DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

P••••••••• L••

Institutional managerChicago, IllinoisCRD 133357SEC 801-63719websiteIAPD
Latest filing Jun 10, 2026
First filing on the tape Mar 29, 2012 · 40 filings
SEC status approved since Dec 13, 2004
RAUM
$4.1B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$1.4B
derived; firm RAUM over IAPD count
Employees
9
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
40 filings and snapshots on the tape
RAUM$4.1B as of Jun 10, 2026
Mar 29, 2012$1.3B then
HNW client RAUM: no history
State-registered IARs (5.B.3)0 as of Jun 10, 2026
Mar 29, 20120 then
Employees (5.A)9 as of Jun 10, 2026
Apr 1, 20139 then
Private funds: no history
RAUM -33% over the last fiscal year-3.5% a year over threeIARs 0 to 0
Practice profile
derived from the filing of Jun 10, 2026; every figure names its basis
Archetypes, each a printed rule
  • Institutional asset manager · institutional share (pensions, government, insurance, corporations, charities, banks, other advisers) at least 60 percent and private-client share under 20 percent
  • OCIO / institutional advisory · selection of other advisers (5.G.7) and institutional share at least 50 percent
  • Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
RAUM per advisor
$1.4BderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$1.4BderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
100%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
3.0derivedItem 5.A over advisors
Advisors per office
3.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
-33%derivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for businesses and institutions, pension consulting, selection of other advisers, otherreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Pension and profit-sharing plans$4.1B100%
Individual clients
n/areported
HNW clients
n/areported
Pension plan clients
3reported
Charitable clients
n/areported
Accounts
3reported
Financial planning clients
1-10reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.0 fund_share=0.0 institutional_share=1.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
3 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
A•••••• S••••Chicago, IlMar 30, 200628 y0
R••••• L•••• C••••Chartered Financial AnalystChicago, IlMay 15, 201710 y0
A•••••• J••• H•••••Chicago, IlOct 1, 201825 y1
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • A•••••••• B••••••• J••• · Chief Compliance Officercontrol
    since 10/2020 · owns less than 5%
  • B••••• D••••• L•• · Member - Board Of Managerscontrol
    since 05/2023 · owns less than 5%
  • C••••• M••••••• M••••••••• · President & Managercontrol
    since 07/2018 · owns less than 5%
  • H•••••• A••••••• J••• · Executive Vice Presidentcontrol
    since 07/2018 · owns less than 5%
  • M••••• W••••••• W•••• · Executive Vpcontrol
    since 10/2010 · owns less than 5%
  • S••••• A•••••• · Ceo & Managercontrol
    since 07/2018 · owns less than 5%
  • C••••• R•••••• L•••• · Cio
    since 05/2017 · owns less than 5%
Entity owners
  • S•••• M•••••• S••••••••• I••• · Parent Company
    direct · owns 75% or more
  • S•••• P•••••• L•••••• · Parent Company
    indirect · owns 75% or more of S•••• U•• C••
  • S•••• U•• C•• · Parent Company
    indirect · owns 75% or more of S•••• M•••••• S••••••••• I•••
Related persons
Schedule D 7.A
Advisers that list P••••••••• L•• as a related person
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Chicago, Il · principal300
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
  • RAUM down 25 %Change between filings · filing Mar 25, 2026
    RAUM (Item 5.F) moved from $6,071,295,979 to $4,058,757,523 (-33.0%) between the annual amendments of 2025-03-18 and 2026-03-25; the peer median change was +15.0% (105 comparable advisers, 7.0th percentile of changes)
    peers: institutional managers, $1B to $5B (105) · 6.7% percentile
What changed
consecutive filings, newest first
  • Accounts · 6 to 3
    Jun 18, 2025 to Mar 25, 2026
  • Pension plan clients · 6 to 3
    Jun 18, 2025 to Mar 25, 2026
  • Employees · 10 to 9
    Jun 18, 2025 to Mar 25, 2026
  • Discretionary RAUM · $6.1B to $4.1B
    Jun 18, 2025 to Mar 25, 2026
  • Pension RAUM · $6.1B to $4.1B
    Jun 18, 2025 to Mar 25, 2026
  • RAUM · $6.1B to $4.1B
    Jun 18, 2025 to Mar 25, 2026
  • Financial planning clients · 1-10 to 1-10
    Mar 18, 2025 to Jun 18, 2025
  • Advisory employees · 5 to 4
    Mar 6, 2024 to Mar 18, 2025
  • Employees · 12 to 10
    Mar 6, 2024 to Mar 18, 2025
  • Discretionary RAUM · $5.4B to $6.1B
    Mar 6, 2024 to Mar 18, 2025
  • Pension RAUM · $5.4B to $6.1B
    Mar 6, 2024 to Mar 18, 2025
  • RAUM · $5.4B to $6.1B
    Mar 6, 2024 to Mar 18, 2025
  • Discretionary RAUM · $4.5B to $5.4B
    Jun 20, 2023 to Mar 6, 2024
  • Pension RAUM · $4.5B to $5.4B
    Jun 20, 2023 to Mar 6, 2024
  • RAUM · $4.5B to $5.4B
    Jun 20, 2023 to Mar 6, 2024
  • Related adviser · false to true
    Mar 23, 2023 to Jun 20, 2023
  • Advisory employees · 6 to 5
    Nov 4, 2022 to Mar 23, 2023
  • Employees · 13 to 12
    Nov 4, 2022 to Mar 23, 2023
  • Discretionary RAUM · $5.1B to $4.5B
    Nov 4, 2022 to Mar 23, 2023
  • Pension RAUM · $5.1B to $4.5B
    Nov 4, 2022 to Mar 23, 2023
  • RAUM · $5.1B to $4.5B
    Nov 4, 2022 to Mar 23, 2023
  • Accounts · 5 to 6
    Sep 30, 2021 to Mar 24, 2022
  • Pension plan clients · 5 to 6
    Sep 30, 2021 to Mar 24, 2022
  • Employees · 14 to 13
    Sep 30, 2021 to Mar 24, 2022
  • Discretionary RAUM · $4.5B to $5.1B
    Sep 30, 2021 to Mar 24, 2022
  • Pension RAUM · $4.5B to $5.1B
    Sep 30, 2021 to Mar 24, 2022
  • RAUM · $4.5B to $5.1B
    Sep 30, 2021 to Mar 24, 2022
  • Other offices · 1 to 0
    May 24, 2021 to Sep 30, 2021
  • Advisory employees · 7 to 6
    Nov 6, 2020 to Mar 29, 2021
  • Employees · 16 to 14
    Nov 6, 2020 to Mar 29, 2021
  • Discretionary RAUM · $3.9B to $4.5B
    Nov 6, 2020 to Mar 29, 2021
  • Pension RAUM · $3.9B to $4.5B
    Nov 6, 2020 to Mar 29, 2021
  • RAUM · $3.9B to $4.5B
    Nov 6, 2020 to Mar 29, 2021
  • Accounts · 6 to 5
    Dec 11, 2019 to Mar 19, 2020
  • Pension plan clients · 6 to 5
    Dec 11, 2019 to Mar 19, 2020
  • Employees · 14 to 16
    Dec 11, 2019 to Mar 19, 2020
  • Discretionary RAUM · $3.1B to $3.9B
    Dec 11, 2019 to Mar 19, 2020
  • Pension RAUM · $3.1B to $3.9B
    Dec 11, 2019 to Mar 19, 2020
  • RAUM · $3.1B to $3.9B
    Dec 11, 2019 to Mar 19, 2020
  • Advisory employees · 4 to 7
    Dec 10, 2018 to Mar 28, 2019
Signals
14 dated events
  • P••••••••• L•• reported RAUM $4.1B, down 33% from $6.1B (2025-06-18 to 2026-03-25)
    Mar 25, 2026 · RAUM change · derived
  • Matthew Grant Chamberlain (Member - Board Of Managers) no longer on Schedule A of P••••••••• L•• (listed 2023-06-20, absent 2024-03-06)
    Mar 6, 2024 · Control person left · inference
  • Harwood Jodan Ledford (Member - Board Of Managers) no longer on Schedule A of P••••••••• L•• (listed 2023-06-20, absent 2024-03-06)
    Mar 6, 2024 · Control person left · inference
  • Matthew Grant Chamberlain (Member - Board Of Managers) appeared on Schedule A of P••••••••• L••
    Jun 20, 2023 · Control person joined · fact
  • Harwood Jodan Ledford (Member - Board Of Managers) appeared on Schedule A of P••••••••• L••
    Jun 20, 2023 · Control person joined · fact
  • Leo Duane Bernt (Member - Board Of Managers) appeared on Schedule A of P••••••••• L••
    Jun 20, 2023 · Control person joined · fact
  • Lynn Bambi Ellis (Shareholder) no longer on Schedule A of P••••••••• L•• (listed 2023-03-23, absent 2023-06-20)
    Jun 20, 2023 · Control person left · inference
  • Philip Daniel Cassidy (Senior Vice President & Senior Consultant) no longer on Schedule A of P••••••••• L•• (listed 2022-03-25, absent 2022-10-03)
    Oct 3, 2022 · Control person left · inference
  • Lynn Bambi Ellis (Shareholder) appeared on Schedule A of P••••••••• L••
    Mar 29, 2021 · Control person joined · fact
  • Jean Barbara Auerbach (Chief Compliance Officer) appeared on Schedule A of P••••••••• L••
    Nov 6, 2020 · Control person joined · fact
  • Philip Daniel Cassidy (Senior Vice President & Senior Consultant) appeared on Schedule A of P••••••••• L••
    Nov 6, 2020 · Control person joined · fact
  • Lee Carl Londe (Managing Member, Chief Compliance Officer & Senior Consultant) no longer on Schedule A of P••••••••• L•• (listed 2020-03-24, absent 2020-11-06)
    Nov 6, 2020 · Control person left · inference
  • P••••••••• L•• reported RAUM $3.9B, up 28% from $3.1B (2019-12-11 to 2020-03-19)
    Mar 19, 2020 · RAUM change · derived
  • P••••••••• L•• reported RAUM $3.1B, up 42% from $2.2B (2017-05-31 to 2018-03-28)
    Mar 28, 2018 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Website
befineapp.comreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
312-456-0665reportedpublic record, Form ADV, Jun 10, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Institutional managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$1.4Bderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026