DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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Former SEC-registered adviser

P•• A•••••••• L••

Former SEC-registered adviserGrand Rapids, MichiganCRD 153996SEC 801-76962IAPD
Latest filing Feb 14, 2015
First filing on the tape Jul 23, 2012 · 11 filings
RAUM
$12.0M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
3
registered through the firm on IAPD
RAUM per advisor
$4.0M
derived; firm RAUM over IAPD count
Employees
5
5 advisory (5.B.1)
Offices
n/a
beyond the principal office
Private funds
0
reported on Schedule D
History
11 filings and snapshots on the tape
RAUM$12.0M as of Mar 31, 2014
Apr 11, 2013$3.5M then
HNW client RAUM: no history
State-registered IARs (5.B.3)5 as of Mar 31, 2014
Apr 11, 20130 then
Employees (5.A)5 as of Mar 31, 2014
Apr 11, 20131 then
Private funds: no history
RAUM +242% over the last fiscal yearIARs 0 to 5
Practice profile
derived from the filing of Feb 14, 2015; every figure names its basis
RAUM per advisor
$4.0MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$63,950derivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.7derivedItem 5.A over advisors
Advisors per office
3.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+242%derivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, publications, educational seminarsreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
This filing has no Item 5.D breakdown (filings before 2017 reported ranges, not amounts).
Individual clients
n/areported
HNW clients
n/areported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
187reported
Financial planning clients
26-50reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
3 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
F•••••••• W•••••• G•••••••Grand Rapids, Mi Jan 3, 201427 y4
D••••• C•••• T••••••••Grand Rapids, MiJan 9, 202632 y3
R••••• N•••••••Grand Rapids, MiMay 26, 202612 y0
Advisor movement
1 left, 0 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 33% of current headcount1 left over 36 months
Every departureEvery arrival
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • G•••••••• F••••••••• W•••••• · Member/Trustee Of T•• G••••••• 2••• I••••••••• T••••control
    since 05/2010 · owns less than 5%
  • T••••••••• D•••••• C•••• · Managing Member/Chief Compliance Officercontrol
    since 05/2010 · owns 75% or more
  • G•••••••• F••••••••• W•••••• · Trustee/Indirect Ownercontrol
    since 05/2010 · owns F of G••••••• 2009 I••••••••• Trust
Entity owners
  • T•• G••••••• 2••• I••••••••• T•••• · Owner
    direct · owns 10% to 25%
Related persons
Schedule D 7.A
Advisers that list P•• A•••••••• L•• as a related person
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Grand Rapids, Mi · principal321
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Advisory activities · 2 to 4
    May 22, 2014 to Aug 26, 2014
  • Accounts · 147 to 187
    Jan 18, 2014 to Mar 31, 2014
  • Discretionary RAUM · $9.3M to $12.0M
    Jan 18, 2014 to Mar 31, 2014
  • RAUM · $9.3M to $12.0M
    Jan 18, 2014 to Mar 31, 2014
  • Related insurance company · true to false
    Jan 18, 2014 to Mar 31, 2014
  • Accounts · 33 to 147
    Apr 11, 2013 to Dec 26, 2013
  • Advisory employees · 1 to 5
    Apr 11, 2013 to Dec 26, 2013
  • Employees · 1 to 5
    Apr 11, 2013 to Dec 26, 2013
  • Financial planning clients · 11-25 to 26-50
    Apr 11, 2013 to Dec 26, 2013
  • State-registered IARs · 0 to 5
    Apr 11, 2013 to Dec 26, 2013
  • Discretionary RAUM · $3.5M to $9.3M
    Apr 11, 2013 to Dec 26, 2013
  • RAUM · $3.5M to $9.3M
    Apr 11, 2013 to Dec 26, 2013
  • Related insurance company · false to true
    Apr 11, 2013 to Dec 26, 2013
  • Accounts · 0 to 33
    Jul 24, 2012 to Apr 11, 2013
  • Advisory employees · unset to 1.0
    Jul 24, 2012 to Apr 11, 2013
  • BD registered reps · unset to 0.0
    Jul 24, 2012 to Apr 11, 2013
  • Employees · unset to 1.0
    Jul 24, 2012 to Apr 11, 2013
  • Financial planning clients · 0 to 11-25
    Jul 24, 2012 to Apr 11, 2013
  • Discretionary RAUM · $0 to $3.5M
    Jul 24, 2012 to Apr 11, 2013
  • RAUM · $0 to $3.5M
    Jul 24, 2012 to Apr 11, 2013
  • Legal name · VERITAS SPECIALIZED INVESTMENT SERVICES, LLC to P•• A•••••••• L••
    Jul 23, 2012 to Jul 24, 2012
Signals
2 dated events
  • S••••• L••• S••••••• left P•• A•••••••• L•• for L•• E••••••••• L•• (registered 2026-05-08)
    Apr 27, 2026 · Advisor changed firm · fact
  • P•• A•••••••• L•• filed its initial SEC registration (Form ADV)
    Jul 23, 2012 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Website
PLPADVISORS.COMreportedpublic record, Form ADV, Sep 18, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor
$4.0Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026