DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Pnc Steel City Advisors, LLC
Latest filing May 15, 2026
First filing on the tape Oct 31, 2014 · 27 filings
SEC status approved since Nov 24, 2014
RAUM
$2.7B
reported, Item 5.F
Discretionary
0.7%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
12
12 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
27 filings and snapshots on the tape
RAUM$2.7B as of May 15, 2026
Mar 20, 2015$287M then
HNW client RAUM: no history
State-registered IARs (5.B.3)0 as of May 15, 2026
Mar 20, 20150 then
Employees (5.A)12 as of May 15, 2026
Mar 20, 201526 then
Private funds: no history
RAUM +308% over the last fiscal year+301% a year over threeIARs 0 to 0
Practice profile
derived from the filing of May 15, 2026; every figure names its basis
Archetypes, each a printed rule
- Bank affiliated · Item 7.A.6 or 7.A.7 (bank or trust company affiliate) and a bank, bancorp or trust company as a 50 percent or greater owner on Schedule A
- RAUM per advisor
- unknownderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- unknownderivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- unknownderivedHNW RAUM over HNW clients
- Average account
- $679MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 0.7%derivedof RAUM
- Institutional
- 0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- unknownderivedItem 5.A over advisors
- Advisors per office
- unknownderived4 offices incl. principal (1.F.5)
- RAUM growth, one year
- +308%derivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- unknownderived
- Compensation
- percentage of assets, performance-basedreportedItem 5.E
- Advisory activities
- portfolio management for pooled vehiclesreportedItem 5.G
- Ownership
- a bank, bancorp or trust company is a 50 percent or greater ownerderived
- Advisor book size
- not public; not estimatedreported
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Pooled investment vehicles$2.0B100%
- Individual clients
- n/areported
- HNW clients
- n/areported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 4reported
- Financial planning clients
- reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, performancereported
- Class basis
- private_client_share=0.0 fund_share=1.0 institutional_share=0.0 related_bd=true related_bank=true bd_reps=1.0derived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
none on the tape
Joined, latest
none on the tape
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Denise Deedra Darby-Jones · Board Of Managerscontrolsince 07/2022 · owns less than 5%
- Shawn Brian Macconnell · President And Managercontrolsince 07/2014 · owns less than 5%
- Joseph Peter Mardaga · Managercontrolsince 06/2022 · owns less than 5%
- William Dean Newman · Board Of Managerscontrolsince 07/2022 · owns less than 5%
- Reinhard Thomas Rus · Chief Compliance Officercontrolsince 11/2018 · owns less than 5%
Entity owners
- Pnc Bank, National Association · Sole Memberdirect · owns 75% or more · public reporting company
- Pnc Bancorp, Inc. · Shareholderindirect · owns 75% or more of Pnc Bank, National Association
- The Pnc Financial Services Group, Inc. · Shareholderindirect · owns 75% or more of Pnc Bancorp, Inc. · public reporting company
Related persons
Schedule D 7.A
- Cerberus Psl Gp, LLCbankpooled vehicle sponsorn
- Cerberus Psl Manager, LLCbankpooled vehicle sponsorn
- Pnc Bancorp, Incn
- Pnc Bank, National Associationbankpooled vehicle sponsory
- Pnc Capital Advisors LLCinvestment advisernRAUM $51B
- Pnc Capital Finance LLCn
- Pnc Capital Markets LLCbroker-dealern
- Pnc Insurance Service, LLCn
- Pnc Investment Company LLCn
- Pnc Wealth Managementbroker-dealerinvestment advisernRAUM $30B
- Pnc Real Estateinvestment advisernRAUM $3.6B
- The Pnc Financial Services Group, Incy
Advisers that list Pnc Steel City Advisors, LLC as a related person
Offices
Schedule D 1.F, the 25 largest
- Pittsburgh, PA3 employees
- Baltimore, MD1 employees
- Boca Raton, FL1 employees
- Cleveland, OH1 employees
- East Brunswick, NJ1 employees
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- discretionary share shiftChange between filings · filing Mar 30, 2026discretionary share of RAUM moved from 100.0% to 1.0% between the annual amendments of 2025-03-27 and 2026-03-30peers: asset managers, $1B to $5B (1,506)
- RAUM up 50 %Change between filings · filing Mar 30, 2026RAUM (Item 5.F) moved from $665,527,080 to $2,716,618,620 (+308.0%) between the annual amendments of 2025-03-27 and 2026-03-30; the peer median change was +11.0% (1368 comparable advisers, 99.0th percentile of changes)peers: asset managers, $1B to $5B (1,368) · 99% percentile
What changed
consecutive filings, newest first
- Accounts · 3 to 4Nov 5, 2025 to Mar 30, 2026
- Advisory employees · 15 to 12Nov 5, 2025 to Mar 30, 2026
- BD registered reps · 0 to 1Nov 5, 2025 to Mar 30, 2026
- Employees · 15 to 12Nov 5, 2025 to Mar 30, 2026
- Discretionary RAUM · $1.7B to $18.2MNov 5, 2025 to Mar 30, 2026
- Non-discretionary RAUM · $0 to $2.7BNov 5, 2025 to Mar 30, 2026
- Pooled vehicle RAUM · $1.7B to $2.0BNov 5, 2025 to Mar 30, 2026
- RAUM · $1.7B to $2.7BNov 5, 2025 to Mar 30, 2026
- Discretionary RAUM · $666M to $1.7BMar 27, 2025 to Nov 5, 2025
- Pooled vehicle RAUM · $666M to $1.7BMar 27, 2025 to Nov 5, 2025
- RAUM · $666M to $1.7BMar 27, 2025 to Nov 5, 2025
- Financial planning clients · unset to Feb 10, 2025 to Mar 27, 2025
- Discretionary RAUM · $532M to $666MFeb 10, 2025 to Mar 27, 2025
- Pooled vehicle RAUM · $532M to $666MFeb 10, 2025 to Mar 27, 2025
- RAUM · $532M to $666MFeb 10, 2025 to Mar 27, 2025
- Accounts · 1 to 3Jan 21, 2025 to Feb 10, 2025
- Advisory employees · 14 to 15Jan 21, 2025 to Feb 10, 2025
- Pooled vehicle clients · 1 to 3Jan 21, 2025 to Feb 10, 2025
- Employees · 14 to 15Jan 21, 2025 to Feb 10, 2025
- Other offices · 2 to 3Jan 21, 2025 to Feb 10, 2025
- Discretionary RAUM · $27.7M to $532MJan 21, 2025 to Feb 10, 2025
- Pooled vehicle RAUM · $27.7M to $532MJan 21, 2025 to Feb 10, 2025
- RAUM · $27.7M to $532MJan 21, 2025 to Feb 10, 2025
- HQ city · CHICAGO to PITTSBURGHMar 27, 2024 to Jan 21, 2025
- HQ state · IL to PAMar 27, 2024 to Jan 21, 2025
- Other offices · 5 to 2Mar 27, 2024 to Jan 21, 2025
- Discretionary RAUM · $30.1M to $27.7MMar 27, 2024 to Jan 21, 2025
- Pooled vehicle RAUM · $30.1M to $27.7MMar 27, 2024 to Jan 21, 2025
- RAUM · $30.1M to $27.7MMar 27, 2024 to Jan 21, 2025
- Advisory employees · 26 to 14May 12, 2023 to Mar 27, 2024
- Employees · 29 to 14May 12, 2023 to Mar 27, 2024
- Discretionary RAUM · $42.2M to $30.1MMay 12, 2023 to Mar 27, 2024
- Pooled vehicle RAUM · $42.2M to $30.1MMay 12, 2023 to Mar 27, 2024
- RAUM · $42.2M to $30.1MMay 12, 2023 to Mar 27, 2024
- Advisory employees · 21 to 26Mar 29, 2022 to Mar 30, 2023
- Employees · 24 to 29Mar 29, 2022 to Mar 30, 2023
- Other offices · 4 to 5Mar 29, 2022 to Mar 30, 2023
- Discretionary RAUM · $45.7M to $42.2MMar 29, 2022 to Mar 30, 2023
- Pooled vehicle RAUM · $45.7M to $42.2MMar 29, 2022 to Mar 30, 2023
- RAUM · $45.7M to $42.2MMar 29, 2022 to Mar 30, 2023
Signals
12 dated events
- Pnc Steel City Advisors, Llc reported RAUM $2.7B, up 60% from $1.7B (2025-11-05 to 2026-03-30)Mar 30, 2026 · RAUM change · derived
- Pnc Steel City Advisors, Llc reported RAUM $1.7B, up 155% from $665.5M (2025-03-27 to 2025-11-05)Nov 5, 2025 · RAUM change · derived
- Pnc Steel City Advisors, Llc reported RAUM $665.5M, up 25% from $532.3M (2025-02-10 to 2025-03-27)Mar 27, 2025 · RAUM change · derived
- Peter Mardaga (Manager) appeared on Schedule A of Pnc Steel City Advisors, LlcMar 30, 2023 · Control person joined · fact
- Dean Newman (Board Of Managers) appeared on Schedule A of Pnc Steel City Advisors, LlcMar 30, 2023 · Control person joined · fact
- Deedra Darby-Jones (Board Of Mangers) appeared on Schedule A of Pnc Steel City Advisors, LlcMar 30, 2023 · Control person joined · fact
- John Peter Zimmerer (Chief Operating Officer And Manager) no longer on Schedule A of Pnc Steel City Advisors, Llc (listed 2022-03-29, absent 2023-03-30)Mar 30, 2023 · Control person left · inference
- Anthony William Kosis (Manager) no longer on Schedule A of Pnc Steel City Advisors, Llc (listed 2022-03-29, absent 2023-03-30)Mar 30, 2023 · Control person left · inference
- Pnc Steel City Advisors, Llc reported RAUM $45.7M, down 74% from $172.8M (2021-03-26 to 2022-03-29)Mar 29, 2022 · RAUM change · derived
- Pnc Steel City Advisors, Llc reported RAUM $172.8M, down 43% from $301.6M (2020-06-16 to 2021-03-26)Mar 26, 2021 · RAUM change · derived
- Pnc Steel City Advisors, Llc reported 4 offices beyond its principal office, down from 12 (2019-10-25 to 2020-03-27)Mar 27, 2020 · Office count change · derived
- Pnc Steel City Advisors, Llc filed its initial SEC registration (Form ADV)Oct 31, 2014 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Principal office phone
- 312-454-2922reportedpublic record, Form ADV, May 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Asset manager (funds and pooled vehicles)deriveda rule over Items 5.D and 7.A
- RAUM per advisor
- n/aderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026