DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
M•••••• P••••••••• P•••••••• L•••
Latest filing Jul 20, 2026
First filing on the tape Mar 26, 2012 · 100 filings
SEC status approved since Aug 24, 2011
RAUM
$649M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
96%
$626M individuals and HNW
Advisors
17
registered through the firm on IAPD
RAUM per advisor
$38.2M
derived; firm RAUM over IAPD count
Employees
29
15 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
100 filings and snapshots on the tape
RAUM$649M as of Jul 20, 2026
Mar 26, 2012$143M then
HNW client RAUM$524M as of Jul 20, 2026
Mar 27, 2018$124M then
State-registered IARs (5.B.3)15 as of Jul 20, 2026
Mar 27, 201314 then
Employees (5.A)29 as of Jul 20, 2026
Mar 27, 201322 then
Private funds: no history
RAUM +17% over the last fiscal year+19% a year over threeIARs 15 to 15
Practice profile
derived from the filing of Jul 20, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- RAUM per advisor
- $38.2MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 42derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.0MderivedHNW RAUM over HNW clients
- Average account
- $238,203derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 2.7%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.7derivedItem 5.A over advisors
- Advisors per office
- 4.3derived4 offices incl. principal (1.F.5)
- RAUM growth, one year
- +17%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +7.1%derived
- Compensation
- percentage of assets, hourly, fixed fees, commissionsreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
- Wrap fee program
- participatesreportedItem 5.I
- Custody
- $251M, 366 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$524M81%
- Individuals$102M16%
- Pension and profit-sharing plans$17.3M2.7%
- Other investment advisers$6.1M0.9%
- Individual clients
- 446reported
- HNW clients
- 264reported
- Pension plan clients
- 10reported
- Charitable clients
- 0reported
- Accounts
- 2,726reported
- Financial planning clients
- 251-500reported
- Wrap fee programs
- $0 sponsored, $6.1M managedreported
- Custody of client assets
- $251M for 366 clientsreported
- Compensation
- % of AUM, fixed, hourly, commissionsreported
- Class basis
- private_client_share=0.96 fund_share=0.01 institutional_share=0.03 related_bd=false related_bank=false bd_reps=2.0derived
Advisors registered through the firm
17 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| D••• J••••••• T• N•••••Chartered Financial Analyst | Wausau, Wi | Jun 3, 2003 | 26 y | 0 |
| D••••• J•••• E••••Certified Financial Planner | Wausau, Wi | Jul 11, 2005 | 22 y | 0 |
| T•••• M•••• R••Chartered Financial Consultant | Crystal Lake, Il | Mar 6, 2013 | 14 y | 0 |
| B••••••• P•••••• L••••Certified Financial Planner | Wausau, Wi | Nov 5, 2015 | 10 y | 0 |
| B•••• C•••••• R•••• | Grand Rapids, Mn | Jul 19, 2017 | 15 y | 1 |
| K••• J••••• P••••••Certified Financial Planner | Wausau, Wi | Nov 2, 2021 | 13 y | 2 |
| C••• W•••••• | Duluth, Mn | Jan 20, 2022 | 10 y | 0 |
| J•••• W• D•••••••Chartered Financial Analyst | Wausau, Wi | Aug 23, 2022 | 11 y | 0 |
| B•••• R••••• N•••••• | Duluth, Mn | Mar 27, 2023 | 10 y | 0 |
| S•••••••• R••••• S••••••• | Duluth, Mn | Apr 5, 2023 | 14 y | 0 |
| B•••• R••••• K•••• | Wausau, Wi | Jan 1, 2025 | 26 y | 1 |
| S•••• M•••••• W•••••••••Certified Financial Planner | Wausau, Wi | Feb 11, 2025 | 21 y | 1 |
| J••••• J•••• F•••• | Wausau, Wi | Aug 25, 2025 | 10 y | 0 |
| L••• T••••• E••• | Wausau, Wi | Oct 16, 2025 | 10 y | 0 |
| B••••• J••• C•••• | Crystal Lake, Il | Dec 12, 2025 | 10 y | 0 |
| E••• M•••••• C•••• | Wausau, Wi | May 13, 2026 | 10 y | 0 |
| J••••••• L•• S••••• | Wausau, Wi | Jul 24, 2026 | 14 y | 0 |
Advisor movement
1 left, 0 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 5.9% of current headcount3 left over 36 months
Left, latest
- J••••••• P•••••• O•••••• to E• W••••• A•••••••Oct 8, 2025 · RIA to RIA
- A••••• M•••• U•••• to O•••• W•••••• I•••Aug 1, 2025 · RIA to affiliated broker-dealer or bank
- A••• M••••• to G•••• W••••• F••••••••Mar 20, 2025 · RIA to RIA
- T••••• J••• Z•••••• to A••••••••• I••••••••• S•••••••• I•••May 27, 2022 · RIA to RIA
- D•••• M•••• S•••••• to F•••• O• T•• V••• F••••••••• L••Apr 12, 2022 · RIA to a state-registered adviser
- L••••• B•••• L••••• to B••••• A•••••••Jul 30, 2021 · RIA to a newly registered adviser
- J•••• A•• D••••• to M•••• C••••••• A••••••• S••••••Oct 16, 2018 · RIA to affiliated broker-dealer or bank
- S•••• M•••• D•••• to J••• M••••• S••••••••• L••Jun 27, 2017 · Other
- J••••• J• R••• to B••••••••• W••••• A•••••••• L••Sep 14, 2015 · Other
- J••••••• J••• S•••• to B••••••••• W••••• A•••••••• L••Sep 14, 2015 · Other
- J•••••• C•••••• D•••••• to M•• F•••••••• S•••••••• I•••Jan 22, 2015 · Other
- C•••••••• A•• J•••••• to R•••••• J•••• F•••••••• S••••••• A•••••••• I••May 31, 2011 · Other
- A•••••• E•••• F••••••• to H•••••••• A•••••• G••••• L••May 9, 2011 · Other
- G•••••• W•••• A••••••• to K••••• A••••••• S•••••••• L••Dec 31, 2009 · Other
- J•••• E••••• I••• to F•••• A••••• A••••••• S•••••••• I•••Apr 13, 2009 · Other
Joined, latest
- S•••• M•••••• W••••••••• from E•••••••• A•••••••• L••Feb 11, 2025 · Affiliated broker-dealer or bank to independent RIA
- B•••• R••••• K•••• from E•••••••• A•••••••• L••Jan 1, 2025 · Affiliated broker-dealer or bank to independent RIA
- A••• M••••• from R•••••• J•••• F•••••••• S••••••• A•••••••• I••Aug 20, 2024 · Affiliated broker-dealer or bank to independent RIA
- A••••• M•••• U•••• from O•••• W•••••• I•••Jan 23, 2024 · Affiliated broker-dealer or bank to independent RIA
- K••• J••••• P•••••• from C•••••• L••Nov 2, 2021 · RIA to RIA
- D•••• M•••• S•••••• from P•••• S••••••••• L••Jun 24, 2019 · Affiliated broker-dealer or bank to independent RIA
- J•••• A•• D••••• from I••••••••• C•••••• O• A••••••• I•••Oct 20, 2017 · Other
- B•••• C•••••• R•••• from J••• F•••••••• A•••••••• L••Jul 19, 2017 · Other
- S•••• M•••• D•••• from U•• F•••••••• S••••••• I•••Jul 22, 2016 · Other
- L••••• B•••• L••••• from J•• F•••••••• G••••May 18, 2016 · Other
- J••••••• J••• S•••• from M•• I•••••••• S•••••••• L••Apr 9, 2014 · Other
- G•••••• W•••• A••••••• from E•••••••• A•••••••• L••Mar 5, 2008 · Other
- J•••• E••••• I••• from E•••••••• A•••••••• L••Jan 11, 2008 · Other
- B•••• D• P••••• from E•••••••• A•••••••• L••Oct 26, 2007 · Other
- J••••• J• R••• from E•••••••• A•••••••• L••Jul 25, 2005 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 left for B••••••••• W••••• A•••••••• L••Sep 14, 2015 · Wausau, Wi
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- E••••• D•••••• J•••• · Shareholder And Directorcontrolsince 09/2008 · owns 10% to 25%
- O••••••• J••••••• C•••••• · President, Coo, Secretary, Shareholder And Directorcontrolsince 01/2023 · owns less than 5%
- R••• T••••• M•••• · Shareholder And Directorcontrolsince 08/2015 · owns 5% to 10%
- R••••• B••••• C•••••• · Shareholder And Directorcontrolsince 05/2019 · owns 10% to 25%
- W••••••••• P••••••• L•• · Shareholder, Directorcontrolsince 11/1989 · owns less than 5%
- W••••••••• S••••• M•••••• · Ceo And Shareholdercontrolsince 04/2011 · owns 25% to 50%
- K••••• B••••• R••••• · Shareholder And Treasurersince 08/2008 · owns less than 5%
- L••••• B•••••••• P•••••• · Shareholdersince 12/2023 · owns less than 5%
- M•••••• E•••• L•• · Shareholdersince 08/2015 · owns less than 5%
- N•••••• D•••• J••••••• T• · Shareholdersince 07/2004 · owns 5% to 10%
- S••••••••• G•••• J••••• · Chief Compliance Officersince 01/2014 · owns less than 5%
- S••••••••• G•••• A••••• · Shareholdersince 07/2004 · owns less than 5%
- W••••••••• J•••••• A•• · Shareholdersince 11/1998 · owns 10% to 25%
Related persons
Schedule D 7.A
- M••• F••••••••real estatey
- M••• I••••••••real estatey
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Wausau, Wi · principal | 17 | 4 | 1 | ||
| Duluth, Mn | 8 | 0 | 0 | ||
| Crystal Lake, Il | 2 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Duluth, MN5 employees
- Crystal Lake, IL2 employees
- Grand Rapids, MN1 employees
What changed
consecutive filings, newest first
- Accounts · 2,586 to 2,726Sep 5, 2025 to Mar 3, 2026
- Advisory employees · 14 to 15Sep 5, 2025 to Mar 3, 2026
- HNW clients · 232 to 264Sep 5, 2025 to Mar 3, 2026
- Individual clients · 431 to 446Sep 5, 2025 to Mar 3, 2026
- Assets in custody · $228M to $251MSep 5, 2025 to Mar 3, 2026
- Discretionary RAUM · $554M to $649MSep 5, 2025 to Mar 3, 2026
- HNW RAUM · $448M to $524MSep 5, 2025 to Mar 3, 2026
- Individual RAUM · $88.4M to $102MSep 5, 2025 to Mar 3, 2026
- Pension RAUM · $12.8M to $17.3MSep 5, 2025 to Mar 3, 2026
- RAUM · $554M to $649MSep 5, 2025 to Mar 3, 2026
- Wrap assets (manager) · $4.7M to $6.1MSep 5, 2025 to Mar 3, 2026
- Wrap assets (manager) · unset to 4744370.0Jul 24, 2025 to Aug 25, 2025
- Wrap assets (sponsor) · unset to 0.0Jul 24, 2025 to Aug 25, 2025
- Financial planning clients · 251-500 to 251-500Mar 20, 2025 to Jul 24, 2025
- Accounts · 2,223 to 2,586Nov 18, 2024 to Mar 20, 2025
- Advisory employees · 17 to 14Nov 18, 2024 to Mar 20, 2025
- BD registered reps · 4 to 2Nov 18, 2024 to Mar 20, 2025
- HNW clients · 182 to 232Nov 18, 2024 to Mar 20, 2025
- Individual clients · 430 to 431Nov 18, 2024 to Mar 20, 2025
- Pension plan clients · 5 to 10Nov 18, 2024 to Mar 20, 2025
- Assets in custody · $169M to $228MNov 18, 2024 to Mar 20, 2025
- Employees · 28 to 29Nov 18, 2024 to Mar 20, 2025
- State-registered IARs · 17 to 15Nov 18, 2024 to Mar 20, 2025
- Discretionary RAUM · $432M to $554MNov 18, 2024 to Mar 20, 2025
- HNW RAUM · $319M to $448MNov 18, 2024 to Mar 20, 2025
- Individual RAUM · $97.5M to $88.4MNov 18, 2024 to Mar 20, 2025
- Pension RAUM · $11.2M to $12.8MNov 18, 2024 to Mar 20, 2025
- RAUM · $432M to $554MNov 18, 2024 to Mar 20, 2025
- Accounts · 2,482 to 2,223Nov 13, 2023 to Feb 14, 2024
- Advisory employees · 13 to 17Nov 13, 2023 to Feb 14, 2024
- BD registered reps · 6 to 4Nov 13, 2023 to Feb 14, 2024
- HNW clients · 145 to 182Nov 13, 2023 to Feb 14, 2024
- Individual clients · 347 to 430Nov 13, 2023 to Feb 14, 2024
- Assets in custody · $133M to $169MNov 13, 2023 to Feb 14, 2024
- Employees · 30 to 28Nov 13, 2023 to Feb 14, 2024
- State-registered IARs · 13 to 17Nov 13, 2023 to Feb 14, 2024
- Discretionary RAUM · $383M to $432MNov 13, 2023 to Feb 14, 2024
- HNW RAUM · $259M to $319MNov 13, 2023 to Feb 14, 2024
- Individual RAUM · $111M to $97.5MNov 13, 2023 to Feb 14, 2024
- Pension RAUM · $9.1M to $11.2MNov 13, 2023 to Feb 14, 2024
Signals
8 dated events
- J••••••• P•••••• O•••••• left M•••••• P••••••••• P•••••••• L••• for E• W••••• A••••••• (registered 2025-10-29)Oct 8, 2025 · a•••••• firm change · fact
- A••••• M•••• U•••• left M•••••• P••••••••• P•••••••• L••• for O•••• W•••••• I••• (registered 2025-08-04)Aug 1, 2025 · a•••••• firm change · fact
- A••• M••••• left M•••••• P••••••••• P•••••••• L••• for G•••• W••••• F•••••••• (registered 2025-04-09)Mar 20, 2025 · a•••••• firm change · fact
- M•••••• P••••••••• P•••••••• L••• reported RAUM $554.3M, up 28% from $431.8M (2024-11-18 to 2025-03-20)Mar 20, 2025 · RAUM change · derived
- T••••• J••• Z•••••• left M•••••• P••••••••• P•••••••• L••• for A••••••••• I••••••••• S•••••••• I••• (registered 2022-06-08)May 27, 2022 · a•••••• firm change · fact
- D•••• M•••• S•••••• left M•••••• P••••••••• P•••••••• L••• for F•••• O• T•• V••• F••••••••• L•• (registered 2023-03-23)Apr 12, 2022 · a•••••• firm change · fact
- C•••••• B•••• R•••• (Shareholder And Director) appeared on Schedule A of M•••••• P••••••••• P•••••••• L•••Jul 8, 2019 · Control person joined · fact
- M•••••• P••••••••• P•••••••• L••• reported 17 state-registered advisory representatives, up from 7 (2017-11-02 to 2018-03-27)Mar 27, 2018 · ria a•••••• headcount change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 218-322-8446reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 218-628-3135reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 715-848-3474reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- M•••FINANCIAL.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 715-848-3474reportedpublic record, Form ADV, Jul 20, 2026
- Contact form
- mpplfinancial.com/contactreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $38.2Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026