DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Newground Social Investment
Legal name Newground Social Investment, Spc
Latest filing Mar 27, 2026
First filing on the tape Mar 20, 2015 · 14 filings
SEC status approved since Mar 25, 2022
RAUM
$161M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
95%
$153M individuals and HNW
Advisors
1
registered through the firm on IAPD
RAUM per advisor
$161M
derived; firm RAUM over IAPD count
Employees
3
1 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
14 filings and snapshots on the tape
RAUM$161M as of Mar 27, 2026
May 3, 2016$91.0M then
HNW client RAUM$67.8M as of Mar 27, 2026
Mar 31, 2023$83.9M then
State-registered IARs (5.B.3)1 as of Mar 27, 2026
May 3, 20161 then
Employees (5.A)3 as of Mar 27, 2026
May 3, 20162 then
Private funds: no history
RAUM +11% over the last fiscal year+9.1% a year over threeIARs 1 to 1
Practice profile
derived from the filing of Mar 27, 2026; every figure names its basis
Archetypes, each a printed rule
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $161MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 120derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.3MderivedHNW RAUM over HNW clients
- Average account
- $429,665derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 3.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 3.0derivedItem 5.A over advisors
- Advisors per office
- 1.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +11%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -4.0%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$85.7M53%
- High-net-worth individuals$67.8M42%
- Charitable organizations$3.8M2.4%
- Corporations and businesses$2.6M1.6%
- Pension and profit-sharing plans$1.3M0.8%
- Individual clients
- 67reported
- HNW clients
- 53reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 375reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.95 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
1 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Bruce Thomson Herbert | Seattle, Wa | Jun 23, 2000 | 41 y | 2 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months
Left, latest
- Louise Alexander to Merrill Lynch, Pierce, Fenner & Smith IncorporatedMay 27, 2025 · RIA to wirehouse
- Kyle Vann Mylius to Humanize WealthJan 9, 2023 · RIA to a state-registered adviser
- Betsy Joann Cole to Highland Private Wealth ManagementJun 21, 2019 · Other
Joined, latest
- Kyle Vann Mylius from Threshold Group, LLCMar 2, 2022 · Other
- Betsy Joann Cole from D.A. Davidson & Co.Aug 1, 2017 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Thomson Bruce Herbert · Chief Executive, Ccocontrolsince 02/1994 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Seattle, Wa · principal | 1 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- HNW share shiftChange between filings · filing Mar 27, 2026HNW share of RAUM moved from 75.0% to 42.0% between the annual amendments of 2025-03-13 and 2026-03-27peers: independent wealth managers, $100M to $500M (5,676)
What changed
consecutive filings, newest first
- Accounts · 420 to 375Mar 13, 2025 to Mar 27, 2026
- HNW clients · 54 to 53Mar 13, 2025 to Mar 27, 2026
- Individual clients · 71 to 67Mar 13, 2025 to Mar 27, 2026
- Discretionary RAUM · $144M to $161MMar 13, 2025 to Mar 27, 2026
- HNW RAUM · $108M to $67.8MMar 13, 2025 to Mar 27, 2026
- Individual RAUM · $23.8M to $85.7MMar 13, 2025 to Mar 27, 2026
- Non-discretionary RAUM · $361,285 to $140,184Mar 13, 2025 to Mar 27, 2026
- Pension RAUM · $816,359 to $1.3MMar 13, 2025 to Mar 27, 2026
- RAUM · $145M to $161MMar 13, 2025 to Mar 27, 2026
- Accounts · 406 to 420Mar 28, 2024 to Mar 13, 2025
- HNW clients · 38 to 54Mar 28, 2024 to Mar 13, 2025
- Individual clients · 94 to 71Mar 28, 2024 to Mar 13, 2025
- Financial planning clients · 101-250 to 101-250Mar 28, 2024 to Mar 13, 2025
- Discretionary RAUM · $130M to $144MMar 28, 2024 to Mar 13, 2025
- HNW RAUM · $87.5M to $108MMar 28, 2024 to Mar 13, 2025
- Individual RAUM · $37.4M to $23.8MMar 28, 2024 to Mar 13, 2025
- Non-discretionary RAUM · $0 to $361,285Mar 28, 2024 to Mar 13, 2025
- Pension RAUM · $712,533 to $816,359Mar 28, 2024 to Mar 13, 2025
- RAUM · $130M to $145MMar 28, 2024 to Mar 13, 2025
- Accounts · 420 to 406Mar 31, 2023 to Mar 28, 2024
- Individual clients · 96 to 94Mar 31, 2023 to Mar 28, 2024
- Financial planning clients · 51-100 to 101-250Mar 31, 2023 to Mar 28, 2024
- Discretionary RAUM · $124M to $130MMar 31, 2023 to Mar 28, 2024
- HNW RAUM · $83.9M to $87.5MMar 31, 2023 to Mar 28, 2024
- Individual RAUM · $35.6M to $37.4MMar 31, 2023 to Mar 28, 2024
- Pension RAUM · $528,061 to $712,533Mar 31, 2023 to Mar 28, 2024
- RAUM · $124M to $130MMar 31, 2023 to Mar 28, 2024
- Accounts · 150 to 420May 31, 2022 to Mar 31, 2023
- Advisory employees · 2 to 1May 31, 2022 to Mar 31, 2023
- Charity clients · 7.0 to unsetMay 31, 2022 to Mar 31, 2023
- HNW clients · 77 to 38May 31, 2022 to Mar 31, 2023
- Individual clients · 71 to 96May 31, 2022 to Mar 31, 2023
- Employees · 5 to 3May 31, 2022 to Mar 31, 2023
- Financial planning clients · 0 to 51-100May 31, 2022 to Mar 31, 2023
- State-registered IARs · 2 to 1May 31, 2022 to Mar 31, 2023
- Discretionary RAUM · $128M to $124MMay 31, 2022 to Mar 31, 2023
- HNW RAUM · $82.0M to $83.9MMay 31, 2022 to Mar 31, 2023
- Individual RAUM · $42.0M to $35.6MMay 31, 2022 to Mar 31, 2023
- Pension RAUM · unset to 528061.0May 31, 2022 to Mar 31, 2023
- RAUM · $128M to $124MMay 31, 2022 to Mar 31, 2023
Signals
3 dated events
- Louise Alexander left Newground Social Investment for Merrill Lynch, Pierce, Fenner & Smith Incorporated (registered 2025-10-03)May 27, 2025 · Advisor changed firm · fact
- Kyle Vann Mylius left Newground Social Investment for Humanize Wealth (registered 2023-07-14)Jan 9, 2023 · Advisor changed firm · fact
- Newground Social Investment filed its initial SEC registration (Form ADV)Mar 20, 2015 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 206-522-1944reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/Newground-Social-Investmentreportedpublic record, Form ADV, Sep 17, 2026
- Website
- newground.netreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- (206) 522-1944reportedpublic record, Form ADV, Mar 27, 2026
- Contact form
- newground.net/contactreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $161Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026