DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Watts Gwilliam & Company, LLC
Latest filing Jul 28, 2026
First filing on the tape Dec 2, 2011 · 58 filings
SEC status approved since Apr 23, 2004
RAUM
$1.0B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
95%
$981M individuals and HNW
Advisors
9
registered through the firm on IAPD
RAUM per advisor
$115M
derived; firm RAUM over IAPD count
Employees
9
6 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
3
reported on Schedule D
History
58 filings and snapshots on the tape
RAUM$1.0B as of Jul 28, 2026
Mar 19, 2012$164M then
HNW client RAUM$973M as of Jul 28, 2026
Mar 12, 2018$256M then
State-registered IARs (5.B.3)7 as of Jul 28, 2026
Mar 27, 20135 then
Employees (5.A)9 as of Jul 28, 2026
Mar 27, 20136 then
Private funds3 as of Jul 28, 2026
Mar 19, 20121 then
RAUM +26% over the last fiscal year+34% a year over threeIARs 7 to 7
Practice profile
derived from the filing of Jul 28, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RIA with private funds · a wealth manager (private-client share at least 50 percent) that reports at least one private fund on Schedule D 7.B.(1)
- RAUM per advisor
- $115MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 56derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.1MderivedHNW RAUM over HNW clients
- Average account
- $854,222derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 3.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 9.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +26%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +17%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, portfolio management for pooled vehicles, selection of other advisersreportedItem 5.G
- Custody
- $43.7M, 22 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$973M94%
- Pension and profit-sharing plans$29.9M2.9%
- Pooled investment vehicles$19.5M1.9%
- Individuals$8.1M0.8%
- Charitable organizations$1.2M0.1%
- Individual clients
- 45reported
- HNW clients
- 458reported
- Pension plan clients
- 6reported
- Charitable clients
- 1reported
- Accounts
- 1,208reported
- Financial planning clients
- 11-25reported
- Wrap fee programs
- noreported
- Custody of client assets
- $43.7M for 22 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.95 fund_share=0.02 institutional_share=0.03 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
9 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Daniel Bradford Gwilliam | Gilbert, Az | Jun 17, 2004 | 34 y | 0 |
| David Bruce Watts | Gilbert, Az | Jun 17, 2004 | 27 y | 1 |
| Jeffrey Stephen Watts | Gilbert, Az | Jun 17, 2004 | 22 y | 0 |
| Jonathan Mark Vest | Gilbert, Az | Jan 2, 2008 | 21 y | 0 |
| Jeffrey Allen Fryer | Gilbert, Az | Jan 7, 2009 | 26 y | 0 |
| Zhenhua Yuan | Gilbert, Az | Jan 21, 2021 | 12 y | 1 |
| Kimball E Gwilliam | Gilbert, Az | Oct 18, 2023 | 16 y | 0 |
| Benjamin Cooper | Gilbert, Az | Jan 23, 2024 | 11 y | 0 |
| Matthew Chad Willett | Gilbert, Az | Mar 22, 2024 | 13 y | 3 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Carey Sylvan Mccrady to Cypress Wealth Services, LLCApr 19, 2023 · RIA to RIA
- Edward C Lewis to Regal Investment Advisors LLCMar 22, 2013 · Other
Joined, latest
- Matthew Chad Willett from Global Retirement Partners LLCMar 22, 2024 · Other
- Zhenhua Yuan from Merrill Lynch, Pierce, Fenner & Smith IncorporatedJan 21, 2021 · Wirehouse to independent RIA
- Carey Sylvan Mccrady from Csm Financial PlanningFeb 7, 2020 · Other
- Edward C Lewis from Clearview Wealth Management, LLCMar 6, 2012 · Other
- David Bruce Watts from Merrill Lynch, Pierce, Fenner & Smith IncorporatedJun 17, 2004 · Other
Private funds
7 reported on Schedule D 7.B.(1)
| Fund | Type | Gross assets | Owners | First reported |
|---|---|---|---|---|
| Vista Capital Fund IV: Ak Courtyard, LLC | Real Estate Fund | $4.3M | 52 | Mar 12, 2018 |
| Zona Uc, LLC | Private Equity Fund | $3.2M | 19 | Mar 28, 2024 |
| Vista Capital Fund II, LLCno longer reported | Real Estate Fund | $3.2M | 34 | Mar 10, 2016 |
| Real Estate Growth & Income Fundno longer reported | Real Estate Fund | $3.0M | 50 | Mar 19, 2012 |
| Vista Capital Fund, LLCno longer reported | Real Estate Fund | $1.2M | 47 | Aug 21, 2013 |
| Vista Capital Fund III, LLC | Real Estate Fund | $350,000 | 53 | Mar 24, 2017 |
| Galaxy Plus Hedge Fund-Watts Gwilliam Ipomno longer reported | Hedge Fund | $0 | 0 | Oct 25, 2017 |
Owners and control persons
Schedule A and B, latest filing
- Bradford Daniel Gwilliam · Membercontrolsince 06/2004 · owns 25% to 50%
- Bruce David Watts · Membercontrolsince 06/2004 · owns 25% to 50%
- Stephen Jeffrey Watts · Member, Chief Compliance Officercontrolsince 06/2004 · owns 25% to 50%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Gilbert, Az · principal | 9 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 1,152 to 1,208Oct 28, 2025 to Mar 23, 2026
- HNW clients · 407 to 458Oct 28, 2025 to Mar 23, 2026
- Individual clients · 24 to 45Oct 28, 2025 to Mar 23, 2026
- Pension plan clients · 7 to 6Oct 28, 2025 to Mar 23, 2026
- Financial planning clients · 51-100 to 11-25Oct 28, 2025 to Mar 23, 2026
- Discretionary RAUM · $813M to $1.0BOct 28, 2025 to Mar 23, 2026
- HNW RAUM · $776M to $973MOct 28, 2025 to Mar 23, 2026
- Individual RAUM · $6.9M to $8.1MOct 28, 2025 to Mar 23, 2026
- Non-discretionary RAUM · $6.1M to $406,375Oct 28, 2025 to Mar 23, 2026
- Pension RAUM · $16.1M to $29.9MOct 28, 2025 to Mar 23, 2026
- Pooled vehicle RAUM · $18.9M to $19.5MOct 28, 2025 to Mar 23, 2026
- RAUM · $819M to $1.0BOct 28, 2025 to Mar 23, 2026
- Financial planning clients · 51-100 to 51-100Apr 16, 2025 to Jul 7, 2025
- Discretionary RAUM · $6.1M to $813MFeb 18, 2025 to Apr 16, 2025
- Non-discretionary RAUM · $813M to $6.1MFeb 18, 2025 to Apr 16, 2025
- Accounts · 988 to 1,152Jan 22, 2025 to Feb 18, 2025
- Advisory employees · 7 to 6Jan 22, 2025 to Feb 18, 2025
- HNW clients · 354 to 407Jan 22, 2025 to Feb 18, 2025
- Individual clients · 26 to 24Jan 22, 2025 to Feb 18, 2025
- Assets in custody · $37.8M to $43.7MJan 22, 2025 to Feb 18, 2025
- Employees · 10 to 9Jan 22, 2025 to Feb 18, 2025
- Financial planning clients · 101-250 to 51-100Jan 22, 2025 to Feb 18, 2025
- Discretionary RAUM · $590M to $6.1MJan 22, 2025 to Feb 18, 2025
- HNW RAUM · $559M to $776MJan 22, 2025 to Feb 18, 2025
- Individual RAUM · $11.8M to $6.9MJan 22, 2025 to Feb 18, 2025
- Non-discretionary RAUM · $14.3M to $813MJan 22, 2025 to Feb 18, 2025
- Pension RAUM · $14.4M to $16.1MJan 22, 2025 to Feb 18, 2025
- Pooled vehicle RAUM · $18.0M to $18.9MJan 22, 2025 to Feb 18, 2025
- RAUM · $605M to $819MJan 22, 2025 to Feb 18, 2025
- Assets in custody · $34.3M to $37.8MSep 3, 2024 to Sep 30, 2024
- Accounts · 984 to 988Mar 28, 2024 to May 14, 2024
- Pooled vehicle clients · unset to 4.0Mar 28, 2024 to May 14, 2024
- Discretionary RAUM · $572M to $590MMar 28, 2024 to May 14, 2024
- Pooled vehicle RAUM · unset to 18000000.0Mar 28, 2024 to May 14, 2024
- RAUM · $587M to $605MMar 28, 2024 to May 14, 2024
- Accounts · 904 to 984Mar 11, 2024 to Mar 28, 2024
- HNW clients · 317 to 354Mar 11, 2024 to Mar 28, 2024
- Individual clients · 50 to 26Mar 11, 2024 to Mar 28, 2024
- Pension plan clients · 8 to 7Mar 11, 2024 to Mar 28, 2024
- Assets in custody · $25.9M to $34.3MMar 11, 2024 to Mar 28, 2024
Signals
5 dated events
- Watts Gwilliam & Company, Llc reported RAUM $1.0B, up 26% from $818.9M (2025-10-28 to 2026-03-23)Mar 23, 2026 · RAUM change · derived
- Watts Gwilliam & Company, Llc reported RAUM $818.9M, up 35% from $604.6M (2025-01-22 to 2025-02-18)Feb 18, 2025 · RAUM change · derived
- Watts Gwilliam & Company, Llc reported RAUM $586.6M, up 35% from $432.9M (2024-03-11 to 2024-03-28)Mar 28, 2024 · RAUM change · derived
- Carey Sylvan Mccrady left Watts Gwilliam & Company, Llc for Cypress Wealth Services, Llc (registered 2023-05-11)Apr 19, 2023 · Advisor changed firm · fact
- Watts Gwilliam & Company, Llc reported RAUM $438.6M, up 33% from $329.4M (2022-02-28 to 2022-03-29)Mar 29, 2022 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
- Watts Gwilliam & Company, LLC · Independent Sponsorsshared crd · capital_provider
- Watts Gwilliam & Company, LLC · Private Equityshared crd · organization
How to reach
public business contact points only, each with its source
- Business phone
- 888-324-8998reportedpublished by the firm, firm site, Sep 17, 2026
- Website
- optic-am.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 480-889-8998reportedpublic record, Form ADV, Jul 28, 2026
- Contact form
- opticassetmanagement.com/contact-usreportedpublished by the firm, firm site, Sep 17, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $115Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026
Across the graphs
Watts Gwilliam & Company, LLC is the same institution as 1 record in Real Estate Funds.
Real Estate Funds1
Which record it is in each graph, what it is called there, and what the two were joined on. The Data Factory holds all nine graphs and the identity layer between them.
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