DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Steel Tower Investments
Legal name Up Strategic Wealth Investment Advisors, LLC
Latest filing Mar 4, 2026
First filing on the tape May 1, 2024 · 6 filings
SEC status approved since Jun 18, 2024
RAUM
$259M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
85%
$220M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$64.7M
derived; firm RAUM over IAPD count
Employees
5
4 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
6 filings and snapshots on the tape
RAUM$259M as of Mar 4, 2026
Mar 28, 2025$301M then
HNW client RAUM$212M as of Mar 4, 2026
Mar 28, 2025$249M then
State-registered IARs (5.B.3)4 as of Mar 4, 2026
Mar 28, 20254 then
Employees (5.A)5 as of Mar 4, 2026
Mar 28, 20255 then
Private funds: no history
RAUM -14% over the last fiscal yearIARs 4 to 4
Practice profile
derived from the filing of Mar 4, 2026; every figure names its basis
Archetypes, each a printed rule
- UHNW private wealth · private-client share at least 50 percent, HNW at least 90 percent of private-client RAUM, and average HNW client assets at least $10M
- RAUM per advisor
- $64.7MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 11derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $11.8MderivedHNW RAUM over HNW clients
- Average account
- $1.4MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 14%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.3derivedItem 5.A over advisors
- Advisors per office
- 2.0derived2 offices incl. principal (1.F.5)
- RAUM growth, one year
- -14%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +2.3%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$212M82%
- Insurance companies$36.3M14%
- Individuals$7.9M3.1%
- Corporations and businesses$2.0M0.8%
- Charitable organizations$235,7750.1%
- Individual clients
- 26reported
- HNW clients
- 18reported
- Pension plan clients
- n/areported
- Charitable clients
- 1reported
- Accounts
- 182reported
- Financial planning clients
- 26-50reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.85 fund_share=0.0 institutional_share=0.14 related_bd=true related_bank=false bd_reps=0.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Kenneth Lynn Urish | Pittsburgh, Pa | Aug 26, 2013 | 50 y | 1 |
| Elizabeth Ann Urish | Pittsburgh, Pa | Aug 26, 2013 | 17 y | 0 |
| Saundra Jane Gibson Genoni | Pittsburgh, Pa | Jan 3, 2023 | 30 y | 5 |
| Bradford William HessCertified Financial Planner | Pittsburgh, Pa | Sep 20, 2023 | 13 y | 3 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
- Kimberly Martina Gannis to Carnegie Investment CounselMar 5, 2015 · Other
Joined, latest
- Bradford William Hess from Levy Wealth Management GroupSep 20, 2023 · RIA to RIA
- Saundra Jane Gibson Genoni from Wick Capital Partners, LLCJan 3, 2023 · RIA to RIA
- Kimberly Martina Gannis from Primesolutions Advisors, LLCAug 26, 2013 · Other
- Kenneth Lynn Urish from Oakmont Capital Management, LLCAug 26, 2013 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Ann Elizabeth Urish · Director/Chief Compliance Officercontrolsince 03/2015 · owns less than 5%
- Lynn Kenneth Urish · Membercontrolsince 04/2013 · owns less than 5%
- Ann Elizabeth Urish · Ownercontrolsince 01/2024 · owns 25% to 50% of Up Strategic Wealth Advisers, LLC
Entity owners
- Hbks Investments LLC · Ownerdirect · owns 10% to 25%
- Up Strategic Wealth Advisers, LLC · Ownerdirect · owns 75% or more
- Hbk Sorce Holdings LLC · Ownerindirect · owns 75% or more of Hbks Investments LLC
- Hill, Barth, & King Financial Holdings LLC · Ownerindirect · owns 50% to 75% of Hbk Sorce Holdings LLC
Related persons
Schedule D 7.A
- Elite Life Management LLCinvestment advisernRAUM $147M
- Hbks Wealth Advisorsinvestment advisernRAUM $7.7B
- Hbk Sorce Brokerage LLCbroker-dealern
- Hbk Sorce Insurance LLCreal estaten
- Hill, Barth & King LLCinsurancey
- Park Shore Partners LLCinvestment advisernRAUM $110M
- Urish Popeck And Co., LLCinsurancey
Advisers that list Steel Tower Investments as a related person
- 112139 n
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Pittsburgh, Pa · principal | 4 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- , 1 employees
What changed
consecutive filings, newest first
- Accounts · 233 to 182Mar 28, 2025 to Mar 4, 2026
- Charity clients · unset to 1.0Mar 28, 2025 to Mar 4, 2026
- Corporate clients · 11 to 6Mar 28, 2025 to Mar 4, 2026
- HNW clients · 31 to 18Mar 28, 2025 to Mar 4, 2026
- Individual clients · 12 to 26Mar 28, 2025 to Mar 4, 2026
- Financial planning clients · 11-25 to 26-50Mar 28, 2025 to Mar 4, 2026
- Discretionary RAUM · $291M to $259MMar 28, 2025 to Mar 4, 2026
- HNW RAUM · $249M to $212MMar 28, 2025 to Mar 4, 2026
- Individual RAUM · $2.5M to $7.9MMar 28, 2025 to Mar 4, 2026
- Non-discretionary RAUM · $10.0M to $97,412Mar 28, 2025 to Mar 4, 2026
- RAUM · $301M to $259MMar 28, 2025 to Mar 4, 2026
- Accounts · 122 to 233Aug 28, 2024 to Mar 28, 2025
- Corporate clients · 4 to 11Aug 28, 2024 to Mar 28, 2025
- HNW clients · 14 to 31Aug 28, 2024 to Mar 28, 2025
- Assets in custody · 0.0 to unsetAug 28, 2024 to Mar 28, 2025
- Custody of client assets · true to falseAug 28, 2024 to Mar 28, 2025
- Financial planning clients · 11-25 to 11-25Aug 28, 2024 to Mar 28, 2025
- Discretionary RAUM · $116M to $291MAug 28, 2024 to Mar 28, 2025
- HNW RAUM · $77.6M to $249MAug 28, 2024 to Mar 28, 2025
- Individual RAUM · $3.7M to $2.5MAug 28, 2024 to Mar 28, 2025
- Non-discretionary RAUM · $0 to $10.0MAug 28, 2024 to Mar 28, 2025
- RAUM · $116M to $301MAug 28, 2024 to Mar 28, 2025
- Assets in custody · unset to 0.0Jun 5, 2024 to Aug 28, 2024
- Custody of client assets · false to trueJun 5, 2024 to Aug 28, 2024
Signals
2 dated events
- Steel Tower Investments reported RAUM $300.7M, up 160% from $115.6M (2024-08-28 to 2025-03-28)Mar 28, 2025 · RAUM change · derived
- Steel Tower Investments filed its initial SEC registration (Form ADV)May 1, 2024 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 412-586-2060reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/steel-tower-investmentsreportedpublic record, Form ADV, Sep 17, 2026
- Website
- steeltower.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 412-586-2060reportedpublic record, Form ADV, Mar 4, 2026
- Contact form
- steeltower.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- steeltower.com/teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $64.7Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026