DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Values First Advisors, Inc.
Latest filing Jul 23, 2026
First filing on the tape Nov 18, 2011 · 55 filings
SEC status approved since Jul 24, 2009
RAUM
$215M
reported, Item 5.F
Discretionary
98%
of RAUM
Private clients
99%
$213M individuals and HNW
Advisors
7
registered through the firm on IAPD
RAUM per advisor
$30.8M
derived; firm RAUM over IAPD count
Employees
12
9 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
55 filings and snapshots on the tape
RAUM$215M as of Jul 23, 2026
Mar 9, 2012$71.8M then
HNW client RAUM$65.0M as of Jul 23, 2026
Mar 29, 2018$9.0M then
State-registered IARs (5.B.3)7 as of Jul 23, 2026
Mar 9, 20120 then
Employees (5.A)12 as of Jul 23, 2026
Apr 1, 20137 then
Private funds: no history
RAUM +6.7% over the last fiscal year+7.2% a year over threeIARs 8 to 7
Practice profile
derived from the filing of Jul 23, 2026; every figure names its basis
Archetypes, each a printed rule
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- RAUM per advisor
- $30.8MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 138derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $890,192derivedHNW RAUM over HNW clients
- Average account
- $148,055derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 98%derivedof RAUM
- Institutional
- 1.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.7derivedItem 5.A over advisors
- Advisors per office
- 1.8derived4 offices incl. principal (1.F.5)
- RAUM growth, one year
- +6.7%derivedbetween the last two annual amendments
- Advisor growth, one year
- -13%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -3.9%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$148M69%
- High-net-worth individuals$65.0M30%
- Charitable organizations$2.1M1.0%
- Individual clients
- 894reported
- HNW clients
- 73reported
- Pension plan clients
- 0reported
- Charitable clients
- n/areported
- Accounts
- 1,455reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
7 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Larry Alexander EllisCertified Financial Planner | Johnson City, Tn | Aug 12, 2009 | 19 y | 1 |
| Kenneth Grant Brewer | Johnson City, Tn | Jan 22, 2010 | 18 y | 1 |
| Connie Theresa Pearson | Johnson City, Tn | Jul 1, 2010 | 25 y | 0 |
| Michael Dale Mitchell | Johnson City, Tn | Nov 15, 2010 | 17 y | 0 |
| Benjamin Patrick NunnCertified Financial Planner | Johnson City, Tn | Nov 14, 2019 | 12 y | 0 |
| Clifford John TaylorCertified Financial Planner | Johnson City, Tn | Jun 16, 2021 | 12 y | 0 |
| Roy Elvin Nunn | Johnson City, Tn | Nov 13, 2023 | 41 y | 1 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months
Left, latest
- Philip Thomas Alford to Edward JonesApr 21, 2025 · RIA to affiliated broker-dealer or bank
- Jason Matthew Peroni to Faith-Based Investor, LLCJun 8, 2010 · Other
Joined, latest
- Roy Elvin Nunn from American Values Investments, Inc.Nov 13, 2023 · Other
- Philip Thomas Alford from Fidelity Personal And Workplace AdvisorsFeb 14, 2023 · Affiliated broker-dealer or bank to independent RIA
- Kenneth Grant Brewer from American Values Investments, Inc.Jan 22, 2010 · Other
- Jason Matthew Peroni from Ameriprise Financial Services, LLCAug 12, 2009 · Other
- Larry Alexander Ellis from American Values Investments, Inc.Aug 12, 2009 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Alexander Larry Ellis · Ceo / Treasurer / Directorcontrolsince 09/2023 · owns 50% to 75%
- Patrick Benjamin Nunn · President, Directorcontrolsince 09/2023 · owns 50% to 75%
- Edwin Garland West (III) · Chief Compliance Officercontrolsince 06/2018 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Johnson City, Tn · principal | 7 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Ponte Vedra, FL1 employees
- , 1 employees
What changed
consecutive filings, newest first
- Accounts · 1,504 to 1,455Oct 9, 2025 to Mar 10, 2026
- Advisory employees · 8 to 9Oct 9, 2025 to Mar 10, 2026
- HNW clients · 70 to 73Oct 9, 2025 to Mar 10, 2026
- Individual clients · 936 to 894Oct 9, 2025 to Mar 10, 2026
- Employees · 13 to 12Oct 9, 2025 to Mar 10, 2026
- Financial planning clients · 1-10 to 0Oct 9, 2025 to Mar 10, 2026
- Discretionary RAUM · $198M to $212MOct 9, 2025 to Mar 10, 2026
- HNW RAUM · $59.7M to $65.0MOct 9, 2025 to Mar 10, 2026
- Individual RAUM · $140M to $148MOct 9, 2025 to Mar 10, 2026
- Non-discretionary RAUM · $3.7M to $3.4MOct 9, 2025 to Mar 10, 2026
- RAUM · $202M to $215MOct 9, 2025 to Mar 10, 2026
- Advisory employees · 9 to 8Apr 28, 2025 to Jun 25, 2025
- Financial planning clients · 1-10 to 1-10Apr 28, 2025 to Jun 25, 2025
- HQ city · GRAY to JOHNSON CITYApr 28, 2025 to Jun 25, 2025
- State-registered IARs · 8 to 7Apr 28, 2025 to Jun 25, 2025
- Accounts · 1,488 to 1,504Oct 31, 2024 to Jan 28, 2025
- HNW clients · 60 to 70Oct 31, 2024 to Jan 28, 2025
- Individual clients · 909 to 936Oct 31, 2024 to Jan 28, 2025
- Employees · 12 to 13Oct 31, 2024 to Jan 28, 2025
- Financial planning clients · 0 to 1-10Oct 31, 2024 to Jan 28, 2025
- Discretionary RAUM · $187M to $198MOct 31, 2024 to Jan 28, 2025
- HNW RAUM · $48.5M to $59.7MOct 31, 2024 to Jan 28, 2025
- Individual RAUM · $139M to $140MOct 31, 2024 to Jan 28, 2025
- Non-discretionary RAUM · $3.6M to $3.7MOct 31, 2024 to Jan 28, 2025
- RAUM · $190M to $202MOct 31, 2024 to Jan 28, 2025
- Accounts · 1,531 to 1,488Jan 10, 2024 to Mar 12, 2024
- HNW clients · 64 to 60Jan 10, 2024 to Mar 12, 2024
- Individual clients · 886 to 909Jan 10, 2024 to Mar 12, 2024
- Employees · 11 to 12Jan 10, 2024 to Mar 12, 2024
- Discretionary RAUM · $171M to $187MJan 10, 2024 to Mar 12, 2024
- HNW RAUM · $50.3M to $48.5MJan 10, 2024 to Mar 12, 2024
- Individual RAUM · $123M to $139MJan 10, 2024 to Mar 12, 2024
- Non-discretionary RAUM · $3.4M to $3.6MJan 10, 2024 to Mar 12, 2024
- RAUM · $175M to $190MJan 10, 2024 to Mar 12, 2024
- Other offices · 4 to 3Sep 18, 2023 to Oct 30, 2023
- Accounts · 1,457 to 1,531Jan 13, 2023 to Mar 31, 2023
- Advisory employees · 8 to 9Jan 13, 2023 to Mar 31, 2023
- Charity clients · 2.0 to unsetJan 13, 2023 to Mar 31, 2023
- HNW clients · 63 to 64Jan 13, 2023 to Mar 31, 2023
- Individual clients · 918 to 886Jan 13, 2023 to Mar 31, 2023
Signals
4 dated events
- Philip Thomas Alford left Values First Advisors, Inc. for Edward Jones (registered 2025-04-21)Apr 21, 2025 · Advisor changed firm · fact
- Elvin Roy Nunn (Secretary/Director) no longer on Schedule A of Values First Advisors, Inc. (listed 2023-01-13, absent 2023-03-31)Mar 31, 2023 · Control person left · inference
- Patrick Benjamin Nunn (Vice-President) appeared on Schedule A of Values First Advisors, Inc.Jul 27, 2022 · Control person joined · fact
- Harold James Miller (Director) no longer on Schedule A of Values First Advisors, Inc. (listed 2019-07-01, absent 2020-03-30)Mar 30, 2020 · Control person left · inference
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- LINKEDIN.COM/COMPANY/5058158reportedpublic record, Form ADV, Sep 18, 2026
- Website
- VALUESFIRST.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 877-832-3847reportedpublic record, Form ADV, Jul 23, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $30.8Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026