DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Registered advisor

Dawn Marie Santoriello

Ds Financial Strategies, LLCstate registeredKing Of Prussia, PaIA-onlyIAPD 4897536

Certified Financial Planner

Feed of 09/14/2026

Also filed as Dawn Santoriello

At current firm

0 y

since Apr 16, 2026

In the industry

21 y

since Apr 20, 2005 (earliest exam, job or registration)

Prior registered firms

IAPD previous registrations

State registrations

current, as an IAR

Firms today

current registrations

Exams

S63, S65

IA exams only

Book size

not public

not estimated here

Signals

dated events on this person

Registration history

IAPD current and previous registrations

Ds Financial Strategies, LLC state registered current
since Apr 16, 2026 · King Of Prussia, Pa
Efficient Advisors former
Mar 20, 2023 to Jun 1, 2026 · Yardley, Pa
Attleboro Wealth Management LLC independent RIA
Oct 4, 2022 to Mar 20, 2023 · Yardley, Pa
Efficient Advisors former
Jan 4, 2022 to Oct 5, 2022 · Philadelphia, Pa
Sowell Management independent RIA
Aug 8, 2019 to Dec 31, 2021 · North Little Rock, Ar
Simplyria Advisor Network independent RIA
Dec 6, 2016 to Oct 7, 2019 · Yardley, Pa
S Squared Retirement Solutions LLC state registered
Jul 1, 2015 to Dec 27, 2016 · Montville, Nj
Exodus Wealth, LLC independent RIA
Feb 23, 2015 to Jun 17, 2015 · Fort Lauderdale, Fl
Keystone Capital Corporation former
Aug 19, 2013 to Feb 20, 2015 · Lower Gwynedd, Pa
Hornor, Townsend & Kent, LLC independent RIA
Feb 1, 2012 to Aug 22, 2013 · Dunmore, Pa
On Investment Management Co BD affiliated
May 21, 2010 to Jan 31, 2012 · Clarks Summit, Pa
Msi Financial Services, Inc. former
Feb 20, 2008 to May 18, 2010 · Moosic, Pa

Moves

a registration end followed by a registration begin elsewhere

Efficient Advisors to Ds Financial Strategies, LLC
left Jun 1, 2026, registered Apr 16, 2026 (-46 days) · RIA to a state-registered adviser
Attleboro Wealth Management LLC to Efficient Advisors
left Mar 20, 2023, registered Mar 20, 2023 (0 days) · RIA to RIA
Efficient Advisors to Attleboro Wealth Management LLC
left Oct 5, 2022, registered Oct 4, 2022 (-1 days) · RIA to RIA
Sowell Management to Efficient Advisors
left Dec 31, 2021, registered Jan 4, 2022 (4 days) · RIA to RIA
Simplyria Advisor Network to Sowell Management
left Oct 7, 2019, registered Aug 8, 2019 (-60 days) · RIA to RIA
S Squared Retirement Solutions LLC to Simplyria Advisor Network
left Dec 27, 2016, registered Dec 6, 2016 (-21 days) · Other
Exodus Wealth, LLC to S Squared Retirement Solutions LLC
left Jun 17, 2015, registered Jul 1, 2015 (14 days) · Other
Keystone Capital Corporation to Exodus Wealth, LLC
left Feb 20, 2015, registered Feb 23, 2015 (3 days) · Other · moved with a team
Hornor, Townsend & Kent, LLC to Keystone Capital Corporation
left Aug 22, 2013, registered Aug 19, 2013 (-3 days) · Other
On Investment Management Co to Hornor, Townsend & Kent, LLC
left Jan 31, 2012, registered Feb 1, 2012 (1 days) · Other
Msi Financial Services, Inc. to On Investment Management Co
left May 18, 2010, registered May 21, 2010 (3 days) · Other

Signals

Dawn Marie Santoriello left Efficient Advisors for Ds Financial Strategies, Llc (registered 2026-04-16)
Jun 1, 2026 · Advisor changed firm · fact
Dawn Marie Santoriello left Attleboro Wealth Management Llc for Efficient Advisors (registered 2023-03-20)
Mar 20, 2023 · Advisor changed firm · fact
Dawn Marie Santoriello left Efficient Advisors for Attleboro Wealth Management Llc (registered 2022-10-04)
Oct 5, 2022 · Advisor changed firm · fact

Transition signals

Mobility scoring is not published yet. The observable conditions this page will draw on once the historical validation is done: tenure, the firm’s own departures and ownership changes, new state registrations, a new adviser entity with this person on Schedule A, and colleagues’ moves. Until precision and lead time are measured on known moves, no label is printed. Read the methodology.

Provenance

Source: IAPD individual compilation feedreportedadviserinfo.sec.gov
Firm class: STATE REGISTEREDderived
Years in industry: 21derivedfrom the earliest dated exam, employment or registration
Not published: disclosure flags, outside business text, branch street address