DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
M•••••• W••••• M••••••••• L••
Latest filing Mar 27, 2026
First filing on the tape Mar 8, 2012 · 44 filings
SEC status approved since Oct 29, 2008
RAUM
$619M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
95%
$590M individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$103M
derived; firm RAUM over IAPD count
Employees
12
5 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
44 filings and snapshots on the tape
RAUM$619M as of Mar 27, 2026
Mar 8, 2012$125M then
HNW client RAUM$498M as of Mar 27, 2026
Jan 19, 2018$228M then
State-registered IARs (5.B.3)6 as of Mar 27, 2026
Mar 8, 20120 then
Employees (5.A)12 as of Mar 27, 2026
Feb 27, 20136 then
Private funds: no history
RAUM +16% over the last fiscal year+5.8% a year over threeIARs 6 to 6offices 1 to 2
Practice profile
derived from the filing of Mar 27, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $103MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 54derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.9MderivedHNW RAUM over HNW clients
- Average account
- $652,209derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 3.6%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.0derivedItem 5.A over advisors
- Advisors per office
- 2.0derived3 offices incl. principal (1.F.5)
- RAUM growth, one year
- +16%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +0.9%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individualsreportedItem 5.G
- Custody
- $7.0M, 187 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$498M81%
- Individuals$91.5M15%
- Charitable organizations$12.6M2.0%
- Pension and profit-sharing plans$9.6M1.5%
- Corporations and businesses$6.8M1.1%
- Individual clients
- 152reported
- HNW clients
- 172reported
- Pension plan clients
- n/areported
- Charitable clients
- 11reported
- Accounts
- 949reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- $7.0M for 187 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.95 fund_share=0.0 institutional_share=0.04 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| G•••• E••• C•••••Certified Financial Planner | San Rafael, Ca | Mar 25, 2009 | 27 y | 1 |
| J••••••••• K•••••• R••••Certified Financial Planner | San Rafael, Ca | Aug 31, 2018 | 13 y | 0 |
| K•••••• C•••••• G•••Certified Financial Planner | Healdsburg, Ca | Mar 19, 2019 | 20 y | 3 |
| J••••••• S•••••• A••••• B•••Certified Financial Planner | San Rafael, Ca | Jan 17, 2023 | 11 y | 0 |
| C••••• M•••• T•••••Certified Financial Planner | Washington, Dc | Apr 24, 2024 | 13 y | 0 |
| T•••••• R•• C••••• | San Rafael, Ca | Oct 28, 2025 | 17 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months
Left, latest
- M••• G•••••••• L•••••• to E•••••• W••••• M••••••••• L••Feb 27, 2024 · RIA to a newly registered adviser
Joined, latest
- K•••••• C•••••• G••• from A••••••••• L••Mar 19, 2019 · Other
- M••• G•••••••• L•••••• from L•••••• W••••• M••••••••• L••Nov 26, 2018 · Other
- G•••• E••• C••••• from W••••• C•••• W••••• M••••••••• I•••Mar 25, 2009 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- C•••••• G••••• E••• · Principal, Manager, Trustee Of The C••••• Trust Dtd 4/6/95 (Since 2014)controlsince 12/2008 · owns 25% to 50%
- C•••••• T••••••• R•• · Cfo, Trustee Of The C••••• Trust Dtd D•••• 4/6/95 (Since 2014)controlsince 04/2009 · owns less than 5%
- G•••• K••••••• C•••••• · Principal, Manager, Ccocontrolsince 09/2015 · owns 25% to 50%
- L••••••• M•••• G•••••••• · Managercontrolsince 07/2023 · owns less than 5%
Entity owners
- T•• G•••• E• C••••• A•• T•••••• R• C••••• R•••••••• T•••• D•••• 4••••• · Memberdirect · owns 25% to 50%
Related persons
Schedule D 7.A
- E•••••• W••••• M••••••••• L••investment advisernRAUM $119M
Advisers that list M•••••• W••••• M••••••••• L•• as a related person
- 325723 y
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| San Rafael, Ca · principal | 6 | 1 | 0 | ||
| Santa Rosa, Ca | 0 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Healdsburg, CA1 employees
What changed
consecutive filings, newest first
- Accounts · 933 to 949Sep 4, 2025 to Mar 27, 2026
- Charity clients · 10 to 11Sep 4, 2025 to Mar 27, 2026
- HNW clients · 178 to 172Sep 4, 2025 to Mar 27, 2026
- Individual clients · 143 to 152Sep 4, 2025 to Mar 27, 2026
- Assets in custody · $13.7M to $7.0MSep 4, 2025 to Mar 27, 2026
- Discretionary RAUM · $534M to $619MSep 4, 2025 to Mar 27, 2026
- HNW RAUM · $448M to $498MSep 4, 2025 to Mar 27, 2026
- Individual RAUM · $64.7M to $91.5MSep 4, 2025 to Mar 27, 2026
- Pension RAUM · $4.9M to $9.6MSep 4, 2025 to Mar 27, 2026
- RAUM · $534M to $619MSep 4, 2025 to Mar 27, 2026
- Related adviser · true to falseSep 4, 2025 to Mar 27, 2026
- Other offices · 1 to 2Apr 29, 2025 to Sep 4, 2025
- Accounts · 902 to 933Apr 26, 2024 to Apr 29, 2025
- Advisory employees · 4 to 5Apr 26, 2024 to Apr 29, 2025
- Charity clients · 8 to 10Apr 26, 2024 to Apr 29, 2025
- HNW clients · 177 to 178Apr 26, 2024 to Apr 29, 2025
- Individual clients · 139 to 143Apr 26, 2024 to Apr 29, 2025
- Assets in custody · $247M to $13.7MApr 26, 2024 to Apr 29, 2025
- Employees · 11 to 12Apr 26, 2024 to Apr 29, 2025
- Financial planning clients · 251-500 to 101-250Apr 26, 2024 to Apr 29, 2025
- HQ city · LARKSPUR to SAN RAFAELApr 26, 2024 to Apr 29, 2025
- State-registered IARs · 4 to 6Apr 26, 2024 to Apr 29, 2025
- Discretionary RAUM · $484M to $534MApr 26, 2024 to Apr 29, 2025
- HNW RAUM · $416M to $448MApr 26, 2024 to Apr 29, 2025
- Individual RAUM · $49.5M to $64.7MApr 26, 2024 to Apr 29, 2025
- Pension RAUM · $7.0M to $4.9MApr 26, 2024 to Apr 29, 2025
- RAUM · $484M to $534MApr 26, 2024 to Apr 29, 2025
- Accounts · 967 to 902Dec 5, 2023 to Mar 21, 2024
- Advisory employees · 6 to 4Dec 5, 2023 to Mar 21, 2024
- HNW clients · 202 to 177Dec 5, 2023 to Mar 21, 2024
- Individual clients · 150 to 139Dec 5, 2023 to Mar 21, 2024
- Pension plan clients · 9.0 to unsetDec 5, 2023 to Mar 21, 2024
- Assets in custody · $392M to $247MDec 5, 2023 to Mar 21, 2024
- Employees · 12 to 11Dec 5, 2023 to Mar 21, 2024
- State-registered IARs · 7 to 4Dec 5, 2023 to Mar 21, 2024
- Discretionary RAUM · $523M to $484MDec 5, 2023 to Mar 21, 2024
- HNW RAUM · $448M to $416MDec 5, 2023 to Mar 21, 2024
- Individual RAUM · $51.1M to $49.5MDec 5, 2023 to Mar 21, 2024
- Pension RAUM · $9.7M to $7.0MDec 5, 2023 to Mar 21, 2024
- RAUM · $523M to $484MDec 5, 2023 to Mar 21, 2024
Signals
2 dated events
- M••• G•••••••• L•••••• left M•••••• W••••• M••••••••• L•• for E•••••• W••••• M••••••••• L•• (registered 2023-09-05)Feb 27, 2024 · Advisor changed firm · fact
- M•••••• W••••• M••••••••• L•• reported succeeding to the business of Another Adviser (Form ADV Item 4)Feb 9, 2018 · Succession (Item 4) · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@meritaswealth.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business email
- lynn@meritaswealth.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 707-508-4600reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 415-300-4560reportedpublished by the firm, firm site, Sep 15, 2026
- Website
- M••••••WEALTH.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 415-300-4560reportedpublic record, Form ADV, Mar 27, 2026
- Team page
- meritaswealth.com/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $103Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026