DFX does not estimate checks from round sizes
Self-described
venture capital
Observed (from deals on record)
Stage at participation: no observed deals yet
Stage at first entry: no observed deals yet
Sectors
unknown 92%Other Technology 5%Other 2%Environmental Services 2%
lead rate n/afollow-on rate n/anew logos, 12 months 63
Funds and vehicles
4 reported
VehicleTypeVintageLifecycleReported GAVOwnersForm D soldLatest Form D
Amfam Vc Fund IV, LPFund2022 form d first saleActive deployment$93.7M
Mar 21, 2024
21$325MMay 11, 2022
Amfam Vc Spv II, LPSPV or co-invest vehicle2022 form d first saleActive deployment$10.0M
Mar 21, 2024
4$10.8MNov 18, 2022
Amfam Vc Spv I, LPSPV or co-invest vehicle2021 form d first saleMature$6.2M
Mar 21, 2024
8$42.7M
of $42.7M
May 12, 2021
Amfam Vc Fund III, LPFund2019 form d first saleMature$192M
Mar 21, 2024
14$213M
of $213M
Apr 15, 2021
GAV is the gross asset value the adviser reported on Form ADV for the vehicle, never the fund’s committed size and never dry powder. Form D sold is the amount sold as of the latest filing, never a final close.
Investment team
21 current, 1 departed
Mike Mansell
Financial Planning & Analysis Advisor
Board or advisory
Molly Lahr
Investor Relations and Platform Associate
Investor relations
Brittany Clements
Head of Fund Operations and Chief Compliance Officer
Platform and operations
1 departed (kept with end dates)
  • Christy Kaufman · Chief Compliance Officer · Jul 1, 2019 to Apr 14, 2021 Inference
Investments on record
63 edges, 62 companies, 0 partner-attributed
CompanyRoundRolePartnerRound sizeThis investorDateSource
Alix, Inc.portfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Bluefields Specialtyportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Bold Penguinportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Branchportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Burnbot, Inc.portfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Cariumportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Chamber Cardioportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Chelsea Avondaleportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Choosing Therapyportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Clearcover, Inc.portfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Comeryxportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Cozyportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Earthportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Earth Force Technologiesportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Elysianportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Entrioportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Gradient AIportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
hometapportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Hoverportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
hover.toportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Hushportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Ingenious.Buildportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Junoportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Kadanceportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Keen Homeportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Lattice Dataportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
LeaseLockportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Ledgebrookportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Life360portfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Limitportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
LogRock Inc.portfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Lowerportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
M.Labsportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Momento Segurosportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Neat Capitalportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Networked Insightsportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Oneportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Optifinoportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Pathworkportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Pendellaportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Plantdportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Plantd Materialsportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Populusportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Qumis Inc.portfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Red Balloon Securityportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Reggoraportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
ReviewTrackersportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Revolvportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Ringportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Sanaportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Shoutletportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Sparkportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Spectraportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
TCAREportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Teakportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Tire Agentportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Turtlemintportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Venteurportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Vesperportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Wyzeportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
XP Healthportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
YourMechanicportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Clearcover, Inc.portfolio listingunknownunknownunknownunknownSep 13, 2026Fact Portfolio company websites (about, investors, press pages)
“This investor” is the amount disclosed for this investor alone; it is unknown unless a source said it. The round size is the whole round.
Co-investors
40 relationships from shared deals, counted for the whole firm
Mtech Capital 3 shared · recurringIA Capital Group, Inc. 3 shared · recurringMatchstick Ventures, LLC 2 shared · recurringHabitat Partners Management LLC 1 shared · one timeLobster Capital, LLC 1 shared · one timeVariant 1 shared · one timeG20 Capital Management, LLC 1 shared · one timeBlackbird Ventures Pty Ltd. 1 shared · one timeRipple Manager Inc. 1 shared · one timeAnthemis 1 shared · one timeInnovating Capital Management, LLC 1 shared · one timeAlsop Louie Partners 1 shared · one timeSoutheast Venture Partners III, Inc. 1 shared · one timeGrishin Robotics Inc. 1 shared · one timeK50 Ventures 1 shared · one timemark vc 1 shared · one timeHyperplane Venture Capital 1 shared · one timeSJW Investments, LLC 1 shared · one timeShrug, LLC 1 shared · one timeMenlo Ventures 1 shared · one timeGolden Ventures 1 shared · one timeOmega Fund Management, LLC 1 shared · one timeDAG Ventures 1 shared · one timeMontage Ventures 1 shared · one timeTenoneten 1 shared · one timeFelicis Ventures 1 shared · one timeAbbaei 1 shared · one timeRetv Management, LLC 1 shared · one timeCRV, LLC 1 shared · one timeArch Venture Partners 1 shared · one timeTransform Capital 1 shared · one timeLacuna LLC 1 shared · one timeCity Hill Ventures, LLC 1 shared · one timeSpero Management Company, LLC 1 shared · one timeHyde Park Angels, Inc. 1 shared · one timeConvective Capital Management, LLC 1 shared · one timeElectric Capital Partners, LLC 1 shared · one timeTrue Ventures 1 shared · one timeWeatherford Capital Management 1 shared · one timeLightbank 1 shared · one time
Limited partners
0 disclosed
No LP commitment on record. An LP edge needs a public disclosure with a quote: a pension report (see Limited partners for the plans read), a fund announcement naming the LP, or a Form ADV owner. The fund page carries the LP’s reported performance.
Timeline
7 dated events
  1. Feb 16, 2023
    Amfam Vc Fund IV, LP first reported on Form ADV by American Family Ventures (Venture Capital Fund), GAV $35,097,939
  2. Feb 16, 2023
    Amfam Vc Spv II, LP first reported on Form ADV by American Family Ventures (Venture Capital Fund), GAV $6,699,995
  3. Mar 10, 2022
    Amfam Vc Spv I, LP first reported on Form ADV by American Family Ventures (Venture Capital Fund), GAV $41,595,613
  4. Apr 14, 2021
    Christy Kaufman (Chief Compliance Officer) no longer on Schedule A of American Family Ventures
  5. Apr 1, 2021
    Marc J Miele joined Schedule A of American Family Ventures as Chief Compliance Officer
  6. Aug 2, 2019
    American Family Ventures first filed Form ADV (ERA, venture capital fund adviser exemption)
  7. Aug 2, 2019
    Amfam Vc Fund III, LP first reported on Form ADV by American Family Ventures (Venture Capital Fund), GAV $162,500,000
Classification history
  1. Sep 12, 2026
    Corporate venture (confirmed, 95%, cls-1)
    corporate parent: Amfam Holdings, Inc.
Evidence
51 observations from 3 sources
Every observation behind this profile, with its source, date and class
FactValueEffectiveClassSource
Why admittedvc_exemption,vc_funds_reportedMar 2, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC exemption claimedventure_capital_fund_adviserMar 2, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC exemption claimedventure_capital_fund_adviserMar 21, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
SEC adviser typeexempt_reporting_adviserMar 2, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC adviser typeexempt_reporting_adviserMar 21, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
First Form ADV filing2019-08-02Mar 21, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Adv history loadedadv-hist-1Sep 12, 2026FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Latest Form ADV filing2026-03-02Mar 2, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Latest Form ADV filing2024-03-21Mar 21, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
SEC statusERA - ActiveMar 2, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC status effective2019-08-02Mar 2, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Venture share of reported funds1Mar 21, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Business phone844-927-2446Mar 2, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Business phone844-927-2446Mar 21, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Contact page urlhttps://www.amfamventures.com/app/plugins/contact-form-7/includes/css/styles.css
contact page linked from the home page
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
DescriptionWe invest at the forefront of insurance in pursuit of one goal: shaping the future of our industry.
meta description
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
DescriptionWe invest at the forefront of insurance in pursuit of one goal: shaping the future of our industry.
meta description
Sep 15, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
HeadquartersMadison, WIMar 2, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
HeadquartersMadison, WIMar 21, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Office address821 E. WASHINGTON AVE, Madison, WI, 53703Mar 2, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Office address821 E. WASHINGTON AVE, Madison, WI, 53703Mar 21, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Self-described typeventure_capital
Carrier, venture capital, and startup leadership
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Self-described typeventure_capital
Carrier, venture capital, and startup leadership
Sep 15, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Legal formLimited Liability CompanyMar 2, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Legal formLimited Liability CompanyMar 21, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Portfolio pagehttps://www.amfamventures.com/portfolio/
64 entries read
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Portfolio pagehttps://www.amfamventures.com/portfolio/
64 entries read
Sep 15, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Private funds reported4Mar 2, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Private funds reported4Mar 21, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Private fund gross assets (reported)$461MMar 2, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Private fund gross assets (reported)$302MMar 21, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Stated sectorsai,fintech,proptech
sector words on the home page
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Stated sectorsai,fintech,proptech
sector words on the home page
Sep 15, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Team pagehttps://www.amfamventures.com/team/
19 name/title pairs read
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Team pagehttps://www.amfamventures.com/team/
19 name/title pairs read
Sep 15, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Venture funds reported4Mar 2, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Venture funds reported4Mar 21, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Websitehttps://www.amfamventures.com/Mar 2, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Websitehttps://www.amfamventures.com/Mar 21, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Site titleAmerican Family Ventures | Investing in the future of insurance
title tag
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Site titleAmerican Family Ventures | Investing in the future of insurance
title tag
Sep 15, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)