DFX Intelligence
Venture Capital Intelligence
Firms, funds, partners, companies and rounds from sworn filings, firm sites and announcements, kept as a graph with a date and a source on every edge. Facts, inferences and estimates are labelled as such. A fund target is never a close, GAV is never dry powder, and a round size is never an investor’s check.
Firms / American Family Ventures
American Family Ventures
We invest at the forefront of insurance in pursuit of one goal: shaping the future of our industry.
corporate parent: Amfam Holdings, Inc.
Importance
41
elevated
Active deployment
30
moderate
Emerging
0
low
Completeness
69
high
Freshness
100
high
Research priority
14
low
Identity and regulatory footprint
- Headquarters
- Madison, WIadviserinfo.sec.gov
- Office address
- 821 E. WASHINGTON AVE, Madison, WI, 53703adviserinfo.sec.gov
- Business phone
- 844-927-2446adviserinfo.sec.gov
- SEC adviser type
- exempt reporting adviseradviserinfo.sec.gov
- SEC exemption claimed
- venture capital fund adviseradviserinfo.sec.govItem 2.B(1): advises solely venture capital funds
- Latest Form ADV
- Mar 2, 2026
- Private funds reported
- 4 (4 venture capital funds)adviserinfo.sec.gov
- Private fund gross assets
- $461Madviserinfo.sec.govreported GAV of the funds, the adviser's own number; not fund size, not dry powder
- Owners on Schedule A
- Amfam Holdings, Inc. (Sole Member), E; NEW Ventures, LLC (Sole Member), E; American Family Insurance Mutual Holding Company (Sole Shareholder), E
- business phone
- 844-927-2446adviserinfo.sec.govpublished by the subject
Stated thesis versus observed behaviour
63 observed deals
Stated (the firm’s website)
- Sectors
- ai, fintech, proptech
- Stages
- not stated or not yet read
- Geography
- not stated
- Check size
- not stated; DFX does not estimate checks from round sizes
- Self-described
- venture capital
Observed (from deals on record)
Stage at participation: no observed deals yet
Stage at first entry: no observed deals yet
Sectors
unknown 92%Other Technology 5%Other 2%Environmental Services 2%
lead rate n/afollow-on rate n/anew logos, 12 months 63
Funds and vehicles
4 reported
| Vehicle | Type | Vintage | Lifecycle | Reported GAV | Owners | Form D sold | Latest Form D |
|---|---|---|---|---|---|---|---|
| Amfam Vc Fund IV, LP | Fund | 2022 form d first sale | Active deployment | $93.7M Mar 21, 2024 | 21 | $325M | May 11, 2022 |
| Amfam Vc Spv II, LP | SPV or co-invest vehicle | 2022 form d first sale | Active deployment | $10.0M Mar 21, 2024 | 4 | $10.8M | Nov 18, 2022 |
| Amfam Vc Spv I, LP | SPV or co-invest vehicle | 2021 form d first sale | Mature | $6.2M Mar 21, 2024 | 8 | $42.7M of $42.7M | May 12, 2021 |
| Amfam Vc Fund III, LP | Fund | 2019 form d first sale | Mature | $192M Mar 21, 2024 | 14 | $213M of $213M | Apr 15, 2021 |
GAV is the gross asset value the adviser reported on Form ADV for the vehicle, never the fund’s committed size and never dry powder. Form D sold is the amount sold as of the latest filing, never a final close.
Investment team
21 current, 1 departed
Cj Armbrust
AssociateAssociate
Mike Mansell
Board or advisoryFinancial Planning & Analysis Advisor
Marc Miele
Investor relationsInvestor Relations Director
Molly Lahr
Investor relationsInvestor Relations and Platform Associate
Pat Kneeland
OtherHead of Network and Partnerships
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OtherPortfolio
Amanda Joseph
PartnerPortfolio Manager
Daniel K Reed
PartnerPresident/Managing Director · since Jul 1, 2019
Eyal Karsh
PartnerManaging Director
Matt Russell
PartnerPortfolio Manager
Tiana Pidgeon
PartnerPrevious Team Member
Brittany Clements
Platform and operationsHead of Fund Operations and Chief Compliance Officer
Joann Martin
Platform and operationsPlatform Principal
Marc J Miele
Platform and operationsChief Compliance Officer · since Apr 1, 2021
Mary Boersma
Platform and operationsHead of Finance and Compliance
Aditi Dupai
PrincipalPrincipal
Aven Gotzion
PrincipalPrincipal
Mike Duffy
PrincipalPrincipal
Nick Lavela
PrincipalPrincipal
Stephanie Mueller
Vice presidentSenior Associate
Stephen Todres
Vice presidentSenior Associate
1 departed (kept with end dates)
- Christy Kaufman · Chief Compliance Officer · Jul 1, 2019 to Apr 14, 2021 Inference
Investments on record
63 edges, 62 companies, 0 partner-attributed
“This investor” is the amount disclosed for this investor alone; it is unknown unless a source said it. The round size is the whole round.
Co-investors
40 relationships from shared deals, counted for the whole firm
Mtech Capital 3 shared · recurringIA Capital Group, Inc. 3 shared · recurringMatchstick Ventures, LLC 2 shared · recurringHabitat Partners Management LLC 1 shared · one timeLobster Capital, LLC 1 shared · one timeVariant 1 shared · one timeG20 Capital Management, LLC 1 shared · one timeBlackbird Ventures Pty Ltd. 1 shared · one timeRipple Manager Inc. 1 shared · one timeAnthemis 1 shared · one timeInnovating Capital Management, LLC 1 shared · one timeAlsop Louie Partners 1 shared · one timeSoutheast Venture Partners III, Inc. 1 shared · one timeGrishin Robotics Inc. 1 shared · one timeK50 Ventures 1 shared · one timemark vc 1 shared · one timeHyperplane Venture Capital 1 shared · one timeSJW Investments, LLC 1 shared · one timeShrug, LLC 1 shared · one timeMenlo Ventures 1 shared · one timeGolden Ventures 1 shared · one timeOmega Fund Management, LLC 1 shared · one timeDAG Ventures 1 shared · one timeMontage Ventures 1 shared · one timeTenoneten 1 shared · one timeFelicis Ventures 1 shared · one timeAbbaei 1 shared · one timeRetv Management, LLC 1 shared · one timeCRV, LLC 1 shared · one timeArch Venture Partners 1 shared · one timeTransform Capital 1 shared · one timeLacuna LLC 1 shared · one timeCity Hill Ventures, LLC 1 shared · one timeSpero Management Company, LLC 1 shared · one timeHyde Park Angels, Inc. 1 shared · one timeConvective Capital Management, LLC 1 shared · one timeElectric Capital Partners, LLC 1 shared · one timeTrue Ventures 1 shared · one timeWeatherford Capital Management 1 shared · one timeLightbank 1 shared · one time
Limited partners
0 disclosed
No LP commitment on record. An LP edge needs a public disclosure with a quote: a pension report (see Limited partners for the plans read), a fund announcement naming the LP, or a Form ADV owner. The fund page carries the LP’s reported performance.
Timeline
7 dated events
- Feb 16, 2023Amfam Vc Fund IV, LP first reported on Form ADV by American Family Ventures (Venture Capital Fund), GAV $35,097,939Fund first reported on Form ADVFundsFactAmfam Vc Fund IV, LPSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
- Feb 16, 2023Amfam Vc Spv II, LP first reported on Form ADV by American Family Ventures (Venture Capital Fund), GAV $6,699,995Fund first reported on Form ADVFundsFactAmfam Vc Spv II, LPSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
- Mar 10, 2022Amfam Vc Spv I, LP first reported on Form ADV by American Family Ventures (Venture Capital Fund), GAV $41,595,613Fund first reported on Form ADVFundsFactAmfam Vc Spv I, LPSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
- Apr 14, 2021Christy Kaufman (Chief Compliance Officer) no longer on Schedule A of American Family Ventures
- Apr 1, 2021Marc J Miele joined Schedule A of American Family Ventures as Chief Compliance Officer
- Aug 2, 2019American Family Ventures first filed Form ADV (ERA, venture capital fund adviser exemption)First SEC adviser filingOrganizationFactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
- Aug 2, 2019Amfam Vc Fund III, LP first reported on Form ADV by American Family Ventures (Venture Capital Fund), GAV $162,500,000Fund first reported on Form ADVFundsFactAmfam Vc Fund III, LPSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Classification history
- Sep 12, 2026Corporate venture (confirmed, 95%, cls-1)corporate parent: Amfam Holdings, Inc.
Evidence
51 observations from 3 sources