DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Reality Shares Advisors, LLC

Former SEC-registered adviserSan Diego, CaliforniaCRD 166762SEC 801-78878IAPD
Legal name Kasey Price
Latest filing Jun 17, 2020
First filing on the tape Nov 22, 2013 · 14 filings
RAUM
$127M
reported, Item 5.F
Discretionary
79%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
4
1 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
14 filings and snapshots on the tape
RAUM$127M as of Apr 28, 2020
Nov 14, 2014$0 then
HNW client RAUM: $0
State-registered IARs (5.B.3)0 as of Apr 28, 2020
Nov 14, 20147 then
Employees (5.A)4 as of Apr 28, 2020
Nov 14, 201415 then
Private funds: no history
RAUM -44% over the last fiscal year+45% a year over threeIARs 0 to 0
Practice profile
derived from the filing of Jun 17, 2020; every figure names its basis
RAUM per advisor
unknownderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$63.5MderivedRAUM over accounts (5.F.2.f)
Discretionary
79%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
unknownderivedItem 5.A over advisors
Advisors per office
unknownderived1 offices incl. principal (1.F.5)
RAUM growth, one year
-44%derivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
portfolio management for investment companies, otherreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • has discretionary authority over which securities are bought or sold (8.C.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Investment companies$127M100%
Individual clients
0reported
HNW clients
0reported
Pension plan clients
0reported
Charitable clients
0reported
Accounts
2reported
Financial planning clients
0reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUMreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Joined, latest
Every departureEvery arrival
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Roy Eric Ervin · President, Chief Executive Officercontrol
    since 10/2011 · owns less than 5%
  • Kay Kasey Price · Cco
    since 11/2019 · owns less than 5%
Entity owners
  • Reality Shares, Inc. · Parent Company
    direct · owns 75% or more
Related persons
Schedule D 7.A
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Legal name · REALITY SHARES ADVISORS, LLC to KASEY PRICE
    Apr 28, 2020 to Jun 17, 2020
  • Accounts · 7 to 2
    Oct 21, 2019 to Apr 28, 2020
  • Advisory employees · 6 to 1
    Oct 21, 2019 to Apr 28, 2020
  • BD registered reps · 4 to 0
    Oct 21, 2019 to Apr 28, 2020
  • Charity clients · unset to 0.0
    Oct 21, 2019 to Apr 28, 2020
  • Corporate clients · unset to 0.0
    Oct 21, 2019 to Apr 28, 2020
  • HNW clients · unset to 0.0
    Oct 21, 2019 to Apr 28, 2020
  • Individual clients · unset to 0.0
    Oct 21, 2019 to Apr 28, 2020
  • Pension plan clients · unset to 0.0
    Oct 21, 2019 to Apr 28, 2020
  • Pooled vehicle clients · unset to 1.0
    Oct 21, 2019 to Apr 28, 2020
  • Employees · 15 to 4
    Oct 21, 2019 to Apr 28, 2020
  • Discretionary RAUM · $0 to $100M
    Oct 21, 2019 to Apr 28, 2020
  • HNW RAUM · unset to 0.0
    Oct 21, 2019 to Apr 28, 2020
  • Individual RAUM · unset to 0.0
    Oct 21, 2019 to Apr 28, 2020
  • Non-discretionary RAUM · $227M to $27.0M
    Oct 21, 2019 to Apr 28, 2020
  • Pension RAUM · unset to 0.0
    Oct 21, 2019 to Apr 28, 2020
  • Pooled vehicle RAUM · unset to 0.0
    Oct 21, 2019 to Apr 28, 2020
  • RAUM · $227M to $127M
    Oct 21, 2019 to Apr 28, 2020
  • Accounts · 4 to 7
    Nov 9, 2017 to Nov 1, 2018
  • BD registered reps · 7 to 4
    Nov 9, 2017 to Nov 1, 2018
  • Employees · 11 to 15
    Nov 9, 2017 to Nov 1, 2018
  • Non-discretionary RAUM · $90.0M to $227M
    Nov 9, 2017 to Nov 1, 2018
  • RAUM · $90.0M to $227M
    Nov 9, 2017 to Nov 1, 2018
  • Related bank · true to false
    Nov 9, 2017 to Nov 1, 2018
  • Employees · 10 to 11
    Nov 3, 2016 to Nov 9, 2017
  • Other offices · unset to 0.0
    Nov 3, 2016 to Nov 9, 2017
  • Discretionary RAUM · $41.7M to $0
    Nov 3, 2016 to Nov 9, 2017
  • Non-discretionary RAUM · $0 to $90.0M
    Nov 3, 2016 to Nov 9, 2017
  • RAUM · $41.7M to $90.0M
    Nov 3, 2016 to Nov 9, 2017
  • Related bank · false to true
    Nov 3, 2016 to Nov 9, 2017
  • BD registered reps · 8 to 7
    Feb 26, 2016 to Nov 3, 2016
  • Discretionary RAUM · $45.0M to $41.7M
    Feb 26, 2016 to Nov 3, 2016
  • RAUM · $45.0M to $41.7M
    Feb 26, 2016 to Nov 3, 2016
  • Related adviser · false to true
    Jan 21, 2016 to Feb 26, 2016
  • Accounts · 1 to 4
    Nov 2, 2015 to Jan 21, 2016
  • Employees · 12 to 10
    Nov 2, 2015 to Jan 21, 2016
  • Discretionary RAUM · $30.0M to $45.0M
    Nov 2, 2015 to Jan 21, 2016
  • RAUM · $30.0M to $45.0M
    Nov 2, 2015 to Jan 21, 2016
  • Accounts · 0 to 1
    Nov 14, 2014 to Nov 2, 2015
  • Advisory activities · 1 to 2
    Nov 14, 2014 to Nov 2, 2015
Signals
4 dated events
  • Reality Shares Advisors, Llc reported RAUM $127.0M, down 44% from $227.0M (2019-10-21 to 2020-04-28)
    Apr 28, 2020 · RAUM change · derived
  • Michael Thomas Trivella (Chief Operating Officer) no longer on Schedule A of Reality Shares Advisors, Llc (listed 2018-11-01, absent 2019-10-21)
    Oct 21, 2019 · Control person left · inference
  • Reality Shares Advisors, Llc reported RAUM $227.0M, up 152% from $90.0M (2017-11-09 to 2018-11-01)
    Nov 1, 2018 · RAUM change · derived
  • Erny Financial filed its initial SEC registration (Form ADV)
    Nov 22, 2013 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026