DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

United Planners' Financial Services Of America A Limited Partner

Independent wealth managerScottsdale, ArizonaCRD 20804SEC 801-57198websiteIAPD
Latest filing Jun 18, 2026
First filing on the tape Mar 30, 2012 · 52 filings
SEC status approved since Jan 28, 2000
RAUM
$13B
reported, Item 5.F
Discretionary
4.8%
of RAUM
Private clients
96%
$12B individuals and HNW
Advisors
364
registered through the firm on IAPD
RAUM per advisor
$35.1M
derived; firm RAUM over IAPD count
Employees
620
546 advisory (5.B.1)
Offices
209
beyond the principal office
Private funds
0
reported on Schedule D
History
52 filings and snapshots on the tape
RAUM$13B as of Jun 18, 2026
Mar 30, 2012$1.1B then
HNW client RAUM$5.6B as of Jun 18, 2026
Apr 2, 2018$543M then
State-registered IARs (5.B.3)370 as of Jun 18, 2026
Apr 30, 2013173 then
Employees (5.A)620 as of Jun 18, 2026
Apr 30, 2013319 then
Private funds: no history
RAUM +20% over the last fiscal year+28% a year over threeIARs 343 to 370
Practice profile
derived from the filing of Jun 18, 2026; every figure names its basis
Archetypes, each a printed rule
  • Broker-dealer affiliated · Item 7.A.1 (broker-dealer affiliate) and at least 50 registered representatives (Item 5.B.2), or the adviser is itself a broker-dealer (6.A.1)
  • Multi-office growth platform · an independent wealth manager (not a wirehouse, national broker-dealer RIA or broker-dealer affiliated firm) with at least five offices, at least 50 advisors, and RAUM up at least 20 percent over the last annual amendment
  • Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
RAUM per advisor
$35.2MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
83derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.1MderivedHNW RAUM over HNW clients
Average account
$266,708derivedRAUM over accounts (5.F.2.f)
Discretionary
4.8%derivedof RAUM
Institutional
1.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.7derivedItem 5.A over advisors
Advisors per office
1.7derived210 offices incl. principal (1.F.5)
RAUM growth, one year
+20%derivedbetween the last two annual amendments
Advisor growth, one year
+7.9%derivedItem 5.B.3 between annual amendments
Client growth, one year
+13%derived
Compensation
percentage of assets, hourly, fixed fees, commissionsreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
Custody
$862M, 25,581 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Firms absorbed, 24 months
1derivedhalf or more of a firm's advisors moved here within 14 days
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is a broker-dealer (6.A.1)
  • is an insurance broker or agent (6.A.6)
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$6.8B53%
  • High-net-worth individuals$5.6B44%
  • Corporations and businesses$323M2.5%
  • Charitable organizations$85.9M0.7%
  • Pension and profit-sharing plans$42.4M0.3%
Individual clients
25,159reported
HNW clients
4,880reported
Pension plan clients
42reported
Charitable clients
96reported
Accounts
47,883reported
Financial planning clients
101-250reported
Wrap fee programs
noreported
Custody of client assets
$862M for 25,581 clientsreported
Compensation
% of AUM, fixed, hourly, commissionsreported
Class basis
private_client_share=0.96 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=539.0derived
Advisors registered through the firm
361 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Peter James KeatingCertified Financial Planner, Chartered Financial ConsultantColumbia, Md Jan 1, 200028 y0
Stuart Lee KesselhautCarlsbad, CaMar 10, 200036 y0
Martin Thomas ChiuCypress, Ca Mar 10, 200033 y0
Mary Margaret GiesScottsdale, Az May 2, 200029 y0
David Anthony MclenachenLa Mesa, Ca Sep 7, 200034 y0
Michael David CohlerChartered Financial ConsultantVoorhees, NjJul 26, 200243 y0
Michael Alan PomerantzScottsdale, Az Aug 30, 200230 y1
Craig Steven WrightScottsdale, Az Sep 11, 200229 y0
Timothy Winters MaybenPlano, TxFeb 5, 200325 y0
Karman Denise ScottScottsdale, Az Apr 30, 200331 y0
Steven Larry StoryWausau, Wi Jul 18, 200331 y0
Kari Louise PelCypress, CaNov 12, 200326 y0
Harry Lewis MarmerScottsdale, Az Apr 20, 200448 y1
Richard Eugene WibleMilton, Pa Dec 19, 200527 y0
Herman Jacob NainkinScottsdale, Az Feb 15, 200623 y2
Aaron Pierce SevignyBonita Springs, Fl Aug 25, 200621 y1
Cora Margaret IngrimCertified Financial Planner, Chartered Financial AnalystColumbia, Md Dec 8, 200634 y0
Sheila June Cuffari-AgasiScottsdale, AzJan 24, 200730 y2
Scott Allen GidleyAustin, Tx Jan 26, 200738 y4
William Paul FredricksonScottsdale, Az Mar 8, 200728 y2
Gretchin Rachelle ScottNorman, OkMar 26, 200724 y0
Abe William BochnerCertified Financial PlannerPhoenix, Az Apr 30, 200737 y0
Dennis John RogersCertified Financial PlannerScottsdale, Az Aug 20, 200734 y0
Nancy Arlene LovelandCertified Financial PlannerScottsdale, Az Aug 20, 200744 y1
Scott Alan BiltzChartered Financial ConsultantScottsdale, Az Oct 5, 200731 y1
Philippe E BerthoudScottsdale, Az Feb 15, 200819 y0
Charles Christopher WrightSpring, TxApr 29, 200829 y1
Charles B LefkowitzCertified Financial PlannerChandler, Az Jun 12, 200838 y0
George Severn JankiewiczCertified Financial PlannerHunt Valley, MdJun 13, 200836 y1
Douglas Albert DulacChartered Financial ConsultantEnglewood, Fl Jun 26, 200827 y2
Stephen Bennett ClarkeVirginia Beach, Va Sep 15, 200827 y0
John Robert KirwanScottsdale, Az Nov 13, 200841 y1
Ioannis Konstantinos MerasScottsdale, Az Nov 19, 200835 y2
Lisa M Kops-WendelScottsdale, Az Aug 24, 200927 y2
Daniel James FriedlanderCertified Financial PlannerMelbourne, Fl Aug 31, 200938 y1
James Scott NuanezScottsdale, Az Oct 5, 200929 y1
Eric Thomas NicholsChartered Financial ConsultantMilford, Mi Jan 19, 201046 y0
David William JungCertified Financial PlannerWilliamsburg, Mi Jan 29, 201039 y0
Tyson J SterlingScottsdale, Az Apr 27, 201025 y4
Jon Michael ZoetScottsdale, Az Jul 8, 201044 y2
All 361 advisors at United Planners' Financial Services Of America A Limited Partner
Advisor movement
29 left, 38 joined in 12 months
net +9 in 12 months8 left in 90 days7 joined in 90 daysdeparture rate 8.0% of current headcount71 left over 36 months
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Michael A Baker · President Chief Marketing Officercontrol
    since 08/2018 · owns less than 5%
  • Sheila June Cuffari-Agasi · Executive Vice Presidentcontrol
    since 08/2018 · owns less than 5%
  • Dave B Hauer · Vice President Compliance, Chief Compliance Officercontrol
    since 07/2018 · owns less than 5%
  • Kenneth William Jr Oliverio · Executive Vice President, Chief Marketing Officercontrol
    since 08/2018 · owns less than 5%
  • Chad Travis Shindel · Vice President, Chief Financial Officer (Cfo)control
    since 08/2018 · owns less than 5%
  • Michael A Baker · Presidentcontrol
    since 09/2007 · owns F of United Planners Group, Inc
  • Chad Travis Shindel · Treasurercontrol
    since 03/2020 · owns F of United Planners Group, Inc
  • Sheila June Cuffari-Agasi · Shareholder
    since 01/2021 · owns F of United Planners Group, Inc
  • Kenneth William Jr Oliverio · Shareholder
    since 01/2021 · owns F of United Planners Group, Inc
Entity owners
  • United Planners' Group, Inc. · General Partner
    direct · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Advisers that list United Planners' Financial Services Of America A Limited Partner as a related person
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Scottsdale, Az · principal3044411
Phoenix, Az1300
Virginia Beach, Va910
St Louis Park, Mn920
Rochester, Mn710
Independence, Ia710
Medford, Or720
Fort Wayne, In600
Sidney, Oh600
Voorhees, Nj610
San Diego, Ca510
Huntsville, Oh500
Dallas, Tx410
Minneapolis, Mn410
Newport Beach, Ca400
Glendale, Az400
Chapel Hill, Nc410
Grants Pass, Or420
Houston, Tx410
Hartland, Wi400
Offices
Schedule D 1.F, the 25 largest
  • Sidney, OH8 employees
  • Walnut Creek, CA7 employees
  • Huntsville, OH5 employees
  • Rochester, MN4 employees
  • Fort Wayne, IN4 employees
  • Independence, IA4 employees
  • Tucson, AZ4 employees
  • Hopkins, MN4 employees
  • Salisbury, NC3 employees
  • Scottsdale, AZ3 employees
  • Vorhees, NJ3 employees
  • Chapel Hill, NC3 employees
  • Virginia Beach, VA2 employees
  • Phoenix, AZ2 employees
  • Melville, NY2 employees
  • Minneapolis, MN2 employees
  • Cypress, CA2 employees
  • Wallingford, CT1 employees
  • Matthews, NC1 employees
  • Clearwater, FL1 employees
  • Mansfield Center, CT1 employees
  • Norman, OK1 employees
  • Ogden, UT1 employees
  • Spokane Valley, WA1 employees
  • Braintree, MA1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
  • low discretionary shareStatic outlier · filing Jun 18, 2026
    discretionary share of RAUM of 5% against a peer median of 97% (289 comparable advisers, 2.0th percentile, 23.0 robust deviations)
    peers: independent wealth managers, $5B to $20B (289) · 1.7% percentile
What changed
consecutive filings, newest first
  • Accounts · 41,834 to 47,883
    Nov 26, 2025 to Mar 30, 2026
  • Advisory employees · 477 to 546
    Nov 26, 2025 to Mar 30, 2026
  • BD registered reps · 560 to 539
    Nov 26, 2025 to Mar 30, 2026
  • Charity clients · 73 to 96
    Nov 26, 2025 to Mar 30, 2026
  • Corporate clients · 172 to 192
    Nov 26, 2025 to Mar 30, 2026
  • HNW clients · 4,148 to 4,880
    Nov 26, 2025 to Mar 30, 2026
  • Individual clients · 22,522 to 25,159
    Nov 26, 2025 to Mar 30, 2026
  • Pension plan clients · 27 to 42
    Nov 26, 2025 to Mar 30, 2026
  • Assets in custody · $8.2B to $862M
    Nov 26, 2025 to Mar 30, 2026
  • Employees · 614 to 620
    Nov 26, 2025 to Mar 30, 2026
  • Insurance-licensed employees · 134 to 176
    Nov 26, 2025 to Mar 30, 2026
  • State-registered IARs · 343 to 370
    Nov 26, 2025 to Mar 30, 2026
  • Discretionary RAUM · $579M to $607M
    Nov 26, 2025 to Mar 30, 2026
  • HNW RAUM · $4.5B to $5.6B
    Nov 26, 2025 to Mar 30, 2026
  • Individual RAUM · $5.8B to $6.8B
    Nov 26, 2025 to Mar 30, 2026
  • Non-discretionary RAUM · $10B to $12B
    Nov 26, 2025 to Mar 30, 2026
  • Pension RAUM · $23.9M to $42.4M
    Nov 26, 2025 to Mar 30, 2026
  • RAUM · $11B to $13B
    Nov 26, 2025 to Mar 30, 2026
  • Financial planning clients · 101-250 to 101-250
    Apr 3, 2025 to Jun 24, 2025
  • Accounts · 43,221 to 41,834
    Feb 13, 2025 to Apr 3, 2025
  • Advisory employees · 484 to 477
    Feb 13, 2025 to Apr 3, 2025
  • BD registered reps · 570 to 560
    Feb 13, 2025 to Apr 3, 2025
  • Charity clients · 86 to 73
    Feb 13, 2025 to Apr 3, 2025
  • Corporate clients · 204 to 172
    Feb 13, 2025 to Apr 3, 2025
  • HNW clients · 3,608 to 4,148
    Feb 13, 2025 to Apr 3, 2025
  • Individual clients · 23,875 to 22,522
    Feb 13, 2025 to Apr 3, 2025
  • Pension plan clients · 31 to 27
    Feb 13, 2025 to Apr 3, 2025
  • Assets in custody · $4.8B to $8.2B
    Feb 13, 2025 to Apr 3, 2025
  • Employees · 570 to 614
    Feb 13, 2025 to Apr 3, 2025
  • Insurance-licensed employees · 150 to 134
    Feb 13, 2025 to Apr 3, 2025
  • State-registered IARs · 484 to 343
    Feb 13, 2025 to Apr 3, 2025
  • Discretionary RAUM · $483M to $579M
    Feb 13, 2025 to Apr 3, 2025
  • HNW RAUM · $3.5B to $4.5B
    Feb 13, 2025 to Apr 3, 2025
  • Individual RAUM · $5.5B to $5.8B
    Feb 13, 2025 to Apr 3, 2025
  • Non-discretionary RAUM · $8.8B to $10B
    Feb 13, 2025 to Apr 3, 2025
  • Pension RAUM · $24.0M to $23.9M
    Feb 13, 2025 to Apr 3, 2025
  • RAUM · $9.3B to $11B
    Feb 13, 2025 to Apr 3, 2025
  • Accounts · 50,361 to 43,221
    Mar 1, 2024 to Mar 26, 2024
  • Advisory employees · 485 to 484
    Mar 1, 2024 to Mar 26, 2024
  • BD registered reps · 566 to 570
    Mar 1, 2024 to Mar 26, 2024
Signals
60 dated events
  • William Hawkins left United Planners' Financial Services OF America A Limited Partner for J.P. Morgan Securities LLC (registered 2026-09-08)
    Sep 16, 2026 · Advisor changed firm · fact
  • Kurtis Anderson registered as an investment adviser representative at United Planners' Financial Services Of America A Limited Partner
    Sep 15, 2026 · Advisor registered · fact
  • Jamey Carl Graham left United Planners' Financial Services Of America A Limited Partner for United Advisor Group (registered 2026-09-10)
    Sep 10, 2026 · Advisor changed firm · fact
  • Haldun Arin left United Planners' Financial Services Of America A Limited Partner for The Ameriflex Group (registered 2026-09-02)
    Sep 8, 2026 · Advisor changed firm · fact
  • Charles Hardin Harrison left United Planners' Financial Services Of America A Limited Partner for The Ameriflex Group (registered 2026-09-02)
    Sep 8, 2026 · Advisor changed firm · fact
  • Suzanna Coelho left United Planners' Financial Services Of America A Limited Partner for Focus Financial (registered 2026-09-04)
    Aug 28, 2026 · Advisor changed firm · fact
  • Philipp Anthony Ballmaier left United Planners' Financial Services Of America A Limited Partner for Pnc Wealth Management (registered 2026-08-18)
    Aug 17, 2026 · Advisor changed firm · fact
  • Kevin Daniels left United Planners' Financial Services Of America A Limited Partner for Lpl Financial Llc (registered 2026-06-12)
    Jul 10, 2026 · Advisor changed firm · fact
  • Ashley Marie Seeger left United Planners' Financial Services Of America A Limited Partner for Pfg Advisors (registered 2026-07-22)
    Jun 29, 2026 · Advisor changed firm · fact
  • Scott Allan Kearns left United Planners' Financial Services Of America A Limited Partner for Lpl Financial Llc (registered 2026-06-12)
    Jun 17, 2026 · Advisor changed firm · fact
  • Caleb John Sanders left United Planners' Financial Services Of America A Limited Partner for Lpl Financial Llc (registered 2026-06-12)
    Jun 17, 2026 · Advisor changed firm · fact
  • Mariah Lynn Magness left United Planners' Financial Services Of America A Limited Partner for Magness Wealth Management (registered 2026-07-28)
    Jun 17, 2026 · Advisor changed firm · fact
  • Martin Nadeau left United Planners' Financial Services Of America A Limited Partner for Lpl Financial Llc (registered 2026-06-12)
    Jun 17, 2026 · Advisor changed firm · fact
  • Zachary L Daniels left United Planners' Financial Services Of America A Limited Partner for Lpl Financial Llc (registered 2026-06-12)
    Jun 17, 2026 · Advisor changed firm · fact
  • 3 advisors left United Planners' Financial Services OF America A Limited Partner (Lebanon, MO) for LPL Financial LLC on the same day
    Jun 17, 2026 · Team lift-out · derived
  • Daniel J Fusco left United Planners' Financial Services Of America A Limited Partner for Ameritas Advisory Services, Llc (registered 2026-06-26)
    Jun 15, 2026 · Advisor changed firm · fact
  • Matt Ryan Franklin left United Planners' Financial Services Of America A Limited Partner for Lpl Financial Llc (registered 2026-04-20)
    Apr 29, 2026 · Advisor changed firm · fact
  • Norman Trent Bradshaw left United Planners' Financial Services Of America A Limited Partner for Prime Capital Financial (registered 2026-03-16)
    Mar 18, 2026 · Advisor changed firm · fact
  • Kenneth John Kramer left United Planners' Financial Services Of America A Limited Partner for My Legacy Advisors, Llc (registered 2017-11-17)
    Mar 2, 2026 · Advisor changed firm · fact
  • Eric Jon Munkeby left United Planners' Financial Services Of America A Limited Partner for My Legacy Advisors, Llc (registered 2017-11-17)
    Mar 2, 2026 · Advisor changed firm · fact
  • Todd Michael Miron left United Planners' Financial Services Of America A Limited Partner for Onedigital (registered 2026-02-19)
    Mar 2, 2026 · Advisor changed firm · fact
  • Alexander Louis Bush left United Planners' Financial Services Of America A Limited Partner for My Legacy Advisors, Llc (registered 2017-11-17)
    Mar 2, 2026 · Advisor changed firm · fact
  • 3 advisors left United Planners' Financial Services OF America A Limited Partner (Hopkins, MN) for MY Legacy Advisors, LLC on the same day
    Mar 2, 2026 · Team lift-out · derived
  • Kimberly Jo Cox left United Planners' Financial Services Of America A Limited Partner for Lincoln Investment (registered 2026-04-07)
    Feb 24, 2026 · Advisor changed firm · fact
  • Carlyle Prescott Sherrill left United Planners' Financial Services Of America A Limited Partner for Prime Capital Financial (registered 2026-01-12)
    Jan 28, 2026 · Advisor changed firm · fact
  • Brandon Michael Rogers left United Planners' Financial Services Of America A Limited Partner for Prime Capital Financial (registered 2026-01-12)
    Jan 28, 2026 · Advisor changed firm · fact
  • 2 advisors left United Planners' Financial Services OF America A Limited Partner (China Grove, NC) for Prime Capital Financial on the same day
    Jan 28, 2026 · Team lift-out · derived
  • Robert Norman Fisch left United Planners' Financial Services Of America A Limited Partner for Lincoln Investment (registered 2026-02-03)
    Dec 31, 2025 · Advisor changed firm · fact
  • Christopher A Quincy left United Planners' Financial Services Of America A Limited Partner for Ashton Thomas Private Wealth (registered 2025-11-13)
    Nov 26, 2025 · Advisor changed firm · fact
  • Daniel Francis Casey left United Planners' Financial Services Of America A Limited Partner for Cambridge Investment Research Advisors, Inc. (registered 2025-10-23)
    Nov 19, 2025 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
480-991-0225reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
800-966-8737reportedpublished by the firm, firm site, Sep 15, 2026
Website
UNITEDPLANNERS.COMreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
480-991-0225reportedpublic record, Form ADV, Jun 18, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$35.1Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026