DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

The Appleton Group, LLC

Former SEC-registered adviserAppleton, WisconsinCRD 119209SEC 801-62598IAPD
Latest filing Mar 30, 2023
First filing on the tape Mar 28, 2012 · 21 filings
RAUM
$194M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
68%
$133M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
7
5 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
21 filings and snapshots on the tape
RAUM$194M as of Mar 27, 2023
Mar 28, 2012$132M then
HNW client RAUM$68.4M as of Mar 27, 2023
Mar 15, 2018$79.3M then
State-registered IARs (5.B.3)5 as of Mar 27, 2023
Mar 8, 20133 then
Employees (5.A)7 as of Mar 27, 2023
Mar 8, 20135 then
Private funds: no history
RAUM -20% over the last fiscal year+4.1% a year over threeIARs 5 to 5
Practice profile
derived from the filing of Mar 30, 2023; every figure names its basis
RAUM per advisor
$38.8MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
47derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.8MderivedHNW RAUM over HNW clients
Average account
$801,905derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.4derivedItem 5.A over advisors
Advisors per office
5.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
-20%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-1.3%derived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, publications, educational seminarsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client securities (9.A.1.b)
  • an independent public accountant performs a surprise examination (9.C.1)
  • marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$68.4M35%
  • Individuals$64.3M33%
  • Corporations and businesses$61.3M32%
Individual clients
197reported
HNW clients
37reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
242reported
Financial planning clients
101-250reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUMreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
none on the tape
    Every departureEvery arrival
    Teams: two or more advisors moving together within fourteen days, from one state
      Teams outTeams in
      Private funds
      No private fund reported.
      Owners and control persons
      Schedule A and B, latest filing
      • Marie Karen Anderson · Chief Operations Officer, Chief Compliance Officercontrol
        since 12/2017 · owns less than 5%
      • Christopher Mark Scheffler · Chief Executive Officercontrol
        since 12/2017 · owns 25% to 50%
      • L Larry Heller · Minority Owner
        since 12/2017 · owns less than 5%
      • O Diane Schneider · Minority Owner
        since 12/2017 · owns less than 5%
      Related persons
      Schedule D 7.A
      No related person reported.
      Office movement
      IAPD branch city; joins and departures in 12 months
      OfficeAdvisorsJoinedLeftTeams outForming
      Appleton, Wi · principal000
      Offices
      Schedule D 1.F, the 25 largest
      No branch office listed.
      What changed
      consecutive filings, newest first
      • Accounts · 246 to 242
        Mar 30, 2022 to Mar 27, 2023
      • Corporate clients · 9 to 8
        Mar 30, 2022 to Mar 27, 2023
      • HNW clients · 50 to 37
        Mar 30, 2022 to Mar 27, 2023
      • Individual clients · 187 to 197
        Mar 30, 2022 to Mar 27, 2023
      • Assets in custody · $20.3M to $16.0M
        Mar 30, 2022 to Mar 27, 2023
      • Discretionary RAUM · $244M to $194M
        Mar 30, 2022 to Mar 27, 2023
      • HNW RAUM · $98.5M to $68.4M
        Mar 30, 2022 to Mar 27, 2023
      • Individual RAUM · $65.6M to $64.3M
        Mar 30, 2022 to Mar 27, 2023
      • RAUM · $244M to $194M
        Mar 30, 2022 to Mar 27, 2023
      • Accounts · 239 to 246
        Jun 17, 2021 to Mar 30, 2022
      • Corporate clients · 10 to 9
        Jun 17, 2021 to Mar 30, 2022
      • HNW clients · 39 to 50
        Jun 17, 2021 to Mar 30, 2022
      • Individual clients · 190 to 187
        Jun 17, 2021 to Mar 30, 2022
      • Assets in custody · $34.0M to $20.3M
        Jun 17, 2021 to Mar 30, 2022
      • Discretionary RAUM · $212M to $244M
        Jun 17, 2021 to Mar 30, 2022
      • HNW RAUM · $79.9M to $98.5M
        Jun 17, 2021 to Mar 30, 2022
      • Individual RAUM · $61.5M to $65.6M
        Jun 17, 2021 to Mar 30, 2022
      • RAUM · $212M to $244M
        Jun 17, 2021 to Mar 30, 2022
      • Accounts · 621 to 239
        Jun 29, 2020 to Mar 31, 2021
      • Advisory employees · 6 to 5
        Jun 29, 2020 to Mar 31, 2021
      • Corporate clients · 11 to 10
        Jun 29, 2020 to Mar 31, 2021
      • HNW clients · 22 to 39
        Jun 29, 2020 to Mar 31, 2021
      • Individual clients · 194 to 190
        Jun 29, 2020 to Mar 31, 2021
      • Assets in custody · $25.7M to $34.0M
        Jun 29, 2020 to Mar 31, 2021
      • Employees · 8 to 7
        Jun 29, 2020 to Mar 31, 2021
      • State-registered IARs · 6 to 5
        Jun 29, 2020 to Mar 31, 2021
      • Discretionary RAUM · $172M to $212M
        Jun 29, 2020 to Mar 31, 2021
      • HNW RAUM · $48.7M to $79.9M
        Jun 29, 2020 to Mar 31, 2021
      • Individual RAUM · $63.2M to $61.5M
        Jun 29, 2020 to Mar 31, 2021
      • RAUM · $172M to $212M
        Jun 29, 2020 to Mar 31, 2021
      • Accounts · 630 to 621
        Mar 21, 2019 to Mar 31, 2020
      • Advisory employees · 4 to 6
        Mar 21, 2019 to Mar 31, 2020
      • Corporate clients · 10 to 11
        Mar 21, 2019 to Mar 31, 2020
      • HNW clients · 25 to 22
        Mar 21, 2019 to Mar 31, 2020
      • Individual clients · 191 to 194
        Mar 21, 2019 to Mar 31, 2020
      • Assets in custody · $19.4M to $25.7M
        Mar 21, 2019 to Mar 31, 2020
      • Employees · 6 to 8
        Mar 21, 2019 to Mar 31, 2020
      • State-registered IARs · 4 to 6
        Mar 21, 2019 to Mar 31, 2020
      • Other offices · 1 to 0
        Mar 21, 2019 to Mar 31, 2020
      • Discretionary RAUM · $179M to $172M
        Mar 21, 2019 to Mar 31, 2020
      Signals
      3 dated events
      • Samantha P Kolb left The Appleton Group, Llc for Johnson Wealth Inc. (registered 2023-10-19)
        Oct 9, 2023 · Advisor changed firm · fact
      • Grace P Anderson left The Appleton Group, Llc for Johnson Wealth Inc. (registered 2023-10-19)
        Oct 9, 2023 · Advisor changed firm · fact
      • 2 advisors left The Appleton Group, LLC (Appleton, WI) for Johnson Wealth Inc. on the same day
        Oct 9, 2023 · Team lift-out · derived
      Across DFX
      shared identifiers only, never a name match
      No identifier-backed link to the venture, private equity, family office or sponsor graphs.
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
      RAUM per advisor
      n/aderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026