DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Hbw Advisory Services LLC
Latest filing Mar 17, 2026
First filing on the tape Oct 26, 2012 · 50 filings
SEC status approved since Nov 7, 2012
RAUM
$1.7B
reported, Item 5.F
Discretionary
98%
of RAUM
Private clients
95%
$1.7B individuals and HNW
Advisors
68
registered through the firm on IAPD
RAUM per advisor
$25.7M
derived; firm RAUM over IAPD count
Employees
72
68 advisory (5.B.1)
Offices
50
beyond the principal office
Private funds
0
reported on Schedule D
History
50 filings and snapshots on the tape
RAUM$1.7B as of Mar 17, 2026
Oct 28, 2013$149M then
HNW client RAUM$135M as of Mar 17, 2026
Oct 30, 2017$50.0M then
State-registered IARs (5.B.3)68 as of Mar 17, 2026
Oct 28, 201391 then
Employees (5.A)72 as of Mar 17, 2026
Oct 28, 201391 then
Private funds: no history
RAUM +18% over the last fiscal year+20% a year over threeIARs 63 to 68
Practice profile
derived from the filing of Mar 17, 2026; every figure names its basis
Archetypes, each a printed rule
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- RAUM per advisor
- $25.7MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 203derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.7MderivedHNW RAUM over HNW clients
- Average account
- $119,039derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 98%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.1derivedItem 5.A over advisors
- Advisors per office
- 1.3derived51 offices incl. principal (1.F.5)
- RAUM growth, one year
- +18%derivedbetween the last two annual amendments
- Advisor growth, one year
- +7.9%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +9.9%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisers, educational seminarsreportedItem 5.G
- Custody
- $1.7B, 13,698 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$1.5B87%
- High-net-worth individuals$135M7.7%
- Corporations and businesses$95.8M5.5%
- Individual clients
- 13,698reported
- HNW clients
- 81reported
- Pension plan clients
- 0reported
- Charitable clients
- 0reported
- Accounts
- 14,679reported
- Financial planning clients
- 251-500reported
- Wrap fee programs
- noreported
- Custody of client assets
- $1.7B for 13,698 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.95 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=5.0derived
Advisors registered through the firm
68 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Joseph Anthony Bonanno | Simi Valley, Ca | Dec 11, 2007 | 37 y | 0 |
| Trenton Gene Banwart | Simi Valley, Ca | Apr 8, 2008 | 27 y | 0 |
| Ron Rotenberg | Simi Valley, Ca | Sep 11, 2009 | 23 y | 0 |
| Roland Hampton Dortch | Simi Valley, Ca | Dec 4, 2009 | 36 y | 1 |
| Jorge Alberto Meza | Simi Valley, Ca | Jan 25, 2010 | 26 y | 1 |
| Joel Darrin BroersmaCertified Financial Planner | Simi Valley, Ca | Mar 1, 2010 | 30 y | 1 |
| David Henry Veltkamp | Zeeland, Mi | Mar 18, 2010 | 42 y | 0 |
| Richard Eric Jones | Roseville, Ca | Sep 29, 2010 | 22 y | 1 |
| Manuel Miguel Campins | Zeeland, Mi | Oct 5, 2010 | 17 y | 0 |
| Kevin James Imhoff | Simi Valley, Ca | Nov 1, 2010 | 40 y | 1 |
| Jeffrey Edward Dennison | Athens, Al | Aug 16, 2011 | 17 y | 0 |
| Heidi Anne Hershman | Agoura, Ca | Dec 9, 2011 | 25 y | 2 |
| James Alan Lopes | Sant Rosa, Ca | Feb 21, 2013 | 22 y | 1 |
| Jonathan Scott Hoag | Simi Valley, Ca | Apr 25, 2013 | 29 y | 1 |
| Rick Isaac Harbus | Simi Valley, Ca | Oct 11, 2013 | 33 y | 1 |
| Thomas Marvin Kaufman | Waterford, Mi | Oct 30, 2013 | 28 y | 0 |
| Stephen Francis Foley | Simi Valley, Ca | Oct 17, 2014 | 35 y | 0 |
| Nicholas Paul MitchellCertified Financial Planner | Simi Valley, Ca | Nov 18, 2014 | 12 y | 1 |
| Todd Arthur Penrod | Simi Valley, Ca | Sep 9, 2015 | 26 y | 1 |
| Todd Michael Mccandless | Simi Valley, Ca | Apr 26, 2016 | 25 y | 0 |
| Caleb Michael Svoboda | Winfield, Il | Jul 19, 2016 | 23 y | 0 |
| William Orchard-Hays | Simi Valley, Ca | May 5, 2017 | 32 y | 0 |
| Jamison David Imhoff | Simi Valley, Ca | May 31, 2017 | 14 y | 1 |
| Daniel Joseph Murphy | Elmhurst, Il | Jun 1, 2017 | 35 y | 0 |
| Sean Marshall Cisney | Alsip, Il | Jul 13, 2017 | 23 y | 0 |
| Chad Michael Francis | Roseville, Ca | Jan 2, 2018 | 15 y | 0 |
| Kaushik Sirkar | Chandler, Az | Feb 14, 2018 | 20 y | 0 |
| Dale Raymond Curtis | Simi Valley, Ca | Jun 12, 2018 | 15 y | 2 |
| Neal Gardner Davis | Simi Valley, Ca | Jun 18, 2018 | 25 y | 4 |
| Tyson Edward Kunst | Roseville, Ca | Sep 27, 2018 | 22 y | 3 |
| Steven Howard Jacobs | Simi Valley, Ca | Apr 18, 2019 | 29 y | 0 |
| Brian Malkinson | Simi Valley, Ca | Jun 19, 2019 | 10 y | 0 |
| Alexander Allen Peets | Simi Valley, Ca | Aug 28, 2019 | 11 y | 0 |
| Jeff Scott Crawford | Simi Valley, Ca | Oct 7, 2019 | 22 y | 2 |
| Kenji Saito | Simi Valley, Ca | Feb 19, 2020 | 17 y | 1 |
| Kerri Candor Herlick | Saratoga Springs, Ny | Feb 20, 2021 | 14 y | 2 |
| Joel Michael Fishman | Simi Valley, Ca | Mar 2, 2021 | 24 y | 0 |
| Paul Raymond Morehouse | Latham, Ny | Mar 2, 2021 | 22 y | 0 |
| Kyra Lynn King | Simi Valley, Ca | Jul 29, 2021 | 11 y | 0 |
| Jennie Marie Fleming | Winfield, Il | Oct 14, 2021 | 22 y | 1 |
Advisor movement
2 left, 2 joined in 12 months
net 0 in 12 months1 left in 90 days1 joined in 90 daysdeparture rate 2.9% of current headcount5 left over 36 months
Left, latest
- Paul Edward Brandwein to Pcfo CapitalJul 30, 2026 · RIA to a state-registered adviser
- Bulent Erol to Cetera Investment Advisers LLCSep 30, 2025 · RIA to affiliated broker-dealer or bank
- Timothy Aaron Steele to Vantage Financial GroupFeb 5, 2025 · RIA to RIA
- John Charles Cheeseman to Tucker Asset Management LLCAug 21, 2024 · RIA to RIA
- Adam Reid Dowlen to Coppell Advisory Solutions LLCDec 31, 2023 · RIA to RIA
- William Stephen Murray to Cetera Advisor Networks LLCSep 14, 2023 · Other
- Roy Edwards Van Muyen to Pnc Wealth ManagementJul 18, 2023 · RIA to affiliated broker-dealer or bank
- Christopher Rodney Piland to Georgia Wealth Partners, LLCOct 21, 2022 · RIA to RIA
- Joseph Houston Combest to Triton Financial Group, IncOct 12, 2022 · RIA to RIA
- Chad Leroy Cosens to Creativeone Wealth, LLCMay 9, 2022 · RIA to RIA
- Mark Gerard Loftus to Creative Financial Designs, Inc.Nov 3, 2021 · RIA to affiliated broker-dealer or bank
- Tobie A Rodriguez to One Capital Management, LLCApr 18, 2019 · RIA to RIA
- Etsuji Edward Oizumi to Cetera Advisor Networks LLCFeb 4, 2019 · RIA to affiliated broker-dealer or bank
- Peter William Dotson to Coppell Advisory Solutions LLCDec 31, 2018 · RIA to RIA
- Adam John Simon to Cpr Investments IncJun 14, 2017 · Other
Joined, latest
- Jaxson Barlow from Equitable Advisors, LLCJul 6, 2026 · Affiliated broker-dealer or bank to independent RIA
- Paul Edward Brandwein from First Trust Advisors LPMar 5, 2026 · Other
- Matthew Aubrey Bowers from Equitable Advisors, LLCMay 9, 2025 · Affiliated broker-dealer or bank to independent RIA
- Roy Edwards Van Muyen from Pnc Wealth ManagementJan 1, 2025 · Affiliated broker-dealer or bank to independent RIA
- Robert Philip Sullivan from Lord, Abbett & Co. LLCFeb 8, 2024 · Other
- Barnett David Hellenbrand from Cetera Investment Advisers LLCNov 2, 2023 · Affiliated broker-dealer or bank to independent RIA
- Linda Moody Muse from Primerica AdvisorsJun 8, 2023 · Affiliated broker-dealer or bank to independent RIA
- Adam Reid Dowlen from Avantax Advisory ServicesJan 3, 2023 · Affiliated broker-dealer or bank to independent RIA
- Bryan Charles Bradford from Cetera Advisor Networks LLCJun 2, 2022 · Affiliated broker-dealer or bank to independent RIA
- Roy Edwards Van Muyen from Merrill Lynch, Pierce, Fenner & Smith IncorporatedFeb 25, 2022 · Wirehouse to independent RIA
- Jennie Marie Fleming from Ameriprise Financial Services, LLCOct 14, 2021 · Affiliated broker-dealer or bank to independent RIA
- Kerri Candor Herlick from Cadaret Grant & Co IncFeb 20, 2021 · RIA to RIA
- Kenji Saito from Centaurus Financial, Inc.Feb 19, 2020 · Affiliated broker-dealer or bank to independent RIA
- Joseph Houston Combest from Combest Financial Services, Inc.Jan 2, 2020 · Other
- Jeff Scott Crawford from Cetera Advisor Networks LLCOct 7, 2019 · Affiliated broker-dealer or bank to independent RIA
Teams: two or more advisors moving together within fourteen days, from one state
- 3 left for Cpr Investments IncJun 9, 2017 · Mears, Mi
- 3 left for Cpr Investments IncApr 4, 2016 · Portland, Or
- 2 left for Cpr Investments IncNov 4, 2015 · Sterling Hts, Mi
- 2 left for Cpr Investments IncSep 23, 2015 · Simi Valley, Ca
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Anthony Joseph Bonanno · Director, Presidentcontrolsince 03/2007 · owns less than 5%
- David Barnett Hellenbrand · Directorcontrolsince 03/2007 · owns less than 5%
- Arthur Todd Penrod · Chief Compliance Officercontrolsince 09/2015 · owns less than 5%
- David Barnett Hellenbrand · Managing Directorcontrolsince 09/1994 · owns 50% to 75% of Hbw Financial & Insurance Services LLC
Entity owners
- Hbw Financial & Insurance Services · Ownerdirect · owns 50% to 75%
- Hbw Financial & Insurance Services LLC · Ownerdirect · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Simi Valley, Ca · principal | 65 | 7 | 2 | ||
| Roseville, Ca | 7 | 1 | 0 | ||
| Grand Rapids, Mi | 4 | 2 | 0 | ||
| Boise, Id | 4 | 1 | 0 | ||
| Brighton, Mi | 3 | 1 | 0 | ||
| Chico, Ca | 3 | 1 | 0 | ||
| Winfield, Il | 2 | 0 | 0 | ||
| Zeeland, Mi | 2 | 0 | 0 | ||
| Missouri City, Tx | 2 | 0 | 0 | ||
| Latham, Ny | 2 | 0 | 0 | ||
| Long Beach, Ca | 2 | 0 | 0 | ||
| Middleton, Id | 2 | 0 | 0 | ||
| Richmond, Va | 2 | 0 | 0 | ||
| San Diego, Ca | 2 | 0 | 0 | ||
| Tomball, Tx | 0 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Chico, CA4 employees
- Simi Valley, CA4 employees
- Roseville, CA3 employees
- Schaumburg, IL3 employees
- Ada, MI3 employees
- Latham, NY2 employees
- Hudsonville, MI2 employees
- Brighton, MI2 employees
- Long Beach, CA2 employees
- Valencia, CA2 employees
- Tomball, TX1 employees
- Athens, AL1 employees
- Agoura, CA1 employees
- , 1 employees
- , 1 employees
- Boise, ID1 employees
- Chandler, AZ1 employees
- Griffin, GA1 employees
- Richmond, VA1 employees
- Torrance, CA1 employees
- Richmond, VA1 employees
- , 1 employees
- Sonoma, CA1 employees
- , 1 employees
- , 1 employees
What changed
consecutive filings, newest first
- Accounts · 13,885 to 14,679Jun 25, 2025 to Nov 13, 2025
- Advisory employees · 63 to 68Jun 25, 2025 to Nov 13, 2025
- BD registered reps · 13 to 5Jun 25, 2025 to Nov 13, 2025
- Corporate clients · 93 to 85Jun 25, 2025 to Nov 13, 2025
- HNW clients · 74 to 81Jun 25, 2025 to Nov 13, 2025
- Individual clients · 12,459 to 13,698Jun 25, 2025 to Nov 13, 2025
- Assets in custody · $1.5B to $1.7BJun 25, 2025 to Nov 13, 2025
- Employees · 67 to 72Jun 25, 2025 to Nov 13, 2025
- State-registered IARs · 63 to 68Jun 25, 2025 to Nov 13, 2025
- Discretionary RAUM · $1.4B to $1.7BJun 25, 2025 to Nov 13, 2025
- HNW RAUM · $105M to $135MJun 25, 2025 to Nov 13, 2025
- Individual RAUM · $1.3B to $1.5BJun 25, 2025 to Nov 13, 2025
- Non-discretionary RAUM · $35.8M to $42.3MJun 25, 2025 to Nov 13, 2025
- RAUM · $1.5B to $1.7BJun 25, 2025 to Nov 13, 2025
- Financial planning clients · 251-500 to 251-500Apr 21, 2025 to Jun 25, 2025
- Accounts · 12,974 to 13,885May 9, 2024 to Nov 21, 2024
- BD registered reps · 14 to 13May 9, 2024 to Nov 21, 2024
- Corporate clients · 20 to 93May 9, 2024 to Nov 21, 2024
- HNW clients · 69 to 74May 9, 2024 to Nov 21, 2024
- Individual clients · 10,010 to 12,459May 9, 2024 to Nov 21, 2024
- Assets in custody · $1.0B to $1.5BMay 9, 2024 to Nov 21, 2024
- Employees · 66 to 67May 9, 2024 to Nov 21, 2024
- Other offices · 47 to 50May 9, 2024 to Nov 21, 2024
- Discretionary RAUM · $1.1B to $1.4BMay 9, 2024 to Nov 21, 2024
- HNW RAUM · $127M to $105MMay 9, 2024 to Nov 21, 2024
- Individual RAUM · $1.0B to $1.3BMay 9, 2024 to Nov 21, 2024
- Non-discretionary RAUM · $26.1M to $35.8MMay 9, 2024 to Nov 21, 2024
- RAUM · $1.1B to $1.5BMay 9, 2024 to Nov 21, 2024
- Insurance-licensed employees · 1 to 0Dec 13, 2023 to Jan 23, 2024
- Accounts · 11,853 to 12,974Jun 1, 2023 to Nov 13, 2023
- Advisory employees · 60 to 63Jun 1, 2023 to Nov 13, 2023
- Advisory activities · 4 to 5Jun 1, 2023 to Nov 13, 2023
- BD registered reps · 23 to 14Jun 1, 2023 to Nov 13, 2023
- Corporate clients · 101 to 20Jun 1, 2023 to Nov 13, 2023
- HNW clients · 91 to 69Jun 1, 2023 to Nov 13, 2023
- Individual clients · 8,414 to 10,010Jun 1, 2023 to Nov 13, 2023
- Pension plan clients · 12 to 0Jun 1, 2023 to Nov 13, 2023
- Assets in custody · $1.0B to $1.0BJun 1, 2023 to Nov 13, 2023
- Employees · 65 to 66Jun 1, 2023 to Nov 13, 2023
- State-registered IARs · 60 to 63Jun 1, 2023 to Nov 13, 2023
Signals
17 dated events
- Paul Edward Brandwein left Hbw Advisory Services Llc for Pcfo Capital (registered 2026-07-30)Jul 30, 2026 · Advisor changed firm · fact
- Bulent Erol left Hbw Advisory Services Llc for Cetera Investment Advisers Llc (registered 2023-06-29)Sep 30, 2025 · Advisor changed firm · fact
- Timothy Aaron Steele left Hbw Advisory Services Llc for Vantage Financial Group (registered 2025-02-06)Feb 5, 2025 · Advisor changed firm · fact
- Hbw Advisory Services Llc reported RAUM $1.5B, up 30% from $1.1B (2024-05-09 to 2024-11-21)Nov 21, 2024 · RAUM change · derived
- John Charles Cheeseman left Hbw Advisory Services Llc for Tucker Asset Management Llc (registered 2024-09-18)Aug 21, 2024 · Advisor changed firm · fact
- Adam Reid Dowlen left Hbw Advisory Services Llc for Coppell Advisory Solutions Llc (registered 2025-01-30)Dec 31, 2023 · Advisor changed firm · fact
- William Stephen Murray left Hbw Advisory Services Llc for Cetera Advisor Networks Llc (registered 2017-07-25)Sep 14, 2023 · Advisor changed firm · fact
- Roy Edwards Van Muyen left Hbw Advisory Services Llc for Pnc Wealth Management (registered 2023-07-07)Jul 18, 2023 · Advisor changed firm · fact
- Christopher Rodney Piland left Hbw Advisory Services Llc for Georgia Wealth Partners, Llc (registered 2022-10-28)Oct 21, 2022 · Advisor changed firm · fact
- Joseph Houston Combest left Hbw Advisory Services Llc for Triton Financial Group, Inc (registered 2022-09-06)Oct 12, 2022 · Advisor changed firm · fact
- Chad Leroy Cosens left Hbw Advisory Services Llc for Creativeone Wealth, Llc (registered 2022-05-09)May 9, 2022 · Advisor changed firm · fact
- Hbw Advisory Services Llc reported RAUM $1.1B, up 46% from $761.2M (2021-06-28 to 2021-11-12)Nov 12, 2021 · RAUM change · derived
- Hbw Advisory Services Llc reported RAUM $761.2M, up 43% from $534.0M (2020-08-14 to 2020-11-02)Nov 2, 2020 · RAUM change · derived
- Hbw Advisory Services Llc reported 45 offices beyond its principal office, down from 61 (2018-10-26 to 2019-10-22)Oct 22, 2019 · Office count change · derived
- Hbw Advisory Services Llc reported 61 offices beyond its principal office, up from 37 (2017-10-30 to 2018-10-26)Oct 26, 2018 · Office count change · derived
- Hbw Advisory Services Llc reported RAUM $430.4M, up 34% from $321.7M (2017-10-30 to 2018-10-26)Oct 26, 2018 · RAUM change · derived
- Hbw Advisory Services Llc filed its initial SEC registration (Form ADV)Oct 26, 2012 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 949-514-9010reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/bradford-financial-advisorsreportedpublic record, Form ADV, Sep 17, 2026
- Website
- goldhorncm.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 800-473-3856reportedpublic record, Form ADV, Mar 17, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $25.7Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026