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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

KELLY FINANCIAL SERVICES LLC

CRD 291996

BRAINTREE, MA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:624f4b19-4d5c-003a-1399-07388489d13f

Data as of Aug 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 5:47 PM UTC and rebuilt at most every 15 minutes.

Relationships: 15
Dated events: 3
On other graphs: 0
Observed: Jan 11, 2018 to Aug 14, 2026
19 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $624MItem 5.F on the latest filing (2026-08-14); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $554M
Private client RAUM: $624MderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 7
RAUM per advisor: $89.1Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 10
Advisory employees: 6
Offices: 1Schedule D 1.F, beyond the principal office
Accounts: 3,094
Individual clients: 1,196
High net worth clients: 205
SEC number: 801-112431
CRD: 291996
Filings on the tape: 19
First filed: Jan 11, 2018
Latest filed: Aug 14, 2026
Organised: Other (specify), MA
Website: kellyfinancial.org

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
GREGORY PETER MURRAY	n/a	BRAINTREE, MA	8	18	2	no
MICHAEL PATRICK DOUCETTE	n/a	BRAINTREE, MA	5	22	3	no
Gregory John Workman	n/a	BRAINTREE, MA	5	11	1	no
CHARLES WILLIAM GABLE	n/a	BRAINTREE, MA	3	14	3	no
MARY MADELINE WARREN KELLY	n/a	BRAINTREE, MA	2	11	n/a	no
Joshua Matthew Smith	n/a	BRAINTREE, MA	0	19	1	no
William Anthony Kelly	n/a	BRAINTREE, MA	0	11	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
KELLY, KELLY, D.	President	E	yes	10/2017	Jan 11, 2018	Nov 20, 2024
MURRAY, GREGORY, PETER	CHIEF COMPLIANCE OFFICER	Na	no	01/2011	Jan 11, 2018	Nov 20, 2024

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
Burlington	Ma	United States	3	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 11, 2026	$624M	$554M	10	6	1	n/a	n/a
2024	Mar 30, 2025	$506M	$462M	11	5	1	n/a	n/a
2023	Mar 28, 2024	$427M	$398M	11	4	1	n/a	n/a
2022	Mar 28, 2023	$346M	$318M	12	5	1	n/a	n/a
2021	Mar 30, 2022	$391M	$364M	13	5	1	n/a	n/a
2020	Mar 31, 2021	$323M	$305M	12	6	1	n/a	n/a
2019	Mar 26, 2020	$317M	$299M	12	4	1	n/a	n/a
2018	Mar 29, 2019	$273M	$253M	10	3	1	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
1	0	1	0.0%	0	0	0	1	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$624M	$506M	23.1%	$346M	21.7%	10	11	1	1

Teams in

teams that arrived here from one firm together

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
KELLY FINANCIAL SERVICES	2	Feb 14, 2018	Apr 9, 2018	BRAINTREE, MA	Channel change	RIA to RIA	100.0%

Relationships

Registered with (12)

← William Anthony KellyAdvisorregistration: current employment
Aug 25, 2026 to presentfactForm ADV
← Joshua Matthew SmithAdvisorregistration: current employment
Dec 19, 2025 to presentfactForm ADV
← MARY MADELINE WARREN KELLYAdvisorregistration: current employment
Jan 9, 2024 to presentfactForm ADV
← CHARLES WILLIAM GABLEAdvisorregistration: current employment
Jan 11, 2023 to presentfactForm ADV
← Gregory John WorkmanAdvisorregistration: current employment
Feb 17, 2021 to presentfactForm ADV
← MICHAEL PATRICK DOUCETTEAdvisorregistration: current employment
Sep 29, 2020 to presentfactForm ADV
← GREGORY PETER MURRAYAdvisorregistration: current employment
Feb 20, 2018 to presentfactForm ADV
← Lloyd Ward JohnsonAdvisorregistration: previous registration
Jan 15, 2020 to May 31, 2023factForm ADV
← Kenneth E O'ConnorAdvisorregistration: previous registration
Aug 21, 2019 to Dec 22, 2021factForm ADV
← DANIEL Harton CHRISTENSONAdvisorregistration: previous registration
Nov 20, 2018 to Dec 3, 2019factForm ADV
← ANDREW PAUL KROUTAdvisorregistration: previous registration
Apr 9, 2018 to Jul 30, 2019factForm ADV
← Taylor Elizabeth KroutAdvisorregistration: previous registration
Nov 20, 2018 to Jul 30, 2019factForm ADV

Owns (1)

← MURRAY, GREGORY, PETEROwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
Jan 11, 2018 to Nov 20, 2024factForm ADV

Controls (1)

← KELLY, KELLY, D.OwnerPRESIDENT, ownership code E, individual
Jan 11, 2018 to Nov 20, 2024factForm ADV

Moved with (1)

← KELLY FINANCIAL SERVICESRegistered adviser2 advisors, team lift out, same day
Feb 14, 2018 to Apr 9, 2018factForm ADV

Dated events

Occurred
May 31, 2023
Advisor changed firm
Lloyd Ward Johnson left Kelly Financial Services Llc for Advice And Planning Services (registered 2023-08-20)
Form ADVobserved 6 days ago
Occurred
Jan 11, 2018
Succession filed (Item 4)
Kelly Financial Services Llc reported succeeding to the business of Another Adviser (Form ADV Item 4)
Form ADVobserved 6 days ago
Occurred
Jan 11, 2018
First Form ADV filing
Kelly Financial Services Llc filed its initial SEC registration (Form ADV)
Form ADVobserved 6 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:624f4b19-4d5c-003a-1399-07388489d13f
First observed: Jan 11, 2018
Last observed: Aug 14, 2026 38 days ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

KELLY FINANCIAL SERVICES LLC

CRD 291996

BRAINTREE, MA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:624f4b19-4d5c-003a-1399-07388489d13f

Data as of Aug 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 5:47 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

GREGORY PETER MURRAY

n/a

BRAINTREE, MA

MICHAEL PATRICK DOUCETTE

n/a

BRAINTREE, MA

Gregory John Workman

n/a

BRAINTREE, MA

CHARLES WILLIAM GABLE

n/a

BRAINTREE, MA

MARY MADELINE WARREN KELLY

n/a

BRAINTREE, MA

n/a

Joshua Matthew Smith

n/a

BRAINTREE, MA

William Anthony Kelly

n/a

BRAINTREE, MA

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

KELLY, KELLY, D.

President

yes

10/2017

Jan 11, 2018

Nov 20, 2024

MURRAY, GREGORY, PETER

CHIEF COMPLIANCE OFFICER

01/2011

Jan 11, 2018

Nov 20, 2024

City

State

Country

Employees

Also broker-dealer

Burlington

United States

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 11, 2026

$624M

$554M

n/a

2024

Mar 30, 2025

$506M

$462M

n/a

2023

Mar 28, 2024

$427M

$398M

n/a

2022

Mar 28, 2023

$346M

$318M

n/a

2021

Mar 30, 2022

$391M

$364M

n/a

2020

Mar 31, 2021

$323M

$305M

n/a

2019

Mar 26, 2020

$317M

$299M

n/a

2018

Mar 29, 2019

$273M

$253M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$624M

$506M

23.1%

$346M

21.7%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

KELLY FINANCIAL SERVICES

Feb 14, 2018

Apr 9, 2018

BRAINTREE, MA

Channel change

RIA to RIA

100.0%