DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Kelly Financial Services LLC

Independent wealth managerBraintree, MassachusettsCRD 291996SEC 801-112431website IAPD

Latest filing Aug 14, 2026

First filing on the tape Jan 11, 2018 · 19 filings

SEC status approved since Feb 12, 2018

RAUM

$624M

reported, Item 5.F

Discretionary

89%

of RAUM

Private clients

100%

$624M individuals and HNW

Advisors

registered through the firm on IAPD

RAUM per advisor

$89.1M

derived; firm RAUM over IAPD count

Employees

6 advisory (5.B.1)

Offices

beyond the principal office

Private funds

reported on Schedule D

History

19 filings and snapshots on the tape

RAUM$624M as of Aug 14, 2026

Mar 29, 2019$273M then

HNW client RAUM$306M as of Aug 14, 2026

Mar 29, 2019$87.2M then

State-registered IARs (5.B.3)6 as of Aug 14, 2026

Mar 29, 20196 then

Employees (5.A)10 as of Aug 14, 2026

Mar 29, 201910 then

Private funds: no history

RAUM +23% over the last fiscal year+22% a year over threeIARs 5 to 6

Practice profile

derived from the filing of Aug 14, 2026; every figure names its basis

Archetypes, each a printed rule

Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control

RAUM per advisor: $89.1MderivedRAUM over IAPD advisors; not a book size
Clients per advisor: 200derivedindividual and HNW clients (5.D) over advisors
Average HNW client: $1.5MderivedHNW RAUM over HNW clients
Average account: $201,551derivedRAUM over accounts (5.F.2.f)
Discretionary: 89%derivedof RAUM
Institutional: 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor: 1.4derivedItem 5.A over advisors
Advisors per office: 3.5derived2 offices incl. principal (1.F.5)
RAUM growth, one year: +23%derivedbetween the last two annual amendments
Advisor growth, one year: +20%derivedItem 5.B.3 between annual amendments
Client growth, one year: +0.0%derived
Compensation: percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities: financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
Ownership: no PE, bank or public-company owner found on Schedule Aderived
Advisor book size: not public; not estimatedreported

Also answered yes on Form ADV

is an insurance broker or agent (6.A.6)
buys or sells securities as principal to or from clients (8.A.2)
has discretionary authority over which securities are bought or sold (8.C.1)
receives research or other products from a broker-dealer, soft dollars (8.E)
marketing includes testimonials (5.L.1.c)

Where the RAUM sits

Form ADV Item 5.D, latest filing

Individuals$317M51%
High-net-worth individuals$306M49%

Individual clients: 1,196reported
HNW clients: 205reported
Pension plan clients: n/areported
Charitable clients: n/areported
Accounts: 3,094reported
Financial planning clients: 0reported
Wrap fee programs: noreported
Custody of client assets: noreported
Compensation: % of AUM, fixed, hourlyreported
Class basis: private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived

Advisors registered through the firm

7 on IAPD today, longest tenure first

Name	Branch	Here since	In industry	Prior firms
Gregory Peter Murray	Braintree, Ma	Feb 20, 2018	18 y	2
Michael Patrick Doucette	Braintree, Ma	Sep 29, 2020	22 y	3
Gregory John Workman	Braintree, Ma	Feb 17, 2021	11 y	1
Charles William Gable	Braintree, Ma	Jan 11, 2023	14 y	3
Mary Madeline Warren Kelly	Braintree, Ma	Jan 9, 2024	11 y	0
Joshua Matthew Smith	Braintree, Ma	Dec 19, 2025	19 y	1
William Anthony Kelly	Braintree, Ma	Aug 25, 2026	11 y	0

Advisor movement

0 left, 1 joined in 12 months

net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months

Left, latest

Lloyd Ward Johnson to Advice And Planning Services
May 31, 2023 · RIA to affiliated broker-dealer or bank
Kenneth E O'Connor to Facet
Dec 22, 2021 · RIA to RIA
Daniel Harton Christenson to Sandbox Financial Partners, LLC
Dec 3, 2019 · RIA to RIA
Andrew Paul Krout to De Groote Financial Group, LLC
Jul 30, 2019 · RIA to RIA
Taylor Elizabeth Krout to Raymond James & Associates, Inc.
Jul 30, 2019 · RIA to affiliated broker-dealer or bank

Joined, latest

Joshua Matthew Smith from Shp Wealth Management, LLC
Dec 19, 2025 · RIA to RIA
Charles William Gable from Wells Fargo Advisors
Jan 11, 2023 · Wirehouse to independent RIA
Gregory John Workman from Securian Financial Services, Inc.
Feb 17, 2021 · Affiliated broker-dealer or bank to independent RIA
Michael Patrick Doucette from Securian Financial Services, Inc.
Sep 29, 2020 · Affiliated broker-dealer or bank to independent RIA
Lloyd Ward Johnson from Santander Securities
Jan 15, 2020 · Affiliated broker-dealer or bank to independent RIA
Kenneth E O'Connor from Citizens Securities, Inc.
Aug 21, 2019 · Affiliated broker-dealer or bank to independent RIA

Every departure Every arrival

Private funds

No private fund reported.

Owners and control persons

Schedule A and B, latest filing

D. Kelly Kelly · Presidentcontrol
since 10/2017 · owns 75% or more
Peter Gregory Murray · Chief Compliance Officer
since 01/2011 · owns less than 5%

Related persons

Schedule D 7.A

No related person reported.

Office movement

IAPD branch city; joins and departures in 12 months

Office	Advisors	Joined	Left	Teams out	Forming
Braintree, Ma · principal	7	2	0

Offices

Schedule D 1.F, the 25 largest

Burlington, MA3 employees

What changed

consecutive filings, newest first

Accounts · 3,240 to 3,094
Dec 16, 2025 to Mar 11, 2026
Advisory employees · 5 to 6
Dec 16, 2025 to Mar 11, 2026
HNW clients · 180 to 205
Dec 16, 2025 to Mar 11, 2026
Individual clients · 1,221 to 1,196
Dec 16, 2025 to Mar 11, 2026
Employees · 11 to 10
Dec 16, 2025 to Mar 11, 2026
State-registered IARs · 5 to 6
Dec 16, 2025 to Mar 11, 2026
Organization form · Limited Liability Company to Other (specify)
Dec 16, 2025 to Mar 11, 2026
Discretionary RAUM · $462M to $554M
Dec 16, 2025 to Mar 11, 2026
HNW RAUM · $235M to $306M
Dec 16, 2025 to Mar 11, 2026
Individual RAUM · $272M to $317M
Dec 16, 2025 to Mar 11, 2026
Non-discretionary RAUM · $44.8M to $69.7M
Dec 16, 2025 to Mar 11, 2026
RAUM · $506M to $624M
Dec 16, 2025 to Mar 11, 2026
Accounts · 2,891 to 3,240
Nov 20, 2024 to Mar 30, 2025
Advisory employees · 4 to 5
Nov 20, 2024 to Mar 30, 2025
HNW clients · 169 to 180
Nov 20, 2024 to Mar 30, 2025
Individual clients · 1,187 to 1,221
Nov 20, 2024 to Mar 30, 2025
Financial planning clients · 0 to 0
Nov 20, 2024 to Mar 30, 2025
State-registered IARs · 4 to 5
Nov 20, 2024 to Mar 30, 2025
Discretionary RAUM · $456M to $462M
Nov 20, 2024 to Mar 30, 2025
HNW RAUM · $222M to $235M
Nov 20, 2024 to Mar 30, 2025
Individual RAUM · $266M to $272M
Nov 20, 2024 to Mar 30, 2025
Non-discretionary RAUM · $32.7M to $44.8M
Nov 20, 2024 to Mar 30, 2025
RAUM · $489M to $506M
Nov 20, 2024 to Mar 30, 2025
Accounts · 2,820 to 2,891
Jun 12, 2024 to Aug 27, 2024
HNW clients · 157 to 169
Jun 12, 2024 to Aug 27, 2024
Individual clients · 1,424 to 1,187
Jun 12, 2024 to Aug 27, 2024
Discretionary RAUM · $398M to $456M
Jun 12, 2024 to Aug 27, 2024
HNW RAUM · $169M to $222M
Jun 12, 2024 to Aug 27, 2024
Individual RAUM · $258M to $266M
Jun 12, 2024 to Aug 27, 2024
Non-discretionary RAUM · $28.4M to $32.7M
Jun 12, 2024 to Aug 27, 2024
RAUM · $427M to $489M
Jun 12, 2024 to Aug 27, 2024
Accounts · 2,755 to 2,820
Mar 28, 2023 to Mar 28, 2024
Advisory employees · 5 to 4
Mar 28, 2023 to Mar 28, 2024
HNW clients · 134 to 157
Mar 28, 2023 to Mar 28, 2024
Individual clients · 1,255 to 1,424
Mar 28, 2023 to Mar 28, 2024
Employees · 12 to 11
Mar 28, 2023 to Mar 28, 2024
State-registered IARs · 5 to 4
Mar 28, 2023 to Mar 28, 2024
Discretionary RAUM · $318M to $398M
Mar 28, 2023 to Mar 28, 2024
HNW RAUM · $137M to $169M
Mar 28, 2023 to Mar 28, 2024
Individual RAUM · $209M to $258M
Mar 28, 2023 to Mar 28, 2024

Signals

3 dated events

Lloyd Ward Johnson left Kelly Financial Services Llc for Advice And Planning Services (registered 2023-08-20)
May 31, 2023 · Advisor changed firm · fact
Kelly Financial Services Llc reported succeeding to the business of Another Adviser (Form ADV Item 4)
Jan 11, 2018 · Succession (Item 4) · fact
Kelly Financial Services Llc filed its initial SEC registration (Form ADV)
Jan 11, 2018 · First SEC registration · fact

Across DFX

shared identifiers only, never a name match

No identifier-backed link to the venture, private equity, family office or sponsor graphs.

How to reach

public business contact points only, each with its source

Business phone: 781-849-3090reportedpublished by the firm, firm site, Sep 15, 2026
Business phone: 781-849-3091reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile: linkedin.com/company/kelly-financial-services-mareportedpublic record, Form ADV, Sep 17, 2026
Website: KELLYFINANCIAL.ORGreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone: 781-849-3090reportedpublic record, Form ADV, Aug 14, 2026
Contact form: kellyfinancial.org/contactreportedpublished by the firm, firm site, Sep 15, 2026
Team page: kellyfinancial.org/our-teamreportedpublished by the firm, firm site, Sep 15, 2026

Provenance

Form ADV: SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors: IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class: Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor: $89.1Mderivedfirm RAUM over the IAPD count; not a book size
Loaded: Sep 14, 2026