DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
A••••••• F•••••••• L••
Latest filing Jun 10, 2026
First filing on the tape Jun 7, 2013 · 63 filings
SEC status approved since Jun 17, 2013
RAUM
$1.4B
reported, Item 5.F
Discretionary
98%
of RAUM
Private clients
100%
$1.4B individuals and HNW
Advisors
12
registered through the firm on IAPD
RAUM per advisor
$114M
derived; firm RAUM over IAPD count
Employees
25
11 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
63 filings and snapshots on the tape
RAUM$1.4B as of Jun 10, 2026
Mar 5, 2014$372M then
HNW client RAUM$1.0B as of Jun 10, 2026
Mar 13, 2018$372M then
State-registered IARs (5.B.3)11 as of Jun 10, 2026
Mar 5, 20149 then
Employees (5.A)25 as of Jun 10, 2026
Mar 5, 201422 then
Private funds: no history
RAUM +20% over the last fiscal year+19% a year over threeIARs 10 to 11
Practice profile
derived from the filing of Jun 10, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $114MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 98derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.9MderivedHNW RAUM over HNW clients
- Average account
- $329,355derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 98%derivedof RAUM
- Institutional
- 0.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.1derivedItem 5.A over advisors
- Advisors per office
- 4.0derived3 offices incl. principal (1.F.5)
- RAUM growth, one year
- +20%derivedbetween the last two annual amendments
- Advisor growth, one year
- +10%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +6.0%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Custody
- $697M, 1,659 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$1.0B75%
- Individuals$335M24%
- Pension and profit-sharing plans$2.4M0.2%
- Individual clients
- 820reported
- HNW clients
- 358reported
- Pension plan clients
- 5reported
- Charitable clients
- 0reported
- Accounts
- 4,165reported
- Financial planning clients
- 26-50reported
- Wrap fee programs
- noreported
- Custody of client assets
- $697M for 1,659 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=13.0derived
Advisors registered through the firm
12 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| A••••• B••• F••••••Certified Financial Planner | Rancho Mirage, Ca | Jan 22, 2014 | 31 y | 1 |
| E••• S••••• U•••• | St. Louis Park, Mn | Jan 22, 2014 | 20 y | 1 |
| S••••• M•••••• L•••Chartered Financial Consultant | St. Louis Park, Mn | Jan 23, 2014 | 46 y | 1 |
| K••• S•••• B•••Certified Financial Planner | Appleton, Wi | Jun 4, 2015 | 13 y | 2 |
| M••• S••••• U••• | Appleton, Wi | Mar 15, 2016 | 32 y | 1 |
| D••••• Z•••• L•••Certified Financial Planner | Appleton, Wi | Jul 21, 2016 | 11 y | 1 |
| B•••••• W•••••• H••••••• | St. Louis Park, Mn | Mar 4, 2019 | 12 y | 0 |
| T••••• S••••• | St. Louis Park, Mn | Aug 24, 2021 | 10 y | 0 |
| C••••••••• C••••••• J•••••• | St. Louis Park, Mn | Aug 24, 2021 | 12 y | 1 |
| M•••••• N••••• F•••••• | Deerfield, Il | Jan 30, 2023 | 10 y | 0 |
| H••••• R• S•••••••• | St. Louis Park, Mn | Jun 24, 2024 | 15 y | 1 |
| R•••••• P•••• P••••••• | St. Louis Park, Mn | Feb 17, 2026 | 11 y | 2 |
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- S••• A•••• M•••••• to P•••••• C••••• S•••••••• L••Jan 24, 2022 · RIA to RIA
- S••••• C••• S••••••••• to P•••••• C••••• S•••••••• L••May 5, 2021 · RIA to RIA
- S••••• J•••• D•••• to P•••••• C••••• S•••••••• L••Feb 18, 2021 · RIA to RIA
- O••• A••••••••• to C•••••• C•••••• M••••••••• L••Mar 28, 2019 · RIA to RIA
- M•••••• A••• B••••• to A•• S••• F•••••••• I••Apr 27, 2017 · Other
- T••••• J••••• D••••••• to C••••• I••••••••• A••••••• L••Aug 25, 2015 · Other
- K•••• J•••• O••••••••• to G•• F•••••••• M••••••••• I•••Jun 27, 2014 · Other
Joined, latest
- R•••••• P•••• P••••••• from A••••••••• F•••••••• S•••••••• L••Feb 17, 2026 · Affiliated broker-dealer or bank to independent RIA
- H••••• R• S•••••••• from N••••••••• M••••• I••••••••• S•••••••••Jun 24, 2024 · Other
- C••••••••• C••••••• J•••••• from W••••• E••••••••• A••••••• S•••••••• L••Aug 24, 2021 · Affiliated broker-dealer or bank to independent RIA
- D••••• Z•••• L••• from C••••• A•••••• N••••••• L••Jul 21, 2016 · Other
- S••••• C••• S••••••••• from C••••• A•••••• N••••••• L••Jul 21, 2016 · Other
- M••• S••••• U••• from C••••• A•••••• N••••••• L••Mar 15, 2016 · Other
- K••• S•••• B••• from C••••• A•••••• N••••••• L••Jun 4, 2015 · Other
- O••• A••••••••• from C••••• A•••••• N••••••• L••Feb 27, 2014 · Other
- S••••• M•••••• L••• from C••••• A•••••• N••••••• L••Jan 23, 2014 · Other
- S••• A•••• M•••••• from C••••• A•••••• N••••••• L••Jan 23, 2014 · Other
- M•••••• A••• B••••• from C••••• A•••••• N••••••• L••Jan 23, 2014 · Other
- A••••• B••• F•••••• from C••••• A•••••• N••••••• L••Jan 22, 2014 · Other
- E••• S••••• U•••• from C••••• A•••••• N••••••• L••Jan 22, 2014 · Other
- K•••• J•••• O••••••••• from C••••• A•••••• N••••••• L••Jan 22, 2014 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 9 joined from C••••• A•••••• N••••••• L••May 15, 2017 · Minnetonka, Mn
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- U••••• E•••• S••••• · Chief Compliance Officercontrolsince 04/2013 · owns 10% to 25%
- F••••••• A•••••• B••• · Ceocontrolsince 01/2016 · owns 50% to 75% of G•••••••• I•••
- L•••• S•••••• M•••••• · Shareholdercontrolsince 01/2001 · owns 50% to 75% of A••••••• F•••••••• I••
- F••••••• A•••••• B••• · Managing Membersince 01/2016 · owns less than 5%
- L•••• D•••••• Z•••• · Membersince 03/2022 · owns 5% to 10%
- Z••••• M•••••• A•• · Member/Director Of Business Development And Marketingsince 04/2022 · owns 5% to 10%
Entity owners
- A••••••• F•••••••• I•• · Memberdirect · owns 25% to 50%
- G•••••••• I••• · Memberdirect · owns 25% to 50%
- M•••• C••••••••• · Memberdirect · owns 10% to 25%
- W•••••• C••••••• L•• · Memberdirect · owns 5% to 10%
- Z••••• L•• · Memberdirect · owns 10% to 25%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| St Louis Park, Mn | 12 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- control person changedChange between filings · filing Jun 10, 2026L•••• S•••••• M•••••• (SHAREHOLDER) left Schedule A between the filings of 2022-04-08 and 2026-06-10peers: independent wealth managers, $1B to $5B (1,362)
What changed
consecutive filings, newest first
- Accounts · 3,799 to 4,165Sep 30, 2025 to Feb 23, 2026
- Advisory employees · 10 to 11Sep 30, 2025 to Feb 23, 2026
- BD registered reps · 10 to 13Sep 30, 2025 to Feb 23, 2026
- HNW clients · 314 to 358Sep 30, 2025 to Feb 23, 2026
- Individual clients · 797 to 820Sep 30, 2025 to Feb 23, 2026
- Pension plan clients · 4 to 5Sep 30, 2025 to Feb 23, 2026
- Assets in custody · $588M to $697MSep 30, 2025 to Feb 23, 2026
- State-registered IARs · 10 to 11Sep 30, 2025 to Feb 23, 2026
- Discretionary RAUM · $1.1B to $1.3BSep 30, 2025 to Feb 23, 2026
- HNW RAUM · $838M to $1.0BSep 30, 2025 to Feb 23, 2026
- Individual RAUM · $305M to $335MSep 30, 2025 to Feb 23, 2026
- Non-discretionary RAUM · $71.3M to $28.3MSep 30, 2025 to Feb 23, 2026
- Pension RAUM · $2.7M to $2.4MSep 30, 2025 to Feb 23, 2026
- RAUM · $1.1B to $1.4BSep 30, 2025 to Feb 23, 2026
- Accounts · 3,288 to 3,799Mar 1, 2024 to Apr 21, 2025
- Advisory employees · 9 to 10Mar 1, 2024 to Apr 21, 2025
- HNW clients · 270 to 314Mar 1, 2024 to Apr 21, 2025
- Individual clients · 757 to 797Mar 1, 2024 to Apr 21, 2025
- Assets in custody · $701M to $588MMar 1, 2024 to Apr 21, 2025
- Employees · 23 to 25Mar 1, 2024 to Apr 21, 2025
- Financial planning clients · 11-25 to 26-50Mar 1, 2024 to Apr 21, 2025
- State-registered IARs · 9 to 10Mar 1, 2024 to Apr 21, 2025
- Other offices · 0 to 2Mar 1, 2024 to Apr 21, 2025
- Discretionary RAUM · $901M to $1.1BMar 1, 2024 to Apr 21, 2025
- HNW RAUM · $688M to $838MMar 1, 2024 to Apr 21, 2025
- Individual RAUM · $280M to $305MMar 1, 2024 to Apr 21, 2025
- Non-discretionary RAUM · $70.7M to $71.3MMar 1, 2024 to Apr 21, 2025
- Pension RAUM · $2.8M to $2.7MMar 1, 2024 to Apr 21, 2025
- RAUM · $971M to $1.1BMar 1, 2024 to Apr 21, 2025
- Accounts · 3,047 to 3,288Sep 13, 2023 to Mar 1, 2024
- HNW clients · 226 to 270Sep 13, 2023 to Mar 1, 2024
- Individual clients · 791 to 757Sep 13, 2023 to Mar 1, 2024
- Pension plan clients · 3 to 4Sep 13, 2023 to Mar 1, 2024
- Assets in custody · $371M to $701MSep 13, 2023 to Mar 1, 2024
- Employees · 21 to 23Sep 13, 2023 to Mar 1, 2024
- Discretionary RAUM · $762M to $901MSep 13, 2023 to Mar 1, 2024
- HNW RAUM · $545M to $688MSep 13, 2023 to Mar 1, 2024
- Individual RAUM · $267M to $280MSep 13, 2023 to Mar 1, 2024
- Non-discretionary RAUM · $52.7M to $70.7MSep 13, 2023 to Mar 1, 2024
- Pension RAUM · $2.7M to $2.8MSep 13, 2023 to Mar 1, 2024
Signals
3 dated events
- Ariel Seth Meisler (Member) no longer on Schedule A of A••••••• F•••••••• L•• (listed 2021-11-02, absent 2022-02-18)Feb 18, 2022 · Control person left · inference
- S••• A•••• M•••••• left A••••••• F•••••••• L•• for P•••••• C••••• S•••••••• L•• (registered 2019-07-03)Jan 24, 2022 · a•••••• firm change · fact
- A••••••• F•••••••• L•• filed its initial SEC registration (Form ADV)Jun 7, 2013 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- affiancemail@affiancefinancial.comreportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 800-570-2941reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 952-544-9818reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/affiance-financialreportedpublic record, Form ADV, Sep 18, 2026
- Website
- H•••••••••reportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 952-544-9818reportedpublic record, Form ADV, Jun 10, 2026
- Contact form
- affiancefinancial.com/connect-usreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- affiancefinancial.com/teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $114Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026