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SEC-registered adviser

W•••• F•••••••• M••••••••• L••

Independent wealth managerKalamazoo, MichiganCRD 283239SEC 801-107444websiteIAPD
Latest filing Sep 15, 2026
First filing on the tape Mar 11, 2016 · 20 filings
SEC status approved since Mar 17, 2016
RAUM
$613M
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
100%
$612M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$153M
derived; firm RAUM over IAPD count
Employees
6
4 advisory (5.B.1)
Offices
1
beyond the principal office
Private funds
0
reported on Schedule D
History
20 filings and snapshots on the tape
RAUM$613M as of Feb 27, 2026
Mar 29, 2017$193M then
HNW client RAUM$550M as of Feb 27, 2026
Mar 29, 2018$169M then
State-registered IARs (5.B.3)4 as of Feb 27, 2026
Mar 29, 20172 then
Employees (5.A)6 as of Feb 27, 2026
Mar 29, 20175 then
Private funds: no history
RAUM +15% over the last fiscal year+14% a year over threeIARs 3 to 4
Practice profile
derived from the filing of Sep 15, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
RAUM per advisor
$153MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
90derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.6MderivedHNW RAUM over HNW clients
Average account
$540,743derivedRAUM over accounts (5.F.2.f)
Discretionary
99%derivedof RAUM
Institutional
0.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.5derivedItem 5.A over advisors
Advisors per office
2.0derived2 offices incl. principal (1.F.5)
RAUM growth, one year
+15%derivedbetween the last two annual amendments
Advisor growth, one year
+33%derivedItem 5.B.3 between annual amendments
Client growth, one year
-1.6%derived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
financial planning, portfolio management for individualsreportedItem 5.G
Wrap fee program
$596MreportedItem 5.I
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • a related person has custody of client cash (9.B.1.a)
  • a related person has custody of client securities (9.B.1.b)
  • an independent public accountant performs a surprise examination (9.C.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$550M90%
  • Individuals$61.2M10.0%
  • Corporations and businesses$672,8850.1%
  • Charitable organizations$393,5770.1%
Individual clients
205reported
HNW clients
155reported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
1,133reported
Financial planning clients
251-500reported
Wrap fee programs
$596M sponsored, $0 managedreported
Custody of client assets
noreported
Compensation
% of AUMreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
M•••••• R•••••• W••••Certified Financial PlannerKalamazoo, MiMay 25, 201632 y1
L••• M• H•••••••••Kalamazoo, MiMar 16, 201820 y1
J•••• V••••• M••••Certified Financial PlannerKalamazoo, MiApr 4, 202213 y1
S••••• D•••• P•••••••••Certified Financial PlannerKalamazoo, MiFeb 12, 202610 y0
Advisor movement
0 left, 0 joined in 12 months
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • W••••• M••••••• R•••••• · Managing Membercontrol
    since 04/2016 · owns 75% or more
  • L•••••• L•••• M•••• · Cco
    since 03/2023 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Kalamazoo, Mi · principal410
Offices
Schedule D 1.F, the 25 largest
  • , 1 employees
What changed
consecutive filings, newest first
  • Financial planning clients · 251-500 to 251-500
    Feb 27, 2026 to Sep 15, 2026
  • Succession · false to unset
    Feb 27, 2026 to Sep 15, 2026
  • Accounts · 1,131 to 1,133
    Mar 17, 2025 to Feb 27, 2026
  • HNW clients · 137 to 155
    Mar 17, 2025 to Feb 27, 2026
  • Individual clients · 229 to 205
    Mar 17, 2025 to Feb 27, 2026
  • State-registered IARs · 3 to 4
    Mar 17, 2025 to Feb 27, 2026
  • Discretionary RAUM · $522M to $604M
    Mar 17, 2025 to Feb 27, 2026
  • HNW RAUM · $460M to $550M
    Mar 17, 2025 to Feb 27, 2026
  • Individual RAUM · $70.6M to $61.2M
    Mar 17, 2025 to Feb 27, 2026
  • Non-discretionary RAUM · $9.4M to $8.9M
    Mar 17, 2025 to Feb 27, 2026
  • RAUM · $532M to $613M
    Mar 17, 2025 to Feb 27, 2026
  • Wrap assets (sponsor) · $515M to $596M
    Mar 17, 2025 to Feb 27, 2026
  • Accounts · 1,138 to 1,131
    Mar 15, 2024 to Mar 17, 2025
  • Advisory employees · 3 to 4
    Mar 15, 2024 to Mar 17, 2025
  • HNW clients · 125 to 137
    Mar 15, 2024 to Mar 17, 2025
  • Individual clients · 216 to 229
    Mar 15, 2024 to Mar 17, 2025
  • Employees · 5 to 6
    Mar 15, 2024 to Mar 17, 2025
  • Financial planning clients · 251-500 to 251-500
    Mar 15, 2024 to Mar 17, 2025
  • Discretionary RAUM · $460M to $522M
    Mar 15, 2024 to Mar 17, 2025
  • HNW RAUM · $392M to $460M
    Mar 15, 2024 to Mar 17, 2025
  • Individual RAUM · $72.0M to $70.6M
    Mar 15, 2024 to Mar 17, 2025
  • Non-discretionary RAUM · $5.8M to $9.4M
    Mar 15, 2024 to Mar 17, 2025
  • RAUM · $466M to $532M
    Mar 15, 2024 to Mar 17, 2025
  • Wrap assets (sponsor) · $453M to $515M
    Mar 15, 2024 to Mar 17, 2025
  • Accounts · 1,064 to 1,138
    Oct 9, 2023 to Mar 15, 2024
  • HNW clients · 111 to 125
    Oct 9, 2023 to Mar 15, 2024
  • Individual clients · 220 to 216
    Oct 9, 2023 to Mar 15, 2024
  • Other offices · 0 to 1
    Oct 9, 2023 to Mar 15, 2024
  • Discretionary RAUM · $404M to $460M
    Oct 9, 2023 to Mar 15, 2024
  • HNW RAUM · $337M to $392M
    Oct 9, 2023 to Mar 15, 2024
  • Individual RAUM · $72.0M to $72.0M
    Oct 9, 2023 to Mar 15, 2024
  • Non-discretionary RAUM · $5.5M to $5.8M
    Oct 9, 2023 to Mar 15, 2024
  • RAUM · $410M to $466M
    Oct 9, 2023 to Mar 15, 2024
  • Wrap assets (sponsor) · $0 to $453M
    Oct 9, 2023 to Mar 15, 2024
  • Accounts · 997 to 1,064
    Mar 29, 2022 to Mar 22, 2023
  • HNW clients · 116 to 111
    Mar 29, 2022 to Mar 22, 2023
  • Individual clients · 228 to 220
    Mar 29, 2022 to Mar 22, 2023
  • Assets in custody · 194661811.0 to unset
    Mar 29, 2022 to Mar 22, 2023
  • Custody of client assets · true to false
    Mar 29, 2022 to Mar 22, 2023
  • Employees · 4 to 5
    Mar 29, 2022 to Mar 22, 2023
Signals
7 dated events
  • F•••• G•••••• P•••••• left W•••• F•••••••• M••••••••• L•• for E••••• J•••• (registered 2022-06-21)
    Nov 13, 2023 · Advisor changed firm · fact
  • C••••••••• R••• O•••• (Chief Compliance Officer) no longer on Schedule A of W•••• F•••••••• M••••••••• L•• (listed 2022-03-29, absent 2023-03-22)
    Mar 22, 2023 · Control person left · inference
  • C••••••••• R••• O•••• (Chief Compliance Officer) appeared on Schedule A of W•••• F•••••••• M••••••••• L••
    Mar 29, 2022 · Control person joined · fact
  • Doris Rene P•••••• (Chief Compliance Officer) no longer on Schedule A of W•••• F•••••••• M••••••••• L•• (listed 2021-10-06, absent 2022-03-29)
    Mar 29, 2022 · Control person left · inference
  • Doris Rene P•••••• (Chief Compliance Officer) appeared on Schedule A of W•••• F•••••••• M••••••••• L••
    Mar 29, 2021 · Control person joined · fact
  • M•••• Laurie Arnsman (Chief Compliance Officer) no longer on Schedule A of W•••• F•••••••• M••••••••• L•• (listed 2020-06-24, absent 2021-03-29)
    Mar 29, 2021 · Control person left · inference
  • W•••• F•••••••• M••••••••• L•• filed its initial SEC registration (Form ADV)
    Mar 11, 2016 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business email
a••@w••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
b•••••@w••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
l•••••@w••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Business email
s••@w••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Business phone
269-372-3100reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
269-372-3190reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
646-395-3902reportedpublished by the firm, firm site, Sep 15, 2026
Website
w••••••••.comreportedpublic record, Form ADV, Sep 21, 2026
Principal office phone
269-372-3100reportedpublic record, Form ADV, Sep 15, 2026
Contact form
w••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Team page
w••••••••.comreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$153Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026