DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
Registered advisor
Paul Roger Gugger
United Planners' Financial Services Of America A Limited Partnerindependent RIAChula Vista, Ca dual registrantIAPD 2995371
Feed of 09/14/2026
At current firm
0 y
since Jan 20, 2026
In the industry
25 y
since Jul 10, 2001 (earliest exam, job or registration)
Prior registered firms
5
IAPD previous registrations
State registrations
2
current, as an IAR
Firms today
1
current registrations
Exams
S66
IA exams only
Book size
not public
not estimated here
Signals
1
dated events on this person
Registration history
IAPD current and previous registrations
- United Planners' Financial Services Of America A Limited Partner independent RIA currentsince Jan 20, 2026 · Chula Vista, Ca
- Osaic Advisory Services, LLC BD affiliatedNov 8, 2024 to Dec 23, 2025 · Atlanta, Ga
- Arbor Point Advisors formerMar 2, 2020 to Nov 8, 2024 · Chula Vista, Ca
- Morgan Stanley wirehouseAug 31, 2010 to Mar 4, 2020 · San Diego, Ca
- UBS Financial Services Inc. wirehouseOct 3, 2005 to Aug 31, 2010 · San Diego, Ca
- Wamu Investments, Inc. unclassifiedJun 21, 2005 to Oct 7, 2005 · San Diego, Ca
Moves
a registration end followed by a registration begin elsewhere
- Osaic Advisory Services, LLC to United Planners' Financial Services Of America A Limited Partnerleft Dec 23, 2025, registered Jan 20, 2026 (28 days) · Affiliated broker-dealer or bank to independent RIA
- Arbor Point Advisors to Osaic Advisory Services, LLCleft Nov 8, 2024, registered Nov 8, 2024 (0 days) · corporate re-registration, not a move
- Morgan Stanley to Arbor Point Advisorsleft Mar 4, 2020, registered Mar 2, 2020 (-2 days) · Wirehouse to affiliated broker-dealer or bank
- UBS Financial Services Inc. to Morgan Stanleyleft Aug 31, 2010, registered Aug 31, 2010 (0 days) · Wirehouse to wirehouse
- Wamu Investments, Inc. to UBS Financial Services Inc.left Oct 7, 2005, registered Oct 3, 2005 (-4 days) · Other
Signals
- Paul Roger Gugger left Osaic Advisory Services, Llc for United Planners' Financial Services Of America A Limited Partner (registered 2026-01-20)Dec 23, 2025 · Advisor changed firm · fact
Transition signals
Mobility scoring is not published yet. The observable conditions this page will draw on once the historical validation is done: tenure, the firm’s own departures and ownership changes, new state registrations, a new adviser entity with this person on Schedule A, and colleagues’ moves. Until precision and lead time are measured on known moves, no label is printed. Read the methodology.
Provenance
- Source
- IAPD individual compilation feedreportedadviserinfo.sec.gov
- Firm class
- Independent wealth managerderived
- Years in industry
- 25derivedfrom the earliest dated exam, employment or registration
- Not published
- disclosure flags, outside business text, branch street address