DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Professional Financial Advisors, LLC
Latest filing Jun 24, 2026
First filing on the tape Mar 11, 2019 · 20 filings
SEC status approved since Apr 10, 2019
RAUM
$770M
reported, Item 5.F
Discretionary
86%
of RAUM
Private clients
65%
$497M individuals and HNW
Advisors
7
registered through the firm on IAPD
RAUM per advisor
$110M
derived; firm RAUM over IAPD count
Employees
12
7 advisory (5.B.1)
Offices
3
beyond the principal office
Private funds
0
reported on Schedule D
History
20 filings and snapshots on the tape
RAUM$770M as of Jun 24, 2026
Mar 5, 2020$197M then
HNW client RAUM$267M as of Jun 24, 2026
Mar 5, 2020$52.9M then
State-registered IARs (5.B.3)7 as of Jun 24, 2026
Mar 5, 20205 then
Employees (5.A)12 as of Jun 24, 2026
Mar 5, 20208 then
Private funds: no history
RAUM +25% over the last fiscal year+36% a year over threeIARs 6 to 7offices 6 to 3
Practice profile
derived from the filing of Jun 24, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
- RAUM per advisor
- $110MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 473derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.4MderivedHNW RAUM over HNW clients
- Average account
- $230,137derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 86%derivedof RAUM
- Institutional
- 12%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.7derivedItem 5.A over advisors
- Advisors per office
- 1.8derived4 offices incl. principal (1.F.5)
- RAUM growth, one year
- +25%derivedbetween the last two annual amendments
- Advisor growth, one year
- +17%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +62%derived
- Compensation
- percentage of assets, hourly, fixed fees, otherreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, selection of other advisers, otherreportedItem 5.G
- Wrap fee program
- $631MreportedItem 5.I
- Custody
- $221,761, 2 clientsreportedItem 9.A
- Ownership
- controlled by a public reporting companyderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- controlled by a public reporting company (10.A)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$267M43%
- Individuals$230M37%
- State and municipal entities$70.4M11%
- Banks and thrifts$19.8M3.2%
- Charitable organizations$13.3M2.2%
- Corporations and businesses$11.8M1.9%
- Pension and profit-sharing plans$2.7M0.4%
- Insurance companies$2.3M0.4%
- Individual clients
- 3,121reported
- HNW clients
- 193reported
- Pension plan clients
- 2reported
- Charitable clients
- 4reported
- Accounts
- 3,345reported
- Financial planning clients
- 26-50reported
- Wrap fee programs
- $0 sponsored, $0 managedreported
- Custody of client assets
- $221,761 for 2 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.65 fund_share=0.0 institutional_share=0.12 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
7 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Douglas De Wayne PetersonCertified Financial Planner, Chartered Financial Consultant | North Platte, Ne | May 19, 2015 | 41 y | 3 |
| Marc William Werkmeister | North Platte, Ne | May 19, 2015 | 26 y | 2 |
| Bernard Roy WurtsCertified Financial Planner | Overland Park, Ks | May 19, 2015 | 31 y | 4 |
| Mark Allan MayfieldCertified Financial Planner | North Platte, Ne | Sep 17, 2020 | 9 y | 2 |
| Kayla Lynn Douglas | North Platte, Ne | May 13, 2021 | 10 y | 0 |
| Troy Eugene Fry | North Platte, Ne | May 30, 2024 | 22 y | 1 |
| Bradley James Hisel | North Platte, Ne | Aug 4, 2025 | 10 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount0 left over 36 months
Left, latest
none on the tape
Joined, latest
- Troy Eugene Fry from Wells Fargo AdvisorsMay 30, 2024 · Wirehouse to independent RIA
- Mark Allan Mayfield from LPL Financial LLCSep 17, 2020 · Affiliated broker-dealer or bank to independent RIA
- Bernard Roy Wurts from Sagepoint Financial, Inc.May 19, 2015 · Other
- Douglas De Wayne Peterson from Sagepoint Financial, Inc.May 19, 2015 · Other
- Marc William Werkmeister from Sagepoint Financial, Inc.May 19, 2015 · Affiliated broker-dealer or bank to independent RIA
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- De Wayne Douglas Peterson · Membercontrolsince 01/2003 · owns 25% to 50%
- William Marc Werkmeister · Member/Chief Compliance Officercontrolsince 01/2019 · owns 50% to 75%
- J. Nancy Aagesen · General Partnersince 01/2013 · owns F of Dana F. Cole & Company, Llp
- Charles Robert Beran · General Partnersince 01/1998 · owns F of Dana F. Cole & Company, Llp
- R. Ryan Bruns · General Partnersince 01/2013 · owns F of Dana F. Cole & Company, Llp
- A Kerry Gustafsson · General Partnersince 01/2013 · owns F of Dana F. Cole & Company, Llp
- Lee Dennis Hadden · General Partnersince 01/1990 · owns F of Dana F. Cole & Company, Llp
- Michael Kent Klute · General Partnersince 01/1998 · owns F of Dana F. Cole & Company, Llp
- G Lonnie Miller · General Partnersince 10/2000 · owns F of Dana F. Cole & Company, Llp
- M. Angela Murray · General Partnersince 01/2013 · owns F of Dana F. Cole & Company, Llp
- M Thomas Obrist · General Partnersince 01/1978 · owns F of Dana F. Cole & Company, Llp
- M. Jeffrey Oeltjen · General Partnersince 07/2013 · owns F of Dana F. Cole & Company, Llp
- L Lori Olson · General Partnersince 01/1994 · owns F of Dana F. Cole & Company, Llp
- K Kim Pearson · General Partnersince 07/2013 · owns F of Dana F. Cole & Company, Llp
- D Donita Pokorny · General Partnersince 01/2013 · owns F of Dana F. Cole & Company, Llp
- D. Michaei Scow · General Partnersince 07/2013 · owns F of Dana F. Cole & Company, Llp
- C Kevin Sylvester · General Partnersince 07/2013 · owns F of Dana F. Cole & Company, Llp
- M Daniel Zach · General Partnersince 01/1990 · owns F of Dana F. Cole & Company, Llp
Entity owners
- Dana F. Cole & Company, Llp · Memberdirect · owns 25% to 50%
Related persons
Schedule D 7.A
- Dana F. Cole & Company, Llpinsurancey
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| North Platte, Ne · principal | 7 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Grand Island, NE3 employees
- Kearney, NE1 employees
- Overland Park, KS1 employees
- Scottsbluff, NE1 employees
ADV anomalies
4 against comparable advisers; where to look, not conclusions
- unusually high clients per advisorStatic outlier · filing Jun 24, 2026private clients per advisor of 473.4 against a peer median of 63.6 (1210 comparable advisers, 99.0th percentile, 11.1 robust deviations)peers: independent wealth managers, $500M to $1B (1,210) · 99% percentile
- client count surgeChange between filings · filing Mar 9, 2026individual and HNW clients (Item 5.D) moved from 2,049.0 to 3,314.0 (+62.0%) between the annual amendments of 2025-02-20 and 2026-03-09; the peer median change was +5.0% (1216 comparable advisers, 97.0th percentile of changes)peers: independent wealth managers, $500M to $1B (1,216) · 97% percentile
- institutional asset share shiftChange between filings · filing Mar 9, 2026institutional share of RAUM moved from 37.0% to 16.0% between the annual amendments of 2025-02-20 and 2026-03-09peers: independent wealth managers, $500M to $1B (1,482)
- office count dropChange between filings · filing Mar 9, 2026offices other than the principal office (Item 1.F.5) moved from 6.0 to 3.0 (-50.0%) between the annual amendments of 2025-02-20 and 2026-03-09; the peer median change was 0.0% (233 comparable advisers, 2.0th percentile of changes)peers: independent wealth managers, $500M to $1B (233) · 2.2% percentile
What changed
consecutive filings, newest first
- Accounts · 2,991 to 3,345Nov 11, 2025 to Mar 9, 2026
- Advisory employees · 6 to 7Nov 11, 2025 to Mar 9, 2026
- Charity clients · 3 to 4Nov 11, 2025 to Mar 9, 2026
- Individual clients · 1,856 to 3,121Nov 11, 2025 to Mar 9, 2026
- Assets in custody · $271,011 to $221,761Nov 11, 2025 to Mar 9, 2026
- Employees · 10 to 12Nov 11, 2025 to Mar 9, 2026
- State-registered IARs · 6 to 7Nov 11, 2025 to Mar 9, 2026
- Other offices · 6 to 3Nov 11, 2025 to Mar 9, 2026
- Discretionary RAUM · $531M to $665MNov 11, 2025 to Mar 9, 2026
- HNW RAUM · $190M to $267MNov 11, 2025 to Mar 9, 2026
- Individual RAUM · $198M to $230MNov 11, 2025 to Mar 9, 2026
- Non-discretionary RAUM · $83.5M to $105MNov 11, 2025 to Mar 9, 2026
- Pension RAUM · $2.4M to $2.7MNov 11, 2025 to Mar 9, 2026
- RAUM · $614M to $770MNov 11, 2025 to Mar 9, 2026
- Financial planning clients · 26-50 to 26-50Feb 20, 2025 to Jun 11, 2025
- Accounts · 3,038 to 2,991Oct 28, 2024 to Feb 20, 2025
- Advisory employees · 5 to 6Oct 28, 2024 to Feb 20, 2025
- Charity clients · 1 to 3Oct 28, 2024 to Feb 20, 2025
- Corporate clients · 8 to 11Oct 28, 2024 to Feb 20, 2025
- HNW clients · 218 to 193Oct 28, 2024 to Feb 20, 2025
- Individual clients · 2,151 to 1,856Oct 28, 2024 to Feb 20, 2025
- Assets in custody · $45,748 to $271,011Oct 28, 2024 to Feb 20, 2025
- Employees · 7 to 10Oct 28, 2024 to Feb 20, 2025
- Financial planning clients · 251-500 to 26-50Oct 28, 2024 to Feb 20, 2025
- State-registered IARs · 5 to 6Oct 28, 2024 to Feb 20, 2025
- Other offices · 4 to 6Oct 28, 2024 to Feb 20, 2025
- Discretionary RAUM · $429M to $531MOct 28, 2024 to Feb 20, 2025
- HNW RAUM · $142M to $190MOct 28, 2024 to Feb 20, 2025
- Individual RAUM · $166M to $198MOct 28, 2024 to Feb 20, 2025
- Non-discretionary RAUM · $71.7M to $83.5MOct 28, 2024 to Feb 20, 2025
- Pension RAUM · $1.9M to $2.4MOct 28, 2024 to Feb 20, 2025
- RAUM · $500M to $614MOct 28, 2024 to Feb 20, 2025
- Accounts · 2,583 to 3,038Mar 17, 2023 to Mar 28, 2024
- Advisory employees · 4 to 5Mar 17, 2023 to Mar 28, 2024
- Corporate clients · 4 to 8Mar 17, 2023 to Mar 28, 2024
- HNW clients · 173 to 218Mar 17, 2023 to Mar 28, 2024
- Individual clients · 1,677 to 2,151Mar 17, 2023 to Mar 28, 2024
- Assets in custody · $47,654 to $45,748Mar 17, 2023 to Mar 28, 2024
- Discretionary RAUM · $248M to $429MMar 17, 2023 to Mar 28, 2024
- HNW RAUM · $118M to $142MMar 17, 2023 to Mar 28, 2024
Signals
5 dated events
- Professional Financial Advisors, Llc reported RAUM $769.8M, up 25% from $614.1M (2025-11-11 to 2026-03-09)Mar 9, 2026 · RAUM change · derived
- Professional Financial Advisors, Llc reported RAUM $500.3M, up 63% from $307.3M (2023-03-17 to 2024-03-28)Mar 28, 2024 · RAUM change · derived
- Professional Financial Advisors, Llc reported RAUM $391.0M, up 40% from $279.7M (2021-03-21 to 2022-03-17)Mar 17, 2022 · RAUM change · derived
- William Marc Werkmeister (Managing Member) appeared on Schedule A of Professional Financial Advisors, LlcOct 2, 2019 · Control person joined · fact
- Professional Financial Advisors, Llc filed its initial SEC registration (Form ADV)Mar 11, 2019 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 913-322-3845reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 913-341-5158reportedpublished by the firm, firm site, Sep 15, 2026
- Firm profile
- linkedin.com/company/professional-financial-advisors-llc-pfareportedpublic record, Form ADV, Sep 18, 2026
- Website
- pfaretirebw.comreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 308-534-8210reportedpublic record, Form ADV, Jun 24, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $110Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026