DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Naples Money Management LLC
Latest filing Apr 6, 2026
First filing on the tape Mar 30, 2012 · 28 filings
SEC status approved since Apr 6, 2010
RAUM
$164M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
99%
$163M individuals and HNW
Advisors
2
registered through the firm on IAPD
RAUM per advisor
$82.2M
derived; firm RAUM over IAPD count
Employees
6
2 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
28 filings and snapshots on the tape
RAUM$164M as of Apr 6, 2026
Mar 30, 2012$102M then
HNW client RAUM$98.7M as of Apr 6, 2026
Mar 16, 2018$111M then
State-registered IARs (5.B.3)2 as of Apr 6, 2026
Mar 30, 20120 then
Employees (5.A)6 as of Apr 6, 2026
Mar 11, 20135 then
Private funds: no history
RAUM +4.2% over the last fiscal year+4.2% a year over threeIARs 2 to 2
Practice profile
derived from the filing of Apr 6, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Solo or small team · one advisor, or a wealth manager with up to three advisors and one office
- RAUM per advisor
- $82.2MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 89derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.6MderivedHNW RAUM over HNW clients
- Average account
- $339,655derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 1.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 3.0derivedItem 5.A over advisors
- Advisors per office
- 2.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +4.2%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +13%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, selection of other advisers, educational seminarsreportedItem 5.G
- Ownership
- controlled by a public reporting companyderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- is an insurance broker or agent (6.A.6)
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- controlled by a public reporting company (10.A)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$98.7M60%
- Individuals$64.0M39%
- Charitable organizations$1.2M0.8%
- Pension and profit-sharing plans$429,9420.3%
- Individual clients
- 116reported
- HNW clients
- 62reported
- Pension plan clients
- 1reported
- Charitable clients
- 5reported
- Accounts
- 484reported
- Financial planning clients
- 26-50reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
2 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Marcus R Bickle | Naples, Fl | Jan 1, 2026 | 12 y | 0 |
| Dawn Perniciaro Litchfield | Naples, Fl | Jan 1, 2026 | 40 y | 2 |
Advisor movement
0 left, 1 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months
Left, latest
- John Robert Kinkead to Visionary Wealth Advisors, LLCMar 27, 2025 · RIA to RIA
- Kevin F Brachle to Strategic Advisers LLCJun 11, 2013 · Other
Joined, latest
- Dawn Perniciaro Litchfield from Litchfield, Nelson & CompanyJan 1, 2026 · Other
- John Robert Kinkead from Ernst & Young Investment Advisers LlpJul 29, 2016 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- R Marcus Bickle · Ownercontrolsince 12/2022 · owns 50% to 75%
- Perniciaro Dawn Litchfield · Manager, Co-Founder & Chief Compliance Officersince 06/2011 · owns less than 5%
Entity owners
- Dawn Perniciaro Brown Living Trust · Ownerdirect · owns 50% to 75%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Naples, Fl · principal | 2 | 2 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- HNW clients · 56 to 62Mar 31, 2025 to Apr 6, 2026
- Individual clients · 102 to 116Mar 31, 2025 to Apr 6, 2026
- Pension plan clients · unset to 1.0Mar 31, 2025 to Apr 6, 2026
- Employees · 4 to 6Mar 31, 2025 to Apr 6, 2026
- Discretionary RAUM · $153M to $164MMar 31, 2025 to Apr 6, 2026
- HNW RAUM · $93.4M to $98.7MMar 31, 2025 to Apr 6, 2026
- Individual RAUM · $61.2M to $64.0MMar 31, 2025 to Apr 6, 2026
- Accounts · 498 to 484Mar 31, 2025 to Apr 6, 2026
- Advisory activities · 3 to 4Mar 31, 2025 to Apr 6, 2026
- Charity clients · 7 to 5Mar 31, 2025 to Apr 6, 2026
- Non-discretionary RAUM · $4.4M to $523,691Mar 31, 2025 to Apr 6, 2026
- Pension RAUM · $405,216 to $429,942Mar 31, 2025 to Apr 6, 2026
- RAUM · $158M to $164MMar 31, 2025 to Apr 6, 2026
- Related adviser · false to trueMar 31, 2025 to Apr 6, 2026
- Accounts · 481 to 498Mar 28, 2024 to Mar 31, 2025
- Advisory employees · 3 to 2Mar 28, 2024 to Mar 31, 2025
- Charity clients · 12 to 7Mar 28, 2024 to Mar 31, 2025
- HNW clients · 50 to 56Mar 28, 2024 to Mar 31, 2025
- Individual clients · 63 to 102Mar 28, 2024 to Mar 31, 2025
- Assets in custody · 61572935.0 to unsetMar 28, 2024 to Mar 31, 2025
- Custody of client assets · true to falseMar 28, 2024 to Mar 31, 2025
- Financial planning clients · 26-50 to 26-50Mar 28, 2024 to Mar 31, 2025
- State-registered IARs · 3 to 2Mar 28, 2024 to Mar 31, 2025
- Discretionary RAUM · $142M to $153MMar 28, 2024 to Mar 31, 2025
- HNW RAUM · $93.7M to $93.4MMar 28, 2024 to Mar 31, 2025
- Individual RAUM · $46.6M to $61.2MMar 28, 2024 to Mar 31, 2025
- Non-discretionary RAUM · $3.6M to $4.4MMar 28, 2024 to Mar 31, 2025
- Pension RAUM · $384,490 to $405,216Mar 28, 2024 to Mar 31, 2025
- RAUM · $146M to $158MMar 28, 2024 to Mar 31, 2025
- Accounts · 538 to 481May 2, 2023 to Mar 28, 2024
- HNW clients · 56 to 50May 2, 2023 to Mar 28, 2024
- Individual clients · 65 to 63May 2, 2023 to Mar 28, 2024
- Assets in custody · $63.3M to $61.6MMay 2, 2023 to Mar 28, 2024
- Financial planning clients · 101-250 to 26-50May 2, 2023 to Mar 28, 2024
- Discretionary RAUM · $130M to $142MMay 2, 2023 to Mar 28, 2024
- HNW RAUM · $90.1M to $93.7MMay 2, 2023 to Mar 28, 2024
- Individual RAUM · $50.7M to $46.6MMay 2, 2023 to Mar 28, 2024
- Non-discretionary RAUM · $15.9M to $3.6MMay 2, 2023 to Mar 28, 2024
- Pension RAUM · $84,319 to $384,490May 2, 2023 to Mar 28, 2024
- RAUM · $145M to $146MMay 2, 2023 to Mar 28, 2024
Signals
3 dated events
- John Robert Kinkead left Naples Money Management Llc for Visionary Wealth Advisors, Llc (registered 2026-01-01)Mar 27, 2025 · Advisor changed firm · fact
- R Marcus Bickle (Owner) appeared on Schedule A of Naples Money Management LlcMar 31, 2023 · Control person joined · fact
- David Dennis Nelson (Owner) no longer on Schedule A of Naples Money Management Llc (listed 2022-11-22, absent 2022-11-22)Nov 22, 2022 · Control person left · inference
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- info@naplesmoneymanagers.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 239-261-4800reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- NAPLESMONEYMANAGERS.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 239-261-4800reportedpublic record, Form ADV, Apr 6, 2026
- Team page
- naplesmoneymanagers.com/our-peoplereportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $82.2Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026