DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Amicus Financial Advisors, LLC
Latest filing Mar 30, 2026
First filing on the tape Apr 2, 2012 · 25 filings
SEC status approved since May 8, 2018
RAUM
$551M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
90%
$495M individuals and HNW
Advisors
19
registered through the firm on IAPD
RAUM per advisor
$29.0M
derived; firm RAUM over IAPD count
Employees
19
19 advisory (5.B.1)
Offices
8
beyond the principal office
Private funds
0
reported on Schedule D
History
25 filings and snapshots on the tape
RAUM$551M as of Mar 30, 2026
Apr 2, 2012$27.3M then
HNW client RAUM$325M as of Mar 30, 2026
Mar 29, 2019$84.0M then
State-registered IARs (5.B.3)19 as of Mar 30, 2026
Apr 2, 20120 then
Employees (5.A)19 as of Mar 30, 2026
Mar 29, 201916 then
Private funds: no history
RAUM +7.8% over the last fiscal year+16% a year over threeIARs 20 to 19
Practice profile
derived from the filing of Mar 30, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
- RAUM per advisor
- $29.0MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 39derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.7MderivedHNW RAUM over HNW clients
- Average account
- $370,754derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 2.1derived9 offices incl. principal (1.F.5)
- RAUM growth, one year
- +7.8%derivedbetween the last two annual amendments
- Advisor growth, one year
- -5.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +8.1%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Financial planning clients
- 500reportedItem 5.H
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$325M59%
- Individuals$170M31%
- Corporations and businesses$56.1M10%
- Charitable organizations$213,5180.0%
- Individual clients
- 627reported
- HNW clients
- 121reported
- Pension plan clients
- n/areported
- Charitable clients
- 0reported
- Accounts
- 1,486reported
- Financial planning clients
- 500reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.9 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
19 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Jesus Armando LongoriaCertified Financial Planner | Mcallen, Tx | Jan 1, 2007 | 25 y | 3 |
| Larry Howland PetersonCertified Financial Planner | Lehi, Ut | May 19, 2008 | 18 y | 0 |
| Matthew Dean Peck | Lubbock, Tx | May 7, 2010 | 24 y | 4 |
| Gregory Beesley MaxwellCertified Financial Planner | Lehi, Ut | Nov 16, 2010 | 21 y | 0 |
| Nelson Gonzalez | Rosharon, Tx | Jan 25, 2012 | 14 y | 0 |
| Daniel Beesley Maxwell | Lubbock, Tx | Jun 13, 2014 | 14 y | 0 |
| David Betasso TombsCertified Financial Planner, Chartered Financial Analyst | Lubbock, Tx | Jun 30, 2015 | 11 y | 0 |
| Brit Chelsee Inman-Swanson | Lubbock, Tx | Mar 29, 2018 | 22 y | 0 |
| Bryan Nicolas SaucedaCertified Financial Planner | Lubbock, Tx | Nov 6, 2019 | 10 y | 1 |
| Joseph Anthony DigangiCertified Financial Planner | Easton, Pa | May 26, 2020 | 33 y | 7 |
| Joshua Ruben OrtizChartered Financial Consultant | Lubbock, Tx | Jul 20, 2020 | 22 y | 0 |
| Marco Antonio FigueroaCertified Financial Planner | Lehi, Ut | Sep 14, 2020 | 10 y | 0 |
| Derek Dewitt RobinettPersonal Financial Specialist, Chartered Financial Analyst | Midland, Tx | Mar 30, 2021 | 21 y | 6 |
| Evan John SmithCertified Financial Planner | Lubbock, Tx | Apr 28, 2021 | 10 y | 0 |
| Blake Flint | Lubbock, Tx | Nov 22, 2022 | 11 y | 0 |
| Nicholas Vance BodilyCertified Financial Planner | Lehi, Ut | Aug 8, 2024 | 12 y | 1 |
| Joseph Asrat | Lubbock, Tx | Sep 23, 2024 | 12 y | 0 |
| Aaron Joseph BlyCertified Financial Planner | Lubbock, Tx | Nov 20, 2024 | 13 y | 0 |
| George Allen | Lubbock, Tx | Dec 9, 2024 | 11 y | 0 |
Advisor movement
1 left, 0 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 5.3% of current headcount1 left over 36 months
Left, latest
- Benson Packer to Onyx Financial Advisors, LLCJan 22, 2026 · RIA to RIA
- Victor Hugo Garza to Ernst & Young Investment Advisers LlpJun 15, 2022 · Other
- Jean Anne Griffin to Northstar Investment Advisory LLCJan 18, 2022 · RIA to a newly registered adviser
- Redina E Franklin to Innovative Advisory GroupMar 2, 2021 · RIA to RIA
- Lindsay Shae Elwood to Elwood & GoetzJan 3, 2011 · Other
- Matthew Dean Peck to Warren Financial Services, LLCDec 7, 2009 · Other
Joined, latest
- Nicholas Vance Bodily from Driven Investments LLCAug 8, 2024 · RIA to RIA
- Derek Dewitt Robinett from Cambridge Investment Research Advisors, Inc.Mar 30, 2021 · Affiliated broker-dealer or bank to independent RIA
- Joseph Anthony Digangi from Elana Advisory Services, LLCMay 26, 2020 · Other
- Bryan Nicolas Sauceda from Advisers Investment Management, Inc.Nov 6, 2019 · Other
- Redina E Franklin from Park Avenue Securities LLCApr 18, 2017 · Other
- Victor Hugo Garza from Ameriprise Financial Services, LLCMay 6, 2014 · Other
- Matthew Dean Peck from Warren Financial Services, LLCMay 7, 2010 · Other
- Matthew Dean Peck from Evensky & Katz/Foldes Wealth ManagementFeb 4, 2009 · Other
- Jesus Armando Longoria from Chase Investment Services Corp.Jan 1, 2007 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Armando Jesus Longoria · Directorcontrolsince 07/2021 · owns less than 5%
- Howland Larry Peterson · Directorcontrolsince 07/2021 · owns less than 5%
- Nicolas Bryan Sauceda · Directorcontrolsince 07/2021 · owns less than 5%
- John Evan Smith · Director, Treasurer, And Secretarycontrolsince 07/2021 · owns less than 5%
- Betasso David Tombs · President, Chief Compliance Officer, And Directorcontrolsince 07/2021 · owns less than 5%
- Betasso David Tombs · Owner Of Planfirst, Inc.controlsince 01/2019 · owns 25% to 50% of Tombs, David, Betasso
- Wingate Joseph Tombs · Owner Of Planfirst, Inc.controlsince 01/2019 · owns 25% to 50% of Planfirst, Inc.
- Joseph Patrick Tombs · Owner Of Planfirst, Inc.controlsince 01/2019 · owns 25% to 50% of Planfirst, Inc.
Entity owners
- Planfirst, Inc. · Ownerdirect · owns 75% or more
Related persons
Schedule D 7.A
- Amicus Real Estate, Inc.investment companyn
- Amicus Tax & Accounting, LLCinsurancen
- Amicus Trust Company, LLCn
- Daniel B. Maxwelln
- Gregory B. Maxwelln
- Planfirst, Inc.insurancey
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Lubbock, Tx · principal | 11 | 0 | 1 | ||
| Lehi, Ut | 5 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Farmington, UT2 employees
- Lehi, UT2 employees
- Lubbock, TX2 employees
- Easton, PA1 employees
- Midland, TX1 employees
- , 1 employees
What changed
consecutive filings, newest first
- Accounts · 1,408 to 1,486Dec 10, 2025 to Mar 30, 2026
- Advisory employees · 20 to 19Dec 10, 2025 to Mar 30, 2026
- Advisory activities · 2 to 3Dec 10, 2025 to Mar 30, 2026
- Corporate clients · 3.0 to unsetDec 10, 2025 to Mar 30, 2026
- HNW clients · 124 to 121Dec 10, 2025 to Mar 30, 2026
- Individual clients · 568 to 627Dec 10, 2025 to Mar 30, 2026
- Pension plan clients · 1.0 to unsetDec 10, 2025 to Mar 30, 2026
- Employees · 20 to 19Dec 10, 2025 to Mar 30, 2026
- State-registered IARs · 20 to 19Dec 10, 2025 to Mar 30, 2026
- Discretionary RAUM · $511M to $551MDec 10, 2025 to Mar 30, 2026
- HNW RAUM · $319M to $325MDec 10, 2025 to Mar 30, 2026
- Individual RAUM · $132M to $170MDec 10, 2025 to Mar 30, 2026
- Pension RAUM · $8.4M to $0Dec 10, 2025 to Mar 30, 2026
- RAUM · $511M to $551MDec 10, 2025 to Mar 30, 2026
- Accounts · 1,359 to 1,408Mar 30, 2024 to Mar 31, 2025
- Advisory employees · 17 to 20Mar 30, 2024 to Mar 31, 2025
- HNW clients · 105 to 124Mar 30, 2024 to Mar 31, 2025
- Individual clients · 544 to 568Mar 30, 2024 to Mar 31, 2025
- Employees · 17 to 20Mar 30, 2024 to Mar 31, 2025
- Financial planning clients · More than 500 to More than 500Mar 30, 2024 to Mar 31, 2025
- State-registered IARs · 17 to 20Mar 30, 2024 to Mar 31, 2025
- Discretionary RAUM · $439M to $511MMar 30, 2024 to Mar 31, 2025
- HNW RAUM · $279M to $319MMar 30, 2024 to Mar 31, 2025
- Individual RAUM · $123M to $132MMar 30, 2024 to Mar 31, 2025
- Pension RAUM · $6.7M to $8.4MMar 30, 2024 to Mar 31, 2025
- RAUM · $439M to $511MMar 30, 2024 to Mar 31, 2025
- Accounts · 1,258 to 1,359Mar 31, 2023 to Mar 30, 2024
- Advisory employees · 18 to 17Mar 31, 2023 to Mar 30, 2024
- Charity clients · 1 to 0Mar 31, 2023 to Mar 30, 2024
- Corporate clients · 2 to 3Mar 31, 2023 to Mar 30, 2024
- HNW clients · 99 to 105Mar 31, 2023 to Mar 30, 2024
- Individual clients · 500 to 544Mar 31, 2023 to Mar 30, 2024
- Employees · 18 to 17Mar 31, 2023 to Mar 30, 2024
- State-registered IARs · 18 to 17Mar 31, 2023 to Mar 30, 2024
- Other offices · 9 to 8Mar 31, 2023 to Mar 30, 2024
- Discretionary RAUM · $354M to $439MMar 31, 2023 to Mar 30, 2024
- HNW RAUM · $231M to $279MMar 31, 2023 to Mar 30, 2024
- Individual RAUM · $98.7M to $123MMar 31, 2023 to Mar 30, 2024
- Pension RAUM · $5.0M to $6.7MMar 31, 2023 to Mar 30, 2024
- RAUM · $354M to $439MMar 31, 2023 to Mar 30, 2024
Signals
19 dated events
- Benson Packer left Amicus Financial Advisors, Llc for Onyx Financial Advisors, Llc (registered 2026-02-17)Jan 22, 2026 · Advisor changed firm · fact
- Victor Hugo Garza left Amicus Financial Advisors, Llc for Ernst & Young Investment Advisers Llp (registered 2021-02-16)Jun 15, 2022 · Advisor changed firm · fact
- Jean Anne Griffin left Amicus Financial Advisors, Llc for Northstar Investment Advisory Llc (registered 2022-05-11)Jan 18, 2022 · Advisor changed firm · fact
- Matthew Charles Wood (Chief Financial Officer) no longer on Schedule A of Amicus Financial Advisors, Llc (listed 2021-04-01, absent 2021-08-03)Aug 3, 2021 · Control person left · inference
- Douglas Cameron Bowen (Chief Financial Planning Officer) no longer on Schedule A of Amicus Financial Advisors, Llc (listed 2021-04-01, absent 2021-08-03)Aug 3, 2021 · Control person left · inference
- John Evan Smith (Director, Treasurer, And Secretary) appeared on Schedule A of Amicus Financial Advisors, LlcAug 3, 2021 · Control person joined · fact
- Howland Larry Peterson (Director) appeared on Schedule A of Amicus Financial Advisors, LlcAug 3, 2021 · Control person joined · fact
- Armando Jesus Longoria (Director) appeared on Schedule A of Amicus Financial Advisors, LlcAug 3, 2021 · Control person joined · fact
- Amicus Financial Advisors, Llc reported RAUM $289.8M, up 59% from $182.6M (2020-07-21 to 2021-04-01)Apr 1, 2021 · RAUM change · derived
- Nicolas Bryan Sauceda (Chief Operations Officer) appeared on Schedule A of Amicus Financial Advisors, LlcApr 17, 2020 · Control person joined · fact
- Matthew Charles Wood (Chief Financial Officer) appeared on Schedule A of Amicus Financial Advisors, LlcApr 17, 2020 · Control person joined · fact
- Douglas Cameron Bowen (Chief Financial Planning Officer) appeared on Schedule A of Amicus Financial Advisors, LlcApr 17, 2020 · Control person joined · fact
- Chelsee Brit Inman-Swanson (Member) no longer on Schedule A of Amicus Financial Advisors, Llc (listed 2018-07-30, absent 2019-03-29)Mar 29, 2019 · Control person left · inference
- Dean Matthew Peck (Member) no longer on Schedule A of Amicus Financial Advisors, Llc (listed 2018-07-30, absent 2019-03-29)Mar 29, 2019 · Control person left · inference
- Joseph Patrick Tombs (Chief Compliance Officer) appeared on Schedule A of Amicus Financial Advisors, LlcMar 29, 2019 · Control person joined · fact
- Betasso David Tombs (Owner) appeared on Schedule A of Amicus Financial Advisors, LlcMar 29, 2019 · Control person joined · fact
- Amicus Financial Advisors, Llc reported 13 state-registered advisory representatives, up from 0 (2012-06-06 to 2018-04-04)Apr 4, 2018 · Advisor headcount change · derived
- Amicus Financial Advisors, Llc filed its initial SEC registration (Form ADV)Apr 4, 2018 · First SEC registration · fact
- Amicus Financial Advisors, L.L.P. reported succeeding to the business of Another Adviser (Form ADV Item 4)Apr 27, 2012 · Succession (Item 4) · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@amicusadvisors.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- amicus@amicusadvisors.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- swanson@amicusadvisors.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 888-826-4287reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 403-904-3623reportedpublished by the firm, firm site, Sep 15, 2026
- Website
- amicusadvisors.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 806-698-1122reportedpublic record, Form ADV, Mar 30, 2026
- Contact form
- amicusadvisors.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- amicusadvisors.com/who-we-arereportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $29.0Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026