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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

AMICUS FINANCIAL ADVISORS, LLC

CRD 131315

LUBBOCK, TX

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:39a730c9-53af-d854-febb-cd425bf3f1a6

Data as of Mar 30, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 11:24 AM UTC and rebuilt at most every 15 minutes.

Relationships: 34
Dated events: 19
On other graphs: 0
Observed: Apr 2, 2012 to Mar 30, 2026
25 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.9 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $551MItem 5.F on the latest filing (2026-03-30); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $551M
Private client RAUM: $495MderivedItem 5.D individuals plus high net worth individuals
Private client share: 90%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 19
RAUM per advisor: $29.0Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 19
Advisory employees: 19
Offices: 8Schedule D 1.F, beyond the principal office
Accounts: 1,486
Individual clients: 627
High net worth clients: 121
SEC number: 801-113147
CRD: 131315
Filings on the tape: 25
First filed: Apr 2, 2012
Latest filed: Mar 30, 2026
Organised: Limited Liability Company, SD

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
JESUS ARMANDO LONGORIA	Certified Financial Planner	McAllen, TX	19	25	3	no
LARRY HOWLAND PETERSON	Certified Financial Planner	LEHI, UT	18	18	n/a	no
MATTHEW DEAN PECK	n/a	LUBBOCK, TX	16	24	4	no
GREGORY BEESLEY MAXWELL	Certified Financial Planner	Lehi, UT	15	21	n/a	no
NELSON GONZALEZ	n/a	Rosharon, TX	14	14	n/a	no
DANIEL BEESLEY MAXWELL	n/a	LUBBOCK, TX \| Lehi, UT	12	14	n/a	no
DAVID BETASSO TOMBS	Certified Financial Planner\|Chartered Financial Analyst	LUBBOCK, TX	11	11	n/a	no
BRIT CHELSEE INMAN-SWANSON	n/a	LUBBOCK, TX	8	22	n/a	no
Bryan Nicolas Sauceda	Certified Financial Planner	LUBBOCK, TX	6	10	1	no
JOSEPH ANTHONY DIGANGI	Certified Financial Planner	Easton, PA	6	33	7	no
Joshua Ruben Ortiz	Chartered Financial Consultant	LUBBOCK, TX	6	22	n/a	no
Marco Antonio Figueroa	Certified Financial Planner	Lehi, UT	6	10	n/a	no
DEREK DEWITT ROBINETT	Personal Financial Specialist\|Chartered Financial Analyst	Midland, TX	5	21	6	no
Evan John Smith	Certified Financial Planner	Lubbock, TX	5	10	n/a	no
Blake Flint	n/a	LUBBOCK, TX	3	11	n/a	no
Nicholas Vance Bodily	Certified Financial Planner	Lehi, UT	2	12	1	no
Joseph Asrat	n/a	LUBBOCK, TX	1	12	n/a	no
Aaron Joseph Bly	Certified Financial Planner	LUBBOCK, TX	1	13	n/a	no
George Allen	n/a	LUBBOCK, TX	1	11	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
LONGORIA, JESUS, ARMANDO	Director	Na	yes	07/2021	Aug 3, 2021	Mar 30, 2024
PETERSON, LARRY, HOWLAND	Director	Na	yes	07/2021	Apr 2, 2012	Mar 30, 2024
PLANFIRST, INC.	Owner	E	yes	01/2019	Apr 17, 2020	Mar 30, 2024
Sauceda, Bryan, Nicolas	Director	Na	yes	07/2021	Apr 17, 2020	Mar 30, 2024
Smith, Evan, John	DIRECTOR, TREASURER, AND SECRETARY	Na	yes	07/2021	Aug 3, 2021	Mar 30, 2024
TOMBS, DAVID, BETASSO	OWNER OF PLANFIRST, INC.	C	yes	01/2019	Mar 29, 2019	Mar 30, 2024
TOMBS, DAVID, BETASSO	PRESIDENT, CHIEF COMPLIANCE OFFICER, AND DIRECTOR	Na	yes	07/2021	Mar 29, 2019	Mar 30, 2024
TOMBS, JOSEPH, WINGATE	OWNER OF PLANFIRST, INC.	C	yes	01/2019	Apr 2, 2012	Mar 30, 2024
Tombs, Patrick, Joseph	OWNER OF PLANFIRST, INC.	C	yes	01/2019	Mar 29, 2019	Mar 30, 2024

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
AMICUS REAL ESTATE, INC.	n/a	n/a	n/a	N	yes	n/a
AMICUS TAX & ACCOUNTING, LLC	n/a	n/a	n/a	N	yes	n/a
AMICUS TRUST COMPANY, LLC	n/a	n/a	n/a	N	yes	n/a
DANIEL B. MAXWELL	n/a	n/a	n/a	N	no	n/a
GREGORY B. MAXWELL	n/a	n/a	n/a	N	no	n/a
PLANFIRST, INC.	n/a	n/a	n/a	Y	yes	n/a

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
Lubbock	TX	United States	2	no
Farmington	Ut	United States	2	no
Lehi	Ut	United States	2	no
Easton	Pa	United States	1	no
Midland	TX	United States	1	no
n/a	n/a	n/a	1	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 30, 2026	$551M	$551M	19	19	8	n/a	n/a
2024	Mar 31, 2025	$511M	$511M	20	20	8	n/a	n/a
2023	Mar 30, 2024	$439M	$439M	17	17	8	n/a	n/a
2022	Mar 31, 2023	$354M	$354M	18	18	9	n/a	n/a
2021	Mar 31, 2022	$365M	$365M	18	17	10	n/a	n/a
2020	Apr 1, 2021	$290M	$288M	19	17	8	n/a	n/a
2019	Apr 17, 2020	$183M	$182M	17	15	6	n/a	n/a
2018	Mar 29, 2019	$136M	$134M	16	16	7	n/a	n/a
2011	Apr 2, 2012	$27.3M	$26.4M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	1	-1	5.3%	0	0	0	1	1

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$551M	$511M	7.8%	$354M	15.9%	19	20	8	8

Relationships

Registered with (24)

← George AllenAdvisorregistration: current employment
Dec 9, 2024 to presentfactForm ADV
← Aaron Joseph BlyAdvisorregistration: current employment
Nov 20, 2024 to presentfactForm ADV
← Joseph AsratAdvisorregistration: current employment
Sep 23, 2024 to presentfactForm ADV
← Nicholas Vance BodilyAdvisorregistration: current employment
Aug 8, 2024 to presentfactForm ADV
← Blake FlintAdvisorregistration: current employment
Nov 22, 2022 to presentfactForm ADV
← Evan John SmithAdvisorregistration: current employment
Apr 28, 2021 to presentfactForm ADV
← DEREK DEWITT ROBINETTAdvisorregistration: current employment
Mar 30, 2021 to presentfactForm ADV
← Marco Antonio FigueroaAdvisorregistration: current employment
Sep 14, 2020 to presentfactForm ADV
← Joshua Ruben OrtizAdvisorregistration: current employment
Jul 20, 2020 to presentfactForm ADV
← JOSEPH ANTHONY DIGANGIAdvisorregistration: current employment
May 26, 2020 to presentfactForm ADV
← Bryan Nicolas SaucedaAdvisorregistration: current employment
Nov 6, 2019 to presentfactForm ADV
← BRIT CHELSEE INMAN-SWANSONAdvisorregistration: current employment
Mar 29, 2018 to presentfactForm ADV
← DAVID BETASSO TOMBSAdvisorregistration: current employment
Jun 30, 2015 to presentfactForm ADV
← DANIEL BEESLEY MAXWELLAdvisorregistration: current employment
Jun 13, 2014 to presentfactForm ADV
← NELSON GONZALEZAdvisorregistration: current employment
Jan 25, 2012 to presentfactForm ADV
← GREGORY BEESLEY MAXWELLAdvisorregistration: current employment
Nov 16, 2010 to presentfactForm ADV
← MATTHEW DEAN PECKAdvisorregistration: previous registration
Feb 4, 2009 to Dec 7, 2009factForm ADV
← LARRY HOWLAND PETERSONAdvisorregistration: current employment
May 19, 2008 to presentfactForm ADV
← JESUS ARMANDO LONGORIAAdvisorregistration: current employment
Jan 1, 2007 to presentfactForm ADV
← Benson PackerAdvisorregistration: previous registration
Nov 20, 2024 to Jan 22, 2026factForm ADV
← VICTOR HUGO GARZAAdvisorregistration: previous registration
May 6, 2014 to Jun 15, 2022factForm ADV
← JEAN ANNE GRIFFINAdvisorregistration: previous registration
Aug 2, 2021 to Jan 18, 2022factForm ADV
← REDINA E FRANKLINAdvisorregistration: previous registration
Apr 18, 2017 to Mar 2, 2021factForm ADV
← LINDSAY SHAE ELWOODAdvisorregistration: previous registration
Jan 1, 2007 to Jan 3, 2011factForm ADV

Controls (8)

← LONGORIA, JESUS, ARMANDOOwnerDIRECTOR, ownership code NA, individual
Aug 3, 2021 to Mar 30, 2024factForm ADV
← TOMBS, JOSEPH, WINGATEOwnerOWNER OF PLANFIRST, INC., ownership code C, individual
Apr 2, 2012 to Mar 30, 2024factForm ADV
← PETERSON, LARRY, HOWLANDOwnerDIRECTOR, ownership code NA, individual
Apr 2, 2012 to Mar 30, 2024factForm ADV
← TOMBS, DAVID, BETASSOOwnerOWNER OF PLANFIRST, INC., ownership code C, individual
Mar 29, 2019 to Mar 30, 2024factForm ADV
← Sauceda, Bryan, NicolasOwnerDIRECTOR, ownership code NA, individual
Apr 17, 2020 to Mar 30, 2024factForm ADV
← Tombs, Patrick, JosephOwnerOWNER OF PLANFIRST, INC., ownership code C, individual
Mar 29, 2019 to Mar 30, 2024factForm ADV
← Smith, Evan, JohnOwnerDIRECTOR, TREASURER, AND SECRETARY, ownership code NA, individual
Aug 3, 2021 to Mar 30, 2024factForm ADV
← PLANFIRST, INC.OwnerOWNER, ownership code E, domestic entity
Apr 17, 2020 to Mar 30, 2024factForm ADV

Dated events

1 bookkeeping events (roster, classification and holdings changes) folded below

Occurred
Jan 22, 2026
Advisor changed firm
Benson Packer left Amicus Financial Advisors, Llc for Onyx Financial Advisors, Llc (registered 2026-02-17)
Form ADVobserved 6 days ago
Occurred
Jun 15, 2022
Advisor changed firm
Victor Hugo Garza left Amicus Financial Advisors, Llc for Ernst & Young Investment Advisers Llp (registered 2021-02-16)
Form ADVobserved 6 days ago
Occurred
Jan 18, 2022
Advisor changed firm
Jean Anne Griffin left Amicus Financial Advisors, Llc for Northstar Investment Advisory Llc (registered 2022-05-11)
Form ADVobserved 6 days ago
Occurred
Aug 3, 2021
Control person left
Matthew Charles Wood (Chief Financial Officer) no longer on Schedule A of Amicus Financial Advisors, Llc (listed 2021-04-01, absent 2021-08-03)
Form ADVobserved 6 days ago
Occurred
Aug 3, 2021
Control person left
Douglas Cameron Bowen (Chief Financial Planning Officer) no longer on Schedule A of Amicus Financial Advisors, Llc (listed 2021-04-01, absent 2021-08-03)
Form ADVobserved 6 days ago
Occurred
Aug 3, 2021
Control person joined
John Evan Smith (Director, Treasurer, And Secretary) appeared on Schedule A of Amicus Financial Advisors, Llc
Form ADVobserved 6 days ago
Occurred
Aug 3, 2021
Control person joined
Howland Larry Peterson (Director) appeared on Schedule A of Amicus Financial Advisors, Llc
Form ADVobserved 6 days ago
Occurred
Aug 3, 2021
Control person joined
Armando Jesus Longoria (Director) appeared on Schedule A of Amicus Financial Advisors, Llc
Form ADVobserved 6 days ago
Occurred
Apr 1, 2021
Regulatory AUM changed
Amicus Financial Advisors, Llc reported RAUM $289.8M, up 59% from $182.6M (2020-07-21 to 2021-04-01)
Form ADVobserved 6 days ago
$107M
Occurred
Apr 17, 2020
Control person joined
Nicolas Bryan Sauceda (Chief Operations Officer) appeared on Schedule A of Amicus Financial Advisors, Llc
Form ADVobserved 6 days ago
Occurred
Apr 17, 2020
Control person joined
Matthew Charles Wood (Chief Financial Officer) appeared on Schedule A of Amicus Financial Advisors, Llc
Form ADVobserved 6 days ago
Occurred
Apr 17, 2020
Control person joined
Douglas Cameron Bowen (Chief Financial Planning Officer) appeared on Schedule A of Amicus Financial Advisors, Llc
Form ADVobserved 6 days ago
Occurred
Mar 29, 2019
Control person left
Chelsee Brit Inman-Swanson (Member) no longer on Schedule A of Amicus Financial Advisors, Llc (listed 2018-07-30, absent 2019-03-29)
Form ADVobserved 6 days ago
Occurred
Mar 29, 2019
Control person left
Dean Matthew Peck (Member) no longer on Schedule A of Amicus Financial Advisors, Llc (listed 2018-07-30, absent 2019-03-29)
Form ADVobserved 6 days ago
Occurred
Mar 29, 2019
Control person joined
Joseph Patrick Tombs (Chief Compliance Officer) appeared on Schedule A of Amicus Financial Advisors, Llc
Form ADVobserved 6 days ago
Occurred
Mar 29, 2019
Control person joined
Betasso David Tombs (Owner) appeared on Schedule A of Amicus Financial Advisors, Llc
Form ADVobserved 6 days ago
Occurred
Apr 4, 2018
First Form ADV filing
Amicus Financial Advisors, Llc filed its initial SEC registration (Form ADV)
Form ADVobserved 6 days ago
Occurred
Apr 27, 2012
Succession filed (Item 4)
Amicus Financial Advisors, L.L.P. reported succeeding to the business of Another Adviser (Form ADV Item 4)
Form ADVobserved 6 days ago

Show 1 bookkeeping events

Occurred
Apr 4, 2018
Amicus Financial Advisors, Llc reported 13 state-registered advisory representatives, up from 0 (2012-06-06 to 2018-04-04)

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:39a730c9-53af-d854-febb-cd425bf3f1a6
First observed: Apr 2, 2012
Last observed: Mar 30, 2026 5 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

AMICUS FINANCIAL ADVISORS, LLC

CRD 131315

LUBBOCK, TX

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:39a730c9-53af-d854-febb-cd425bf3f1a6

Data as of Mar 30, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 11:24 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

JESUS ARMANDO LONGORIA

Certified Financial Planner

McAllen, TX

LARRY HOWLAND PETERSON

Certified Financial Planner

LEHI, UT

n/a

MATTHEW DEAN PECK

n/a

LUBBOCK, TX

GREGORY BEESLEY MAXWELL

Certified Financial Planner

Lehi, UT

n/a

NELSON GONZALEZ

n/a

Rosharon, TX

n/a

DANIEL BEESLEY MAXWELL

n/a

LUBBOCK, TX | Lehi, UT

n/a

DAVID BETASSO TOMBS

Certified Financial Planner|Chartered Financial Analyst

LUBBOCK, TX

n/a

BRIT CHELSEE INMAN-SWANSON

n/a

LUBBOCK, TX

n/a

Bryan Nicolas Sauceda

Certified Financial Planner

LUBBOCK, TX

JOSEPH ANTHONY DIGANGI

Certified Financial Planner

Easton, PA

Joshua Ruben Ortiz

Chartered Financial Consultant

LUBBOCK, TX

n/a

Marco Antonio Figueroa

Certified Financial Planner

Lehi, UT

n/a

DEREK DEWITT ROBINETT

Personal Financial Specialist|Chartered Financial Analyst

Midland, TX

Evan John Smith

Certified Financial Planner

Lubbock, TX

n/a

Blake Flint

n/a

LUBBOCK, TX

n/a

Nicholas Vance Bodily

Certified Financial Planner

Lehi, UT

Joseph Asrat

n/a

LUBBOCK, TX

n/a

Aaron Joseph Bly

Certified Financial Planner

LUBBOCK, TX

n/a

George Allen

n/a

LUBBOCK, TX

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

LONGORIA, JESUS, ARMANDO

Director

yes

07/2021

Aug 3, 2021

Mar 30, 2024

PETERSON, LARRY, HOWLAND

Director

yes

07/2021

Apr 2, 2012

Mar 30, 2024

PLANFIRST, INC.

Owner

yes

01/2019

Apr 17, 2020

Mar 30, 2024

Sauceda, Bryan, Nicolas

Director

yes

07/2021

Apr 17, 2020

Mar 30, 2024

Smith, Evan, John

DIRECTOR, TREASURER, AND SECRETARY

yes

07/2021

Aug 3, 2021

Mar 30, 2024

TOMBS, DAVID, BETASSO

OWNER OF PLANFIRST, INC.

yes

01/2019

Mar 29, 2019

Mar 30, 2024

TOMBS, DAVID, BETASSO

PRESIDENT, CHIEF COMPLIANCE OFFICER, AND DIRECTOR

yes

07/2021

Mar 29, 2019

Mar 30, 2024

TOMBS, JOSEPH, WINGATE

OWNER OF PLANFIRST, INC.

yes

01/2019

Apr 2, 2012

Mar 30, 2024

Tombs, Patrick, Joseph

OWNER OF PLANFIRST, INC.

yes

01/2019

Mar 29, 2019

Mar 30, 2024

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

AMICUS REAL ESTATE, INC.

n/a

yes

n/a

AMICUS TAX & ACCOUNTING, LLC

n/a

yes

n/a

AMICUS TRUST COMPANY, LLC

n/a

yes

n/a

DANIEL B. MAXWELL

n/a

GREGORY B. MAXWELL

n/a

PLANFIRST, INC.

n/a

yes

n/a

City

State

Country

Employees

Also broker-dealer

Lubbock

United States

Farmington

United States

Lehi

United States

Easton

United States

Midland

United States

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 30, 2026

$551M

n/a

2024

Mar 31, 2025

$511M

n/a

2023

Mar 30, 2024

$439M

n/a

2022

Mar 31, 2023

$354M

n/a

2021

Mar 31, 2022

$365M

n/a

2020

Apr 1, 2021

$290M

$288M

n/a

2019

Apr 17, 2020

$183M

$182M

n/a

2018

Mar 29, 2019

$136M

$134M

n/a

2011

Apr 2, 2012

$27.3M

$26.4M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

-1

5.3%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$551M

$511M

7.8%

$354M

15.9%