DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Advisors Management Group Inc
Latest filing Mar 20, 2026
First filing on the tape Mar 27, 2012 · 35 filings
SEC status approved since Feb 13, 1989
RAUM
$820M
reported, Item 5.F
Discretionary
98%
of RAUM
Private clients
100%
$820M individuals and HNW
Advisors
12
registered through the firm on IAPD
RAUM per advisor
$68.3M
derived; firm RAUM over IAPD count
Employees
17
12 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
35 filings and snapshots on the tape
RAUM$820M as of Mar 20, 2026
Mar 27, 2012$199M then
HNW client RAUM$274M as of Mar 20, 2026
Mar 30, 2018$153M then
State-registered IARs (5.B.3)12 as of Mar 20, 2026
Mar 27, 20120 then
Employees (5.A)17 as of Mar 20, 2026
Mar 28, 201318 then
Private funds: no history
RAUM +15% over the last fiscal year+14% a year over threeIARs 12 to 12
Practice profile
derived from the filing of Mar 20, 2026; every figure names its basis
Archetypes, each a printed rule
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- RAUM per advisor
- $68.3MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 159derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.6MderivedHNW RAUM over HNW clients
- Average account
- $165,249derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 98%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.4derivedItem 5.A over advisors
- Advisors per office
- 4.0derived3 offices incl. principal (1.F.5)
- RAUM growth, one year
- +15%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -0.7%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, otherreportedItem 5.G
- Ownership
- controlled by a public reporting companyderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- controlled by a public reporting company (10.A)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$545M67%
- High-net-worth individuals$274M33%
- Charitable organizations$126,7660.0%
- Other investment advisers$830.0%
- Individual clients
- 1,807reported
- HNW clients
- 105reported
- Pension plan clients
- n/areported
- Charitable clients
- 5reported
- Accounts
- 4,960reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
12 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Roger Dale Deets | La Crosse, Wi | Mar 8, 1996 | 43 y | 0 |
| Julie Lucille Deets | La Crosse, Wi | Jul 8, 1997 | 37 y | 0 |
| Jennifer Nicole DeetsCertified Financial Planner | La Crosse, Wi | Aug 4, 2003 | 23 y | 0 |
| Nathan Marshall DeetsCertified Financial Planner | La Crosse, Wi | Aug 18, 2006 | 20 y | 0 |
| Warren Alan Deets | La Crosse, Wi | Aug 13, 2007 | 19 y | 0 |
| Rebecca Lyn Agamaite | La Crosse, Wi | Mar 9, 2011 | 20 y | 1 |
| Nicholas John Letter | Green Bay, Wi | Mar 4, 2013 | 20 y | 1 |
| Kate Marie Pederson | La Crosse, Wi | Jan 16, 2018 | 12 y | 0 |
| Ashley Joanne Vega | La Crosse, Wi | Jan 25, 2019 | 11 y | 0 |
| Shay Videll Benedict | La Crosse, Wi | Sep 1, 2020 | 12 y | 0 |
| Maxwell Michael Harcey | La Crosse, Wi | Aug 16, 2023 | 10 y | 0 |
| Luke Spink | La Crosse, Wi | Apr 8, 2024 | 12 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Jon-David Bowe to Stifel, Nicolaus & Company, IncorporatedApr 3, 2014 · Other
- Travis Joseph Brock to Fiduciary First Advisors, LLCAug 23, 2012 · Other
- Jon-David Bowe to M&I Financial Advisors, Inc.Sep 21, 2006 · Other
Joined, latest
- Nicholas John Letter from Equitable Advisors, LLCMar 4, 2013 · Other
- Rebecca Lyn Agamaite from Msi Financial Services, Inc.Mar 9, 2011 · Other
- Jon-David Bowe from M&I Investment Management Corp.Nov 22, 2010 · Other
- Jon-David Bowe from RBC Capital Markets, LLCJan 31, 2006 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Nicole Jennifer Deets · Chief Compliance Officercontrolsince 01/2016 · owns less than 5%
- Lucille Julie Deets · Cfocontrolsince 04/1994 · owns less than 5%
- Dale Roger Deets · Ceocontrolsince 10/1993 · owns 50% to 75%
Entity owners
- Amg Stock Ownership Trust · Esopdirect · owns 25% to 50%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| La Crosse, Wi · principal | 12 | 0 | 0 | ||
| Green Bay, Wi | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Eau Claire, WI4 employees
- Green Bay, WI2 employees
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- business activity changedChange between filings · filing Mar 20, 2026pension consulting (Item 5.G.6): no on the filing of 2025-11-04, yes on the filing of 2026-03-20peers: independent wealth managers, $500M to $1B (1,482)
- compensation changedChange between filings · filing Mar 20, 2026hourly charges (Item 5.E.2): no on the filing of 2025-11-04, yes on the filing of 2026-03-20peers: independent wealth managers, $500M to $1B (1,482)
What changed
consecutive filings, newest first
- Accounts · 4,862 to 4,960Nov 4, 2025 to Mar 20, 2026
- Advisory activities · 4 to 5Nov 4, 2025 to Mar 20, 2026
- Charity clients · 4 to 5Nov 4, 2025 to Mar 20, 2026
- HNW clients · 81 to 105Nov 4, 2025 to Mar 20, 2026
- Individual clients · 1,845 to 1,807Nov 4, 2025 to Mar 20, 2026
- Financial planning clients · 51-100 to 101-250Nov 4, 2025 to Mar 20, 2026
- Discretionary RAUM · $686M to $807MNov 4, 2025 to Mar 20, 2026
- HNW RAUM · $217M to $274MNov 4, 2025 to Mar 20, 2026
- Individual RAUM · $495M to $545MNov 4, 2025 to Mar 20, 2026
- Non-discretionary RAUM · $26.9M to $12.7MNov 4, 2025 to Mar 20, 2026
- RAUM · $713M to $820MNov 4, 2025 to Mar 20, 2026
- Financial planning clients · 51-100 to 51-100Mar 15, 2025 to Jul 8, 2025
- Accounts · 4,689 to 4,862Oct 10, 2024 to Mar 15, 2025
- Advisory employees · 11 to 12Oct 10, 2024 to Mar 15, 2025
- Charity clients · unset to 4.0Oct 10, 2024 to Mar 15, 2025
- HNW clients · 142 to 81Oct 10, 2024 to Mar 15, 2025
- Individual clients · 1,767 to 1,845Oct 10, 2024 to Mar 15, 2025
- State-registered IARs · 11 to 12Oct 10, 2024 to Mar 15, 2025
- Discretionary RAUM · $587M to $686MOct 10, 2024 to Mar 15, 2025
- HNW RAUM · $271M to $217MOct 10, 2024 to Mar 15, 2025
- Individual RAUM · $343M to $495MOct 10, 2024 to Mar 15, 2025
- Non-discretionary RAUM · $27.9M to $26.9MOct 10, 2024 to Mar 15, 2025
- RAUM · $615M to $713MOct 10, 2024 to Mar 15, 2025
- Accounts · 4,564 to 4,689Jan 3, 2024 to Mar 18, 2024
- Advisory employees · 10 to 11Jan 3, 2024 to Mar 18, 2024
- HNW clients · 115 to 142Jan 3, 2024 to Mar 18, 2024
- Individual clients · 1,748 to 1,767Jan 3, 2024 to Mar 18, 2024
- Employees · 16 to 17Jan 3, 2024 to Mar 18, 2024
- Financial planning clients · 101-250 to 51-100Jan 3, 2024 to Mar 18, 2024
- State-registered IARs · 10 to 11Jan 3, 2024 to Mar 18, 2024
- Discretionary RAUM · $528M to $587MJan 3, 2024 to Mar 18, 2024
- HNW RAUM · $227M to $271MJan 3, 2024 to Mar 18, 2024
- Individual RAUM · $327M to $343MJan 3, 2024 to Mar 18, 2024
- Non-discretionary RAUM · $26.7M to $27.9MJan 3, 2024 to Mar 18, 2024
- RAUM · $555M to $615MJan 3, 2024 to Mar 18, 2024
- Accounts · 4,315 to 4,564Jan 9, 2023 to Mar 8, 2023
- HNW clients · 129 to 115Jan 9, 2023 to Mar 8, 2023
- Individual clients · 1,659 to 1,748Jan 9, 2023 to Mar 8, 2023
- Employees · 17 to 16Jan 9, 2023 to Mar 8, 2023
- Discretionary RAUM · $543M to $528MJan 9, 2023 to Mar 8, 2023
Signals
No event on the tape.
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 608-782-0200reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 608-782-0756reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 715-834-9512reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- LINKEDIN.COM/COMPANY/ADVISORS-MANAGEMENT-GROUP-INCreportedpublic record, Form ADV, Sep 18, 2026
- Website
- ADVISORSMANAGEMENT.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 608-782-0200reportedpublic record, Form ADV, Mar 20, 2026
- Contact form
- advisorsmanagement.com/contact-usreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- advisorsmanagement.com/about-us/staff-directoryreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $68.3Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026