DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
Registered advisor
Morrie Wolbrum Reiff
Certified Financial Planner
Feed of 09/14/2026
At current firm
1 y
since Apr 11, 2025
In the industry
41 y
since May 1, 1985 (earliest exam, job or registration)
Prior registered firms
4
IAPD previous registrations
State registrations
2
current, as an IAR
Firms today
1
current registrations
Exams
S63
IA exams only
Book size
not public
not estimated here
Signals
2
dated events on this person
Registration history
IAPD current and previous registrations
- Modern Wealth Management, LLC independent RIA currentsince Apr 11, 2025 · Kansas City, Mo
- Independent Financial Group, LLC BD affiliatedMay 4, 2010 to May 16, 2019 · San Diego, Ca
- Planned Asset Management formerFeb 8, 2010 to Apr 29, 2025 · Calabasas, Ca
- Quantitative Strategies, Inc. formerFeb 8, 2010 to Apr 29, 2025 · Calabasas, Ca
- Afa Advisor Services LLC unclassifiedNov 10, 2005 to Dec 8, 2010 · Calabasas, Ca
Moves
a registration end followed by a registration begin elsewhere
- Planned Asset Management to Independent Financial Group, LLCleft Apr 29, 2025, registered May 4, 2010 (-5474 days) · Other · moved with a team
- Quantitative Strategies, Inc. to Planned Asset Managementleft Apr 29, 2025, registered Feb 8, 2010 (-5559 days) · Other
- Independent Financial Group, LLC to Modern Wealth Management, LLCleft May 16, 2019, registered Apr 11, 2025 (2157 days) · RIA to RIA
- Afa Advisor Services LLC to Quantitative Strategies, Inc.left Dec 8, 2010, registered Feb 8, 2010 (-303 days) · Other
Signals
- Morrie Wolbrum Reiff left Quantitative Strategies, Inc. for Planned Asset Management (registered 2010-02-08)Apr 29, 2025 · Advisor changed firm · fact
- Morrie Wolbrum Reiff left Planned Asset Management for Independent Financial Group, Llc (registered 2010-05-04)Apr 29, 2025 · Advisor changed firm · fact
Transition signals
Mobility scoring is not published yet. The observable conditions this page will draw on once the historical validation is done: tenure, the firm’s own departures and ownership changes, new state registrations, a new adviser entity with this person on Schedule A, and colleagues’ moves. Until precision and lead time are measured on known moves, no label is printed. Read the methodology.
Provenance
- Source
- IAPD individual compilation feedreportedadviserinfo.sec.gov
- Firm class
- Independent wealth managerderived
- Years in industry
- 41derivedfrom the earliest dated exam, employment or registration
- Not published
- disclosure flags, outside business text, branch street address