DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Ulrich Investment Consultants
Wealth manager with institutional or fund businessAlbuquerque, New MexicoCRD 159499SEC 801-72880websiteIAPD
Legal name Ulrich Consulting And Investment Group, LLC
Latest filing Jan 30, 2026
First filing on the tape Mar 21, 2012 · 38 filings
SEC status approved since Dec 2, 2011
RAUM
$3.6B
reported, Item 5.F
Discretionary
64%
of RAUM
Private clients
20%
$727M individuals and HNW
Advisors
12
registered through the firm on IAPD
RAUM per advisor
$302M
derived; firm RAUM over IAPD count
Employees
22
10 advisory (5.B.1)
Offices
4
beyond the principal office
Private funds
0
reported on Schedule D
History
38 filings and snapshots on the tape
RAUM$3.6B as of Jan 30, 2026
Mar 21, 2012$660M then
HNW client RAUM$573M as of Jan 30, 2026
Mar 5, 2018$148M then
State-registered IARs (5.B.3)9 as of Jan 30, 2026
Mar 7, 20133 then
Employees (5.A)22 as of Jan 30, 2026
Mar 7, 20136 then
Private funds: no history
RAUM +13% over the last fiscal year+9.6% a year over threeIARs 12 to 9offices 5 to 4
Practice profile
derived from the filing of Jan 30, 2026; every figure names its basis
- RAUM per advisor
- $302MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 20derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $5.5MderivedHNW RAUM over HNW clients
- Average account
- $3.5MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 64%derivedof RAUM
- Institutional
- 8.4%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.8derivedItem 5.A over advisors
- Advisors per office
- 2.4derived5 offices incl. principal (1.F.5)
- RAUM growth, one year
- +13%derivedbetween the last two annual amendments
- Advisor growth, one year
- -25%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +10%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
- Custody
- $432M, 121 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$573M55%
- Pension and profit-sharing plans$185M18%
- Individuals$154M15%
- Charitable organizations$121M12%
- Corporations and businesses$2.8M0.3%
- Individual clients
- 135reported
- HNW clients
- 105reported
- Pension plan clients
- 16reported
- Charitable clients
- 18reported
- Accounts
- 1,032reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- noreported
- Custody of client assets
- $432M for 121 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.2 fund_share=0.0 institutional_share=0.08 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
12 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| John Paul UlrichCertified Financial Planner | Albuquerque, Nm | Jan 3, 2012 | 33 y | 3 |
| Molly Pauli Ritz-SchalkCertified Financial Planner | Albuquerque, Nm | Jan 4, 2012 | 15 y | 1 |
| Evan Whittier GeraldCertified Financial Planner | San Antonio, Tx | Dec 22, 2016 | 17 y | 0 |
| Patricia A Tisdale | Albuquerque, Nm | Aug 16, 2017 | 26 y | 8 |
| Whitney E SolcherChartered Financial Analyst | Albuquerque, Nm | Apr 1, 2019 | 24 y | 3 |
| Amanda Marie RomeroCertified Financial Planner | Albuquerque, Nm | Feb 21, 2022 | 11 y | 0 |
| Kelly Marie Villagrana | San Antonio, Tx | Apr 4, 2022 | 22 y | 4 |
| Matthew Scott IrvingCertified Financial Planner | Spokane, Wa | Jun 2, 2022 | 10 y | 0 |
| Matthew John UlrichChartered Financial Analyst | San Antonio, Tx | May 8, 2024 | 10 y | 0 |
| James Michael Sizemore | Newberg, Or | Jan 1, 2025 | 31 y | 1 |
| Divyank MehtaChartered Financial Analyst | San Antonio, Tx | May 6, 2025 | 12 y | 0 |
| Aaron W Schalk | Albuquerque, Nm | Jul 13, 2026 | 12 y | 0 |
Advisor movement
1 left, 0 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 8.3% of current headcount3 left over 36 months
Left, latest
- Jacky Phan to LPL Financial LLCOct 14, 2025 · Other
- Steven Andrew Karsh to Innovest Portfolio Solutions LLCApr 2, 2025 · Other
- Justin Briley Allen to Sagespring Wealth PartnersNov 8, 2023 · RIA to RIA
- Kirk Donald Steingreaber to Nationwide Investment Advisors, LLCApr 28, 2014 · Other
Joined, latest
- James Michael Sizemore from Strategic Wealth Management IncJan 1, 2025 · Other
- Steven Andrew Karsh from Innovest Portfolio Solutions LLCSep 18, 2023 · Other
- Jacky Phan from CaptrustSep 14, 2022 · Other
- Kelly Marie Villagrana from LPL Financial LLCApr 4, 2022 · RIA to RIA
- Whitney E Solcher from Shepherd Kaplan LLCApr 1, 2019 · Other
- Patricia A Tisdale from Pinkerton Wealth PartnersAug 16, 2017 · Other
- Kirk Donald Steingreaber from UBS Financial Services Inc.Feb 10, 2014 · Other
- Molly Pauli Ritz-Schalk from Sovereign Investment Advisors LLCJan 4, 2012 · Other
- John Paul Ulrich from Sovereign Investment Advisors LLCJan 3, 2012 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Paul John Ulrich · Manager / Presidentcontrolsince 01/2021 · owns less than 5%
- Paul John Ulrich · Member / Managercontrolsince 04/2007 · owns 75% or more of Ulrich Consulting Group, LLC
- Anne Rebecca Crowder · Chief Compliance Officersince 01/2021 · owns less than 5%
- Whittier Evan Gerald · Membersince 12/2022 · owns 5% to 10%
- Pauli Molly Ritz-Schalk · Membersince 12/2020 · owns 5% to 10%
- Michael James Sizemore · Membersince 04/2022 · owns less than 5%
- E Whitney Solcher · Membersince 10/2021 · owns 5% to 10%
- John Matthew Ulrich · Membersince 12/2022 · owns 5% to 10%
Entity owners
- Ulrich Consulting Group, LLC · Memberdirect · owns 75% or more
Related persons
Schedule D 7.A
- Estate Strategies Inc.real estatey
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Albuquerque, Nm · principal | 7 | 1 | 0 | ||
| San Antonio, Tx | 6 | 0 | 1 | ||
| Spokane, Wa | 2 | 0 | 0 | ||
| Greenwood Village, Co | 0 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- San Antonio, TX10 employees
- Greenwood Village, CO1 employees
- Spokane, WA1 employees
- , 1 employees
What changed
consecutive filings, newest first
- Accounts · 1,002 to 1,032Mar 26, 2025 to Jan 30, 2026
- Advisory employees · 13 to 10Mar 26, 2025 to Jan 30, 2026
- Charity clients · 19 to 18Mar 26, 2025 to Jan 30, 2026
- HNW clients · 103 to 105Mar 26, 2025 to Jan 30, 2026
- Individual clients · 115 to 135Mar 26, 2025 to Jan 30, 2026
- Assets in custody · $459M to $432MMar 26, 2025 to Jan 30, 2026
- Employees · 27 to 22Mar 26, 2025 to Jan 30, 2026
- State-registered IARs · 12 to 9Mar 26, 2025 to Jan 30, 2026
- Other offices · 5 to 4Mar 26, 2025 to Jan 30, 2026
- Discretionary RAUM · $2.1B to $2.3BMar 26, 2025 to Jan 30, 2026
- HNW RAUM · $508M to $573MMar 26, 2025 to Jan 30, 2026
- Individual RAUM · $72.9M to $154MMar 26, 2025 to Jan 30, 2026
- Non-discretionary RAUM · $1.1B to $1.3BMar 26, 2025 to Jan 30, 2026
- Pension RAUM · $158M to $185MMar 26, 2025 to Jan 30, 2026
- RAUM · $3.2B to $3.6BMar 26, 2025 to Jan 30, 2026
- Accounts · 999 to 1,002Dec 5, 2024 to Mar 26, 2025
- Advisory employees · 12 to 13Dec 5, 2024 to Mar 26, 2025
- Charity clients · 18 to 19Dec 5, 2024 to Mar 26, 2025
- HNW clients · 97 to 103Dec 5, 2024 to Mar 26, 2025
- Individual clients · 107 to 115Dec 5, 2024 to Mar 26, 2025
- Pension plan clients · 17 to 16Dec 5, 2024 to Mar 26, 2025
- Assets in custody · $463M to $459MDec 5, 2024 to Mar 26, 2025
- Employees · 26 to 27Dec 5, 2024 to Mar 26, 2025
- Financial planning clients · 51-100 to 101-250Dec 5, 2024 to Mar 26, 2025
- State-registered IARs · 13 to 12Dec 5, 2024 to Mar 26, 2025
- Discretionary RAUM · $1.9B to $2.1BDec 5, 2024 to Mar 26, 2025
- HNW RAUM · $732M to $508MDec 5, 2024 to Mar 26, 2025
- Individual RAUM · $62.0M to $72.9MDec 5, 2024 to Mar 26, 2025
- Non-discretionary RAUM · $1.4B to $1.1BDec 5, 2024 to Mar 26, 2025
- Pension RAUM · $138M to $158MDec 5, 2024 to Mar 26, 2025
- RAUM · $3.3B to $3.2BDec 5, 2024 to Mar 26, 2025
- Accounts · 871 to 999Sep 27, 2023 to Mar 29, 2024
- Advisory employees · 9 to 12Sep 27, 2023 to Mar 29, 2024
- Charity clients · 16 to 18Sep 27, 2023 to Mar 29, 2024
- Corporate clients · 2 to 6Sep 27, 2023 to Mar 29, 2024
- HNW clients · 88 to 97Sep 27, 2023 to Mar 29, 2024
- Individual clients · 90 to 107Sep 27, 2023 to Mar 29, 2024
- Pension plan clients · 16 to 17Sep 27, 2023 to Mar 29, 2024
- Assets in custody · $150M to $463MSep 27, 2023 to Mar 29, 2024
- Employees · 20 to 26Sep 27, 2023 to Mar 29, 2024
Signals
7 dated events
- Jacky Phan left Ulrich Investment Consultants for Lpl Financial Llc (registered 2025-09-29)Oct 14, 2025 · Advisor changed firm · fact
- Steven Andrew Karsh left Ulrich Investment Consultants for Innovest Portfolio Solutions Llc (registered 2025-05-05)Apr 2, 2025 · Advisor changed firm · fact
- Justin Briley Allen left Ulrich Investment Consultants for Sagespring Wealth Partners (registered 2024-04-10)Nov 8, 2023 · Advisor changed firm · fact
- Ulrich Investment Consultants reported RAUM $2.7B, up 39% from $2.0B (2022-06-01 to 2023-03-29)Mar 29, 2023 · RAUM change · derived
- Ulrich Investment Consultants reported succeeding to the business of Another Adviser (Form ADV Item 4)Jan 27, 2021 · Succession (Item 4) · fact
- Ulrich Investment Consultants reported RAUM $1.6B, up 58% from $1.0B (2019-03-12 to 2020-03-25)Mar 25, 2020 · RAUM change · derived
- Ulrich Investment Consultants reported RAUM $903.9M, up 27% from $712.6M (2017-12-19 to 2018-03-05)Mar 5, 2018 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 505-224-9100reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 505-224-9107reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 866-608-9100reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/ulrich-consulting-groupreportedpublic record, Form ADV, Sep 17, 2026
- Firm profile
- linkedin.com/company/ulrich-consulting-groupreportedpublic record, Form ADV, Sep 17, 2026
- Website
- ULRICHCG.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 505-224-9100reportedpublic record, Form ADV, Jan 30, 2026
- Team page
- ulrichcg.com/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Wealth manager with institutional or fund businessderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $302Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026