DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
W••••• C•••• W••••• M••••••••• I•••
Latest filing Apr 24, 2026
First filing on the tape Nov 8, 2011 · 42 filings
SEC status approved since May 1, 1999
RAUM
$2.3B
reported, Item 5.F
Discretionary
94%
of RAUM
Private clients
93%
$2.1B individuals and HNW
Advisors
10
registered through the firm on IAPD
RAUM per advisor
$230M
derived; firm RAUM over IAPD count
Employees
23
15 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
42 filings and snapshots on the tape
RAUM$2.3B as of Apr 24, 2026
Mar 12, 2012$421M then
HNW client RAUM$1.9B as of Apr 24, 2026
Mar 20, 2018$736M then
State-registered IARs (5.B.3)9 as of Apr 24, 2026
Mar 12, 20120 then
Employees (5.A)23 as of Apr 24, 2026
Mar 28, 20136 then
Private funds: no history
RAUM +18% over the last fiscal year+15% a year over threeIARs 9 to 9
Practice profile
derived from the filing of Apr 24, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
- RAUM per advisor
- $230MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 103derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.4MderivedHNW RAUM over HNW clients
- Average account
- $5.3MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 94%derivedof RAUM
- Institutional
- 6.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.3derivedItem 5.A over advisors
- Advisors per office
- 10.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +18%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +6.7%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, educational seminarsreportedItem 5.G
- Financial planning clients
- 1,000reportedItem 5.H
- Custody
- $1.8B, 1,007 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$1.9B83%
- Individuals$227M9.8%
- Pension and profit-sharing plans$109M4.7%
- Charitable organizations$32.5M1.4%
- Corporations and businesses$13.4M0.6%
- Individual clients
- 468reported
- HNW clients
- 561reported
- Pension plan clients
- 2reported
- Charitable clients
- 33reported
- Accounts
- 436reported
- Financial planning clients
- 1,000reported
- Wrap fee programs
- noreported
- Custody of client assets
- $1.8B for 1,007 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.93 fund_share=0.0 institutional_share=0.06 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
10 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| B•••• J•• D•••••Certified Financial Planner | Sebastopol, Ca | Jun 18, 1999 | 39 y | 0 |
| M••• F•••••• K•••••• | Sebastopol, Ca | Oct 22, 2018 | 25 y | 0 |
| J•••• R•••••• G••••••Certified Financial Planner | Sebastopol, Ca | Oct 22, 2018 | 13 y | 0 |
| J•••• M•••••• W••••Certified Financial Planner | Sebastopol, Ca | May 2, 2019 | 12 y | 1 |
| G•••••• D••••• S••••• | Sebastopol, Ca | Apr 29, 2021 | 10 y | 2 |
| D•••• D••• H••••Certified Financial Planner | Sebastopol, Ca | Oct 11, 2024 | 14 y | 0 |
| H•••••• C••• B••••Certified Financial Planner | Sebastopol, Ca | Oct 14, 2024 | 13 y | 0 |
| D•••• B•••• L•••••••Certified Financial Planner | Sebastopol, Ca | Nov 25, 2024 | 19 y | 2 |
| E••• J••• K••••••Certified Financial Planner | Sebastopol, Ca | Jan 9, 2025 | 28 y | 1 |
| R••••• S•••• G•••••Certified Financial Planner | Sebastopol, Ca | Jun 9, 2026 | 26 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- M••• D•••• O•••••• to F•••••• I••••••••• M••••••••• I•••Jan 3, 2011 · Other
- G•••• E••• C••••• to M•••••• W••••• M••••••••• L••Jan 13, 2009 · Other
Joined, latest
- E••• J••• K•••••• from J•• W••••• M••••••••• L••Jan 9, 2025 · RIA to RIA
- D•••• B•••• L••••••• from R••• B•••• C•••••• M••••••••• L•Nov 25, 2024 · Other
- G•••••• D••••• S••••• from S•••• W••••• M•••••••••Apr 29, 2021 · RIA to RIA
- J•••• M•••••• W•••• from C•••••• S••••• • C••• I•••May 2, 2019 · Affiliated broker-dealer or bank to independent RIA
- M••• D•••• O•••••• from B••• I••••••••• A••••••• I••Jan 12, 2010 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- A•••••• T••••••• M•••••• · President, Ceo, Partnercontrolsince 12/2020 · owns 5% to 10%
- B••••• H••••••• C••• · Chief Compliance Officer, Partnercontrolsince 05/1999 · owns 10% to 25%
- D•••••• B••••• J•• · Chairman Of The Board, Partnercontrolsince 12/2020 · owns 10% to 25%
- G••••••• J••••• R•••••• · Director Of Advisory Services, Partnercontrolsince 02/2006 · owns 10% to 25%
- H•••••• B••••••• A••• · Assistant Compliance Officercontrolsince 01/2020 · owns less than 5%
- K••••••• M•••• F•••••• · Chief Investment Officer, Partnercontrolsince 10/2011 · owns 10% to 25%
- N•••••• K••••• A• · Chief Operating Officer, Cheif Financial Officer, Partnercontrolsince 02/2006 · owns 10% to 25%
Related persons
Schedule D 7.A
- B•••• J• D•••••investment companyn
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Sebastopol, Ca · principal | 10 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- account count collapseChange between filings · filing Apr 24, 2026accounts (Item 5.F.2.f) moved from 2,923.0 to 436.0 (-85.0%) between the annual amendments of 2025-03-03 and 2026-04-24; the peer median change was +6.0% (1206 comparable advisers, 0.0th percentile of changes)peers: independent wealth managers, $1B to $5B (1,206) · 0.4% percentile
Data quality: total accounts (5.F.2.f) is below the private client count (5.D) by half or more on the filing of 2026-04-24
What changed
consecutive filings, newest first
- Accounts · 2,923 to 436Mar 3, 2025 to Mar 16, 2026
- Advisory employees · 14 to 15Mar 3, 2025 to Mar 16, 2026
- Corporate clients · 3 to 4Mar 3, 2025 to Mar 16, 2026
- HNW clients · 497 to 561Mar 3, 2025 to Mar 16, 2026
- Individual clients · 467 to 468Mar 3, 2025 to Mar 16, 2026
- Assets in custody · $1.5B to $1.8BMar 3, 2025 to Mar 16, 2026
- Employees · 21 to 23Mar 3, 2025 to Mar 16, 2026
- Discretionary RAUM · $1.8B to $2.2BMar 3, 2025 to Mar 16, 2026
- HNW RAUM · $1.6B to $1.9BMar 3, 2025 to Mar 16, 2026
- Individual RAUM · $223M to $227MMar 3, 2025 to Mar 16, 2026
- Non-discretionary RAUM · $103M to $135MMar 3, 2025 to Mar 16, 2026
- Pension RAUM · $97.8M to $109MMar 3, 2025 to Mar 16, 2026
- RAUM · $1.9B to $2.3BMar 3, 2025 to Mar 16, 2026
- Accounts · 2,760 to 2,923Mar 25, 2024 to Mar 3, 2025
- Charity clients · 35 to 33Mar 25, 2024 to Mar 3, 2025
- HNW clients · 474 to 497Mar 25, 2024 to Mar 3, 2025
- Individual clients · 431 to 467Mar 25, 2024 to Mar 3, 2025
- Assets in custody · $1.1B to $1.5BMar 25, 2024 to Mar 3, 2025
- Employees · 20 to 21Mar 25, 2024 to Mar 3, 2025
- Financial planning clients · More than 500 to More than 500Mar 25, 2024 to Mar 3, 2025
- Discretionary RAUM · $1.6B to $1.8BMar 25, 2024 to Mar 3, 2025
- HNW RAUM · $1.4B to $1.6BMar 25, 2024 to Mar 3, 2025
- Individual RAUM · $204M to $223MMar 25, 2024 to Mar 3, 2025
- Non-discretionary RAUM · $82.5M to $103MMar 25, 2024 to Mar 3, 2025
- Pension RAUM · $79.9M to $97.8MMar 25, 2024 to Mar 3, 2025
- RAUM · $1.7B to $1.9BMar 25, 2024 to Mar 3, 2025
- Accounts · 2,663 to 2,760Mar 24, 2023 to Mar 25, 2024
- Advisory employees · 13 to 14Mar 24, 2023 to Mar 25, 2024
- Charity clients · 34 to 35Mar 24, 2023 to Mar 25, 2024
- HNW clients · 455 to 474Mar 24, 2023 to Mar 25, 2024
- Individual clients · 424 to 431Mar 24, 2023 to Mar 25, 2024
- Assets in custody · $1.2B to $1.1BMar 24, 2023 to Mar 25, 2024
- Employees · 19 to 20Mar 24, 2023 to Mar 25, 2024
- Discretionary RAUM · $1.4B to $1.6BMar 24, 2023 to Mar 25, 2024
- HNW RAUM · $1.2B to $1.4BMar 24, 2023 to Mar 25, 2024
- Individual RAUM · $187M to $204MMar 24, 2023 to Mar 25, 2024
- Non-discretionary RAUM · $74.5M to $82.5MMar 24, 2023 to Mar 25, 2024
- Pension RAUM · $72.8M to $79.9MMar 24, 2023 to Mar 25, 2024
- RAUM · $1.5B to $1.7BMar 24, 2023 to Mar 25, 2024
- Related adviser · true to falseMar 24, 2023 to Mar 25, 2024
Signals
2 dated events
- W••••• C•••• W••••• M••••••••• I••• reported RAUM $1.4B, up 29% from $1.1B (2020-06-30 to 2021-04-01)Apr 1, 2021 · RAUM change · derived
- Michael Timothy Admire (Assistant Secretary, Partner) appeared on Schedule A of W••••• C•••• W••••• M••••••••• I•••Mar 27, 2019 · Control person joined · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 415-925-1388reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 707-829-1146reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 800-696-8096reportedpublished by the firm, firm site, Sep 15, 2026
- Website
- W•••••C••••WEALTH.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 707-829-1146reportedpublic record, Form ADV, Apr 24, 2026
- Team page
- willowcreekwealth.com/teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $230Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026