DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
The names on this page are hidden. Create a free account and they fill in. No card, and every figure, date and source on this page is public either way.
SEC-registered adviser
P••••••• C•••••• M••••••••• I•••
Latest filing Feb 10, 2026
First filing on the tape Mar 27, 2012 · 46 filings
SEC status approved since May 27, 2004
RAUM
$591M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
96%
$568M individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$98.5M
derived; firm RAUM over IAPD count
Employees
6
6 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
46 filings and snapshots on the tape
RAUM$591M as of Feb 10, 2026
Mar 27, 2012$103M then
HNW client RAUM$437M as of Feb 10, 2026
Mar 29, 2018$179M then
State-registered IARs (5.B.3)6 as of Feb 10, 2026
Mar 27, 20120 then
Employees (5.A)6 as of Feb 10, 2026
Mar 27, 20135 then
Private funds: no history
RAUM +21% over the last fiscal year+20% a year over threeIARs 5 to 6
Practice profile
derived from the filing of Feb 10, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $98.5MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 71derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.7MderivedHNW RAUM over HNW clients
- Average account
- $397,092derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 1.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 3.0derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- +21%derivedbetween the last two annual amendments
- Advisor growth, one year
- +20%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +0.7%derived
- Compensation
- percentage of assets, hourly, commissionsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
- Custody
- $205M, 224 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- a related person has custody of client cash (9.B.1.a)
- a related person has custody of client securities (9.B.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$437M74%
- Individuals$131M22%
- Corporations and businesses$16.0M2.7%
- Charitable organizations$7.3M1.2%
- Individual clients
- 261reported
- HNW clients
- 162reported
- Pension plan clients
- 0reported
- Charitable clients
- 6reported
- Accounts
- 1,489reported
- Financial planning clients
- 251-500reported
- Wrap fee programs
- noreported
- Custody of client assets
- $205M for 224 clientsreported
- Compensation
- % of AUM, hourly, commissionsreported
- Class basis
- private_client_share=0.96 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| P•••••• W•••••• P••••••• | Madison, Wi | Jun 14, 2004 | 25 y | 0 |
| F•••••••• B••••••• G•••Certified Financial Planner | La Crosse, Wi | Apr 17, 2015 | 16 y | 0 |
| E••• M•••••• K•••••••• | Madison, Wi | Mar 31, 2021 | 12 y | 0 |
| B•••• W•••••• S••••••• | Madison, Wi | Jan 4, 2024 | 12 y | 0 |
| T••••• R••••• P••••••• | Madison, Wi | Jan 1, 2025 | 36 y | 1 |
| A••• L••••Certified Financial Planner | Madison, Wi | Jul 1, 2025 | 16 y | 1 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- G••• J••••• S•••••••• to R••••••••• W••••• L••Mar 30, 2023 · Other
- A•••••• J•••• P••••••• to H••••••• W••••• A•••••••Feb 21, 2019 · RIA to a state-registered adviser
- D••••• J••••• W•••• to L••••• B••••••• • W•••• W••••• M••••••••• L••Dec 16, 2015 · Other
- N•••••••• M••••• L•••• to L••••• B••••••• • W•••• W••••• M••••••••• L••Dec 16, 2015 · Other
- T•••••• S•••• B••••••• to L••••• B••••••• • W•••• W••••• M••••••••• L••Sep 25, 2015 · Other
- L••••••• E••••• S••••••••• to S••••••••• G•••••• • U•••••••• W••••• M••••••••• L••Aug 5, 2010 · Other
Joined, latest
- A••• L•••• from F••••••• P••••••• A•• W•••••••• A•••••••Jul 1, 2025 · Affiliated broker-dealer or bank to independent RIA
- T••••• R••••• P••••••• from M•••••• P••••••••• P•••••••• L•••Jan 1, 2025 · Other
- T•••••• S•••• B••••••• from H••• C•••••• A•••••••• L••Oct 9, 2014 · Other
- G••• J••••• S•••••••• from H••••••• C•••••• M••••••••• I••Apr 3, 2012 · Other
- L••••••• E••••• S••••••••• from M•••••• P••••••••• P•••••••• L•••Oct 7, 2008 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 left for L••••• B••••••• • W•••• W••••• M••••••••• L••Dec 16, 2015 · Madison, Wi
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- G•••• F••••••••• B••••••• · Director Of Financial Planscontrolsince 01/2020 · owns 5% to 10%
- P•••••••• P••••••• W•••••• · Vice Presidentcontrolsince 05/2004 · owns 10% to 25%
- P•••••••• T•••••• R••••• · President, Secretary, Treasurercontrolsince 05/2004 · owns 75% or more
- S••••••••• G•••• J••••• · Chief Compliance Officersince 10/2011 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Madison, Wi · principal | 6 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Onalaska, WI1 employees
What changed
consecutive filings, newest first
- Accounts · 1,433 to 1,489Jan 6, 2026 to Feb 10, 2026
- Advisory employees · 5 to 6Jan 6, 2026 to Feb 10, 2026
- HNW clients · 132 to 162Jan 6, 2026 to Feb 10, 2026
- Individual clients · 288 to 261Jan 6, 2026 to Feb 10, 2026
- Assets in custody · $214M to $205MJan 6, 2026 to Feb 10, 2026
- Employees · 5 to 6Jan 6, 2026 to Feb 10, 2026
- State-registered IARs · 5 to 6Jan 6, 2026 to Feb 10, 2026
- Discretionary RAUM · $489M to $591MJan 6, 2026 to Feb 10, 2026
- HNW RAUM · $363M to $437MJan 6, 2026 to Feb 10, 2026
- Individual RAUM · $98.1M to $131MJan 6, 2026 to Feb 10, 2026
- RAUM · $489M to $591MJan 6, 2026 to Feb 10, 2026
- Accounts · 1,395 to 1,433Jan 7, 2025 to Mar 10, 2025
- HNW clients · 111 to 132Jan 7, 2025 to Mar 10, 2025
- Individual clients · 296 to 288Jan 7, 2025 to Mar 10, 2025
- Assets in custody · $134M to $214MJan 7, 2025 to Mar 10, 2025
- Financial planning clients · 251-500 to 251-500Jan 7, 2025 to Mar 10, 2025
- Discretionary RAUM · $411M to $489MJan 7, 2025 to Mar 10, 2025
- HNW RAUM · $284M to $363MJan 7, 2025 to Mar 10, 2025
- Individual RAUM · $117M to $98.1MJan 7, 2025 to Mar 10, 2025
- Non-discretionary RAUM · $4.7M to $0Jan 7, 2025 to Mar 10, 2025
- RAUM · $416M to $489MJan 7, 2025 to Mar 10, 2025
- Accounts · 1,262 to 1,395Nov 3, 2023 to Feb 14, 2024
- Advisory employees · 4 to 5Nov 3, 2023 to Feb 14, 2024
- Corporate clients · 2 to 6Nov 3, 2023 to Feb 14, 2024
- HNW clients · 108 to 111Nov 3, 2023 to Feb 14, 2024
- Individual clients · 282 to 296Nov 3, 2023 to Feb 14, 2024
- Assets in custody · $122M to $134MNov 3, 2023 to Feb 14, 2024
- State-registered IARs · 4 to 5Nov 3, 2023 to Feb 14, 2024
- Discretionary RAUM · $335M to $411MNov 3, 2023 to Feb 14, 2024
- HNW RAUM · $234M to $284MNov 3, 2023 to Feb 14, 2024
- Individual RAUM · $89.5M to $117MNov 3, 2023 to Feb 14, 2024
- Non-discretionary RAUM · $3.0M to $4.7MNov 3, 2023 to Feb 14, 2024
- RAUM · $338M to $416MNov 3, 2023 to Feb 14, 2024
- Advisory activities · 2 to 3Feb 22, 2023 to Mar 28, 2023
- Commission compensation · false to trueFeb 22, 2023 to Mar 28, 2023
- Accounts · 1,219 to 1,262Jan 26, 2023 to Feb 22, 2023
- Advisory employees · 3 to 4Jan 26, 2023 to Feb 22, 2023
- HNW clients · 101 to 108Jan 26, 2023 to Feb 22, 2023
- Individual clients · 261 to 282Jan 26, 2023 to Feb 22, 2023
- Assets in custody · $102M to $122MJan 26, 2023 to Feb 22, 2023
Signals
2 dated events
- G••• J••••• S•••••••• left P••••••• C•••••• M••••••••• I••• for R••••••••• W••••• L•• (registered 2012-04-18)Mar 30, 2023 · Advisor changed firm · fact
- Benjamin Frederick Genz (Director Of Financial Plans) appeared on Schedule A of P••••••• C•••••• M••••••••• I•••Mar 11, 2021 · Control person joined · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/Company/poehling-capital-managementreportedpublic record, Form ADV, Sep 18, 2026
- Website
- X.Poehling.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- (608) 664-9600reportedpublic record, Form ADV, Feb 10, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $98.5Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026