DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Registered advisor

William Stephen Murray

Fermata Advisorsindependent RIASonoma, Ca IA-onlyIAPD 2779868

Certified Financial Planner

Feed of 09/15/2026

Also filed as Steve Murray

At current firm

3 y

since Jan 12, 2023

In the industry

29 y

since Oct 11, 1996 (earliest exam, job or registration)

Prior registered firms

IAPD previous registrations

State registrations

current, as an IAR

Firms today

current registrations

Exams

S65, S63

IA exams only

Book size

not public

not estimated here

Signals

dated events on this person

Professional profile

what the firm itself publishes, with the page it was read from

Title: Financial Advisorreportedsonomawealthadvisors.comfirm site, Sep 15, 2026
Professional profile: sonomawealthadvisors.com/about-us/our-team/category/advisory-team/profreportedsonomawealthadvisors.comfirm site, Sep 15, 2026

Only business contact points the firm published under its own name are shown; nothing is inferred, and personal accounts are never read. What the bio page says is printed as the firm printed it, with the sentence it came from; years are the firm’s claim, not a count of registrations.

Registration history

IAPD current and previous registrations

Fermata Advisors independent RIA current
since Jan 12, 2023 · Sonoma, Ca
Cetera Advisor Networks LLC former
Jul 25, 2017 to Dec 31, 2020 · Newport Beach, Ca
Hbw Advisory Services LLC independent RIA
Mar 24, 2015 to Sep 14, 2023 · Petaluma, Ca
Park Avenue Securities LLC BD affiliated
Jul 12, 2013 to Oct 2, 2013 · Petaluma, Ca
Msi Financial Services, Inc. former
Dec 13, 2010 to Aug 2, 2011 · Santa Rosa, Ca
Valic Financial Advisors, Inc. BD affiliated
Oct 24, 2006 to Jan 6, 2011 · Oakland, Ca

Moves

a registration end followed by a registration begin elsewhere

Hbw Advisory Services LLC to Cetera Advisor Networks LLC
left Sep 14, 2023, registered Jul 25, 2017 (-2242 days) · Other
Cetera Advisor Networks LLC to Fermata Advisors
left Dec 31, 2020, registered Jan 12, 2023 (742 days) · Affiliated broker-dealer or bank to independent RIA
Park Avenue Securities LLC to Hbw Advisory Services LLC
left Oct 2, 2013, registered Mar 24, 2015 (538 days) · Other
Msi Financial Services, Inc. to Park Avenue Securities LLC
left Aug 2, 2011, registered Jul 12, 2013 (710 days) · Other
Valic Financial Advisors, Inc. to Msi Financial Services, Inc.
left Jan 6, 2011, registered Dec 13, 2010 (-24 days) · Other

Signals

William Stephen Murray left Hbw Advisory Services Llc for Cetera Advisor Networks Llc (registered 2017-07-25)
Sep 14, 2023 · Advisor changed firm · fact

Transition signals

Mobility scoring is not published yet. The observable conditions this page will draw on once the historical validation is done: tenure, the firm’s own departures and ownership changes, new state registrations, a new adviser entity with this person on Schedule A, and colleagues’ moves. Until precision and lead time are measured on known moves, no label is printed. Read the methodology.

Provenance

Source: IAPD individual compilation feedreportedadviserinfo.sec.gov
Firm class: Independent wealth managerderived
Years in industry: 29derivedfrom the earliest dated exam, employment or registration
Not published: disclosure flags, outside business text, branch street address