DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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SEC-registered adviser
P••••••• W••••• M••••••••• I•••
Legal name P••••••• W••••• M••••••••• P•••••••• I•••
Latest filing Mar 16, 2026
First filing on the tape May 26, 2022 · 6 filings
SEC status approved since Jun 27, 2022
RAUM
$118M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$118M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$29.5M
derived; firm RAUM over IAPD count
Employees
4
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
6 filings and snapshots on the tape
RAUM$118M as of Mar 16, 2026
Mar 20, 2023$113M then
HNW client RAUM$73.3M as of Mar 16, 2026
Mar 20, 2023$62.0M then
State-registered IARs (5.B.3)4 as of Mar 16, 2026
Mar 20, 20235 then
Employees (5.A)4 as of Mar 16, 2026
Mar 20, 20235 then
Private funds: no history
RAUM -3.1% over the last fiscal year+1.6% a year over threeIARs 3 to 4
Practice profile
derived from the filing of Mar 16, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
- RAUM per advisor
- $29.5MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 68derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.0MderivedHNW RAUM over HNW clients
- Average account
- $165,934derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 4.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- -3.1%derivedbetween the last two annual amendments
- Advisor growth, one year
- +33%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -20%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, educational seminars, otherreportedItem 5.G
- Wrap fee program
- $118MreportedItem 5.I
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$73.3M62%
- Individuals$44.9M38%
- Individual clients
- 201reported
- HNW clients
- 70reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 712reported
- Financial planning clients
- 251-500reported
- Wrap fee programs
- $0 sponsored, $0 managedreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| E•• G••••• | Brighton, Mi | Jan 22, 2016 | 13 y | 0 |
| A••••• S••••• P•••• | Brighton, Mi | Oct 17, 2016 | 29 y | 1 |
| M••• A•••• W•••• | Brighton, Mi | Jan 1, 2025 | 40 y | 2 |
| P••• M•••••• D•• | Brighton, Mi | Jul 7, 2025 | 11 y | 3 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount2 left over 36 months
Left, latest
- C•••• Y•••• to P•• A••••••• S•••••••• L••Jan 24, 2025 · RIA to RIA
- M••• C•••••• Y•••• to P•• A••••••• S•••••••• L••Jan 24, 2025 · RIA to RIA
- S••••• G••••• B•••• to P•••••••• V••••• F••••••••Apr 6, 2022 · RIA to a state-registered adviser
- P••••• C•••••• G•••• to S••Feb 5, 2018 · RIA to affiliated broker-dealer or bank
- N••••• M• B•••• to N••••••• P••••••• C••••••••• •••• O• A••••••• I• F• • N••Jul 16, 2013 · Other
Joined, latest
- P••• M•••••• D•• from L•• E••••••••• L••Jul 7, 2025 · Affiliated broker-dealer or bank to independent RIA
- M••• A•••• W•••• from B•••••• F••••• • C•••••• F•••••••• S•••••••• I•••Jan 1, 2025 · Other
- C•••• Y•••• from W••••••• F•••••••• S•••••••• I•••Aug 14, 2019 · Affiliated broker-dealer or bank to independent RIA
- M••• C•••••• Y•••• from W••••••• F•••••••• S•••••••• I•••Aug 14, 2019 · Affiliated broker-dealer or bank to independent RIA
- P••••• C•••••• G•••• from B•••••• F••••• • C•••••• F•••••••• S•••••••• I•••Mar 13, 2017 · Other
- A••••• S••••• P•••• from B•••••• F••••• • C•••••• F•••••••• S•••••••• I•••Oct 17, 2016 · Other
- N••••• M• B•••• from B•••••• F••••• • C•••••• F•••••••• S•••••••• I•••Jun 17, 2013 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 left for P•• A••••••• S•••••••• L••Jan 24, 2025 · Brighton, Mi
- 2 joined from W••••••• F•••••••• S•••••••• I•••Aug 12, 2019 · Brighton, Mi
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- P••••• A•••••• S••••• · President And Chief Compliance Officercontrolsince 08/2009 · owns 75% or more
Related persons
Schedule D 7.A
- M••• W••••insurancen
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Brighton, Mi · principal | 4 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Brighton, MI2 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- account count surgeChange between filings · filing Mar 16, 2026accounts (Item 5.F.2.f) moved from 341.0 to 712.0 (+109.0%) between the annual amendments of 2025-03-12 and 2026-03-16; the peer median change was +5.0% (3687 comparable advisers, 98.0th percentile of changes)peers: independent wealth managers, $100M to $500M (3,687) · 98% percentile
What changed
consecutive filings, newest first
- Accounts · 341 to 712Mar 12, 2025 to Mar 16, 2026
- Advisory employees · 3 to 4Mar 12, 2025 to Mar 16, 2026
- BD registered reps · 1 to 0Mar 12, 2025 to Mar 16, 2026
- HNW clients · 75 to 70Mar 12, 2025 to Mar 16, 2026
- Individual clients · 265 to 201Mar 12, 2025 to Mar 16, 2026
- Employees · 6 to 4Mar 12, 2025 to Mar 16, 2026
- State-registered IARs · 3 to 4Mar 12, 2025 to Mar 16, 2026
- Discretionary RAUM · $122M to $118MMar 12, 2025 to Mar 16, 2026
- HNW RAUM · $71.5M to $73.3MMar 12, 2025 to Mar 16, 2026
- Individual RAUM · $50.4M to $44.9MMar 12, 2025 to Mar 16, 2026
- RAUM · $122M to $118MMar 12, 2025 to Mar 16, 2026
- Accounts · 933 to 341Mar 21, 2024 to Mar 12, 2025
- Advisory employees · 5 to 3Mar 21, 2024 to Mar 12, 2025
- HNW clients · 81 to 75Mar 21, 2024 to Mar 12, 2025
- Individual clients · 268 to 265Mar 21, 2024 to Mar 12, 2025
- Pension plan clients · 1.0 to unsetMar 21, 2024 to Mar 12, 2025
- Employees · 8 to 6Mar 21, 2024 to Mar 12, 2025
- Financial planning clients · 251-500 to 251-500Mar 21, 2024 to Mar 12, 2025
- State-registered IARs · 5 to 3Mar 21, 2024 to Mar 12, 2025
- Other offices · 1 to 0Mar 21, 2024 to Mar 12, 2025
- Discretionary RAUM · $131M to $122MMar 21, 2024 to Mar 12, 2025
- HNW RAUM · $76.5M to $71.5MMar 21, 2024 to Mar 12, 2025
- Individual RAUM · $54.2M to $50.4MMar 21, 2024 to Mar 12, 2025
- Pension RAUM · 800250.0 to unsetMar 21, 2024 to Mar 12, 2025
- RAUM · $131M to $122MMar 21, 2024 to Mar 12, 2025
- Wrap assets (sponsor) · $132M to $0Mar 21, 2024 to Mar 12, 2025
- Accounts · 870 to 933Oct 23, 2023 to Mar 21, 2024
- HNW clients · 87 to 81Oct 23, 2023 to Mar 21, 2024
- Individual clients · 245 to 268Oct 23, 2023 to Mar 21, 2024
- Assets in custody · 57197580.0 to unsetOct 23, 2023 to Mar 21, 2024
- Custody of client assets · true to falseOct 23, 2023 to Mar 21, 2024
- Employees · 5 to 8Oct 23, 2023 to Mar 21, 2024
- Discretionary RAUM · $113M to $131MOct 23, 2023 to Mar 21, 2024
- HNW RAUM · $62.0M to $76.5MOct 23, 2023 to Mar 21, 2024
- Individual RAUM · $50.0M to $54.2MOct 23, 2023 to Mar 21, 2024
- Pension RAUM · $658,850 to $800,250Oct 23, 2023 to Mar 21, 2024
- RAUM · $113M to $131MOct 23, 2023 to Mar 21, 2024
- Wrap assets (sponsor) · $119M to $132MOct 23, 2023 to Mar 21, 2024
- Accounts · 955 to 870May 26, 2022 to Mar 20, 2023
- Advisory employees · 6 to 5May 26, 2022 to Mar 20, 2023
Signals
5 dated events
- C•••• Y•••• left P••••••• W••••• M••••••••• I••• for P•• A••••••• S•••••••• L•• (registered 2025-01-15)Jan 24, 2025 · Advisor changed firm · fact
- M••• C•••••• Y•••• left P••••••• W••••• M••••••••• I••• for P•• A••••••• S•••••••• L•• (registered 2025-01-27)Jan 24, 2025 · Advisor changed firm · fact
- 2 advisors left P••••••• W••••• M••••••••• I••• (Brighton, MI) for P•• A••••••• S•••••••• L•• on the same dayJan 24, 2025 · Team lift-out · derived
- P••••••• W••••• M••••••••• I••• filed its initial SEC registration (Form ADV)May 26, 2022 · First SEC registration · fact
- S••••• G••••• B•••• left P••••••• W••••• M••••••••• I••• for P•••••••• V••••• F•••••••• (registered 2022-09-08)Apr 6, 2022 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business email
- team@pinnaclewealthonline.comreportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 800-650-6322reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 810-220-6322reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 810-220-8415reportedpublished by the firm, firm site, Sep 16, 2026
- Website
- H•••••••••reportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 810-220-6322reportedpublic record, Form ADV, Mar 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $29.5Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026