DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Mbe Wealth Management, LLC
Latest filing Jul 7, 2026
First filing on the tape Jun 7, 2017 · 31 filings
SEC status approved since Jul 7, 2017
RAUM
$977M
reported, Item 5.F
Discretionary
77%
of RAUM
Private clients
76%
$746M individuals and HNW
Advisors
13
registered through the firm on IAPD
RAUM per advisor
$75.2M
derived; firm RAUM over IAPD count
Employees
18
10 advisory (5.B.1)
Offices
7
beyond the principal office
Private funds
0
reported on Schedule D
History
31 filings and snapshots on the tape
RAUM$977M as of Jul 7, 2026
Mar 27, 2018$172M then
HNW client RAUM$391M as of Jul 7, 2026
Mar 27, 2018$34.8M then
State-registered IARs (5.B.3)10 as of Jul 7, 2026
Mar 27, 20186 then
Employees (5.A)18 as of Jul 7, 2026
Mar 27, 20187 then
Private funds: no history
RAUM +14% over the last fiscal year+30% a year over threeIARs 10 to 10offices 8 to 7
Practice profile
derived from the filing of Jul 7, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
- Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
- RAUM per advisor
- $75.2MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 195derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.2MderivedHNW RAUM over HNW clients
- Average account
- $180,543derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 77%derivedof RAUM
- Institutional
- 24%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.4derivedItem 5.A over advisors
- Advisors per office
- 1.6derived8 offices incl. principal (1.F.5)
- RAUM growth, one year
- +14%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +3.2%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
- Wrap fee program
- $750MreportedItem 5.I
- Custody
- $260M, 1,237 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- has custody of client cash or bank accounts (9.A.1.a)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$391M40%
- Individuals$355M36%
- Pension and profit-sharing plans$227M23%
- Charitable organizations$3.4M0.3%
- Individual clients
- 2,356reported
- HNW clients
- 180reported
- Pension plan clients
- 62reported
- Charitable clients
- n/areported
- Accounts
- 5,412reported
- Financial planning clients
- 101-250reported
- Wrap fee programs
- $0 sponsored, $0 managedreported
- Custody of client assets
- $260M for 1,237 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.76 fund_share=0.0 institutional_share=0.24 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
13 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Timothy Brian Moy | Baraboo, Wi | Nov 6, 2012 | 26 y | 1 |
| Brent Douglas Brinker | Baraboo, Wi | Nov 29, 2012 | 19 y | 2 |
| Joseph Lee Berry | Tomah, Wi | Feb 20, 2013 | 27 y | 2 |
| Jacob Adam KruegerCertified Financial Planner | Reedsburg, Wi | Sep 19, 2013 | 18 y | 3 |
| Michael Brandon PruittCertified Financial Planner | Tomah, Wi | Oct 30, 2014 | 19 y | 3 |
| Jason Paul HenrichCertified Financial Planner | Tomah, Wi | Dec 1, 2016 | 21 y | 3 |
| Austin Timothy Lins | Tomah, Wi | Jul 31, 2019 | 14 y | 0 |
| Baylee Ann ShiffletCertified Financial Planner | Tomah, Wi | May 15, 2021 | 13 y | 0 |
| Calvin David Peterson | Baraboo, Wi | Feb 6, 2025 | 11 y | 0 |
| Chadwick Foster Gaffney | Sun Prairie, Wi | Aug 4, 2025 | 10 y | 1 |
| Troy Lee HilyardPersonal Financial Specialist | Tomah, Wi | Jan 1, 2026 | 34 y | 2 |
| Justin Mitchell Philipp | Baraboo, Wi | Mar 27, 2026 | 10 y | 0 |
| Mitchell Monson | Chandler, Az | Jul 2, 2026 | 21 y | 5 |
Advisor movement
0 left, 2 joined in 12 months
net +2 in 12 months0 left in 90 days1 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months
Left, latest
- Griffin K Kalepp to Compound Wealth, Advisory And Tax LLCAug 5, 2025 · RIA to a state-registered adviser
Joined, latest
- Mitchell Monson from Tlg Advisors, Inc.Jul 2, 2026 · Affiliated broker-dealer or bank to independent RIA
- Troy Lee Hilyard from Allen Capital Group, LLCJan 1, 2026 · RIA to RIA
- Chadwick Foster Gaffney from Stone Pillars Wealth ManagementAug 4, 2025 · Other
- Griffin K Kalepp from Cuna Brokerage Services, Inc.Dec 2, 2021 · Affiliated broker-dealer or bank to independent RIA
- Jason Paul Henrich from Wisconsin Financial Advisors, LLCDec 1, 2016 · Other
- Michael Brandon Pruitt from Bmo Harris Financial Advisors, IncOct 30, 2014 · Other
- Jacob Adam Krueger from LPL Financial LLCSep 19, 2013 · Other
- Joseph Lee Berry from Woodbury Financial Services, Inc.Feb 20, 2013 · Other
- Brent Douglas Brinker from Edward JonesNov 29, 2012 · Other
- Timothy Brian Moy from Sii Investments, Inc.Nov 6, 2012 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Lee Joseph Berry · Chief Compliance Officer/Financial Advisorcontrolsince 01/2016 · owns less than 5%
- Lee Joseph Berry · Managing Membercontrolsince 12/2011 · owns 75% or more of Joe Berry LLC
- Douglas Brent Brinker · Managing Membercontrolsince 03/2015 · owns 75% or more of Due North Financial, LLC
- Adam Jacob Krueger · Managing Membercontrolsince 06/2015 · owns 75% or more of Krueger Wealth Management, LLC
- Brian Timothy Moy · Managing Membercontrolsince 01/2013 · owns 25% to 50% of Mbe Cpa Llp
- Brandon Michael Pruitt · Managing Membercontrolsince 01/2020 · owns 75% or more of Pruitt Financial Planning, LLC
- Morgan Klemm · Managing Membersince 01/2009 · owns 25% to 50% of Mbe Cpa Llp
- Frank Vinopal · Managing Membersince 01/2019 · owns 25% to 50% of Mbe Cpa Llp
Entity owners
- Joe Berry LLC · Memberdirect · owns 10% to 25%
- Due North Financial, LLC · Memberdirect · owns 10% to 25%
- Krueger Wealth Management, LLC · Memberdirect · owns 10% to 25%
- Mbe Cpa Llp · Managing Memberdirect · owns 25% to 50%
- Pruitt Financial Planning, LLC · Memberdirect · owns 10% to 25%
Related persons
Schedule D 7.A
- Mbe Cpas Llpinsurancen
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Tomah, Wi · principal | 13 | 3 | 0 | ||
| Baraboo, Wi | 4 | 1 | 0 | ||
| Reedsburg, Wi | 2 | 0 | 0 | ||
| Sun Prairie, Wi | 2 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Baraboo, WI4 employees
- Reedsburg, WI2 employees
- Sun Prairie, WI1 employees
- Wausau, WI1 employees
- , 1 employees
ADV anomalies
5 against comparable advisers; where to look, not conclusions
- control person changedChange between filings · filing Jul 7, 2026KRUEGER, JACOB, ADAM (MANAGING MEMBER) left Schedule A between the filings of 2022-10-12 and 2026-07-07peers: independent wealth managers, $500M to $1B (1,483)
- control person changedChange between filings · filing Jul 7, 2026MOY, TIMOTHY, BRIAN (MANAGING MEMBER) left Schedule A between the filings of 2022-10-12 and 2026-07-07peers: independent wealth managers, $500M to $1B (1,483)
- control person changedChange between filings · filing Jul 7, 2026PRUITT, MICHAEL, BRANDON (MANAGING MEMBER) left Schedule A between the filings of 2022-10-12 and 2026-07-07peers: independent wealth managers, $500M to $1B (1,483)
- control person changedChange between filings · filing Jul 7, 2026BRINKER, BRENT, DOUGLAS (MANAGING MEMBER) left Schedule A between the filings of 2022-10-12 and 2026-07-07peers: independent wealth managers, $500M to $1B (1,483)
- account count surgeChange between filings · filing Feb 4, 2026accounts (Item 5.F.2.f) moved from 2,530.0 to 5,412.0 (+114.0%) between the annual amendments of 2025-03-18 and 2026-02-04; the peer median change was +6.0% (1256 comparable advisers, 97.0th percentile of changes)peers: independent wealth managers, $500M to $1B (1,256) · 97% percentile
What changed
consecutive filings, newest first
- Other offices · 6 to 7Feb 4, 2026 to Jul 7, 2026
- Accounts · 2,530 to 5,412Aug 6, 2025 to Feb 4, 2026
- HNW clients · 145 to 180Aug 6, 2025 to Feb 4, 2026
- Individual clients · 2,313 to 2,356Aug 6, 2025 to Feb 4, 2026
- Pension plan clients · 68 to 62Aug 6, 2025 to Feb 4, 2026
- Assets in custody · $357M to $260MAug 6, 2025 to Feb 4, 2026
- Employees · 17 to 18Aug 6, 2025 to Feb 4, 2026
- Other offices · 7 to 6Aug 6, 2025 to Feb 4, 2026
- Discretionary RAUM · $649M to $750MAug 6, 2025 to Feb 4, 2026
- HNW RAUM · $274M to $391MAug 6, 2025 to Feb 4, 2026
- Individual RAUM · $355M to $355MAug 6, 2025 to Feb 4, 2026
- Non-discretionary RAUM · $211M to $227MAug 6, 2025 to Feb 4, 2026
- Pension RAUM · $213M to $227MAug 6, 2025 to Feb 4, 2026
- RAUM · $860M to $977MAug 6, 2025 to Feb 4, 2026
- Other offices · 8 to 7Mar 18, 2025 to Aug 6, 2025
- Financial planning clients · 101-250 to 101-250Jan 29, 2025 to Mar 18, 2025
- Accounts · 4,786 to 2,530Jun 4, 2024 to Jan 29, 2025
- Advisory employees · 8 to 10Jun 4, 2024 to Jan 29, 2025
- HNW clients · 121 to 145Jun 4, 2024 to Jan 29, 2025
- Individual clients · 2,257 to 2,313Jun 4, 2024 to Jan 29, 2025
- Pension plan clients · 62 to 68Jun 4, 2024 to Jan 29, 2025
- Assets in custody · $317M to $357MJun 4, 2024 to Jan 29, 2025
- Employees · 12 to 17Jun 4, 2024 to Jan 29, 2025
- Financial planning clients · 0 to 101-250Jun 4, 2024 to Jan 29, 2025
- State-registered IARs · 8 to 10Jun 4, 2024 to Jan 29, 2025
- Other offices · 5 to 8Jun 4, 2024 to Jan 29, 2025
- Discretionary RAUM · $548M to $649MJun 4, 2024 to Jan 29, 2025
- HNW RAUM · $214M to $274MJun 4, 2024 to Jan 29, 2025
- Individual RAUM · $321M to $355MJun 4, 2024 to Jan 29, 2025
- Non-discretionary RAUM · $178M to $211MJun 4, 2024 to Jan 29, 2025
- Pension RAUM · $174M to $213MJun 4, 2024 to Jan 29, 2025
- RAUM · $725M to $860MJun 4, 2024 to Jan 29, 2025
- Other offices · 4 to 5Apr 25, 2024 to Jun 4, 2024
- Accounts · 4,085 to 4,786Oct 3, 2023 to Jan 25, 2024
- Corporate clients · 9.0 to unsetOct 3, 2023 to Jan 25, 2024
- HNW clients · 97 to 121Oct 3, 2023 to Jan 25, 2024
- Individual clients · 2,392 to 2,257Oct 3, 2023 to Jan 25, 2024
- Pension plan clients · unset to 62.0Oct 3, 2023 to Jan 25, 2024
- Assets in custody · $3.6M to $317MOct 3, 2023 to Jan 25, 2024
- Financial planning clients · 101-250 to 0Oct 3, 2023 to Jan 25, 2024
Signals
8 dated events
- Griffin K Kalepp left Mbe Wealth Management, Llc for Compound Wealth, Advisory And Tax Llc (registered 2025-08-06)Aug 5, 2025 · Advisor changed firm · fact
- Mbe Wealth Management, Llc reported RAUM $725.5M, up 61% from $449.6M (2023-10-03 to 2024-01-25)Jan 25, 2024 · RAUM change · derived
- Daniel James Greenwood (Managing Member) no longer on Schedule A of Mbe Wealth Management, Llc (listed 2022-10-31, absent 2023-02-02)Feb 2, 2023 · Control person left · inference
- Mbe Wealth Management, Llc reported RAUM $471.1M, up 28% from $367.1M (2021-02-10 to 2022-01-24)Jan 24, 2022 · RAUM change · derived
- Mbe Wealth Management, Llc reported RAUM $404.3M, up 34% from $302.0M (2019-12-06 to 2020-03-15)Mar 15, 2020 · RAUM change · derived
- Brandon Michael Pruitt (Financial Advisor) appeared on Schedule A of Mbe Wealth Management, LlcMar 15, 2020 · Control person joined · fact
- Mbe Wealth Management, Llc reported RAUM $302.0M, up 75% from $172.5M (2018-11-01 to 2019-03-06)Mar 6, 2019 · RAUM change · derived
- Mbe Wealth Management, Llc filed its initial SEC registration (Form ADV)Jun 7, 2017 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- baylee.saladis@mbewealth.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business email
- chad.gaffney@mbewealth.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business email
- wealthadvisor@mbewealth.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 308-633-6800reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 480-480-1157reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 480-600-3856reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/mbe-wealth-management-llcreportedpublic record, Form ADV, Sep 17, 2026
- Website
- MBEWEALTH.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 608-372-5521reportedpublic record, Form ADV, Jul 7, 2026
- Contact form
- mbewealth.com/contactreportedpublished by the firm, firm site, Sep 16, 2026
- Team page
- mbewealth.com/meet-the-teamreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $75.2Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026