DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
The Life Group Financial Services
Legal name Guncheon Financial LLC
Latest filing Jul 14, 2026
First filing on the tape Oct 31, 2024 · 9 filings
SEC status approved since Nov 29, 2024
RAUM
$146M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
100%
$146M individuals and HNW
Advisors
5
registered through the firm on IAPD
RAUM per advisor
$29.2M
derived; firm RAUM over IAPD count
Employees
4
4 advisory (5.B.1)
Offices
4
beyond the principal office
Private funds
0
reported on Schedule D
History
9 filings and snapshots on the tape
RAUM$146M as of Jul 14, 2026
Jan 2, 2025$108M then
HNW client RAUM$35.3M as of Jul 14, 2026
Jan 2, 2025$10.6M then
State-registered IARs (5.B.3)4 as of Jul 14, 2026
Jan 2, 20254 then
Employees (5.A)4 as of Jul 14, 2026
Jan 2, 20254 then
Private funds: no history
RAUM +16% over the last fiscal yearIARs 4 to 4offices 3 to 4
Practice profile
derived from the filing of Jul 14, 2026; every figure names its basis
Archetypes, each a printed rule
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
- RAUM per advisor
- $29.2MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 252derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.5MderivedHNW RAUM over HNW clients
- Average account
- $77,849derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 0.4%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 0.8derivedItem 5.A over advisors
- Advisors per office
- 1.0derived5 offices incl. principal (1.F.5)
- RAUM growth, one year
- +16%derivedbetween the last two annual amendments
- Advisor growth, one year
- +25%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -12%derived
- Compensation
- percentage of assets, hourlyreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
- Financial planning clients
- 1,000reportedItem 5.H
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$110M75%
- High-net-worth individuals$35.3M24%
- Charitable organizations$593,7340.4%
- Individual clients
- 1,235reported
- HNW clients
- 23reported
- Pension plan clients
- n/areported
- Charitable clients
- n/areported
- Accounts
- 1,878reported
- Financial planning clients
- 1,000reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, hourlyreported
- Class basis
- private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
5 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Justin D Smith | Dubuque, Ia | Feb 20, 2018 | 14 y | 0 |
| Paul Matthew Thompson | Westby, Wi | Jan 6, 2021 | 15 y | 0 |
| Benjamin John Strautmann | Dubuque, Ia | Apr 8, 2024 | 11 y | 1 |
| Keith Thomas Leverentz | Dubuque, Ia | Jul 17, 2025 | 23 y | 0 |
| Luke James Swirtz | Dubuque, Ia | Jan 20, 2026 | 11 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months
Left, latest
- Casey Scott Hayden to Mutual Advisors, LLCFeb 28, 2024 · RIA to affiliated broker-dealer or bank
- Craig Allen Ratz to Calculated WealthFeb 28, 2023 · RIA to RIA
- Stefan Arthur Johnson to Transamerica Financial Advisors, LLCSep 6, 2018 · RIA to affiliated broker-dealer or bank
Joined, latest
- Benjamin John Strautmann from Raymond James Financial Services Advisors, IncApr 8, 2024 · Affiliated broker-dealer or bank to independent RIA
- Casey Scott Hayden from Nicollet Investment Management, Inc.Sep 5, 2023 · RIA to RIA
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Francis Kelly Guncheon · Member/Ceo/President/Ccocontrolsince 05/2010 · owns 75% or more
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Dubuque, Ia · principal | 5 | 1 | 0 |
Offices
Schedule D 1.F, the 25 largest
- Fremont, MI1 employees
- Westby, WI1 employees
- , 1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- unusually high clients per advisorStatic outlier · filing Jul 14, 2026private clients per advisor of 251.6 against a peer median of 57.3 (3076 comparable advisers, 98.0th percentile, 5.5 robust deviations)peers: independent wealth managers, $100M to $500M (3,076) · 98% percentile
What changed
consecutive filings, newest first
- Advisory employees · 5 to 4Mar 31, 2026 to May 4, 2026
- Employees · 5 to 4Mar 31, 2026 to May 4, 2026
- State-registered IARs · 5 to 4Mar 31, 2026 to May 4, 2026
- Other offices · 3 to 4Mar 31, 2026 to May 4, 2026
- Accounts · 1,622 to 1,878Nov 20, 2025 to Mar 31, 2026
- Advisory employees · 4 to 5Nov 20, 2025 to Mar 31, 2026
- Charity clients · 6.0 to unsetNov 20, 2025 to Mar 31, 2026
- HNW clients · 47 to 23Nov 20, 2025 to Mar 31, 2026
- Individual clients · 1,575 to 1,235Nov 20, 2025 to Mar 31, 2026
- Employees · 4 to 5Nov 20, 2025 to Mar 31, 2026
- State-registered IARs · 4 to 5Nov 20, 2025 to Mar 31, 2026
- Other offices · 2 to 3Nov 20, 2025 to Mar 31, 2026
- Discretionary RAUM · $136M to $146MNov 20, 2025 to Mar 31, 2026
- HNW RAUM · $9.0M to $35.3MNov 20, 2025 to Mar 31, 2026
- Individual RAUM · $127M to $110MNov 20, 2025 to Mar 31, 2026
- RAUM · $136M to $146MNov 20, 2025 to Mar 31, 2026
- Accounts · 1,430 to 1,622Feb 11, 2025 to Nov 20, 2025
- Advisory activities · 4 to 5Feb 11, 2025 to Nov 20, 2025
- Business name · GUNCHEON FINANCIAL, LLC to THE LIFE GROUP FINANCIAL SERVICESFeb 11, 2025 to Nov 20, 2025
- Charity clients · unset to 6.0Feb 11, 2025 to Nov 20, 2025
- Corporate clients · 5.0 to unsetFeb 11, 2025 to Nov 20, 2025
- HNW clients · 20 to 47Feb 11, 2025 to Nov 20, 2025
- Individual clients · 1,405 to 1,575Feb 11, 2025 to Nov 20, 2025
- Financial planning clients · 1-10 to More than 500Feb 11, 2025 to Nov 20, 2025
- HQ city · to DUBUQUEFeb 11, 2025 to Nov 20, 2025
- HQ state · to IAFeb 11, 2025 to Nov 20, 2025
- Other offices · 3 to 2Feb 11, 2025 to Nov 20, 2025
- Discretionary RAUM · $126M to $136MFeb 11, 2025 to Nov 20, 2025
- HNW RAUM · $14.8M to $9.0MFeb 11, 2025 to Nov 20, 2025
- Individual RAUM · $107M to $127MFeb 11, 2025 to Nov 20, 2025
- RAUM · $126M to $136MFeb 11, 2025 to Nov 20, 2025
- Accounts · 1,260 to 1,430Jan 2, 2025 to Feb 11, 2025
- Corporate clients · unset to 5.0Jan 2, 2025 to Feb 11, 2025
- HNW clients · 8 to 20Jan 2, 2025 to Feb 11, 2025
- Individual clients · 1,252 to 1,405Jan 2, 2025 to Feb 11, 2025
- Financial planning clients · 251-500 to 1-10Jan 2, 2025 to Feb 11, 2025
- Discretionary RAUM · $108M to $126MJan 2, 2025 to Feb 11, 2025
- HNW RAUM · $10.6M to $14.8MJan 2, 2025 to Feb 11, 2025
- Individual RAUM · $97.3M to $107MJan 2, 2025 to Feb 11, 2025
- RAUM · $108M to $126MJan 2, 2025 to Feb 11, 2025
Signals
3 dated events
- Guncheon Financial, Llc filed its initial SEC registration (Form ADV)Oct 31, 2024 · First SEC registration · fact
- Casey Scott Hayden left The Life Group Financial Services for Mutual Advisors, Llc (registered 2024-05-10)Feb 28, 2024 · Advisor changed firm · fact
- Craig Allen Ratz left The Life Group Financial Services for Calculated Wealth (registered 2023-04-07)Feb 28, 2023 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/the-life-group-llcreportedpublic record, Form ADV, Sep 18, 2026
- Website
- THELIFEGROUPLLC.COMreportedpublic record, Form ADV, Sep 18, 2026
- Principal office phone
- 563-587-7840reportedpublic record, Form ADV, Jul 14, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $29.2Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026